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Oct-2025
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Overview
Market Insights Snapshot
In the state of Colorado, Nuo has shown a consistent presence in the Tincture & Sublingual category, maintaining a strong position within the top five brands throughout the months from July to October 2025. Specifically, Nuo held the 5th rank in both July and August, and improved to the 4th rank in September, which it maintained through October. This steady performance indicates a robust demand for their tincture products, despite a slight fluctuation in sales figures, which saw a dip in September but rebounded in October. The consistent ranking suggests that Nuo has a loyal customer base in this category, which is crucial for sustaining long-term growth.
In contrast, the Topical category presents a slightly different picture for Nuo in Colorado. While Nuo managed to stay within the top ten brands, its rankings showed more variability, starting at 6th in July, dropping to 8th in August, then climbing back to 7th in September, and finally returning to the 6th position in October. This fluctuation in rankings, coupled with a noticeable decline in sales from July to October, might suggest increased competition or shifting consumer preferences in the Topical category. The ability to regain a higher rank by October, however, indicates potential strategic adjustments or successful promotions that helped Nuo recover some of its market position.
Competitive Landscape
In the competitive landscape of the Topical category in Colorado, Nuo has experienced fluctuating ranks over the past few months, with a notable dip in sales. Starting from a rank of 6th in July 2025, Nuo dropped to 8th in August, before recovering slightly to 7th in September, and then climbing back to 6th in October. Despite this recovery in rank, Nuo's sales have seen a downward trend, contrasting with competitors like Highly Edible, which maintained a strong presence in the top 10 and even reached 4th place in August with a significant sales boost. Meanwhile, My Brother's Flower consistently improved its rank, culminating in a 4th place in October, indicating a robust sales performance. Care Division also maintained a steady position within the top 5, suggesting a stable market presence. These dynamics highlight the competitive pressure on Nuo to enhance its market strategy to regain sales momentum and secure a higher rank in the coming months.
Notable Products
In October 2025, Nuo's top-performing product was the CBD/THC 20:1 Relief Tincture (2000mg CBD, 100mg THC) in the Tincture & Sublingual category, maintaining its number one rank for four consecutive months, with notable sales of 586 units. The CBD/CBN/THC 5:1:1 Sleep Tincture (500mg CBD, 100mg CBN, 100mg THC) held its second position, showing consistent demand since August. The CBD/THC 1:1 Lavender Cream (1000mg CBD, 1000mg THC) remained in third place, indicating steady interest in the Topical category. The CBD/THC 1:1 Menthol Relief Cream (1000mg CBD, 1000mg THC) and CBD/THC 1:1 Unscented Cream (1000mg CBD, 1000mg THC) retained the fourth and fifth ranks, respectively, despite a gradual decline in sales from July to October. Overall, while the top products maintained their rankings, there was a noticeable decrease in sales figures across most items compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
