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Aug-2025
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Overview
Market Insights Snapshot
Summit's performance in the Colorado market has shown notable fluctuations across various product categories. In the Concentrates category, Summit's rankings have been inconsistent, peaking at 45th place in July 2025 but dropping to 58th by August. This may indicate a struggle to maintain a strong foothold in this competitive category. The Flower category tells a slightly different story, with Summit managing to climb from 52nd place in June to 39th in July, before stabilizing around the 40th position in August. This upward trend suggests that while Summit may not yet be a top contender, there is potential for growth if these positive movements continue.
In contrast, the Vapor Pens category has been challenging for Summit, as evidenced by their rankings consistently remaining outside the top 50. The brand's best position was 53rd in July, but it slipped to 59th in August, indicating potential difficulties in capturing consumer interest or differentiating their products from the competition. Across all categories, one common theme is the absence of Summit from the top 30 rankings, which highlights the need for strategic adjustments to improve their market presence. Despite these challenges, the brand's ability to achieve some upward movement in the Flower category suggests that there may be opportunities for Summit to leverage strengths and enhance its performance in Colorado.
Competitive Landscape
In the competitive landscape of the Colorado flower category, Summit has experienced notable fluctuations in its ranking over the summer of 2025. Starting at rank 34 in May, Summit saw a dip to 52 in June, before rebounding to 39 in July and maintaining a stable position at 40 in August. This volatility is contrasted by competitors such as Vera, which consistently performed better, although it experienced a sharp decline from rank 26 in July to 43 in August. Meanwhile, NOBO showed a more stable trajectory, improving from rank 47 in May to 37 in August. Summit's sales figures reflect these ranking shifts, with a significant drop from May to June, followed by a recovery in July and a slight decline in August. Despite these challenges, Summit remains competitive, particularly against brands like Nuhi, which, although improving in August, started and remained outside the top ranks throughout the period. This analysis suggests that while Summit faces stiff competition, particularly from brands like Vera, its ability to recover rank positions indicates resilience and potential for strategic growth in the Colorado market.
Notable Products
In August 2025, the top-performing product from Summit was Apricot Scone (Bulk) in the Flower category, which climbed from the fourth position in July to the first position, achieving notable sales of 4091 units. Sherbanger (Bulk) maintained its strong performance, holding steady in second place, while Gary Payton (Bulk) rose to third place after not being ranked in July. Kandy Apple (Bulk) saw a decline, dropping from the top position in July to fourth place in August. Sherbanger Smalls (14g) entered the rankings for the first time in August, securing the fifth position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
