Market Insights Snapshot
In the Beverage category, XMG has consistently maintained a strong performance across all states. In Alberta, British Columbia, Ontario, and Saskatchewan, XMG has secured the top rank from August to November 2023. This indicates a continuous dominance in the beverage sector in these regions. However, there's a slight decline in sales from September to November in all states except Ontario, where there's a slight increase in November after a dip in October.
On the other hand, XMG's performance in the Oil category is not as impressive as in the Beverage category. In Alberta, XMG's rank slipped from 21st in August to 25th in November, indicating a fall in popularity or competitiveness in this category. Similarly, in British Columbia and Ontario, the brand's ranking has also seen a downward trend. The sales numbers also reflect this trend, with a notable drop across all three provinces. This could suggest a need for XMG to revisit their strategies in the Oil category.
In the Beverage category within Ontario, XMG has consistently maintained its top rank from August to November 2023, outperforming its competitors. However, there is a noticeable downward trend in sales over these months. Its closest competitor, Collective Project, also shows a similar sales trend but remains a significant step behind XMG in terms of sales. The gap between XMG and Collective Project is wider than that between Collective Project and the third-ranked brand, Versus. Versus, while still trailing behind, is showing a steady hold on the third position. It's important to note that the absence of a rank for any month indicates that the brand did not make it into the top 20 for that month.
In November 2023, the top-performing product from XMG was Cream Soda (10mg THC, 355ml), maintaining its position from previous months with sales totaling 44,686 units. The second best-selling product was Plus - CBG/THC 1:1 Tropical Cream Float Sparkling Drink (10mg CBG, 10mg THC) with a significant sales increase, moving up from the third position in October. The third most popular product was Plus - CBG:THC 1:1 Grape Ape Soda (10mg CBG, 10mg THC 355ml), dropping one place from its October rank. Alt Black Cherry Sparkling Drink (10mg THC, 236ml) remained steady in the fourth position. A new entrant to the top five was Plus - THC:CBG 1:1 Paradise Treat Sparkling Beverage (10mg CBD, 10mg THC), debuting in the fifth position.