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Apr-2025
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Overview
Market Insights Snapshot
Baked Bros has shown a consistent performance in the Arizona edible category, maintaining a steady rank of 4th place from February to April 2025. This stability suggests a strong foothold in the market, despite a slight dip in sales from January to February. The brand's sales rebounded in April, indicating a positive trend and potential resilience in consumer demand. Such consistent ranking in a competitive market like Arizona highlights Baked Bros' robust presence and consumer loyalty within the state.
However, it's important to note that Baked Bros did not make it into the top 30 rankings in any other states or provinces for the edible category during the same period. This absence could be seen as a limitation in their market reach or brand recognition outside of Arizona. While their performance in Arizona is commendable, expanding their presence in other regions could be crucial for long-term growth and market diversification. Understanding the factors contributing to their success in Arizona could provide insights into strategies for replicating this performance in other markets.
Competitive Landscape
In the competitive landscape of the Arizona edible cannabis market, Baked Bros has maintained a steady position at rank 4 from February to April 2025, following a slight improvement from rank 5 in January. This stability in rank suggests a consistent performance in sales, although it has been outpaced by competitors like Gron / Grön and OGEEZ, which have consistently held higher ranks. Notably, Gron / Grön has shown strong performance, maintaining a top-three position throughout the months, indicating a robust market presence. Meanwhile, Smokiez Edibles experienced a decline from rank 4 in January to rank 6 by April, suggesting potential challenges that Baked Bros can capitalize on to capture more market share. The consistent rank of Wana at 5 and 6 further highlights the competitive nature of the market, with Baked Bros needing to strategize effectively to improve its standing and increase sales against these formidable competitors.
Notable Products
In April 2025, Baked Bros maintained a consistent performance with their top products. The Sleepy CBD/THC 2:1 Blackberry Acai x Granddaddy Purple Gummies 10-Pack led the sales ranking, securing the first position for the fourth consecutive month with sales of 20,178 units. Following closely, the Happy CBD/CBC/THC 1:1:1 Jack Herer Pomegranate Nectarine Gummies 10-Pack maintained its second-place standing, showing stable sales figures throughout the months. The Stoney CBG/THC 1:1 OG Kush x Prickly Pear Lemonade Gummies 10-Pack continued to hold the third spot, demonstrating consistent demand. Notably, the Very Berry Live Hash Rosin Gummies 10-Pack, which first appeared in March, held steady in fifth place in April, indicating a positive reception since its introduction.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
