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Oct-2025
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Overview
Market Insights Snapshot
Baked Bros has demonstrated a consistent performance within the Edible category in Arizona. Holding a steady position in the top five, the brand maintained its rank at fourth place in July, September, and October 2025, while briefly climbing to third place in August. This consistency indicates a strong presence and a loyal customer base in the region. Despite a slight dip in sales in September, the brand managed to recover by October, suggesting effective strategies in place to address market fluctuations. This resilience in performance reflects positively on their ability to maintain consumer interest and adapt to competitive pressures.
However, outside of Arizona, Baked Bros does not appear to be among the top 30 brands in other states or provinces, which could be seen as a missed opportunity for expansion. This absence in other markets suggests either a strategic focus on their home state or challenges in gaining traction elsewhere. The lack of presence in other regions might indicate potential areas for growth if Baked Bros decides to expand its market reach. For now, their stronghold in Arizona remains a key strength, but the opportunity to diversify and capture new markets remains largely untapped.
Competitive Landscape
In the competitive landscape of the Arizona edible cannabis market, Baked Bros has maintained a steady position, ranking 4th in both July and September 2025, and climbing to 3rd in August before returning to 4th in October. This consistency suggests a stable customer base, although it faces stiff competition from brands like Gron / Grön, which improved its rank from 3rd in July to 2nd in October, indicating a strong upward trend in sales. Meanwhile, OGEEZ held the 2nd position for most of the period, only dropping to 3rd in October, showing resilience in its market presence. Wana and Smokiez Edibles remained consistent at 5th and 6th positions respectively, with Wana showing a slight sales decline over the months. Baked Bros' ability to maintain its rank amidst these shifts highlights its solid market position, but the brand may need to innovate or enhance its offerings to climb higher in the rankings against these formidable competitors.
Notable Products
In October 2025, the top-performing product from Baked Bros was the Sleepy - CBD/THC 2:1 Blackberry Acai x Granddaddy Purple Gummies 10-Pack, maintaining its number one rank from previous months with sales of 14,418 units. The Happy - CBD/CBC/THC 1:1:1 Jack Herer Pomegranate Nectarine Gummies 10-Pack consistently held the second position, showing slight fluctuations in sales but remaining a customer favorite. The Stoney - CBG/THC 1:1 OG Kush x Prickly Pear Lemonade Gummies 10-Pack continued to rank third, with a steady decline in sales over the months. Unwind - THC/CBG/CBC/CBDV 2:2:1:1 Huckleberry Punch Gummies 10-Pack and Very Berry Live Hash Rosin Gummies 10-Pack retained their fourth and fifth positions, respectively, with minor sales variations. Overall, Baked Bros' top products showed remarkable consistency in their rankings throughout the months leading to October 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
