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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
NectarBee’s May 2026 mix is concentrated in Topical at 53.41% share with a month-over-month increase of 27.88% and a year-over-year decline of 1.25%, while Concentrates hold 45.58% share with a 5.38% month-over-month gain and a 57.56% year-over-year increase; Beverage remains marginal at 1.01% share with 0.44% year-over-year growth and no reported month-over-month change. The brand’s average price fell 17.20% year over year to $15.94 even as total brand sales rose 19.02% year over year, and in Colorado Topical placement sits at rank 7, indicating volume-led growth alongside a rank that is exposed to price compression. The pattern implies an intentional tilt toward value to drive unit velocity in Topical while leveraging outsized year-over-year momentum in Concentrates to buffer mix risk.
Mix shifts suggest NectarBee is prioritizing categories with divergent elasticity profiles: Topical is recovering sequentially (27.88% month over month) despite a 1.25% year-over-year dip, while Concentrates compound share with 57.56% year-over-year growth on a smaller 5.38% month-over-month base, creating a barbell that balances immediate volume gains with durable annual expansion. With Topical at rank 7 in Colorado and Concentrates pricing below the brand average ($14.45 vs. $15.94), the brand is trading price for penetration in its lead category and using Concentrates’ year-over-year lift to sustain brand-level growth of 19.02% despite a 17.20% average price decline. This implies NectarBee’s positioning hinges on accessible pricing to defend rank in Topical while channeling incremental demand to Concentrates to diversify revenue concentration.
Competitive Landscape
NectarBee sits at rank #7 in CO Topical in May 2026, unchanged from rank #7 in May 2025, while improving 1 place from #8 in February 2026 to #7 in May 2026; this stability coincides with a category top end where Escape Artists held #1 year over year with a 4.75% YoY sales increase and where Mary Jane's Medicinals moved up from #3 to #2 with a 2.83% YoY lift, contrasted by Nordic Goddess sliding from #4 to #3 despite a 34.10% YoY decline and My Brother's Flower falling from #6 to #5 amid a 52.02% YoY drop; the pattern implies NectarBee’s flat YoY rank alongside a modest three-month climb is more about competitors’ mixed contraction than breakout share capture, pointing to a maintained position rather than upward momentum.
Notable Products
CBD/THC 1:1 Heal Line Muscle Balm (100mg CBD, 100mg THC) posted the sharpest move in May 2026 with +40.2% month over month and a rank of 2, while CBD/THC 1:5 Heal Line Nerve Salve (50mg CBD, 250mg THC, 1.78oz) rose +11.5% to rank 3. Pure Caviar (1g) held rank 1 with a modest +5.4% MoM and $14,259 in sales, and two of the top three SKUs were Topical products, concentrating demand in that form factor. The pattern implies NectarBee’s near-term upside is skewed toward Topical therapeutics while legacy Concentrates leadership is steady but not expanding share.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
