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Nov-2025
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Overview
Market Insights Snapshot
In the Canadian cannabis beverage market, Mollo has shown varied performance across different provinces. In Alberta, Mollo has demonstrated resilience, maintaining a steady position within the top three brands, notably climbing back to the second spot in November 2025 after a brief dip to third in September and October. This suggests a strong brand presence and consumer loyalty in the region. On the other hand, British Columbia presents a more stable yet less dynamic picture, with Mollo consistently holding the fourth rank over the past few months. Despite this stability, the brand's sales have seen a downward trend, indicating potential challenges in capturing market share or increasing consumer engagement.
In Ontario, Mollo's performance mirrors that of Alberta in terms of ranking, maintaining a consistent third position from September to November 2025. However, a notable decline in sales from August to November suggests that while Mollo remains a preferred choice, it might be facing increased competition or market saturation. Meanwhile, in Saskatchewan, Mollo has maintained a steady third-place ranking, but similar to British Columbia, it has experienced fluctuations in sales, particularly a significant drop in November. This points to potential volatility in consumer demand or retail dynamics in the province.
Competitive Landscape
In the Ontario beverage category, Mollo has maintained a consistent presence, holding the 3rd rank from September to November 2025, after a slight dip from 2nd in August. This stability in rank suggests a strong brand presence, although it faces stiff competition from XMG, which consistently holds the top position. Despite a drop in sales from August to November, Mollo remains ahead of Ray's Lemonade and Sweet Justice, which have fluctuated in their rankings. Versus has emerged as a significant competitor, overtaking Mollo in September and maintaining the 2nd rank through November. This competitive landscape indicates that while Mollo is a strong player, it must strategize to regain its earlier position and counter the upward trends of its rivals.
Notable Products
In November 2025, Mollo's top-performing product was the CBG/THC 2:1 Blackberry Seltzer, maintaining its first-place rank consistently from August through November, with sales reaching 18,116 units. The CBG/THC 2:1 Mango Seltzer climbed to second place, up from its steady third-place position in previous months. The CBG/THC 2:1 Watermelon Lime Seltzer dropped to third place, marking a decline from its consistent second-place ranking. The THC/CBG 1:1 Orchard Chill'r Apple Cider entered the top five, securing fourth place in November, having not ranked in October. The CBG/THC 2:1 Pineapple Seltzer rounded out the top five, maintaining its fifth-place position from September and October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
