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Jul-2025
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Overview
Market Insights Snapshot
In the Canadian cannabis market, Versus has shown varied performance across different provinces and product categories. In Alberta, the brand has maintained a steady presence in the Flower category, holding the 15th rank in both April and May 2025, before slipping to 21st in June and July. This decline in ranking coincides with a decrease in sales from May to June, though there was a slight recovery in July. In the Vapor Pens category, Versus made a notable return to the top 30 in July, achieving a rank of 24th, which indicates a positive trend in this segment. However, the absence of rankings in the Pre-Roll category beyond April suggests a decline in their market position in this category in Alberta.
Meanwhile, in British Columbia, Versus has demonstrated resilience in the Flower category, where it consistently ranked within the top 11, peaking at 7th in April and rebounding to 8th in July. However, the Pre-Roll category tells a different story, with rankings dropping from 13th in April to 54th by July, reflecting a significant downturn in sales. In Ontario, Versus has maintained a strong second position in the Beverage category through June, before slipping to fourth in July, indicating a slight dip in their dominance. The Vapor Pens category in Ontario shows a relatively stable performance, with Versus consistently ranking around 15th, despite fluctuations in sales figures. Meanwhile, in Saskatchewan, the brand's reemergence in the Vapor Pens category with a rank of 5th in July suggests a significant positive shift, although they did not maintain a presence in the Flower category beyond April.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, Versus has experienced some fluctuations in its market position from April to July 2025. Initially ranked 11th in April and May, Versus saw a decline to 13th in June and further to 14th in July. This downward trend in rank coincided with a decrease in sales, particularly noticeable from May to July. Meanwhile, brands like The Loud Plug maintained a relatively stable position, consistently ranking around 11th and 12th, while FIGR improved its rank from 17th to 13th over the same period. These shifts suggest that while Versus experienced a dip in both rank and sales, competitors like FIGR are gaining traction, potentially drawing away market share. This competitive dynamic highlights the importance for Versus to reassess its strategies to regain its footing in the Ontario Flower market.
Notable Products
In July 2025, the top-performing product for Versus was the CBD/THC 1:1 Neon Rush Carbonated Soda (10mg CBD, 10mg THC, 355ml) in the Beverage category, maintaining its number one rank from previous months with sales of $31,523. The Watermelon Bubba Distillate Cartridge (1g) emerged as a strong contender, securing the second position in the Vapor Pens category. The Black Cherry Rapid Seltzer (10mg THC, 355ml) ranked third, dropping slightly from its consistent second place in prior months. Grape Ice Distillate Cartridge (1g) entered the top five for the first time, taking the fourth spot in the Vapor Pens category. Meanwhile, the Key Lime Rapid Seltzer (10mg THC, 355ml) slipped to fifth place, indicating a decline in its sales trajectory.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
