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Aug-2025
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Overview
Market Insights Snapshot
XMG has demonstrated a strong presence in the beverage category across several Canadian provinces, consistently maintaining top rankings. In Alberta and Ontario, XMG has held the number one spot from May through August 2025, indicating a robust market position and consumer preference in these regions. Notably, in British Columbia, there was a slight fluctuation where XMG moved from second to third place in June and July, before reclaiming second place in August, suggesting a competitive landscape. Meanwhile, in Saskatchewan, XMG has consistently ranked first, showing dominance in the market throughout the summer months.
The sales trends for XMG across these provinces reveal interesting dynamics. While Ontario saw a steady increase in sales from May to August, suggesting growing consumer demand, Alberta experienced a peak in July before a slight decline in August. In British Columbia, sales dipped in June but showed recovery by August, aligning with the brand's improved ranking. It's important to note the absence of XMG from the top 30 in any other provinces or states, which may indicate areas for potential growth or challenges in market penetration. The consistent top rankings in the mentioned provinces highlight XMG's strong market presence, although the varying sales trends suggest room for strategic adjustments to sustain growth.
Competitive Landscape
In the Ontario beverage category, XMG has consistently maintained its top position from May to August 2025, showcasing its strong market presence and consumer preference. Despite a competitive landscape, XMG's sales have shown a steady upward trend, indicating robust brand loyalty and effective marketing strategies. Meanwhile, Versus experienced fluctuations, dropping from second place in May and June to fourth in July, before slightly recovering to third in August. This volatility suggests potential challenges in sustaining consumer interest or market share. On the other hand, Mollo has shown impressive growth, climbing from fourth place in May and June to secure the second spot in July and August, reflecting a successful strategy in capturing a larger share of the market. These dynamics highlight the competitive pressures in the Ontario beverage sector, with XMG's consistent leadership underscoring its strategic advantage in maintaining consumer engagement and sales momentum.
Notable Products
In August 2025, XMG's top-performing product was Cream Soda (10mg THC, 355ml) in the Beverage category, maintaining its number one ranking consistently since May 2025 with sales of 35,610 units. The Plus - CBG/THC 1:1 Tropical Cream Float Sparkling Drink (10mg CBG, 10mg THC, 355ml) climbed to the second position from third in the previous months, showing a positive trend in sales. Cherry Cola (10mg THC, 355ml) held steady in the third spot, experiencing a slight increase in sales compared to July. Plus - THC/CBG 1:1 Paradise Treat Sparkling Beverage (10mg CBD, 10mg THC) remained fourth, showing stable performance. Zero - Orange Soda (10mg THC, 355ml) consistently ranked fifth, indicating a steady demand within its category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
