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Oct-2025
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Overview
Market Insights Snapshot
Versus has demonstrated varied performance across different categories and provinces. In Alberta, the brand's presence in the Flower category saw a decline, slipping from 21st in July to 34th by October. This drop coincided with a notable decrease in sales, suggesting potential challenges in maintaining market share. Conversely, in the Vapor Pens category, Versus managed to re-enter the top 30 by October, ranking 29th, after not being ranked in September. This indicates some recovery and adaptability within this category, despite not consistently maintaining a strong position in the top rankings.
In Ontario, Versus has maintained a robust presence in the Beverage category, consistently holding the 2nd position from August through October. This stability highlights the brand's strength and appeal in this segment. The Flower category also saw an upward trend, with Versus improving its ranking from 13th in July to 8th by October, supported by strong sales figures. However, the Pre-Roll category in British Columbia presented challenges, as the brand dropped from 19th in July to 44th in October, indicating a significant decline in market performance within this category. This disparity in performance across categories and regions suggests strategic opportunities and potential areas for improvement for the brand.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, Versus has shown a notable upward trajectory in its rankings from July to October 2025, moving from 13th to 8th place. This improvement in rank is indicative of a strong performance, especially when compared to competitors like 3Saints, which fluctuated slightly but remained around the 10th to 12th positions, and Pepe, which maintained a stable rank around the 9th and 10th positions. Versus's ability to surpass these brands suggests a successful strategy in capturing market share. Meanwhile, SUPER TOAST consistently held a higher rank at 7th place, indicating a competitive pressure just above Versus. The consistent 6th place ranking of The Original Fraser Valley Weed Co. highlights a significant gap that Versus may aim to bridge in the future. Overall, Versus's upward movement in rank reflects a positive trend in sales and market presence within the Ontario Flower category.
Notable Products
In October 2025, the top-performing product from Versus was the CBD/THC 1:1 Neon Rush Carbonated Soda (10mg CBD, 10mg THC, 355ml) in the Beverage category, maintaining its first-place rank for four consecutive months with sales of 28,879 units. The Black Cherry Rapid Seltzer (10mg THC, 355ml) also retained its second-place position consistently over the same period, although its sales showed a decline. The Neon Rush Bolt Distillate Cartridge (1g) in the Vapor Pens category held steady in third place, indicating stable performance since September. Key Lime Rapid Seltzer (10mg THC, 355ml) re-entered the rankings at fourth place, showing resilience after dropping out in September. White Widow (28g) appeared in the rankings for the first time, securing the fifth position and demonstrating growth potential in the Flower category.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
