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Sep-2024
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Overview
Market Insights Snapshot
In Alberta, Versus has shown varied performance across different cannabis categories. In the Beverage segment, the brand maintained a strong presence, ranking 4th in June and 5th in September, with sales showing a slight increase over the period. However, in the Flower category, Versus experienced a decline from a consistent 10th place in June and July to 16th by September, indicating a competitive market landscape. The Pre-Roll category saw a significant drop in rankings, moving from 28th in June to 56th by September, suggesting challenges in maintaining market share. Interestingly, Versus made its entry into the top 30 for Vapor Pens in July, ranking 22nd, and maintained a presence through September, albeit with some fluctuations.
Meanwhile, in Ontario, Versus has performed exceptionally well in the Beverage category, consistently holding the 2nd position from June through September, highlighting its strong foothold in this segment. In contrast, the Flower category saw a gradual decline in rankings, from 11th in June to 14th by September, although the brand remained within the top 15. The Pre-Roll category presented challenges, with Versus not making it into the top 30, indicating a need for strategic improvements. On a positive note, the Vapor Pens category showed stability, with Versus maintaining a steady 15th place ranking until September, when it improved slightly to 14th. This suggests a solid brand presence in Ontario's Vapor Pens market.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, Versus experienced a notable shift in its market position from June to September 2024. Initially ranked 11th in June, Versus saw a slight decline, settling at 14th place by August and maintaining this position through September. This downward trend in rank coincided with a decrease in sales, suggesting potential challenges in maintaining consumer interest or facing increased competition. Notably, Big Bag O' Buds demonstrated a strong performance, consistently ranking higher than Versus and even climbing to the 10th position in August, indicating a robust market presence. Meanwhile, SUPER TOAST showed a decline from 5th to 13th place over the same period, which might have provided Versus with an opportunity to capture market share, yet Versus did not capitalize on this. Additionally, Holy Mountain improved its rank from outside the top 20 in June to 15th in September, suggesting emerging competition that Versus needs to monitor closely. These dynamics highlight the competitive pressures Versus faces and underscore the importance of strategic positioning to regain and enhance its market standing.
Notable Products
In September 2024, the top-performing product from Versus was the CBD/THC 1:1 Neon Rush Carbonated Soda, maintaining its first-place ranking from previous months, despite a slight drop in sales to 33,990 units. The Black Cherry Rapid Seltzer held steady in second place, continuing its consistent performance from July and August. The Key Lime Rapid Seltzer remained in third place, showing stability in its ranking over the past few months. The Neon Rush - Cali Blast Soda kept its fourth-place position, while the Blueberry Pomegranate Rapid Seltzer maintained its fifth-place ranking, having entered the top five in August. Overall, the product rankings for Versus have shown remarkable consistency from June through September 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
