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Where to Buy
Sublime is stocked at 203 licensed dispensaries across New Mexico, Arizona, and 5 other states, 106 of them in New Mexico, with the deepest coverage in Albuquerque, Hobbs, Sunland Park, Las Cruces, and Alamogordo. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In September 2026, Sublime’s mix concentrated in Flower at 52.69% share with year-over-year sales down 27.77% and month-over-month down 26.73%, while Pre-Roll expanded to 39.86% share with year-over-year up 31.96% but month-over-month down 2.79%. Edible held 7.11% share with year-over-year down 32.79% and month-over-month down 29.66%, and Vapor Pens sat at 0.32% share with year-over-year down 39.31% but month-over-month up 85.63%. This shift, combined with a brand-level year-over-year decline of 12.47% and a 24-month decline of 39.88%, implies the portfolio is leaning on Pre-Roll growth to offset accelerating contraction in Flower, with short-term volatility signaling unstable demand across core inhalables.
Average price fell 22.40% year-over-year to one listed price point, intersecting with a September 2026 Flower rank of 34 in Missouri and a 26.73% month-over-month Flower drop, pointing to price-led share defense rather than volume-led recovery. The 85.63% month-over-month rebound in Vapor Pens at just 0.32% share alongside a 2.79% month-over-month dip in Pre-Roll suggests trial or promo-driven spikes are not yet material to mix, so near-term positioning hinges on stabilizing Flower while protecting Pre-Roll gains to prevent further erosion in rank and share concentration.
Competitive Landscape
Sublime is ranked #34 in Missouri Flower in September 2026, down 1 position year over year from #33 and 8 spots below its June 2026 mark of #26, while its peak of #22 in February 2026 underscores a longer slide; in contrast, Amaze Cannabis climbed from #6 to #2 with a 19.8% year-over-year sales increase and Flora Farms held #1 with a 33.4% gain as Sinse Cannabis stayed at #3 despite an 11.1% decline, which implies Sublime’s downward rank trajectory reflects share being ceded to faster-rising leaders rather than broad market contraction.
Notable Products
Wilfunk Pre-Roll (1g) posted the steepest drop at -24.3% MoM while sliding to rank 7, and Royal Slippers Pre-Roll (1g) fell -11.8% at rank 6, together signaling erosion in mid-tier traction even as Flex Fuel Pre-Roll (1g) inched up 7.9% at rank 1. Apples & Bananas Pre-Roll (1g) grew 10.1% to hold rank 2, and Hot Rod - Purple Urkle Infused Pre-Roll (0.5g) contracted -10.0% at rank 3, creating a widening spread between core 1g formats and infused 0.5g variants. With ten of the top ten SKUs in the Pre-Roll category and only one cited dollar value at $29,043 for Flex Fuel Pre-Roll (1g), the assortment is concentrated in single-format bets where 1g classics are gaining share as infused 0.5g offerings lose momentum; this pattern implies Sublime is skewing toward scale on non-infused 1g lines while culling or repositioning underperforming infused SKUs.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
