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Nov-2025
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Overview
Market Insights Snapshot
NaturalREM has shown a notable presence in the topical category in British Columbia. In August 2025, the brand was ranked 7th, but it did not appear in the top 30 in September and October, indicating a temporary decline or possible market shifts. However, by November, NaturalREM made a comeback, climbing back to the 6th position, suggesting a recovery or successful strategy implementation to regain its standing. This fluctuation highlights the competitive nature of the market and the brand's resilience in maintaining relevance among consumers.
The absence of NaturalREM in the top 30 for two consecutive months might signal a challenging period, but the rebound in November is a positive indicator of its potential for sustained performance. The sales figures show a slight decrease from August to November, but the ability to improve rank despite this suggests strategic adjustments or market conditions that favored their return. It would be insightful to explore what changes the brand made during this time to understand better how they navigated these market dynamics.
Competitive Landscape
In the competitive landscape of the Topical category in British Columbia, NaturalREM has experienced some fluctuations in its market rank, which could impact its sales trajectory. Notably, NaturalREM was ranked 7th in August 2025, but it did not appear in the top 20 for September and October, before re-emerging at 6th place in November. This suggests a potential recovery or strategic shift that allowed it to regain visibility among consumers. In contrast, Nutra maintained a stable position, consistently ranking 4th from September to November, despite a significant drop in sales from August to October. Meanwhile, Wildflower held steady at 5th place, although it faced a decline in sales over the same period. Dosecann showed inconsistency, appearing in the rankings only in August and October. These dynamics highlight the competitive pressures NaturalREM faces, underscoring the importance of strategic initiatives to maintain and improve its market position.
Notable Products
In November 2025, NaturalREM's top-performing product was the CBD Extra Strength Relief Stick Roll On, maintaining its first-place position for four consecutive months with notable sales of 282 units. The CBD/THC 1:1 Relief Full Spectrum Cream also held steady in second place, consistent with its rankings since August 2025. A new entry, the CBD Massage Oil, emerged in third place, marking its first appearance in the rankings. This shift indicates a growing interest in massage oils within the Topical category. Overall, NaturalREM's product rankings remained stable, with the introduction of the CBD Massage Oil suggesting potential shifts in consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
