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Oct-2025
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Overview
Market Insights Snapshot
In the Canadian cannabis beverage market, XMG has shown remarkable consistency and dominance. In Alberta, XMG has maintained its top position from July through October 2025, demonstrating a strong hold on the market despite a slight decrease in sales over the months. Similarly, in Ontario, XMG has consistently ranked first, although sales figures have shown some fluctuation, with a notable peak in August followed by a decline. Meanwhile, in Saskatchewan, XMG's performance is stable, retaining the number one spot across all four months. This consistency in rankings suggests a strong brand presence and customer loyalty in these provinces.
In British Columbia, XMG has experienced a slight upward movement, improving its rank from third in July to second by August and maintaining that position through October. However, it is notable that despite the improved ranking, sales have seen a decline from August to October. This could indicate a competitive market environment or shifting consumer preferences. The absence of XMG in the top 30 rankings in other states or provinces could be seen as a potential area for growth or a reflection of market challenges outside its stronghold regions. The brand's performance in the beverage category highlights its leading role in certain markets, while also pointing to opportunities for expansion and adaptation in others.
Competitive Landscape
In the competitive landscape of the beverage category in Alberta, XMG has consistently maintained its top position from July to October 2025, showcasing its strong brand presence and consumer preference. Despite fluctuations in sales figures, XMG's steadfast rank suggests a loyal customer base and effective market strategies. In contrast, Sweet Justice and Mollo have been vying for the second and third positions, with Sweet Justice reclaiming the second spot in October after a brief dip in August. This indicates a competitive rivalry that could influence XMG's future strategies as these brands are closing the gap in terms of sales, albeit still significantly lower than XMG's figures. The dynamic shifts among these competitors highlight the importance of continuous innovation and customer engagement for XMG to sustain its leadership in the Alberta beverage market.
Notable Products
In October 2025, XMG's top-performing product was Cream Soda (10mg THC, 355ml) in the Beverage category, maintaining its number one rank consistently for four consecutive months, with sales of 24,285 units. Cherry Cola (10mg THC, 355ml) secured the second position, showing a slight improvement from its third place in August. The Plus - CBG/THC 1:1 Tropical Cream Float Sparkling Drink (10mg CBG, 10mg THC, 355ml) remained steady at the third rank, despite a decrease in sales since August. Plus - THC/CBG 1:1 Paradise Treat Sparkling Beverage (10mg CBD, 10mg THC) improved its ranking to fourth place, up from fifth in July and September. Zero - Orange Soda (10mg THC, 355ml) completed the top five, though it experienced a downward trend in sales and ranking from July to October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
