Market Insights Snapshot
In Arizona, Sublime has shown a consistent performance across several categories. In the Edible category, the brand has maintained a position within the top 10-11 ranks from August to November 2023. A similar trend can be seen in the Flower and Pre-Roll categories, with Sublime securing ranks within the top 5-12. However, the Concentrates category shows a more dynamic movement, with the brand improving its ranking from 57 in August to 39 in November. It's important to note that in the Topical category, Sublime's ranking fluctuated slightly between 9 and 11, indicating a relatively stable market position in this category.
On the other hand, Sublime's performance in Oregon presents a different picture. In the Edible category, the brand's ranking has seen significant fluctuations, moving from rank 53 in August to 89 in September, and then improving to 56 in October, only to drop again to 65 in November. This suggests a more volatile market position for Sublime in this category. The brand's performance in the Vapor Pens category shows a concerning trend, with the brand not making it to the top 20 after August 2023, indicating a need for improvement in this category.
In the Flower category within the Arizona market, Sublime has maintained a consistent presence in the top 12 brands from August to November 2023. Despite a slight dip in rank from 9th to 12th between August and October, Sublime rebounded to 10th place in November. This indicates a resilient performance amidst a competitive landscape. Notably, Cresco Labs has shown a significant upward trajectory, moving from 67th place in August to 8th in November. On the other hand, Connected Cannabis Co. and Alien Labs, despite consistently ranking higher than Sublime, have experienced a slight downward trend in their ranks. Tru Infusion has shown a similar trend to Sublime, with a slight dip in rank followed by a recovery, although it remains slightly below Sublime in the rankings. These shifts in rank, however, do not necessarily correlate with sales trends, indicating the complex dynamics of the market.
In November 2023, Sublime's top-performing product was the Big Buffalo Pre-Roll (1g), with a remarkable sales figure of 22,052 units. Following closely in the second position was the Purple Ice Water Pre-Roll (1g) that climbed from the third rank in October to the second in November, with a significant increase in sales. The third spot was claimed by the First Class Funk Pre-Roll (1g), while the fourth and fifth positions were held by the Animal Face Pre-Roll (1g) and Winter Sunset (3.5g) respectively. These rankings show a dynamic shift in customer preferences compared to previous months, with new products taking the lead in sales.