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Jul-2025
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Overview
Market Insights Snapshot
In the state of Colorado, P3 has demonstrated notable improvements in the Pre-Roll category. Starting from a rank of 29 in April 2025, the brand climbed to 20 by July 2025, indicating a positive trajectory in this market. This upward movement is accompanied by a significant increase in sales, from $93,662 in April to $145,170 in July, suggesting a growing consumer base and possibly effective marketing strategies or product enhancements. In contrast, P3's performance in Illinois has been less stable, with the brand not making it into the top 30 rankings for the past four months, which could be a cause for concern or an opportunity for strategic reassessment.
Meanwhile, in New York, P3's ranking in the Pre-Roll category has experienced fluctuations, dropping from the 25th position in April to 45th by July. This decline in rank is reflected in their sales figures, which saw a decrease from $235,872 in April to $134,074 in July. The volatility in P3's performance in New York could be attributed to increased competition or shifts in consumer preferences. These insights suggest that while P3 is gaining traction in certain markets like Colorado, it faces challenges in others, highlighting the importance of tailored strategies to address diverse market dynamics.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Colorado, P3 has demonstrated a dynamic performance from April to July 2025. Initially ranked 29th in April, P3 climbed to 24th in May, dipped back to 29th in June, and then made a significant leap to 20th in July. This fluctuation highlights both challenges and opportunities for P3 in maintaining consistent growth. Notably, The Colorado Cannabis Co. consistently outperformed P3, maintaining a higher rank throughout the period, peaking at 17th in June. Meanwhile, Rocky Mountain High showed steady performance, staying around the 21st rank, indicating a stable competitive presence. Noot also posed a competitive threat, climbing from 32nd in April to 19th in July, surpassing P3's rank. Despite these competitive pressures, P3's sales saw a notable increase in July, suggesting potential for further growth if the brand can capitalize on its upward momentum and address the factors contributing to its rank volatility.
Notable Products
In July 2025, the top-performing product for P3 was the Blueberry AK Limeade Infused Pre-Roll, maintaining its leading position from the previous month with a notable sales figure of 4876 units. The Loaded Banana Milkshake Infused Blunt ranked second, showing a slight decline in sales but holding its position from June. Choco Berry Chuck Infused Pre-Roll came in third, experiencing a drop from its top position in April. Wilson We Need More Mangoes Infused Pre-Roll held steady at fourth place, consistent with its ranking in June. Lastly, the Sour Meltdown Infused Blunt remained in fifth place, showing minor fluctuations in sales throughout the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
