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Oct-2025
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Overview
Market Insights Snapshot
In the state of Colorado, Summit has shown a varied performance across different cannabis categories. Notably, in the Flower category, Summit has experienced a positive upward trajectory, moving from a rank of 40 in July 2025 to 18 by October 2025. This suggests a strengthening presence in the Flower market, supported by a consistent increase in sales during this period. However, in the Concentrates category, Summit's performance has been less impressive, only appearing in the rankings in July and October 2025 with ranks of 53 and 63, respectively, indicating challenges in breaking into the top 30 brands consistently.
The Vapor Pens category in Colorado also presents an interesting dynamic for Summit. After a low ranking of 67 in August 2025, the brand has climbed to 40 by October 2025. This suggests a potential recovery or strategic adjustment that could be driving the improvement in their market position. Despite these gains, Summit's absence from the top 30 in the Concentrates category for most months might indicate either a highly competitive market or a need for strategic realignment. Such insights reveal the brand's varied performance across categories, highlighting areas of both opportunity and challenge.
Competitive Landscape
In the competitive landscape of the Colorado flower category, Summit has shown a remarkable upward trajectory in recent months. Starting from a rank of 40 in July 2025, Summit climbed to 18 by October 2025, showcasing a significant improvement in its market position. This ascent is particularly notable when compared to competitors like Bonsai Cultivation, which experienced a decline from rank 9 to 19 over the same period, and Old Pal, which fluctuated between ranks 14 and 16. Meanwhile, Boulder Built maintained a relatively stable presence, peaking at rank 17 in October. Summit's sales growth, from $230,641 in July to $377,095 in October, underscores its strengthening market position, contrasting with the declining sales of Bonsai Cultivation. This trend suggests that Summit is effectively capturing market share and could continue to ascend in rank if current dynamics persist.
Notable Products
In October 2025, Summit's top-performing product was Sour Sorbet Bulk in the Flower category, which achieved the highest rank for the month. Sherbanger Bulk, also in the Flower category, maintained a strong position, climbing to second place with notable sales of 3,069 units. Desert Lime Bulk made a significant leap, improving from fifth place in September to third place in October. Star Pebbles Smalls Bulk experienced a decline, dropping from second place in September to fourth in October. Chem D 1-95 Gelato Popcorn Bulk entered the rankings in fifth place, marking a new appearance in the top five for October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
