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Aug-2025
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Overview
Market Insights Snapshot
Mollo has shown a consistent presence in the Canadian beverage market, with varying performance across different provinces. In Alberta, Mollo maintained a steady ranking, holding second place in May, June, and August, with a slight dip to third place in July. This indicates a strong foothold in the Alberta beverage category, despite some fluctuations in sales numbers. In contrast, British Columbia saw Mollo consistently in fourth place over the four months, suggesting a stable, yet less dominant position compared to Alberta. Meanwhile, Saskatchewan also saw Mollo maintaining a third-place ranking consistently, although there was a noticeable decline in sales by August, signaling potential challenges in sustaining growth.
In Ontario, Mollo experienced a notable upward trajectory, advancing from fourth place in May and June to second place by July and August. This upward movement in Ontario is particularly significant given the province's large market size, and it reflects a robust increase in sales, with August figures reaching over 467,000. This suggests that Mollo is effectively capturing more market share and possibly gaining consumer preference in Ontario. The consistent rankings in other provinces, combined with the upward trend in Ontario, highlight Mollo's strategic positioning and potential for growth in the Canadian beverage sector.
Competitive Landscape
In the competitive landscape of the beverage category in Ontario, Mollo has demonstrated a significant upward trajectory in recent months. Despite starting at the 4th position in May 2025, Mollo climbed to the 2nd rank by July and maintained this position in August, showcasing a strong growth trend in sales. This rise can be attributed to its consistent increase in sales figures, contrasting with the performance of Versus, which dropped from 2nd to 3rd place by August, and Collective Project, which fell from 3rd to 4th place. Meanwhile, XMG has maintained its lead in the market, consistently holding the 1st position throughout this period. Mollo's ability to surpass Versus and Collective Project in rank highlights its growing influence and potential to challenge the leading position of XMG in the Ontario beverage market.
Notable Products
In August 2025, Mollo's top-performing product remained the CBG/THC 2:1 Blackberry Seltzer, maintaining its number one rank since May, with sales reaching 29,711 units. The CBG/THC 2:1 Watermelon Lime Seltzer rose to the second position, having improved steadily from fifth in May, with a notable increase in sales. The CBG/THC 2:1 Mango Seltzer, despite a slight drop to third place, continued to perform strongly. The CBG/THC 2:1 Pineapple Seltzer held steady at fourth place, showing consistent sales figures over the months. Meanwhile, the THC/CBG 1:1 Orchard Chill'r Apple Cider Sparkling Beverage returned to the rankings in fifth place, indicating a resurgence in popularity after a gap in the previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
