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Aug-2025
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Overview
Market Insights Snapshot
Baked Bros has shown a consistent performance in the Arizona market, particularly within the Edible category. Over the months from May to August 2025, the brand has maintained a strong presence, initially holding the 4th position and later climbing to the 3rd spot in August. This upward movement is indicative of a strategic improvement or increased consumer preference for their products. Despite the fluctuations in monthly sales figures, with a notable dip in June, the brand managed to recover and close August with sales figures nearing the May numbers, suggesting resilience and effective market strategies.
Outside of Arizona, Baked Bros does not appear in the top 30 rankings for any other state or province within the Edible category, which could be seen as a limitation in their geographic reach or market penetration strategy. This absence in other markets might highlight potential areas for growth or expansion but also suggests a concentrated focus on maintaining and enhancing their strong position within Arizona. The brand's ability to climb the ranks within a competitive category in Arizona could serve as a model for potential expansion efforts in other regions, should they choose to broaden their market presence.
Competitive Landscape
In the competitive landscape of the Arizona edible market, Baked Bros has shown a promising upward trajectory in recent months. While consistently maintaining the fourth rank from May to July 2025, Baked Bros climbed to the third position in August 2025, indicating a positive shift in its market standing. This advancement places Baked Bros just behind OGEEZ, which has held the second rank consistently, and Wyld, the market leader. Despite Gron / Grön experiencing a slight dip from third to fourth place in August, Baked Bros capitalized on this opportunity to improve its rank. Meanwhile, Wana remained stable in the fifth position, showing less volatility. The strategic positioning of Baked Bros in this competitive market highlights its potential for increased sales and market share, especially as it narrows the gap with higher-ranked competitors.
Notable Products
In August 2025, the top-performing product from Baked Bros was Sleepy - CBD/THC 2:1 Blackberry Acai x Granddaddy Purple Gummies 10-Pack, maintaining its number one position with a notable sales figure of 17,386 units. Happy - CBD/CBC/THC 1:1:1 Jack Herer Pomegranate Nectarine Gummies 10-Pack remained in second place, showing consistent performance across the months. Stoney - CBG/THC 1:1 OG Kush x Prickly Pear Lemonade Gummies 10-Pack held the third rank, reflecting stable popularity. Unwind - THC/CBG/CBC/CBDV 2:2:1:1 Huckleberry Punch Gummies 10-Pack and Very Berry Live Hash Rosin Gummies 10-Pack also maintained their fourth and fifth positions respectively, indicating a steady demand. Overall, all top products retained their rankings from previous months, showcasing consistent consumer preference for these offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
