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Oct-2025
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Overview
Market Insights Snapshot
Mollo's performance in the Beverage category across various Canadian provinces showcases a mix of stability and slight fluctuations. In Alberta, Mollo consistently held a strong position, maintaining a rank of 3rd place throughout July and September, with a brief rise to 2nd place in August. This suggests a robust presence in the market, although the sales figures indicate a slight decline from August to October. Over in British Columbia, Mollo maintained a steady 4th place rank from July to October. Despite this consistency in rank, there was a noticeable dip in sales from September to October, indicating potential challenges in maintaining market share.
In Ontario, Mollo experienced a minor drop in rank from 2nd to 3rd between August and September, but managed to hold onto the 3rd spot through October. This shift coincides with a notable decrease in sales from August to September, followed by a slight recovery in October. Meanwhile, in Saskatchewan, Mollo consistently retained the 3rd position across all four months, indicating a stable market presence despite fluctuating sales figures. It is worth noting that in all these provinces, Mollo managed to stay within the top 4 brands in the Beverage category, showcasing its competitive edge and resilience in a dynamic market landscape.
Competitive Landscape
In the Ontario beverage category, Mollo has experienced a slight decline in its competitive standing over the past few months. Initially holding steady at the second rank in July and August 2025, Mollo slipped to third place in September and maintained that position in October. This shift is primarily due to the consistent performance of XMG, which has held the top spot throughout this period, and the rise of Versus, which overtook Mollo in September. Despite this, Mollo's sales figures show a modest recovery from September to October, suggesting resilience in its market presence. Meanwhile, Sweet Justice has shown significant improvement, jumping from seventh to fourth place by October, indicating increasing competition in the beverage sector. Mollo's ability to maintain its sales volume amidst these shifts highlights its strong brand loyalty, but the brand must strategize to regain its previous ranking and fend off rising competitors.
Notable Products
In October 2025, Mollo's top-performing product was the CBG/THC 2:1 Blackberry Seltzer, maintaining its number one rank for the fourth consecutive month with sales of 18,049 units. The CBG/THC 2:1 Watermelon Lime Seltzer also retained its second-place position, though its sales slightly decreased compared to previous months. The Mango Seltzer held steady in third place, with minimal change in sales figures from September. The Pineapple Seltzer continued to rank fourth, showing a consistent trend over the months. Notably, the THC/CBG 1:1 Orchard Chill'r Apple Cider Sparkling Beverage, which entered the rankings in September, maintained its fifth position with an increase in sales from 9,713 to 10,966 units in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
