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Aug-2024
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Overview
Market Insights Snapshot
Mollo has shown a consistent performance in the Beverage category across several Canadian provinces. In Alberta, Mollo has maintained a steady 8th position from May to August 2024, indicating stable market presence despite fluctuations in sales figures. In contrast, British Columbia has seen a positive trend, with Mollo climbing from the 5th to the 4th rank in July 2024 and maintaining that spot through August. This upward movement in British Columbia suggests an increasing consumer preference for Mollo's beverages in the region. Notably, Mollo's absence from the top 30 brands in any month would have been a significant concern, but their consistent presence in the rankings highlights their reliability in these markets.
In Ontario, Mollo has also performed admirably, improving from the 5th to the 4th position in June 2024 and holding that rank through August. This indicates a growing market share in Ontario, potentially driven by effective marketing strategies or product preferences. However, in Saskatchewan, Mollo's performance has been more volatile, shifting between the 3rd and 4th positions from May to August. While maintaining a top-5 status is commendable, the drop to 4th in August could indicate emerging competition or changing consumer tastes. Overall, Mollo's ability to stay within the top rankings across these provinces underscores their strong brand presence in the Beverage category.
Competitive Landscape
In the competitive landscape of the Ontario cannabis beverage market, Mollo has shown a consistent performance, maintaining its rank at 4th place from June to August 2024. This stability is notable, especially when compared to Sweet Justice, which experienced a decline from 4th to 5th place over the same period. Mollo's steady climb from 5th place in May to 4th place in June, coupled with a continuous increase in sales, indicates a positive trend and growing consumer preference. In contrast, Phresh Cannabis Beverages and Versus have maintained their higher ranks at 3rd and 2nd place respectively, but Mollo's upward movement suggests potential for further gains. Meanwhile, Mary Jones has fluctuated, dropping to 7th place in July before recovering to 6th in August, highlighting the competitive volatility in the lower ranks. These insights underscore Mollo's growing market presence and potential for further rank improvements in the Ontario cannabis beverage sector.
Notable Products
In August 2024, the top-performing product for Mollo was CBG/THC 1:1 Mollo 10 Sparking Beverage (10mg CBG, 10mg THC, 355ml) with sales reaching 17,952 units, maintaining its first-place ranking from May and June, and reclaiming it from July. The THC:CBG 1:1 Orchard Chill'r Apple Cider Sparkling Beverage (10mg CBG, 10mg THC, 355ml) held the second position, a drop from its first-place ranking in July. CBG:THC 2:1 Pineapple Seltzer (20mg CBG,10mg THC, 355ml) remained consistently in the third spot, showing a steady increase in sales over the months. CBG/THC 2:1 Mango Seltzer (20mg CBG, 10mg THC, 355ml) also maintained its fourth position, with notable growth in sales figures. Lastly, CBG/THC 2:1 Lemon Seltzer (20mg CBG, 10mg THC, 355ml) stayed in fifth place, although it experienced a slight dip in sales from July to August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
