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Dec-2025
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Overview
Market Insights Snapshot
Noot's performance in the Colorado market for the Pre-Roll category has shown some fluctuations over the last few months of 2025. Starting at a stable position of 15th place in both September and October, the brand experienced a dip to 20th in November, before recovering slightly to 16th in December. This indicates a resilient presence despite facing challenges, possibly due to competitive pressures or market dynamics. The brand's ability to rebound in December suggests effective strategies might be in play to address the mid-quarter slump.
While Noot has maintained a presence in the top 30 for Pre-Rolls in Colorado, the absence of rankings for other states and categories could either point to areas of untapped potential or indicate challenges in expanding their market footprint. The fluctuations in their monthly sales figures, particularly the notable dip in November, highlight the volatility that Noot faces in maintaining its market position. This performance trend underscores the importance of strategic planning and market adaptation to sustain and improve brand rankings across different regions and product categories.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Colorado, Noot has experienced notable fluctuations in its ranking and sales performance from September to December 2025. Noot maintained a steady rank of 15th in September and October, but dropped to 20th in November before recovering to 16th in December. This fluctuation is mirrored in its sales, which saw a significant dip in November, aligning with its lowest rank, before improving in December. In comparison, Fuego Farms (CO) consistently outperformed Noot, maintaining a higher rank throughout the period, though it also experienced a slight decline in December. Meanwhile, Be One Kind showed a positive trajectory, climbing from 23rd in September to 14th in December, surpassing Noot in both rank and sales. Natty Rems and Lowell Herb Co / Lowell Smokes both faced challenges, with Natty Rems dropping out of the top 20 in November and Lowell Herb Co experiencing a decline in sales, yet both brands remained competitive by December. These dynamics highlight the volatile nature of the market and suggest that Noot may need to strategize to regain and sustain a higher position amidst strong competition.
Notable Products
In December 2025, the top-performing product for Noot was the Sativa Blend Pre-Roll 6-Pack (3.5g), which climbed to the number one position with impressive sales of 1464 units. Following closely was the Hybrid Pre-Roll 6-Pack (3.5g) in second place, maintaining strong sales momentum. The Indica Blend Pre-Roll 6-Pack (3.5g) secured the third position, experiencing a slight drop from its previous month's ranking. Peanut Butta Yum Pre-Roll 6-Pack (3.5g) and White 99 Pre-Roll 6-Pack (3.5g) took the fourth and fifth spots, respectively, showing notable improvements from earlier months. This shift in rankings highlights the dynamic consumer preferences within the Pre-Roll category for Noot.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
