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Aug-2025
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Overview
Market Insights Snapshot
Versus has demonstrated notable performance across various categories and provinces, with the most significant movements observed in British Columbia and Ontario. In British Columbia, Versus made considerable headway in the Flower category, climbing from 10th in May to 7th by August. This positive trend is underscored by a consistent increase in sales, peaking in August. However, the Pre-Roll category presents a contrasting story, where Versus fell out of the top 30 rankings in June and July, indicating a challenging market presence. Meanwhile, in the Vapor Pens category, Versus improved its rank from 18th in May to 12th in August, reflecting a strong upward trajectory in sales, particularly in the last month of the observed period.
In Ontario, Versus has maintained a solid position in the Beverage category, consistently ranking in the top four. Despite a slight dip in sales in June and July, Versus regained momentum by August, securing the 3rd spot. The Flower category also showed resilience, with Versus maintaining a steady rank around the low teens, ending August at 12th. However, the Pre-Roll category posed challenges as Versus was unable to sustain its presence in the top 30 after May. In the Saskatchewan market, Versus appeared in the top 5 for Vapor Pens during July and August, marking a significant achievement given the absence of prior rankings. This suggests a strong entry and acceptance in the Saskatchewan market for this category.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, Versus has experienced notable fluctuations in its rankings over the past few months. Starting at 11th place in May 2025, Versus saw a dip to 13th in June and 14th in July, before recovering slightly to 12th in August. This volatility in rank is mirrored by its sales performance, which peaked in May and then declined in June and July, before a slight recovery in August. In contrast, 3Saints showed a consistent upward trend, maintaining a stable position at 11th in both July and August, indicating a potential threat to Versus's market share. Meanwhile, The Loud Plug and FIGR have also shown resilience, with The Loud Plug maintaining a higher rank than Versus throughout the period. Pepe consistently outperformed Versus, holding a top 10 position, which underscores the competitive pressure Versus faces in maintaining and improving its market position in Ontario's Flower category.
Notable Products
In August 2025, Versus saw its top-performing product, CBD/THC 1:1 Neon Rush Carbonated Soda, maintain its number one rank in the Beverage category, with sales reaching 34,594 units. Black Cherry Rapid Seltzer continued to hold the second position, showcasing consistent popularity. Key Lime Rapid Seltzer improved its rank from fourth in July to third in August, indicating a positive trend in consumer preference. Blueberry Pomegranate Rapid Seltzer, which was unranked in July, climbed to fourth place, suggesting a resurgence in demand. Meanwhile, Neon Rush Bolt Distillate Cartridge, ranked fifth in Vapor Pens, experienced a slight decline in sales compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
