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Jun-2024
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Overview
Market Insights Snapshot
Grow Sciences has shown a varied performance across different product categories in Arizona. In the Concentrates category, they maintained a steady ranking of 4th place in March and April 2024 but saw a slight decline to 5th place in May and June 2024. This could indicate increasing competition or a shift in consumer preferences. On the other hand, the Edibles category witnessed a more positive trend, with Grow Sciences climbing from 29th place in April to 25th place in June 2024. This upward movement suggests an improvement in their product offerings or marketing strategies in this category. However, their performance in the Flower category has been inconsistent, dropping to 30th place in May before recovering slightly to 27th place in June 2024, indicating potential volatility in this segment.
The Pre-Roll category presents a mixed picture for Grow Sciences in Arizona. They were not in the top 30 in April and May 2024 but managed to regain a spot in June, ranking 30th. This inconsistency could be a concern for the brand's market stability in this category. Meanwhile, their Vapor Pens category performance showed a slight improvement, moving from 20th place in March and April to 19th place in May, only to drop again to 22nd place in June 2024. This fluctuation might suggest the need for a more robust strategy to maintain a consistent ranking. Overall, Grow Sciences' performance across these categories highlights both strengths and areas for potential improvement as they navigate the competitive landscape in Arizona.
Competitive Landscape
In the competitive landscape of the Arizona flower category, Grow Sciences has experienced notable fluctuations in its ranking and sales over recent months. Starting from a rank of 21 in March 2024, Grow Sciences saw a decline to 27 in April and further down to 30 in May, before slightly recovering to 27 in June. This downward trend in ranking is mirrored by a decrease in sales, indicating potential challenges in maintaining market share. In contrast, Curaleaf maintained a more stable presence, consistently ranking in the top 20 until June, when it fell to 26, suggesting a recent dip in performance. Meanwhile, Sublime and HiBuddy have shown relative stability, with Sublime hovering around the 25-26 rank and HiBuddy improving slightly from 35 to 28. FENO has also shown a positive trajectory, climbing from 38 in March to 29 in June. These dynamics suggest that while Grow Sciences faces competitive pressure, particularly from brands like Curaleaf and FENO, there are opportunities to regain market position through strategic adjustments.
Notable Products
In June 2024, the top-performing product for Grow Sciences was Kush Mints (3.7g) in the Flower category, maintaining its number one rank for the fourth consecutive month with sales of $1634. The Strawberry Tangerine Rosin Fruit Chews 10-Pack (100mg) climbed to the second position from third in May 2024. Pink Grapefruit Rosin Chews 10-Pack (100mg) entered the rankings at third place, showing a notable rise. Ginger Peach Rosin Fruit Chews 10-Pack (100mg) improved its position from fifth to fourth. Strawberries & Cream (3.7g), another Flower product, dropped one spot to fifth in June 2024.
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