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Dec-2025
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Overview
Market Insights Snapshot
Versus has shown varying performance across different states and categories, with notable movements in rankings. In Alberta, their presence in the Flower category has seen a decline, with rankings slipping from 31st in September to 36th by December, indicating a downward trend in this category. However, their entry into the top 30 for Vapor Pens in October at 30th place and maintaining a position within the top 31 by December suggests a positive trajectory in this segment. In British Columbia, Versus experienced fluctuations in the Flower category, where they initially held a strong position at 7th in September, dropped to 13th in October, and then moved back up to 11th by December, reflecting some volatility. The Pre-Roll category, however, saw them drop out of the top 30 in October, which could be a concern for the brand.
In Ontario, Versus has maintained a consistent performance in the Beverage category, consistently ranking 2nd over the months from September to December, indicating strong brand loyalty or market dominance in this segment. The Flower category also shows stability, with Versus holding steady at the 8th position from October through December. However, in the Vapor Pens category, they saw a decline from 8th in September to 12th by December, which might suggest increased competition or shifting consumer preferences. Meanwhile, in Saskatchewan, Versus was ranked 7th in Vapor Pens in September but dropped out of the top rankings by November, indicating a significant loss in market presence in this category.
Competitive Landscape
In the competitive landscape of the flower category in Ontario, Versus has maintained a consistent rank of 8th place from October to December 2025, showing stability in its market position. Despite a slight decline in sales from September to November, Versus experienced a rebound in December, indicating a potential recovery trend. In contrast, SUPER TOAST consistently held the 7th rank with higher sales figures, suggesting a strong foothold just above Versus. Meanwhile, Pure Sunfarms maintained its 5th rank but saw a decrease in sales from October to December, which could present an opportunity for Versus to close the gap if this trend continues. Additionally, 3Saints improved its rank from 12th in September to 9th by November and December, showing upward momentum that Versus should monitor closely. Lastly, Nugz (Canada) also showed improvement, moving from 13th to 10th place, indicating increasing competition from below. Overall, Versus's stable ranking amidst these shifts highlights its resilience, but the brand must remain vigilant to capitalize on potential opportunities and fend off rising competitors.
Notable Products
In December 2025, the top-performing product from Versus was CBD/THC 1:1 Neon Rush Carbonated Soda, maintaining its first-place ranking consistently from September through December, with a notable sales figure of 29,818 units. Black Cherry Rapid Seltzer held steady in second place across the same months, showing an increase in sales to 12,400 units. White Widow, a Flower category product, improved its rank from fourth in November to third in December, indicating a positive trend in its popularity. Key Lime Rapid Seltzer experienced a slight drop in rank from third to fourth place, while Blueberry Pomegranate Rapid Seltzer remained stable in fifth place since October. These rankings reflect a strong preference for beverage products within Versus, with consistent performance and gradual sales growth over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
