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Mar-2025
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Overview
Market Insights Snapshot
XMG has demonstrated a strong and consistent presence in the beverage category across several Canadian provinces. In Alberta, XMG has maintained its top position from December 2024 through March 2025, indicating a robust market hold despite experiencing a dip in sales in January and February. Similarly, in Ontario, XMG consistently ranks as the number one brand, though the sales figures reveal a slight fluctuation over the months. The brand's ability to retain its top ranking in these regions suggests a strong consumer preference and effective market strategies.
In British Columbia, XMG has shown some variability in its rankings, moving from third place in December 2024 to the top spot in January 2025, before settling in second place for February and March. This movement indicates a competitive market environment where XMG has managed to maintain a leading position. In contrast, Saskatchewan has seen XMG consistently holding the number one rank, but with noticeable fluctuations in sales volumes, particularly a drop in January. The absence of rankings outside the top positions in these provinces highlights XMG's strong performance, although the sales trend suggests areas for potential growth and stabilization.
Competitive Landscape
In the competitive landscape of the beverage category in Alberta, XMG has consistently maintained its position as the leading brand from December 2024 through March 2025. Despite a slight dip in sales during January and February 2025, XMG's sales rebounded in March 2025, reinforcing its top rank. In contrast, Sweet Justice, which holds the second position, has experienced a downward trend in sales over the same period, potentially widening the gap between the two brands. Meanwhile, Mollo remains stable in third place with a consistent sales increase, yet still significantly trails behind XMG. This stability in rank and the rebound in sales for XMG highlight its strong market presence and resilience amidst fluctuating sales dynamics in the Alberta beverage category.
Notable Products
In March 2025, XMG's top-performing product was the Cream Soda (10mg THC, 355ml) in the Beverage category, maintaining its dominant position with a sales figure of 33,877. The Plus - CBG/THC 1:1 Tropical Cream Float Sparkling Drink (10mg CBG, 10mg THC, 355ml) also held steady at the second rank, showing consistent performance across the months. Notably, the Zero - Orange Soda (10mg THC, 355ml) improved its rank from fourth in February to third in March, indicating a positive sales trend. Meanwhile, the Plus - THC/CBG 1:1 Paradise Treat Sparkling Beverage (10mg CBD, 10mg THC) experienced a slight dip, moving from third rank in January and February to fourth in March. The Plus - CBG:THC 1:1 Grape Ape Soda (10mg CBG, 10mg THC 355ml) maintained its fifth position, showing stable demand.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
