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Nov-2025
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Overview
Market Insights Snapshot
Summit's performance in Colorado indicates a dynamic presence across multiple categories, with notable movements in rankings over recent months. In the Flower category, Summit has shown a consistent upward trajectory, moving from the 42nd position in August to an impressive 13th by November. This steady climb highlights a strengthening foothold in the market, potentially driven by increased consumer demand or strategic initiatives by the brand. In contrast, their presence in the Concentrates category has been less prominent, as they were not ranked in the top 30 until October, when they entered at the 65th position. This late entry into the rankings might reflect a more challenging competitive landscape or a renewed focus on this category, warranting attention to see if this trend continues.
In the Vapor Pens category, Summit's performance has been more volatile. Starting at the 67th rank in August, they improved to the 40th position by October, only to slightly dip to 42nd in November. This fluctuation could suggest a competitive and shifting market environment for Vapor Pens in Colorado, where consumer preferences or competitive actions might be influencing sales. Despite these ups and downs, the brand did see a significant increase in sales from September to October, suggesting potential growth opportunities if they can stabilize their ranking. Overall, Summit's varied performance across these categories and the dynamic nature of their rankings provide an insightful snapshot into their market strategies and consumer engagement in Colorado.
Competitive Landscape
In the competitive landscape of the Colorado flower category, Summit has demonstrated significant upward momentum, climbing from a rank of 42 in August 2025 to 13 by November 2025. This impressive rise in rank is indicative of a strong growth trajectory, with sales increasing consistently over the months. In contrast, The Original Jack Herer maintained a relatively stable position, fluctuating slightly but ending November at rank 14, just behind Summit. Meanwhile, Artsy Cannabis Co held a steady rank at 11, showcasing strong sales performance but not enough to outpace Summit's rapid ascent. The Organic Alternative also improved its standing, moving from rank 31 in August to 15 in November, yet still trailing Summit. Dro remained a consistent competitor, finishing November at rank 12, just ahead of Summit. Summit's notable rise in rank and sales suggests a growing consumer preference and effective market strategies, positioning it as a formidable player in the Colorado flower market.
Notable Products
In November 2025, Summit's top-performing product was Apricot Scone Bulk from the Flower category, maintaining its number one rank with sales of 8982 units. Platinum Cake Mints Popcorn Bulk emerged as a strong contender, securing the second spot, showing notable entry into the rankings. Rainbow Chip Bulk followed closely at third place, indicating a strong performance for the month. Sour Sorbet Bulk experienced a drop from first place in October to fourth in November, suggesting a shift in consumer preference. Chem D 1-95 Gelato Popcorn Bulk maintained its fifth position, demonstrating consistent sales performance over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
