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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
May 2026 shows Baked Bros concentrated in Edible at 99.10% share while Beverage holds 0.90% share, indicating a tilt further toward the core as Edible grew 14.66% YoY but fell 5.89% MoM. Beverage contracted 35.23% YoY and 19.52% MoM, and the brand’s average price declined 4.42% YoY to $12.07, implying price elasticity is working in Edible where share is expanding despite a short-term MoM dip. With an Edible rank of 3 in Arizona and category mix skewed 99:1, the pattern implies Baked Bros is anchored in Edible leadership behavior while Beverage is becoming a rounding error that drags MoM momentum.
The mix shift — +14.66% YoY in Edible against −35.23% YoY in Beverage and a concurrent −5.89% MoM in Edible versus −19.52% MoM in Beverage — implies Baked Bros is trading breadth for depth, prioritizing high-velocity Edible where rank 3 in Arizona is defensible, while allowing Beverage to shrink to preserve margin and focus. The 4.42% YoY price decrease alongside a 13.87% YoY brand sales lift suggests price-led volume in Edible is the core lever, and the MoM softness flags near-term promo or seasonality effects rather than a structural shift, positioning the brand to compete on value-density in Edible while keeping Beverage as an opportunistic, low-investment extension.
Competitive Landscape
Baked Bros sits at rank #3 in AZ Edible for May 2026, improving 1 place from #4 year over year, and holding steady versus February 2026 at #3, while still off its peak of #2 from December 2024; this places it behind Wyld at #1 and OGEEZ at #2, with Gron / Grön slipping from #3 to #4 and Wana rising from #6 to #5. Against this backdrop, Wyld held #1 but posted a -19.5% year-over-year sales change while OGEEZ grew +12.0% year over year, indicating Baked Bros’ 1-rank YoY climb likely came from stability amid a weakening leader and mixed momentum among followers; the pattern implies a sustained top-tier position with headroom to retake #2 if the current #2’s growth moderates and the #1’s contraction persists.
Notable Products
The steepest decline sets the tone: Sleepy - CBD/THC 2:1 Blackberry Acai x Granddaddy Purple Gummies 10-Pack (200mg CBD, 100mg THC) fell 20.7% month over month yet still held rank 1, while Happy - CBD/CBC/THC 1:1:1 Jack Herer Pomegranate Nectarine Gummies 10-Pack (100mg CBD, 100mg CBC, 100mg THC) slipped 10.5% at rank 2. Unwind - THC/CBG/CBC/CBDV 2:2:1:1 Huckleberry Punch Gummies 10-Pack (100mg THC, 100mg CBG, 50mg CBC, 50mg CBDV) declined 13.9% at rank 4, and six of the top ten are Live Hash Rosin Gummies spanning ranks 5–7 with declines of 10.1% to 17.0%. The pattern implies category breadth with cannabinoid-functional SKUs anchoring ranks 1–4, but May 2026 softness across both functional and rosin lines points to elasticity risk if price or promo support eases.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
