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Jul-2025
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Overview
Market Insights Snapshot
XMG has demonstrated a strong foothold in the Beverage category across various Canadian provinces. In Alberta and Ontario, XMG has maintained a consistent first-place ranking from April to July 2025, indicating a solid market presence and consumer preference in these regions. This consistency is reflected in their sales figures, with both provinces showing a steady increase in sales over the months. In contrast, British Columbia presents a slightly different picture, where XMG slipped from first to third place by July, suggesting increased competition or shifting consumer preferences in the province.
Meanwhile, in Saskatchewan, XMG has also maintained the top position throughout the same period, although sales fluctuated more noticeably compared to other provinces. The brand's ability to remain in the top spot despite these fluctuations might indicate strong brand loyalty or a lack of strong competitors in the region. Interestingly, the sales trend in Saskatchewan shows a peak in June, followed by a slight decrease in July, which could be a point of interest for further exploration. The absence of XMG in the top 30 rankings in other provinces or states suggests areas where the brand might focus on improving its market penetration or where the competition is particularly fierce.
Competitive Landscape
In the competitive landscape of cannabis beverages in Alberta, XMG consistently maintains its position as the top-ranking brand from April to July 2025. Despite the steady presence of competitors like Mollo and Sweet Justice, XMG's dominance is evident through its unyielding first-place rank over these months. While Mollo held the second position from April to June before dropping to third in July, and Sweet Justice ascended to second place in July, XMG's sales figures show a robust upward trend, culminating in a significant increase by July 2025. This consistent performance highlights XMG's strong market presence and consumer preference in the Alberta beverage category, positioning it as a formidable leader despite the competitive pressures from other notable brands.
Notable Products
In July 2025, XMG's top-performing product was Cream Soda (10mg THC, 355ml) in the Beverage category, maintaining its first-place ranking consistently from April to July with sales of 34,144 units. Cherry Cola (10mg THC, 355ml) held the second position, experiencing a steady rise in sales over the months. The Plus - CBG/THC 1:1 Tropical Cream Float Sparkling Drink (10mg CBG, 10mg THC, 355ml) ranked third, dropping from its second position in May. Zero - Orange Soda (10mg THC, 355ml) improved its ranking slightly to fourth place in July. Lastly, Plus - THC/CBG 1:1 Paradise Treat Sparkling Beverage (10mg CBD, 10mg THC) remained in the fifth position, showing consistent performance in the rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
