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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Versus concentrated 40.01% of May 2026 sales in Flower with a 28.60% month-over-month lift but a -34.32% year-over-year decline, while Vapor Pens held 30.45% share with -3.45% MoM and 39.81% YoY. Pre-Roll climbed 21.31% MoM despite a -23.95% YoY, and Beverage added 4.45% MoM against -17.04% YoY; Concentrates rose 9.63% MoM and 10.33% YoY, whereas Edible contracted -38.45% MoM and -96.86% YoY. With Flower anchoring share but lagging YoY and Vapor Pens driving the only large YoY expansion, the pattern implies Versus is rebalancing away from legacy Flower into inhalables momentum while trimming underperforming Edible exposure.
Given a rank of 9 in Flower in British Columbia and a -15.65% brand-level YoY decline alongside a -3.47% average price change, the mix shift suggests Versus is trading category depth for broader coverage where price elasticity is favorable. The MoM gains in Flower at 28.60% and Pre-Roll at 21.31% paired with Vapor Pens’ 39.81% YoY growth imply near-term positioning hinges on recapturing Flower velocity while sustaining Vapor Pens share at 30.45%; the implication is to lean into dual-core inhalables while keeping Beverage at 12.20% as a stabilizer rather than a growth engine.
Competitive Landscape
Versus ranks #17 in ON Flower in May 2026, down 6 places year over year from #11 and up 1 place versus February 2026’s #18, while the brand’s historical peak was #7 in June 2024; in the same period, Shred rose to #1 from #2 with sales up 9.7% year over year, and Back Forty / Back 40 Cannabis slipped to #2 from #1 with sales down 8.4%—a contrast that places Versus’s 6-rank YoY decline alongside a market where leaders are either consolidating or ceding share, implying Versus is drifting toward a mid-pack position unless it reverses the rank slide seen since June 2024.
Notable Products
Black Cherry Rapid Seltzer (10mg THC, 355ml) posted the standout move in May 2026 with a +25.1% month-over-month lift to rank 3, while its sibling Key Lime Rapid Seltzer (10mg THC, 355ml) rose +22.8% at rank 2, signaling rapid seltzers pulling up the Beverage stack. By contrast, Neon Rush - Cali Blast Soda (10mg THC, 355ml) dipped -4.3% at rank 5 and Neon Rush - Phantom Dark Soda (10mg THC, 12oz, 355ml) slipped -2.9% at rank 4, even as the category leader CBD/THC 1:1 Neon Rush Carbonated Soda (10mg CBD, 10mg THC, 355ml) edged up +3.7% at rank 1 and delivered $180,670, indicating flavor innovation is outpacing legacy colas inside the same aisle.
Outside Beverage, Peach Dream Distillate Cartridge (1g) climbed +16.3% at rank 7 while Neon Rush Cali Blast Liquid Diamonds Cartridge (1g) was nearly flat at +1.4% at rank 10, suggesting momentum is concentrated in a single-value cart rather than premium formats. With two Flower formats of White Widow in the top 10 at ranks 8 and 9 and one Vapor Pens SKU alongside four Beverage SKUs in the top six, the mix implies Versus is leaning into high-velocity refreshment flavors while keeping Flower as a volume anchor and using a focused pen lineup to capture add-on basket spend.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
