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Sep-2024
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Overview
Market Insights Snapshot
Grow Sciences has shown a steady performance in the Arizona cannabis market, particularly in the Concentrates category where it consistently maintained a rank of 4th from June to September 2024. This stability suggests a strong foothold in the Concentrates segment, despite a slight dip in sales from July to September. In contrast, the Flower category witnessed a significant fluctuation in rankings, dropping from 22nd in July to 34th in September. This decline in rank, coupled with a notable decrease in sales, indicates potential challenges in maintaining competitiveness in this category. However, the Vapor Pens category showed a promising upward trend, with sales increasing over the months and a consistent rank improvement from 20th in July to 19th in September, hinting at a growing consumer preference for their vapor products.
In other categories, Grow Sciences experienced varied performances. The Edible category saw the brand maintaining a consistent rank around the mid-20s, which, while stable, suggests there is room for growth to break into the top 20. The Pre-Roll category presented a more challenging landscape, with rankings fluctuating and the brand not making it into the top 30 in August. This inconsistency could be a point of concern, potentially due to market competition or shifts in consumer preferences. Overall, while Grow Sciences demonstrates strength in certain categories within the Arizona market, there are opportunities for improvement and expansion in others to enhance their market presence.
Competitive Landscape
In the competitive landscape of the concentrates category in Arizona, Grow Sciences has maintained a relatively stable position, ranking 4th in June, August, and September 2024, with a slight improvement to 3rd in July. This stability is noteworthy given the fluctuating performances of competitors. For instance, High Grade experienced a decline from 3rd in June to 5th in July and August, before recovering slightly to 5th in September. Meanwhile, WTF Extracts showed a consistent upward trajectory, moving from 5th in June to 3rd by September, surpassing Grow Sciences in the process. IO Extracts also demonstrated significant improvement, climbing from 12th in June to 5th in August, although it settled at 6th in September. Despite these shifts, Grow Sciences' sales figures remained relatively consistent, indicating a strong customer base and brand loyalty amidst a dynamic market. However, the consistent 2nd place hold by Canamo suggests that Grow Sciences may need to innovate or enhance its offerings to climb higher in the ranks and capture a larger market share.
Notable Products
In September 2024, Grow Sciences' top-performing product was the Blueberry Hibiscus Rosin Fruit Chews 10-Pack (100mg) in the Edible category, climbing to the number one spot with sales reaching 1450 units. The Candy Fumez Live Resin Cartridge (0.5g) maintained its consistent performance, holding steady at rank two for three consecutive months. Strawberry Tangerine Rosin Fruit Chews 10-Pack (100mg) saw a resurgence, rising to third place after not ranking in August. The Jelly Runtz Live Resin Cartridge (0.5g) entered the top rankings at fourth place, indicating a new trend in consumer preferences. Meanwhile, the Gary Larry Live Resin Cartridge (0.5g) remained stable in fifth place, despite a slight decrease in sales figures from August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
