Trend
Decline
Nov-2023 Sales
$1M+
Product Count
75
Updated
12/5/2023
Markets

XMG

XMG, a leading brand by Heritage Cannabis West Corporation, has distinguished itself in the competitive cannabis market with critically acclaimed edible and beverage offerings. The brand boasts an impressive market share, particularly in the cannabis beverage sector, with conveniently available online ordering for in-store pick-ups or free delivery. Unique product variations such as the Grape Ape Soda, imbued with THC, CBG, and Guarana, and flavorful concoctions like the Mango Pineapple, exemplify XMG's commitment to delivering innovative and high-quality cannabis products.
XMG Historical Sales by Category

Market Insights Snapshot

In the Beverage category, XMG has consistently maintained a strong performance across all states. In Alberta, British Columbia, Ontario, and Saskatchewan, XMG has secured the top rank from August to November 2023. This indicates a continuous dominance in the beverage sector in these regions. However, there's a slight decline in sales from September to November in all states except Ontario, where there's a slight increase in November after a dip in October.

On the other hand, XMG's performance in the Oil category is not as impressive as in the Beverage category. In Alberta, XMG's rank slipped from 21st in August to 25th in November, indicating a fall in popularity or competitiveness in this category. Similarly, in British Columbia and Ontario, the brand's ranking has also seen a downward trend. The sales numbers also reflect this trend, with a notable drop across all three provinces. This could suggest a need for XMG to revisit their strategies in the Oil category.

Nov-2023 Rank
Beverage
Oil
1
25
1
18
1
16
1

Competitive Landscape

In the Beverage category within Ontario, XMG has consistently maintained its top rank from August to November 2023, outperforming its competitors. However, there is a noticeable downward trend in sales over these months. Its closest competitor, Collective Project, also shows a similar sales trend but remains a significant step behind XMG in terms of sales. The gap between XMG and Collective Project is wider than that between Collective Project and the third-ranked brand, Versus. Versus, while still trailing behind, is showing a steady hold on the third position. It's important to note that the absence of a rank for any month indicates that the brand did not make it into the top 20 for that month.

XMG market ranking for ON Beverage

Notable Products

In November 2023, the top-performing product from XMG was Cream Soda (10mg THC, 355ml), maintaining its position from previous months with sales totaling 44,686 units. The second best-selling product was Plus - CBG/THC 1:1 Tropical Cream Float Sparkling Drink (10mg CBG, 10mg THC) with a significant sales increase, moving up from the third position in October. The third most popular product was Plus - CBG:THC 1:1 Grape Ape Soda (10mg CBG, 10mg THC 355ml), dropping one place from its October rank. Alt Black Cherry Sparkling Drink (10mg THC, 236ml) remained steady in the fourth position. A new entrant to the top five was Plus - THC:CBG 1:1 Paradise Treat Sparkling Beverage (10mg CBD, 10mg THC), debuting in the fifth position.

Product Rank
Category
Aug-2023
Sep-2023
Oct-2023
Nov-2023
Cream Soda (10mg THC, 355ml)
Beverage
1
1
1
1
Plus - CBG/THC 1:1 Tropical Cream Float Sparkling Drink (10mg CBG, 10mg THC)
Beverage
>5
3
3
2
Plus - CBG:THC 1:1 Grape Ape Soda (10mg CBG, 10mg THC 355ml)
Beverage
2
2
2
3
Alt Black Cherry Sparkling Drink (10mg THC, 236ml)
Beverage
3
4
4
4
Plus - THC:CBG 1:1 Paradise Treat Sparkling Beverage (10mg CBD, 10mg THC)
Beverage
>5
>5
>5
5
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