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Sep-2025
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Overview
Market Insights Snapshot
Summit's performance in the Colorado market has shown notable fluctuations across different product categories over the past few months. In the Flower category, Summit made a significant leap from being ranked 53rd in June to 21st by September. This upward movement suggests a strong consumer preference and possibly effective market strategies in this category. On the contrary, in the Concentrates category, Summit has not been able to break into the top 30, with rankings consistently hovering in the 50s and 60s, indicating a potential area for improvement or a more competitive landscape.
In the Vapor Pens category, Summit's rankings have been relatively stable, with a slight dip in August before rebounding in September to a rank of 56. This stability suggests a consistent demand, although the brand has yet to make a significant impact to enter the top 30. The sales figures in this category have shown some volatility, with a noticeable drop in August, which could be attributed to seasonal trends or competitive pressures. Overall, while Summit has shown promising growth in Flower, there remains room for improvement in Concentrates and Vapor Pens to enhance their market presence in Colorado.
Competitive Landscape
In the competitive landscape of the Colorado flower category, Summit has shown a notable upward trajectory in its rankings over the past few months. Starting from a rank of 53 in June 2025, Summit has climbed to 21 by September 2025, indicating a significant improvement in market presence. This upward movement is particularly impressive when compared to competitors like Pot Zero, which fluctuated between ranks 16 and 29, and Host, which saw a decline from 19 to 23 during the same period. Summit's sales also reflect this positive trend, with a substantial increase from June to September, suggesting effective strategies in capturing market share. Meanwhile, Billo experienced a decline from rank 8 to 22, highlighting potential challenges that Summit has managed to navigate successfully. Additionally, Canna Club has shown a similar upward trend, moving from rank 38 to 20, positioning itself as a close competitor to Summit. Overall, Summit's strategic initiatives appear to be paying off, as evidenced by its improved ranking and sales performance in the competitive Colorado flower market.
Notable Products
In September 2025, the top-performing product for Summit was Apricot Scone (Bulk) in the Flower category, maintaining its number one rank from August with a notable sales figure of 11,069. Star Pebbles Smalls (Bulk) made a strong debut, securing the second position with impressive sales. Sherbanger (Bulk) experienced a slight drop to third place, having previously held the second spot in both July and August. Couch Queen (Bulk) entered the rankings at fourth place, while Desert Lime (Bulk) followed closely at fifth. This marks a dynamic shift in product popularity from the previous months, highlighting a competitive market landscape.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
