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Nov-2025
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Overview
Market Insights Snapshot
Baked Bros has shown consistent performance in the Arizona market, particularly in the Edible category. Over the months from August to November 2025, the brand maintained a strong presence, ranking consistently at the fourth position from September onwards. This stability suggests a solid consumer base and effective brand strategy within the state. Despite a slight dip in sales from August to September, the brand quickly rebounded in October and continued to grow into November, indicating a positive trend in consumer engagement and possibly successful marketing or product launches during this period.
Interestingly, Baked Bros did not appear in the top 30 rankings in any other state or province for the Edible category during the same timeframe. This could be interpreted as a missed opportunity for expansion beyond Arizona, or it might reflect a strategic focus on strengthening their market position within this specific region. The absence from other markets highlights a potential area for growth, as expanding into new states could diversify their sales channels and reduce dependency on a single market. However, the consistent performance in Arizona suggests a strong foothold that could serve as a springboard for future expansion efforts.
Competitive Landscape
In the competitive landscape of the edible cannabis market in Arizona, Baked Bros has experienced some fluctuations in its ranking over the past few months. As of November 2025, Baked Bros holds the 4th position, maintaining this rank since September after a slight drop from 3rd in August. This shift indicates a competitive pressure from brands like Gron / Grön, which climbed from 4th to 2nd place between August and October, and OGEEZ, which consistently held strong positions, peaking at 2nd place in November. Despite these changes, Baked Bros has shown resilience with sales figures that, while slightly lower than OGEEZ and Gron / Grön, indicate a stable customer base. The brand's ability to maintain its rank amidst fierce competition suggests a solid market presence, though the upward momentum of competitors like Gron / Grön could pose challenges if not addressed strategically.
Notable Products
In November 2025, Baked Bros' top-performing product was the Sleepy - CBD/THC 2:1 Blackberry Acai x Granddaddy Purple Gummies 10-Pack, maintaining its number one rank consistently over the past four months, with sales reaching 15,840 units. The Happy - CBD/CBC/THC 1:1:1 Jack Herer Pomegranate Nectarine Gummies 10-Pack secured the second position, also holding steady since August. The Stoney - CBG/THC 1:1 OG Kush x Prickly Pear Lemonade Gummies 10-Pack remained in third place, showing a slight increase in sales compared to October. Unwind - THC/CBG/CBC/CBDV 2:2:1:1 Huckleberry Punch Gummies 10-Pack continued to rank fourth, while Very Berry Live Hash Rosin Gummies 10-Pack consistently placed fifth. Overall, the rankings for Baked Bros products have remained stable, with only minor fluctuations in sales figures across the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
