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Dec-2025
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Overview
Market Insights Snapshot
In recent months, P3 has demonstrated varied performance across different states and categories. In the Colorado market, P3's position in the Pre-Roll category has shown a noteworthy upward trajectory, climbing from 32nd in September to 20th by December. This improvement is accompanied by a consistent increase in sales figures, with December showing a significant upturn compared to September. This positive trend in Colorado contrasts sharply with P3's performance in Illinois, where the brand did not break into the top 30 in the Pre-Roll category throughout the observed months, indicating potential challenges in gaining traction in this state.
Meanwhile, in the New York market, P3's ranking in the Pre-Roll category has been more volatile, with the brand fluctuating between the 78th and 90th positions from September to December. Despite these fluctuations, there was a notable recovery in sales by December, suggesting that while P3 is not yet a leading brand in New York, there is some potential for growth. This mixed performance across states highlights the diverse challenges and opportunities P3 faces in establishing a stronger presence in the competitive Pre-Roll market. Understanding the nuances of each state's market dynamics will be crucial for P3 as it strategizes future growth.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Colorado, P3 has shown a notable upward trajectory in its rankings and sales over the last few months of 2025. Starting from a rank of 32 in September, P3 climbed to 20 by December, indicating a significant improvement in market presence. This positive trend is contrasted with competitors like The Colorado Cannabis Co., which saw fluctuating ranks, peaking at 21 in December after a dip in previous months. Meanwhile, Stratos experienced a decline from 13 to 19, and Natty Rems showed inconsistency, ending at 18 in December. Despite Joints (CO) maintaining a relatively stable position, P3's consistent sales growth, culminating in a December figure close to that of its higher-ranked competitors, underscores its potential to further ascend in the rankings. This trend suggests that P3 is gaining traction and could continue to challenge its competitors in the Colorado Pre-Roll market.
Notable Products
In December 2025, the top-performing product for P3 was Sour Meltdown Infused Blunt (2g) in the Pre-Roll category, reclaiming the number one rank with impressive sales of 3,591 units. Wilson We Need More Mangoes Infused Pre-Roll (1g) climbed to the second position, marking a significant increase from its consistent fifth rank in previous months. Blueberry AK Limeade Infused Pre-Roll (1g) maintained a strong presence by securing the third spot, showing steady performance. Loaded Banana Milkshake Infused Blunt (2g) slipped to fourth place, while Choco Berry Chuck Infused Pre-Roll (1g) experienced a notable drop from the top position to fifth. This shift in rankings highlights the dynamic nature of consumer preferences within the Pre-Roll category for P3.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
