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Jun-2024
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Overview
Market Insights Snapshot
Mollo has shown a strong performance in the Beverage category across various Canadian provinces, with notable movements in rankings and sales. In Alberta, Mollo maintained a steady presence, ranking 7th in March, April, and June, and slightly improving to 6th in May. This consistency, despite a slight dip in sales in June, indicates a stable market position. Conversely, in British Columbia, Mollo demonstrated significant fluctuations, jumping from 7th in March to 3rd in April, before stabilizing at 5th in May and June. The substantial increase in sales from March to April suggests a successful campaign or product launch during that period.
In Ontario, Mollo consistently ranked within the top 5, showing a gradual improvement from 5th place in March, April, and May, to 4th in June. This upward trend in both ranking and sales highlights Mollo's growing popularity in the province. Meanwhile, Saskatchewan saw Mollo rise from 6th in March to 2nd in April, although it settled at 4th by June. The initial spike in April could indicate a successful marketing strategy or increased consumer interest during that month. Overall, Mollo's performance across these provinces underscores its competitive edge in the Beverage category, with varying degrees of success and stability in different markets.
Competitive Landscape
In the competitive landscape of the Ontario cannabis beverage market, Mollo has shown a steady upward trend in both rank and sales over the past few months. Starting from a consistent 5th place from March to May 2024, Mollo climbed to 4th place in June 2024, indicating a positive trajectory. This rise comes despite strong competition from brands like Sweet Justice, which has seen a slight decline from 3rd place in March to 5th place in June, and Phresh Cannabis Beverages, which has maintained a solid 3rd place throughout the same period. The leading brand, Versus, has consistently held the 2nd rank, showcasing robust sales figures that Mollo is gradually closing in on. Meanwhile, Mary Jones has made significant strides from 11th place in March to 6th place in June, reflecting a growing market presence. Mollo's upward movement in rank and sales amidst such dynamic competition highlights its increasing market share and consumer preference in Ontario's cannabis beverage sector.
Notable Products
In June 2024, the top-performing product for Mollo was the CBG/THC 1:1 Mollo 10 Sparking Beverage (10mg CBG, 10mg THC, 355ml), maintaining its number one ranking from May with sales reaching 20,607 units. The THC:CBG 1:1 Orchard Chill'r Apple Cider Sparkling Beverage (10mg CBG, 10mg THC, 355ml) held steady at the second position, despite a slight dip in sales to 19,231 units. The CBG:THC 2:1 Pineapple Seltzer (20mg CBG, 10mg THC, 355ml) consistently ranked third, showing a modest increase in sales. The CBG/THC 2:1 Mango Seltzer (20mg CBG, 10mg THC, 355ml) and CBG/THC 2:1 Lemon Seltzer (20mg CBG, 10mg THC, 355ml) remained in the fourth and fifth positions respectively, with both products experiencing a steady rise in sales. Overall, the rankings for Mollo's top products have shown remarkable stability over the past few months.
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