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Sep-2025
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Overview
Market Insights Snapshot
In Colorado, Nuo has shown a noteworthy performance in the Tincture & Sublingual category, debuting at rank 7 in September 2025. This indicates a strong entry into the market, as they were not in the top 30 in the preceding months, highlighting a significant upward movement. The emergence in the top 10 suggests a successful strategy or product launch that may have resonated well with consumers in this category. Such a leap can often be attributed to increased brand recognition or effective marketing campaigns, though specific details on the contributing factors remain to be explored.
In the Topical category within Colorado, Nuo experienced a slight decline from rank 8 in July to rank 9 in both August and September 2025. This indicates a stabilization in their position after initially breaking into the top 10. While maintaining a top 10 ranking is commendable, the slight drop suggests potential challenges in sustaining momentum or facing increased competition. The absence of a ranking in June suggests that their entry into the top 30 was relatively recent, marking a quick rise but also highlighting the competitive nature of the market.
Competitive Landscape
In the competitive landscape of Colorado's topical cannabis market, Nuo has experienced fluctuating rankings over the summer months of 2025. Notably, Nuo was absent from the top 20 brands in June, but made a significant entry at 8th place in July, only to drop to 9th place in both August and September. This suggests a challenging environment where maintaining a stable rank is difficult, possibly due to the competitive pressures from brands like Mary's Medicinals, which, despite a decline, remained in the top 6, and Highly Edible, which showed consistent performance around the 5th and 6th positions. Nuo's sales trajectory, with a notable decline from July to September, indicates potential issues in sustaining consumer interest or market share, especially as competitors like Highly Edible saw a more stable sales pattern. This dynamic suggests that Nuo may need to innovate or adjust its marketing strategies to better compete and regain a higher ranking in this competitive market.
Notable Products
In September 2025, the top-performing product from Nuo was the CBD/CBN/THC 5:1:1 Sleep Tincture (500mg CBD, 100mg CBN, 100mg THC), maintaining its first-place rank from August, with sales reaching 405 units. The CBD/THC 1:1 Lavender Cream (1000mg CBD, 1000mg THC) held steady in second place, though its sales slightly decreased from the previous month. The CBD/THC 1:1 Menthol Relief Cream (1000mg CBD, 1000mg THC) improved its position to third, up from fourth in August, indicating a rising consumer interest. The CBD/THC 20:1 Relief Tincture (2000mg CBD, 100mg THC) dropped to fourth place, showing a gradual decline over the months. Lastly, the CBD/THC 1:1 Unscented Cream (1000mg CBD, 1000mg THC) remained in fifth place, consistent with its ranking in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
