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Overview
Market Insights Snapshot
Next Generation has been demonstrating a strong presence in the Cultivation category across multiple states. In Alberta, the brand has shown a downward movement, dropping from rank 8 in May 2023 to rank 3 in July 2023, but was not in the top 20 in August 2023, indicating a potential area of concern. However, in Colorado, the brand made a significant leap, moving from rank 5 in May 2023 to rank 2 in August 2023, reflecting a positive growth trajectory.
Moreover, the performance of Next Generation in Oregon has been truly noteworthy. The brand has consistently maintained a top 3 position since May 2023, even securing the top spot in June and May. The only slight dip was observed in August 2023, where it ranked 3. Despite this, it's worth noting that the brand's sales in Oregon have been significantly higher compared to other states. This consistent high-ranking performance, combined with strong sales, positions Next Generation as a major player in the Cultivation category in Oregon.
Competitive Landscape
In the cultivation category within Colorado, Next Generation has shown a significant improvement in its ranking, moving from 5th place in May 2023 to 2nd place in August 2023. This upward trajectory suggests a positive trend in sales, although specific numbers are not disclosed. In comparison, Colorado Seed Inc (Iris Hollow CO INC) has consistently maintained a top three position over the same period, securing the top spot in August 2023. Meanwhile, The Bank has shown some instability, with no data available for July 2023, but has managed to secure the 3rd rank in August 2023. Summit, despite leading the category in June 2023, was not among the top 20 brands in August 2023, indicating a potential decline in sales. These shifts among competitors indicate a highly dynamic market environment for Next Generation.
Notable Products
In August 2023, the top-performing product for Next Generation was the 'Animal Cookies Clones (Bulk)' from the Cultivation category, with a notable sales figure of 35 units. This product wasn't in the top ranks in the previous months, indicating a significant sales boost. The 'Hazmat Clone' dropped to the second position in August after maintaining the top spot in June and July, with sales decreasing from 563 to 16 units. The 'Afghani Kush Auto Seeds 4 Pack (4g)' and 'Critical Magic Feminized Seeds 4-Pack (4g)' alternated between the second and fourth positions in previous months but didn't make it to the top ranks in August. The 'Amherst Sour Diesel Clone' dropped out of the top ranks in August after peaking at the top spot in May with 1024 units sold.
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