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Apr-2025
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Overview
Market Insights Snapshot
Sublime's performance in the Arizona market has shown a mix of consistency and slight decline across different product categories. In the Edible category, Sublime maintained a steady presence, ranking 17th in January and slightly dropping to 20th by April, indicating a need for strategic adjustments to regain a stronger foothold. The Flower category saw a similar trend, with Sublime's ranking fluctuating between 22nd and 27th, suggesting a competitive market environment. However, the Pre-Roll category has been a relative strength for Sublime, consistently ranking within the top 11, although there was a gradual decline from 9th to 11th over the four months. This decline in rankings, despite being in the top tier, might indicate increasing competition or shifting consumer preferences.
In Missouri, Sublime's performance across categories presents a different narrative. The Flower category saw an encouraging improvement from not being in the top 30 in January to reaching 28th place by March, before slightly dropping to 29th in April. This upward trend highlights potential growth opportunities in Missouri's Flower market. Conversely, the Pre-Roll category for Sublime in Missouri experienced fluctuations, with rankings moving from 44th in January to a peak at 29th in March, followed by a drop back to 35th in April. This suggests volatility and the need for a more robust strategy to stabilize and improve their standing in this category. Overall, Missouri presents both challenges and opportunities for Sublime, with signs of potential growth in the Flower category and areas for improvement in Pre-Rolls.
Competitive Landscape
In the competitive landscape of the Flower category in Missouri, Sublime has shown a notable improvement in its market position, climbing from a rank of 34 in January and February 2025 to 28 in March, before slightly dropping to 29 in April. This upward trend in March coincided with a significant increase in sales, suggesting a successful strategy or product launch that month. Despite this progress, Sublime faces stiff competition from brands like Elevate Cannabis Co and CAMP Cannabis. Elevate Cannabis Co maintained a consistent ranking around 28-30, with sales peaking in April. Meanwhile, CAMP Cannabis showed a strong performance, particularly in February and March, with ranks of 21 and 22, respectively, and sales significantly higher than Sublime's during those months. Additionally, Vertical (MO) and Honey Green also present formidable competition, with Vertical (MO) experiencing a decline in rank but maintaining substantial sales figures. Sublime's challenge will be to sustain its upward momentum and further differentiate itself in this competitive market.
Notable Products
In April 2025, the top-performing product from Sublime was Hot Rod - Purple Urkle Infused Pre-Roll (0.5g), which maintained its leading position from February and rose from third place in January. Hot Rod - GDP Infused Pre-Roll (0.5g) consistently held the second position, demonstrating stable popularity over the months. Hot Rod - Pineapple Yum Yum Infused Pre-Roll (0.5g) ranked third, dropping from its leading spot in March. Notably, Hot Rod - Purple Urkle Infused Pre-Roll achieved sales of 6,780 units in April. The Hot Rod - Strawberry Twist Infused Pre-Roll (0.5g) entered the top five in March and maintained the fifth position in April, indicating a growing interest in this flavor.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
