.svg){kind=small}
Sep-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Versus has demonstrated varied performance across different categories and regions, showcasing both strengths and areas for improvement. In Alberta, the brand's Flower category saw a notable decline, dropping from rank 17 in August to rank 30 in September, which suggests a significant competitive challenge in that market. Conversely, in British Columbia, Versus has shown consistent improvement in the Flower category, climbing from rank 11 in June to rank 6 by September, indicating a strengthening position. The Vapor Pens category in British Columbia also saw an upward trend, reaching rank 11 in September. However, the Pre-Roll category in British Columbia did not make it into the top 30 until September, highlighting a potential area for growth.
In Ontario, Versus has maintained a strong presence in the Beverage category, consistently ranking in the top four throughout the months, with a peak at rank 2 in both June and September. This suggests a dominant position in the beverage market. The Flower category in Ontario also showed positive movement, advancing from rank 13 in June to rank 9 by September, reflecting a robust performance. However, their Pre-Roll category did not appear in the top rankings after June, signaling a potential decline or strategic shift in focus. Meanwhile, in Saskatchewan, the Vapor Pens category maintained a strong position, ranking 5th in July and August, before slightly dropping to 6th in September, indicating a stable but competitive market environment.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, Versus has demonstrated notable resilience and growth, particularly in the latter months of 2025. Starting from a rank of 13th in June, Versus improved its position to 9th by September, showcasing a positive trajectory in a competitive market. This upward movement is significant, especially when compared to competitors like Good Supply, which dropped from 9th to 11th place in the same period, and Redecan, which fell from 7th to 8th. Despite SUPER TOAST maintaining a relatively stable position, Versus's ability to climb the ranks suggests effective market strategies and increasing consumer preference. Additionally, while Pepe held steady at 10th place, Versus's rise indicates a potential shift in consumer loyalty or brand perception. This trend highlights Versus's potential to further capitalize on its growing market presence and suggests a promising outlook for future sales performance in the Ontario Flower category.
Notable Products
In September 2025, Versus saw its CBD/THC 1:1 Neon Rush Carbonated Soda continue to dominate the Beverage category, maintaining its top rank for the fourth consecutive month with sales of 30,283 units. The Black Cherry Rapid Seltzer followed consistently in second place, although its sales figures saw a decline compared to previous months. In the Vapor Pens category, Neon Rush Bolt Distillate Cartridge climbed to third place, showing a positive shift from its August ranking. The Dank Berry Distillate Cartridge made a notable entry at fourth place, reflecting strong market interest. Tropic OG Liquid Diamonds Cartridge also debuted in the rankings at fifth place, indicating a competitive landscape in the vapor pen segment.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
