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Jun-2024
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Overview
Market Insights Snapshot
Sublime's performance across various product categories in Arizona shows a mixed yet notable trend. In the Edible category, Sublime maintained a relatively stable ranking, fluctuating between 14th and 17th place from March to June 2024. Despite a dip in sales from $208,901 in March to $160,938 in June, the brand managed to stay within the top 20. Conversely, the Flower category saw Sublime hovering around the 25th position, indicating limited movement and suggesting that the brand faces stiff competition in this segment. The Pre-Roll category displayed a more dynamic shift, with Sublime's ranking dropping from 6th in March to 11th in June, reflecting a significant decrease in sales over the period.
In Missouri, Sublime's presence in the Edible category was less prominent, as it did not make it into the top 30 in March but entered at 36th place in April and slightly improved to 35th in May. This indicates a challenging market entry for Sublime in Missouri's Edible segment. However, the Flower category tells a different story, where Sublime showed strong upward momentum, climbing from the 30th position in March to 18th in May, before settling at 20th in June. This suggests a growing acceptance and possibly an increased market share in the Flower category. The Pre-Roll category also saw improvements, with the brand moving from 34th in March to 21st in May, although it slipped back to 25th in June, indicating some volatility in this segment.
Competitive Landscape
In the competitive landscape of the Flower category in Missouri, Sublime has shown a notable upward trajectory in rankings and sales over recent months. Starting from a rank of 30 in March 2024, Sublime climbed to rank 20 in April, peaked at rank 18 in May, and slightly dipped back to rank 20 in June. This consistent presence in the top 20 indicates a strong market performance. In comparison, C4 / Carroll County Cannabis Co. experienced fluctuations, dropping from rank 15 in March to 22 in May before recovering to rank 19 in June. Similarly, Sundro Cannabis and Nuthera Labs have shown less stability in their rankings, often falling out of the top 20. Meanwhile, Daybreak Cannabis maintained a relatively stable position, though their sales have shown a downward trend. Sublime's ability to improve and sustain its rank amidst these competitors suggests a growing consumer preference and effective market strategies, making it a brand to watch in Missouri's Flower category.
Notable Products
In June 2024, the top-performing product from Sublime was Hot Rod - Mojave Melon Infused Pre-Roll (0.5g), which climbed to the number one spot with sales reaching $6,853. Roseanna (3.5g) secured the second position, showing a strong entry. Pile Driver (3.5g) followed closely in third place. Hot Rod - Peachy Keen Infused Pre-Roll (0.5g) ranked fourth, while Hawaiian Fonta (3.5g) rounded out the top five. Notably, Hot Rod - Mojave Melon Infused Pre-Roll (0.5g) improved from its second-place ranking in May 2024 to first in June 2024, indicating a positive sales trend.
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