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Where to Buy
Sublime is stocked at 214 licensed dispensaries across New Mexico, Arizona, and 5 other states, 104 of them in New Mexico, with the deepest coverage in Albuquerque, Hobbs, Las Cruces, Sunland Park, and Alamogordo. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In August 2026, Sublime’s mix tilted further toward Flower at 58.7% share despite Flower posting a -14.6% year-over-year decline and a -13.2% month-over-month drop, while Pre-Roll climbed to 33.4% share with +3.2% YoY and +28.8% MoM gains. Edible receded to 7.7% share with -23.0% YoY and -25.6% MoM declines, and minor lines like Vapor Pens fell -36.7% MoM to 0.15% share as Concentrates slipped -12.4% MoM to 0.03% share. With brand sales down -10.0% YoY and average price down -7.5% YoY, the mix is concentrating in a lagging anchor category while the only growing engine is Pre-Roll, implying a portfolio leaning on a shrinking core and a tactically expanding value entry.
These shifts position Sublime as Flower-dependent in Missouri where it holds rank 29 in Flower, while momentum is migrating to Pre-Roll via +28.8% MoM growth and share now exceeding one-third. The combination of Pre-Roll expansion (+3.2% YoY) alongside Flower contraction (-14.6% YoY) signals a value-led trade-down pattern amplified by a -7.5% YoY price decrease, suggesting near-term share defense will come from Pre-Roll scaling and pricing architecture rather than premium line recovery.
Competitive Landscape
Sublime sits at rank #29 in MO Flower in August 2026, slipping 4 positions year over year from #25 while also falling 2 spots since May 2026 from #27; this places it 9 ranks below its peak #20 from August 2024 and 27 positions behind category leader Flora Farms at #1, whose sales grew 3.08% year over year as Amaze Cannabis advanced from #6 to #4 with a 16.97% sales gain. In contrast, Sublime’s downward rank movement coincides with Illicit / Illicit Gardens rising from #3 to #2 despite a -4.82% sales change and Farmer G jumping from #31 to #5 on 434.28% year-over-year growth, indicating that share is consolidating among brands with either scale or momentum while mid-pack positions like #29 are becoming less defensible.
Notable Products
Apples & Bananas Pre-Roll (1g) delivered the sharpest movement in August 2026 with a 115.7% month-over-month surge that propelled it to rank 3, while Hot Rod - Purple Urkle Infused Pre-Roll (0.5g) jumped 92.5% MoM to secure rank 1. Hot Rod - GDP Infused Pre-Roll (0.5g) rose 28.1% MoM but remained at rank 7, indicating momentum is concentrated at the very top. With all top 10 SKUs in the Pre-Roll category and infused Hot Rod variants occupying ranks 1, 7, and 8, the mix implies Sublime is consolidating around Pre-Rolls with an upswing led by a breakout non-infused SKU, signaling expanded appeal beyond just infused formats.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
