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Apr-2025
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Overview
Market Insights Snapshot
In the Canadian provinces, Versus has shown a notable performance in the Alberta market, particularly in the Flower category, where it improved its ranking from 26th in January 2025 to 15th by April 2025, indicating a positive trend. However, the Pre-Roll category in Alberta has seen fluctuating rankings, peaking at 40th in February and March, but dropping to 49th in April, suggesting potential challenges in maintaining a strong foothold. In British Columbia, Versus has consistently performed well in the Flower category, climbing from 16th in January to a commendable 7th in April, reflecting strong growth in this segment. Yet, in the Beverage category, they were ranked 5th in January but did not appear in the top 30 for subsequent months, which could indicate a decline or shift in consumer preferences.
In Ontario, Versus has maintained a steady position in the Beverage category, consistently holding the 2nd rank from January to April 2025, showcasing its strength in this segment. The Flower category also witnessed an upward trajectory, moving from 15th to 11th over the same period, suggesting growing consumer acceptance. Conversely, the Pre-Roll category in Ontario saw a drop, with Versus not appearing in the top 30 in April, which may point to increased competition or a need for strategic adjustments. In Saskatchewan, the Flower category showed mixed results, with Versus achieving a 4th place ranking in January but not appearing in March, before returning to 14th in April, indicating volatility in market presence. The Vapor Pens category in Saskatchewan also saw Versus ranked 11th in January, but they did not maintain a top 30 position in subsequent months, which could suggest a need for renewed focus or innovation in this area.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, Versus has shown a promising upward trajectory in its rank over the first four months of 2025. Starting from the 15th position in January, Versus climbed to the 11th spot by April, indicating a consistent improvement in market presence. This positive trend contrasts with Good Supply, which experienced a decline from a stable 5th position to 10th in April. Meanwhile, The Loud Plug maintained a relatively stable position, fluctuating slightly but remaining outside the top 10. Pepe consistently held the 9th rank, showcasing stable performance, while LowKey improved slightly but remained behind Versus. These dynamics suggest that Versus is gaining traction and could potentially challenge higher-ranked competitors if the trend continues, making it a brand to watch in the Ontario Flower market.
Notable Products
In April 2025, the top-performing product for Versus was the CBD/THC 1:1 Neon Rush Carbonated Soda, maintaining its number one rank for four consecutive months with sales reaching 33,939 units. The Black Cherry Rapid Seltzer also held steady in the second position, showing a sales increase to 14,698 units. Key Lime Rapid Seltzer remained in third place, consistent with its March ranking. The BC Purple Kush Pre-Roll 2-Pack made its debut in the rankings at fourth place. Meanwhile, the Blueberry Pomegranate Rapid Seltzer dropped slightly to fifth place from its previous fourth position in March.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
