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Aug-2024
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Overview
Market Insights Snapshot
Baked Bros has demonstrated a strong performance in the Edible category across several states, with notable movements in Arizona. In Arizona, Baked Bros experienced a steady climb from 4th place in May 2024 to 2nd place in July 2024, before slightly dropping back to 3rd in August 2024. This indicates a consistent demand and a solid presence in the Arizona market, with sales figures reflecting this trend as they peaked in July and August. Such movements suggest that Baked Bros is effectively capturing market share and maintaining consumer interest in this highly competitive category.
However, it is important to note that Baked Bros did not appear in the top 30 brands in some states and categories, which could be seen as a potential area for improvement. For instance, the absence of rankings in other key markets could indicate either a lack of penetration or a need for strategic adjustments to enhance their visibility and sales performance. Nonetheless, the upward trajectory in Arizona showcases Baked Bros' ability to leverage their strengths in specific regions, and it will be interesting to see how they plan to replicate this success in other states.
Competitive Landscape
In the Arizona edibles market, Baked Bros has demonstrated a strong performance, consistently ranking within the top five brands from May to August 2024. Notably, Baked Bros climbed from 4th place in May to 2nd place in July, before settling at 3rd in August. This upward trend indicates a solid market presence and increasing consumer preference. However, competition remains fierce. Wyld has maintained a dominant 1st place position throughout the period, suggesting a significant lead in market share. OGEEZ also poses a strong challenge, consistently ranking 2nd except for a brief dip to 3rd in July. Meanwhile, Gron / Grön and Wana have shown fluctuating ranks, with Gron / Grön peaking at 3rd in May and Wana rising to 4th in August. These dynamics suggest that while Baked Bros is performing well, continuous strategic efforts are essential to maintain and improve its competitive position in the evolving Arizona edibles market.
Notable Products
In August 2024, the top-performing product for Baked Bros was the Sleepy CBD/THC 2:1 Blackberry Acai x Granddaddy Purple Gummies 10-Pack, maintaining its first-place ranking consistently from May through August with sales of $18,990. The Happy CBD/CBC/THC 1:1:1 Jack Herer Pomegranate Nectarine Gummies 10-Pack also held steady in second place throughout these months, showing a slight increase in sales compared to July. The Stoney CBG/THC 1:1 OG Kush x Prickly Pear Lemonade Gummies 10-Pack remained in third place, with a modest sales increase from July to August. The Unwind THC/CBG/CBC/CBDV 2:2:1:1 Huckleberry Punch Gummies 10-Pack stayed in fourth place, showing a significant sales jump from July to August. Lastly, the Very Berry Live Hash Rosin Gummies 10-Pack, which was not ranked in July, moved up to fifth place in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
