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Sep-2025
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Overview
Market Insights Snapshot
In the Canadian beverage category, XMG has demonstrated consistent dominance, particularly in Alberta, where it has maintained its position as the top brand from June through September 2025. Similarly, in Ontario and Saskatchewan, XMG has held the number one spot throughout the same period, showcasing its strong market presence. However, there is a noticeable decline in sales in Ontario from August to September, which might indicate a seasonal trend or increased competition. Meanwhile, in British Columbia, XMG improved its ranking from third to second place by August and maintained this position through September, suggesting a positive reception and growing popularity in that region.
Despite XMG's strong performance in several provinces, the brand's absence from the top 30 rankings in any other U.S. states or Canadian provinces could be seen as a missed opportunity for market expansion. The consistent top rankings in Alberta, Ontario, and Saskatchewan highlight XMG's dominance and consumer preference in these areas, but the brand may need to explore strategic initiatives to penetrate new markets and replicate its success elsewhere. The decrease in sales figures in Alberta and Ontario from August to September might suggest a need for XMG to innovate or adjust its marketing strategies to sustain its leading position. The brand's ability to maintain high rankings in competitive markets like British Columbia indicates potential for growth, provided it can capitalize on existing consumer trust and expand its reach effectively.
Competitive Landscape
In the competitive landscape of the beverage category in Alberta, XMG has maintained a stronghold as the top-ranking brand from June to September 2025. Despite fluctuations in sales, with a slight decrease from July to September, XMG's leadership position remains unchallenged. Its closest competitors, Mollo and Sweet Justice, have alternated between the second and third positions during this period. Notably, Mollo experienced a drop in rank from August to September, which coincided with a decrease in sales, while Sweet Justice improved its rank in September, possibly due to a stable sales performance. These dynamics highlight XMG's robust market presence, as it consistently outperforms its competitors in both rank and sales, reinforcing its dominance in the Alberta beverage market.
Notable Products
In September 2025, the top-performing product for XMG was Cream Soda (10mg THC, 355ml) in the Beverage category, maintaining its number one position for the fourth consecutive month with sales of 27,301 units. Cherry Cola (10mg THC, 355ml) climbed to the second spot, overtaking Plus - CBG/THC 1:1 Tropical Cream Float Sparkling Drink (10mg CBG, 10mg THC, 355ml), which dropped to third place. The Plus - THC/CBG 1:1 Paradise Treat Sparkling Beverage (10mg CBD, 10mg THC) and Zero - Orange Soda (10mg THC, 355ml) held steady at fourth and fifth positions, respectively. Notably, while Cream Soda's sales saw a decrease from previous months, it remained the bestseller, highlighting its consistent consumer preference. Overall, the rankings show stability in product performance, with minor shifts reflecting competitive dynamics within XMG's beverage offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
