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Oct-2025
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Overview
Market Insights Snapshot
Sublime's performance across different categories in Arizona shows a mix of stability and challenges. In the Edible category, Sublime maintained a consistent ranking, hovering around 18th to 20th place over the months from July to October 2025. This indicates a steady presence in the market despite a noticeable drop in sales in September. However, the Flower category tells a different story, with Sublime slipping from 29th in July to 38th by October, suggesting increased competition or fluctuating consumer preferences. The Pre-Roll category also saw a decline in rank, moving from 16th to 22nd, although the sales figures showed some recovery in October, which might indicate a potential rebound in this category.
In Missouri, Sublime's performance in the Flower category was relatively stable, with the brand maintaining a position within the top 30, except for a dip in September to 32nd place. This suggests a resilient market presence, possibly driven by strategic adjustments or consumer loyalty. Conversely, the Pre-Roll category saw Sublime struggling to stay within the top 30, briefly falling out of it in September before recovering to 30th place in October. This fluctuation highlights the competitive nature of the Pre-Roll market in Missouri, where Sublime needs to consistently innovate to retain its market share.
Competitive Landscape
In the competitive landscape of the Flower category in Missouri, Sublime has shown a fluctuating performance over the months from July to October 2025. Despite a dip in September, where it dropped to a rank of 32, Sublime managed to recover to the 26th position by October. This recovery is notable as it indicates resilience in a competitive market. Comparatively, C4 / Carroll County Cannabis Co. also experienced fluctuations, ending October just one rank below Sublime, despite having higher sales in July. Meanwhile, Farmer G showed a strong performance in October, surpassing Sublime by climbing to the 24th rank. Habitat demonstrated a significant improvement in August and September but fell slightly in October, ending just one rank behind Sublime. These dynamics suggest that while Sublime faces stiff competition, its ability to bounce back in rankings could be leveraged to strengthen its market position in Missouri's Flower category.
Notable Products
In October 2025, Sublime's top-performing product was the Apple Fritter Pre-Roll (1g), which secured the number one rank with sales of 4578 units. Following closely was the Angry Apples Pre-Roll (1g) in second place. The Tiger Moon Pre-Roll (1g) climbed from fifth place in September to third in October, indicating a significant rise in popularity. The Hot Rod - Purple Urkle Infused Pre-Roll (0.5g) moved up to fourth place, while the Hot Rod - Strawberry Twist Infused Pre-Roll (0.5g) dropped from second in September to fifth in October. These shifts highlight dynamic changes in consumer preferences within the Pre-Roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
