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Dec-2024
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Overview
Market Insights Snapshot
P3 has shown varied performance across different states, particularly in the Pre-Roll category. In Colorado, P3 made a notable climb from not being in the top 30 in September to securing the 29th position by December. This upward movement indicates a positive trend and potential growth in market presence within the state. Conversely, in Illinois, P3 experienced a decline, dropping from the 27th position in September and October to the 35th position by December. This downward shift might suggest increasing competition or a decrease in consumer preference for P3 in this region.
In Maryland, P3 maintained a relatively stable ranking, fluctuating slightly but consistently remaining within the top 22. This stability could be indicative of a steady consumer base in the state. Meanwhile, in New York, P3 has demonstrated impressive growth, improving its rank from 18th in September to 16th by December, accompanied by a significant increase in sales. However, in Michigan, P3 has struggled to break into the top 30, with rankings fluctuating between 77th and 98th, suggesting challenges in gaining traction within this market.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in New York, P3 has demonstrated a steady improvement in its market position from September to December 2024. Initially ranked 18th in September, P3 experienced a slight dip to 19th in October, but quickly regained momentum, climbing to 18th in November and further improving to 16th by December. This upward trajectory in rank is indicative of a positive sales trend, as evidenced by its consistent increase in sales over the same period. In contrast, Rove showed a notable rise, moving from outside the top 20 to 19th in November and 15th in December, suggesting a strong competitive presence. Meanwhile, Hudson Cannabis experienced a decline, dropping from 9th in September to 14th in December, which may present an opportunity for P3 to capture more market share. Revert Cannabis New York maintained a relatively stable position, while Rolling Green Cannabis showed a significant improvement, moving from 24th to 18th. These dynamics highlight the competitive pressures and opportunities within the New York Pre-Roll market, emphasizing the importance of strategic positioning for P3 to continue its upward trend.
Notable Products
In December 2024, Loaded Banana Milkshake Infused Blunt (2g) maintained its position as the top-selling product for P3, with sales figures reaching 7088. Sour Meltdown Infused Blunt (2g) secured the second spot, showing a slight recovery from its third position in November. Choco Berry Chuck Infused Pre-Roll (1g) dropped to third place after briefly climbing to the second rank in November. Wilson We Need More Mangoes Infused Pre-Roll (1g) consistently held the fourth position throughout the last four months. Blueberry AK Limeade Infused Pre-Roll (1g) saw a decline, moving from third in September to fifth in December, highlighting a shift in consumer preference within the pre-roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
