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Nov-2025
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Overview
Market Insights Snapshot
Nuo has demonstrated notable progress in the Colorado market, particularly within the Tincture & Sublingual category. Over the months from August to November 2025, the brand has consistently climbed the ranks, moving from fifth place in August to securing the third spot by November. This upward trend is indicative of their growing popularity or effective market strategies in this segment. In contrast, while their performance in the Topical category has been steady, maintaining a presence within the top ten, there has been less dramatic movement, holding at the sixth position for both October and November 2025. This suggests a stable but less dynamic performance in the Topical sector compared to their more aggressive climb in Tinctures & Sublinguals.
It is noteworthy that Nuo's absence from the top 30 rankings in other states or categories could be seen as a potential area for growth or a reflection of market challenges outside of Colorado. The consistent presence in the top ranks within Colorado, however, underscores their strong foothold in this state, particularly in the Tincture & Sublingual category. The sales figures support this narrative, showing a positive trend over the months, with November sales for Tinctures & Sublinguals reaching a higher mark than in previous months. This suggests that while Nuo may not be a top contender in other regions or categories, their targeted efforts in Colorado are yielding results, positioning them as a significant player in the local market.
Competitive Landscape
In the competitive landscape of the Topical category in Colorado, Nuo has shown a consistent improvement in its rankings over the months from August to November 2025, moving from 8th to 6th place. This upward trajectory indicates a positive reception in the market, despite facing strong competition. Notably, Care Division maintained a robust position, consistently ranking in the top 5, which suggests a stable market presence and possibly a loyal customer base. Meanwhile, My Brother's Flower experienced a slight fluctuation in its ranking, peaking at 4th in October before dropping to 5th in November. This shift could indicate potential opportunities for Nuo to capitalize on any market gaps. Additionally, NectarBee showed a steady climb, mirroring Nuo's trend, which highlights a competitive environment where brands are actively vying for higher market shares. Overall, Nuo's consistent rank improvement suggests a strengthening brand presence, which could be leveraged for further growth in sales and market influence.
Notable Products
In November 2025, the CBD/THC 20:1 Relief Tincture (2000mg CBD, 100mg THC) maintained its top position as the best-selling product from Nuo, with sales reaching 598 units. The CBD/CBN/THC 5:1:1 Sleep Tincture (500mg CBD, 100mg CBN, 100mg THC) also retained its second-place ranking, showing consistent popularity. Notably, the CBD/THC 1:1 Menthol Relief Cream (1000mg CBD, 1000mg THC) rose to the third position, previously holding fourth place in the preceding months. Meanwhile, the CBD/THC 1:1 Lavender Cream (1000mg CBD, 1000mg THC) dropped to fourth place after consistently ranking third. The CBD/THC 1:1 Unscented Cream (1000mg CBD, 1000mg THC) remained steady in the fifth position, indicating stable demand.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
