Market Insights Snapshot
Mollo has demonstrated a strong performance in the beverage category across several states. In Alberta, the brand has consistently ranked in the top 10, moving from 7th place in August 2023 to 5th place in November 2023. This upward trend suggests a growing demand for Mollo's products in this region. Similarly, in Saskatchewan, Mollo maintains a high ranking, fluctuating between the 3rd and 5th positions over the same period. It's worth noting that despite this fluctuation, Mollo's ranking never dropped out of the top 5, indicating a solid market presence in Saskatchewan.
While Mollo's performance in British Columbia and Ontario has been slightly less impressive, the brand has managed to stay within the top 10 in both regions. In British Columbia, Mollo has held steady at the 6th position from September through November 2023. Meanwhile, in Ontario, the brand has experienced a slight decrease in ranking, moving from 9th place in August to 8th place in November. Despite this, Mollo's consistent presence in the top 10 across all four states indicates a strong overall performance and a positive reception from consumers.
In the Ontario Beverage category, Mollo has shown a consistent performance maintaining its position within the top 10 brands from August to November 2023. Mollo's rank improved from 9th to 7th between August and October, but slipped back to 8th in November. In comparison, Ray's Lemonade has seen a slight decline in rank, moving from 6th to 7th between August and November. On the other hand, Bubble Kush has shown a significant upward trend, improving its rank from 10th to 6th in the same period. TeaPot and Sheeesh! have also improved their ranks, moving from 13th to 10th and 12th to 9th respectively. In terms of sales, while specific numbers are not disclosed, it can be inferred that Mollo's sales have been relatively stable, while Bubble Kush has seen a notable increase, and Ray's Lemonade has experienced a slight decrease.
In November 2023, the top three Mollo products were the CBG/THC 1:1 Mollo 10 Sparking Beverage, the THC:CBG 1:1 Orchard Chill'r Apple Cider Sparkling Beverage, and the CBD/THC 1:1 Mollo 5.0 Crispy Beverage. The CBG/THC 1:1 Mollo 10 Sparking Beverage reclaimed its position as the top-selling product with sales of 19,167 units, after falling to the second rank in October. The THC:CBG 1:1 Orchard Chill'r Apple Cider Sparkling Beverage dropped to second place, while the CBD/THC 1:1 Mollo 5.0 Crispy Beverage maintained its third-place ranking. The CBD/THC 1:1 Mollo Lime Beverage remained in the fourth position, and the CBD/THC 1:1 Mollo 2.5 Crispy Beverage did not rank in the top four. This data suggests a consistent preference for the top three products, while the fourth and fifth positions show more variability.