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Oct-2025
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Overview
Market Insights Snapshot
NaturalREM has demonstrated a fluctuating performance across various categories and states, with notable activity in the Topical category in British Columbia. The brand ranked 6th in July 2025 and slightly dropped to 7th in August 2025. However, it is important to note that NaturalREM did not maintain a position within the top 30 for September and October 2025, indicating a potential decline in market presence or increased competition during these months. Despite this, the sales figures for July and August show an upward trend, suggesting a positive reception of their products during the summer months.
The absence of NaturalREM in the top 30 rankings for September and October in British Columbia could be seen as a setback, particularly if competitors have gained ground during this period. This shift might reflect changing consumer preferences or perhaps a seasonal dip in demand for topicals. Overall, while NaturalREM has shown the ability to capture attention and market share in the Topical category, sustaining this momentum appears to be a challenge, and further analysis could uncover strategic opportunities for regaining and strengthening their market position.
Competitive Landscape
In the competitive landscape of the topical cannabis category in British Columbia, NaturalREM has experienced a notable shift in its market positioning over the past few months. Initially ranked 6th in July 2025, NaturalREM saw a slight decline to 7th place by August, with no presence in the top 20 by September and October. This contrasts with Wildflower, which maintained a consistent 5th place ranking throughout the same period, indicating a stable market presence. Meanwhile, Dosecann showed sporadic appearances, ranking 6th in August and October but not making the top 20 in July and September. These dynamics suggest that while NaturalREM's sales were initially competitive, the brand faced challenges sustaining its market rank against consistently performing competitors like Wildflower, and fluctuating players like Dosecann. This analysis highlights the importance for NaturalREM to strategize on maintaining visibility and sales momentum in a competitive market.
Notable Products
In October 2025, the top-performing product for NaturalREM was the CBD Extra Strength Relief Stick Roll On (1000mg CBD, 3.2oz, 90g) in the Topical category, maintaining its first-place ranking for four consecutive months despite a decrease in sales to 112 units. The CBD/THC 1:1 Relief Full Spectrum Cream (250mg CBD, 250mg THC) also persisted in the second position, though its sales continued to decline, reaching 17 units in October. Notably, the CBD Massage Oil (500mg CBD) did not appear in the rankings for the past three months, indicating a possible discontinuation or low sales volume. The consistent rankings of the top two products suggest strong brand loyalty or market preference, despite the overall downward trend in sales figures. This analysis highlights the importance of the Topical category for NaturalREM's product lineup in October 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
