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Dec-2025
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Overview
Market Insights Snapshot
Summit has shown varying performance across different categories in Colorado. In the Flower category, Summit has maintained a relatively stable presence, moving from rank 23 in September to 22 in December 2025, with a noticeable peak at 19 in November. This suggests a strong foothold in the Flower market, which seems to be their most consistent category. In contrast, their performance in Concentrates has been more volatile, as they were not even in the top 30 in September but climbed to rank 49 by November, only to slip slightly to 58 by December. This inconsistency highlights potential challenges or opportunities for growth in the Concentrates category.
The Vapor Pens category reflects a similar pattern of fluctuation, with Summit starting at rank 61 in September, improving to 42 in October, and then experiencing a decline to 54 by December. This indicates that while there was significant improvement in October, maintaining that momentum has been a challenge. The absence of Summit in the top 30 for Concentrates in September could be seen as a negative, but their ability to enter the rankings in subsequent months shows potential for growth. It's evident that while Summit is a strong player in the Flower category in Colorado, there are opportunities for improvement and expansion in other categories to solidify their market presence.
Competitive Landscape
In the competitive landscape of the Colorado Flower category, Summit has shown a dynamic shift in its ranking over the last few months of 2025. Starting at 23rd in September, Summit improved to 19th in November, before slightly dropping to 22nd in December. This fluctuation in rank suggests a competitive pressure from brands like Billo, which hovered around the 20th position, and Canna Club, which maintained a relatively stable rank close to Summit's. Notably, Natty Rems experienced a significant drop from 7th to 24th in December, which could have provided Summit an opportunity to climb higher, although it didn't capitalize on this fully. Meanwhile, The Organic Alternative showed a consistent upward trend, surpassing Summit by December. These shifts indicate a highly competitive market where Summit's sales growth, peaking in November, must be strategically leveraged to maintain or improve its position against these agile competitors.
Notable Products
In December 2025, Summit's top-performing product was Apricot Scone Bulk in the Flower category, maintaining its number one rank from September and November, with sales reaching 9,153 units. Creamsicle Smalls 14g made a notable entry at the second position, while Creamsicle Bulk secured the third rank. Rainbow Chip Bulk held steady in fourth place, consistent with its November ranking, showing a slight increase in sales. Platinum Cake Mints Popcorn Bulk rounded out the top five, dropping from third place in November. This month saw a reshuffling in the rankings, with Creamsicle Smalls and Creamsicle Bulk entering the top positions, indicating a shift in consumer preferences within Summit's product lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
