Data Snapshot: Nov 03, 2026
$50K+

Oct-2026

Sales

Decline

Trend

6-Month

19

Product Count

SKUs

$25.18

Avg Price

-46%

YoY Sales Change

-14.9%

YoY Price Change

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Mom & Pop Sales

Market Insights Snapshot

Mom & Pop Historical Sales by Category

In October 2026, Mom & Pop operated as a single-category brand with Edible at 100.0% of mix, pairing a 14.77% month-over-month sales lift with a -45.96% year-over-year contraction, while average price fell -14.92% YoY alongside a full-category allocation. Within Arizona Edibles, the brand held rank 20, indicating it gained short-term velocity versus September 2026 despite a 24-month sales change of -13.87%. The pattern implies a consolidation play: focusing entirely on Edibles reduced diversification risk but left the brand sensitive to category cycles, with MoM recovery offset by a materially lower YoY base.

The shift to 100.0% Edibles and a -14.92% YoY price reset suggests a repositioning toward value within the Edibles set, trading lower unit pricing for volume stability as evidenced by the 14.77% MoM sales uptick in October 2026. Holding rank 20 in Arizona while posting -45.96% YoY sales indicates share defense relies more on price-driven retention than on breadth expansion, implying future gains hinge on maintaining the October 2026 price architecture and mix discipline until baseline comps normalize.

Oct-2026 Rank
Edible
#20
Category
Share of Sales
Avg Item Price
YoY %
MoM %
Edible
100.0%
$25.18
-46.0%
+14.8%
Mom & Pop

Competitive Landscape

Mom & Pop sits at rank #20 in AZ Edible for October 2026, down 3 positions from #17 year over year and 5 spots below its April 2026 peak at #10; compared with three months ago at #15, the 5-rank slide contrasts with Baked Bros climbing from #4 to #3 with +15.9% YoY sales while Gron / Grön slipped from #3 to #4 with -24.5% YoY sales, and Wyld holding #1 despite -19.1% YoY sales as Wana advanced from #6 to #5 with +19.6% YoY growth; this pattern implies that Mom & Pop’s rank erosion amid mixed top-tier momentum signals share being ceded to mid-tier climbers rather than purely to the entrenched leader.

Mom & Pop category ranking vs. nearest competitors
Mom & Pop

Notable Products

In October 2026, Mom & Pop’s lineup is concentrated, with the top 10 of 19 products accounting for 88.0% of sales and Strawberry Gummy 10-Pack (2000mg) alone at 17.6%. That concentration means most of its sales come from a handful of items within a broad catalog.

Product
Type
Share of Sales
Avg Price
vs. Peer Avg
MoM %
Strawberry Gummy 10-Pack (2000mg)
Gummies
17.6%
$31.03
-6.8%
+88.2%
Mixed Berry Gummy 10-Pack (2000mg)
Gummies
13.3%
$30.02
-9.8%
+0.5%
Watermelon Gummy 10-Pack (2000mg)
Gummies
12.4%
$31.83
-4.4%
+445.0%
Strawberry Gummies 20-Pack (2000mg)
Gummies
10.8%
$48.18
+44.8%
-22.8%
Milk Chocolate Bar Single (1000mg)
Chocolate
8.9%
$27.06
+8.7%
+361.1%
Dark Chocolate Bar (1000mg)
Chocolate
7.6%
$40.40
+62.2%
+26.7%
Raspberry Gummies 10-Pack (2000mg)
Gummies
6.7%
$30.17
-9.4%
-12.9%
Milk Chocolate Bar 10-Pack (100mg)
Chocolate
3.8%
$14.41
+36.9%
+0.6%
THC/CBN 2:1 Sleep Dark Chocolate Bar 10-Pack (100mg THC, 50mg CBN)
Chocolate
3.7%
$14.18
+34.6%
+15.5%
Sugar Free Dark Chocolate Bar 10-Pack (100mg)
Chocolate
3.3%
$14.49
+37.6%
+39.0%

Peer avg: average price of the same product type and package size in the same states that month.

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Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

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