Jun-2024
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Overview
Market Insights Snapshot
Mom & Pop has shown a consistent presence in the Arizona market, particularly within the Edible category. Over the past four months, the brand has maintained its rank within the top 30, with a slight fluctuation in its position. In March 2024, Mom & Pop was ranked 21st, which slightly dropped to 22nd in April and 23rd in May, before returning to the 21st spot in June. This consistency is a positive indicator of the brand's stability and consumer loyalty in Arizona's competitive edible market. It's worth noting that despite the minor variations in ranking, the brand has managed to stay relevant and maintain a steady performance, reflecting a resilient market strategy.
While Mom & Pop's performance in Arizona is commendable, the absence of ranking data for other states or provinces suggests that the brand has not yet penetrated or gained significant traction in other markets. The lack of presence in the top 30 brands in other states and categories could be seen as an area for potential growth and expansion. This gap highlights an opportunity for the brand to explore new markets and diversify its product offerings to increase its footprint beyond Arizona. As the cannabis industry continues to evolve, monitoring how Mom & Pop adapts and expands will be crucial for understanding its long-term viability and success.
Competitive Landscape
In the competitive landscape of the Edible category in Arizona, Mom & Pop has experienced fluctuating rankings over the past few months, indicating a dynamic market environment. Notably, Mom & Pop's rank improved from 23rd in May 2024 to 21st in June 2024, suggesting a positive trend in consumer preference or effective marketing strategies. In contrast, Kushy Punch and RR Brothers have shown inconsistent rankings, often falling out of the top 20, which could signal challenges in maintaining market share. Meanwhile, Mellow Vibes (formerly Head Trip) has maintained a relatively stable position, consistently ranking in the high teens, though their sales have seen a downward trend. Good Tide, despite a drop from 10th in March 2024 to 20th in June 2024, still holds a stronger position compared to Mom & Pop. These insights highlight the competitive pressures and opportunities for Mom & Pop to leverage its recent upward momentum to capture greater market share in Arizona's Edible category.
Notable Products
In June 2024, the top-performing product from Mom & Pop was the Milk Chocolate Bar Single (1000mg), maintaining its rank from previous months and achieving sales of 685 units. The Milk Chocolate Bar 10-Pack (100mg) secured the second spot, a new entry in the rankings. The White Chocolate Bar 10-Pack (100mg) consistently held the third position over the past months. The Dark Chocolate Bar (1000mg) climbed to the fourth rank, showing a notable improvement from its previous fifth position in April. The THC/CBN 2:1 Sleep Dark Chocolate Bar 10-Pack (100mg THC, 50mg CBN) dropped to fifth place in June, despite being second in May.