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Mar-2024
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Overview
Market Insights Snapshot
In Arizona, Sublime has shown a mixed performance across different cannabis product categories. Notably, in the Edibles category, Sublime maintained a strong position within the top 15 from December 2023 to March 2024, even showing a slight improvement in March. This indicates a solid market presence and consumer preference in this category. However, the Concentrates category tells a different story, with Sublime experiencing a significant drop from the 39th to the 62nd position between December 2023 and February 2024, and not ranking in the top 30 in March 2024. This decline highlights challenges in maintaining market share amidst competitive dynamics. The Flower and Pre-Roll categories saw fluctuations, with notable improvements in Pre-Rolls moving up to the 5th position by March 2024, showcasing a strong recovery and increased consumer demand.
Meanwhile, in Missouri, Sublime's performance in the Edibles category struggled to make a significant impact, only entering the top 60 by February 2024. Despite this late entry, there was a slight improvement moving into March. In contrast, the Flower category saw a positive trajectory, moving from the 34th position in December 2023 to the 28th by March 2024, indicating growing consumer acceptance and improved sales. The Pre-Roll category also saw improvement, albeit modest, moving from the 54th to the 34th position between December 2023 and March 2024. This suggests that while Sublime faces challenges in some areas, there are opportunities for growth and increased market penetration in others, particularly in Missouri's budding market. The absence of Sublime in the top rankings in Oregon's Edible and Pre-Roll categories further emphasizes the brand's varying performance across states and categories.
Competitive Landscape
In the competitive landscape of the Missouri flower cannabis market, Sublime has shown a notable trajectory over the recent months. Initially not ranking within the top 20 brands, Sublime made a significant leap to the 28th position by March 2024, indicating a robust recovery and growth in sales. This upward movement is particularly impressive when compared to its competitors. For instance, In The Flow and Vertical (MO) have shown a decline in rank over the same period, with Vertical (MO) just two spots ahead of Sublime by March 2024. On the other hand, Packs Cannabis (MO) and The Solid have maintained a more stable position but have not demonstrated the significant rank improvement seen by Sublime. This suggests that while Sublime's sales have been lower than these competitors, its recent growth trajectory could position it as a rising contender in the Missouri flower cannabis market, potentially challenging the ranks of established brands if the trend continues.
Notable Products
In March 2024, Sublime's top-performing product was the Pile Driver OG Pre-Roll (1g) with remarkable sales figures, reaching 17,212 units, marking its debut in the rankings. Following closely, the Purple Ice Water Pre-Roll (1g) secured the second position, a notable shift from being the top product in December 2023. The Roseanne Pre-Roll (1g) also made its first appearance in the rankings, landing in the third spot. The Hot Rod - Blue Dream Infused Pre-Roll (0.5g) experienced a slight decline, moving from second in December 2023 to fourth in March 2024. Lastly, the Hot Rod - GDP Infused Pre-Roll (0.5g) maintained a consistent presence, rounding out the top five, despite a drop from its initial fifth position in December 2023.
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