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Market Insights Snapshot
In September 2026, Mom & Pop concentrated entirely in Edible, with category share at 100.0% and a rank of 20 within Arizona Edible, while sales declined year over year by 34.13% and month over month by 35.89%. Average price fell 5.73% YoY alongside a 24-month sales change of -19.19%, indicating that price cuts did not offset the volume contraction implied by the sharper 34.13% YoY sales drop. The pattern implies single-category exposure is amplifying downside: with no cross-category offsets and a rank at 20, the brand is more exposed to Edible-specific headwinds than diversified peers would be.
The shift toward a sole 100.0% Edible mix, combined with a 35.89% MoM contraction and a rank position of 20, implies a positioning skewed toward lower-price tactics that are not reclaiming share or rank. With average price down 5.73% YoY against a 34.13% YoY sales decline, elasticity appears muted, suggesting the current Edible assortment and price points are not unlocking incremental demand; the practical implication is that portfolio breadth or subsegment reallocation within Edible is required to mitigate rank slippage and stabilize volume.
Competitive Landscape
Mom & Pop ranks #20 in AZ Edible in September 2026, down 2 positions year over year from #18 and 8 positions since June 2026 when it stood at #12; this follows a decline from its peak of #10 in April 2026, a 10-rank slide from peak to current. While Mom & Pop moved down, Wyld held #1 year over year at #1 despite a -16.2% sales YoY change, and Baked Bros climbed from #4 to #2 with +22.5% YoY sales, indicating competitors can gain share even as category leaders contract. The combination of a 2-position YoY drop and an 8-position three-month decline implies Mom & Pop’s rank trajectory is deteriorating faster than the market average, signaling urgency to address recent share losses before the slide from April 2026’s peak becomes entrenched.
Notable Products
Raspberry Gummies 10-Pack (2000mg) posted the steepest decline in September 2026 at -55.8% MoM while falling to rank 6, contrasting with Watermelon Gummy 20-Pack (2000mg) jumping +73.1% MoM to rank 1. Strawberry Gummies 20-Pack (2000mg) slid -12.8% MoM at rank 3 as Strawberry Gummy 10-Pack (2000mg) dropped -48.5% MoM at rank 4. Eight of the top ten are Edible gummies, indicating concentration risk even as the larger 20-Pack format gains share at the expense of 10-Pack variants.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
