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Apr-2025
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Overview
Market Insights Snapshot
In the Canadian cannabis beverage market, XMG has demonstrated a strong and consistent performance across several provinces. Notably, in Alberta, XMG has maintained its position as the top-ranking brand from January through April 2025. This consistency is mirrored in Ontario and Saskatchewan, where XMG also held the number one spot throughout the same period. However, in British Columbia, there was a slight dip in February and March, where XMG ranked second, before reclaiming the top position in April. This fluctuation in British Columbia suggests a competitive landscape but also highlights XMG's ability to regain market dominance.
Examining sales trends, XMG experienced an interesting dynamic in sales volume. For instance, while sales in Alberta peaked in March, they remained relatively stable throughout the other months, indicating a strong market presence. In British Columbia, despite the temporary drop in ranking, sales saw a significant increase in April, suggesting a successful recovery strategy. Meanwhile, in Ontario, sales figures showed slight fluctuations but maintained a high overall volume, reinforcing XMG's stronghold in the province. The consistent top rankings in Saskatchewan are complemented by a steady increase in sales from January to March, followed by a slight dip in April, which could point to seasonal trends or market saturation.
Competitive Landscape
In the competitive landscape of the beverage category in Alberta, XMG has consistently maintained its top position from January to April 2025, showcasing its strong market presence and consumer preference. Despite a slight dip in sales from January to February, XMG quickly rebounded with a significant increase in March, maintaining this upward trajectory into April. This stability in rank and growth in sales highlights XMG's robust brand loyalty and effective market strategies. In contrast, Sweet Justice, which held the second position from January to March, experienced a decline in both rank and sales, dropping to third place by April. Meanwhile, Mollo showed a steady performance, maintaining the third position until April when it climbed to second place, indicating a potential shift in consumer preferences. These dynamics suggest that while XMG continues to dominate, competitors like Mollo are making strategic moves to capture more market share, which could pose challenges for XMG in sustaining its lead in the future.
Notable Products
In April 2025, XMG's top-performing product was Cream Soda (10mg THC, 355ml) within the Beverage category, maintaining its first-place rank consistently since January with sales of 32,434 units. The Plus - CBG/THC 1:1 Tropical Cream Float Sparkling Drink (10mg CBG, 10mg THC, 355ml) held steady in second place, showing a notable increase in sales compared to previous months. Cherry Cola (10mg THC, 355ml) retained its third-place position, while Zero - Orange Soda (10mg THC, 355ml) climbed to fourth place in March and maintained this rank in April. The Plus - THC/CBG 1:1 Paradise Treat Sparkling Beverage (10mg CBD, 10mg THC) rounded out the top five, showing consistent performance despite a slight dip in ranking earlier in the year. Overall, the rankings remained stable, with only minor shifts observed in the lower positions.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
