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Jul-2025
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Overview
Market Insights Snapshot
Mollo has shown a consistent performance in the Beverage category across various Canadian provinces. In Alberta, Mollo maintained a strong presence, consistently ranking second until a slight dip to third in July 2025. Despite this drop in ranking, the brand's sales figures remained robust, indicating a stable consumer base. In British Columbia, Mollo held its ground at the fourth position throughout the observed months, with a notable increase in sales in July, suggesting a potential seasonal uptick or successful marketing strategy. This stability across different regions reflects Mollo's solid brand recognition and consumer loyalty in the Beverage category.
In Ontario, Mollo demonstrated impressive upward momentum, moving from fourth place to second by July 2025, with sales steadily increasing each month. This rise in ranking could be indicative of strategic market penetration efforts or growing consumer preference for Mollo's offerings. Meanwhile, in Saskatchewan, the brand consistently held the third position, with a gradual increase in sales over the months, highlighting a steady demand. The absence of Mollo from the top 30 in other provinces or categories might suggest areas for potential growth or diversification. Overall, Mollo's performance in these key regions underscores its strength and potential for further expansion in the Canadian cannabis beverage market.
Competitive Landscape
In the competitive landscape of the Beverage category in Ontario, Mollo has demonstrated a significant upward trajectory in recent months. Maintaining a steady 4th rank from April to June 2025, Mollo surged to 2nd place by July 2025, indicating a robust growth in market presence and consumer preference. This rise in rank is particularly notable given the consistent dominance of XMG, which has held the top position throughout this period. Meanwhile, Versus, which initially held the 2nd position, experienced a decline to 4th place by July, suggesting a shift in consumer loyalty or competitive strategy. Collective Project maintained a stable 3rd rank, but Mollo's advancement in sales and rank highlights its growing influence and potential to challenge the market leaders. This dynamic shift underscores the importance of strategic positioning and market adaptation in the evolving cannabis beverage sector in Ontario.
Notable Products
In July 2025, the top-performing product for Mollo was the CBG/THC 2:1 Blackberry Seltzer (20mg CBG, 10mg THC, 355ml), maintaining its first-place ranking for the fourth consecutive month with impressive sales of 29,623 units. The CBG/THC 2:1 Mango Seltzer (20mg CBG, 10mg THC, 355ml) remained steady in the second position, continuing its strong performance. Notably, the CBG/THC 2:1 Watermelon Lime Seltzer (20mg CBG, 10mg THC, 12oz, 355ml) climbed from fourth to third place, showing a positive trend in sales growth. The CBG/THC 2:1 Pineapple Seltzer (20mg CBG,10mg THC, 355ml) slipped to fourth place, while the CBG/THC 1:1 Mollo Malt 10 Beverage (10mg CBG, 10mg THC, 355ml) consistently held the fifth position from June to July. Overall, the rankings indicate a stable market presence for Mollo's top beverages, with some fluctuations in the lower ranks.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
