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Sep-2024
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Overview
Market Insights Snapshot
In Arizona, Sublime has shown varied performance across different product categories. The brand's presence in the edible category saw a slight improvement over the summer months, with a rank progression from 15 in June to 12 in July, although it slightly slipped back to 14 by September. This consistency suggests a stable demand for their edibles despite a decline in sales from July to September. In the flower category, however, Sublime faced a challenge, dropping out of the top 30 in September after maintaining a rank of 27 in June. This indicates a potential struggle in maintaining a competitive edge in the flower market. On a positive note, the pre-roll category remained strong for Sublime, consistently ranking within the top 11 throughout the period, with a notable improvement to rank 9 in August and September.
In Missouri, Sublime's performance in the flower category showed a remarkable improvement, climbing from rank 29 in June to 18 in August, before settling at 25 in September. This upward trend highlights a growing acceptance and demand for their flower products in the state. Conversely, the pre-roll category presented a mixed picture; while they were ranked 30 in June, Sublime fell out of the top 30 by September, indicating a decline in market presence. This could be a concern for the brand as it suggests a decrease in consumer interest or increased competition in the pre-roll segment. The absence from the top 30 in September marks a significant downturn from their earlier position, which may require strategic adjustments to regain market share.
Competitive Landscape
In the Missouri flower category, Sublime has shown a dynamic performance over the summer months of 2024, with its rank fluctuating from 29th in June to a peak at 18th in August before settling at 25th in September. This indicates a competitive positioning amidst brands like Nugz, which also experienced a similar peak in August but maintained a slightly higher rank overall. Notably, CAMP Cannabis consistently outperformed Sublime, maintaining a higher rank throughout the period, suggesting a stronger market presence. Meanwhile, Sundro Cannabis showed stable performance, hovering around the mid-20s rank, which could indicate a steady customer base. The sales trends reveal that while Sublime's sales surged in August, aligning with its peak rank, the subsequent decline in September suggests a potential challenge in sustaining momentum against these competitors. This competitive landscape highlights the need for strategic marketing efforts by Sublime to capitalize on its peak performance periods and address the fluctuations in its ranking and sales.
Notable Products
In September 2024, the top-performing product from Sublime was Hot Rod - Pineapple Yum Yum Infused Pre-Roll (0.5g) within the Pre-Roll category, maintaining its number one rank from August with sales figures reaching 7000. Hot Rod - Purple Urkle Infused Pre-Roll (0.5g) climbed to the second position, improving from its fifth rank in August, with a notable increase in sales to 6826. Hot Rod - GDP Infused Pre-Roll (0.5g) ranked third, dropping from its top position in August, indicating a slight decline in sales performance. Pile Driver OG Pre-Roll (1g) held steady at the fourth position from the previous month, showing consistent sales. Hot Rod - Berry Blackout Infused Pre-Roll (0.5g) re-entered the top five, securing the fifth spot, marking a return to the rankings after being absent in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
