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Aug-2025
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Overview
Market Insights Snapshot
Sublime has shown a steady presence in the Arizona market, particularly in the Edible category where it consistently held the 18th position from May to July 2025, before advancing to 17th in August. This upward movement is indicative of a positive reception and growth in consumer demand, as evidenced by an increase in sales from June to August. In contrast, the Flower category in Arizona saw a less favorable trend, with Sublime barely maintaining a presence in the top 30, dropping from 29th in July to 30th in August. This decline could suggest a shift in consumer preferences or increased competition within the category.
Meanwhile, in Missouri, Sublime's performance in the Flower category has been relatively stable, regaining its 22nd position in August after a temporary dip in June and July. This resilience might be attributed to consistent product quality or effective market strategies. However, the Pre-Roll category in Missouri presents a mixed picture, where Sublime fluctuated outside the top 30 in May and July, only to secure the 31st spot by August. This inconsistency highlights potential challenges in maintaining a competitive edge in Missouri's Pre-Roll market, possibly due to varying consumer tastes or aggressive competition from other brands.
Competitive Landscape
In the competitive landscape of the Flower category in Missouri, Sublime has faced fluctuating rankings, indicating a dynamic market environment. Despite not being in the top 20 brands from May to August 2025, Sublime showed resilience by regaining the 22nd position in both May and August, after slipping to 28th in July. This suggests a potential recovery in sales momentum. In contrast, Greenlight experienced a similar decline but managed to maintain a higher rank, peaking at 17th in May. Meanwhile, Sundro Cannabis and Galactic also faced ranking volatility, with Sundro dropping to 29th in July and Galactic maintaining a more stable presence, peaking at 19th in June. Notably, Packs Cannabis (MO) showed a positive trend, moving from 36th in May to 23rd in July, indicating a potential threat to Sublime's market share. These shifts highlight the competitive pressures Sublime faces and the importance of strategic adjustments to enhance its market position.
Notable Products
In August 2025, the top-performing product from Sublime was Hot Rod - Blue Dream Infused Pre-Roll 0.5g, ranking first with sales of 5308 units. Following closely was Apples & Bananas Pre-Roll 1g, securing the second position. Hot Rod - Strawberry Twist Infused Pre-Roll 0.5g maintained a steady third place, consistent with its ranking in May and June. Hot Rod - Blueberry Razz Infused Pre-Roll 0.5g rose to fourth, showing a notable improvement from its absence in the rankings in previous months. Meanwhile, Hot Rod - Purple Urkle Infused Pre-Roll 0.5g dropped to fifth place from its earlier top spots in May and June.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
