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Nov-2025
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Overview
Market Insights Snapshot
In the province of Alberta, Versus has demonstrated a fluctuating performance across different cannabis categories. For instance, in the Flower category, Versus saw its ranking drop from 17th in August 2025 to 34th by November 2025, indicating a decline in market position. Similarly, in the Vapor Pens category, Versus experienced a brief exit from the top 30 in September 2025 but returned to 29th place by November. This suggests some level of volatility in their product's market reception in Alberta, which could be an area for potential improvement.
Meanwhile, in Ontario, Versus has maintained a strong presence, particularly in the Beverage category, where it consistently held the 2nd position from September through November 2025. This stability highlights a robust demand for their beverages in the region. However, their performance in the Pre-Roll category is less consistent, with rankings fluctuating outside of the top 30, peaking at 70th in October. This inconsistency in certain product segments could suggest varying consumer preferences or competitive pressures in Ontario's market. Additionally, in British Columbia, Versus has shown resilience in the Flower category, reclaiming the 7th position in November after a dip in October, indicating a potential recovery in this segment.
Competitive Landscape
In the Ontario flower category, Versus has shown a notable improvement in its competitive positioning over the past few months. Starting from a rank of 12 in August 2025, Versus climbed to the 8th position by October and maintained this rank into November. This upward trend indicates a positive reception in the market, especially when compared to brands like 3Saints, which fluctuated between ranks 11 and 9 during the same period. Despite not surpassing SUPER TOAST, which consistently held the 7th position, Versus has outperformed Redecan, which saw a decline from 7th to 10th place. Meanwhile, Pure Sunfarms maintained a strong presence, only dropping from 5th to 6th, indicating a competitive landscape where Versus is gaining traction but still faces significant competition from established brands.
Notable Products
In November 2025, Versus continued to see strong performance from its Beverage category, with CBD/THC 1:1 Neon Rush Carbonated Soda maintaining its top rank for the fourth consecutive month, achieving a sales figure of 28,883 units. Black Cherry Rapid Seltzer held steady in second place, while Key Lime Rapid Seltzer climbed to third, improving from its October ranking. White Widow in the Flower category showed a notable rise, moving up to the fourth position from fifth, demonstrating increased popularity. Blueberry Pomegranate Rapid Seltzer re-entered the top five, securing the fifth spot, reflecting a resurgence in consumer interest.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
