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Mar-2024
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Overview
Market Insights Snapshot
In the competitive cannabis market of Arizona, Baked Bros has demonstrated notable stability in its performance across different categories. Specifically, in the Beverage category, Baked Bros has consistently held the 8th rank from December 2023 through March 2024, despite a slight decrease in sales from $24,002 in December 2023 to $15,542 in March 2024. This consistent ranking, while impressive, does highlight a challenge in sales volume retention over these months. On the other hand, the Edible category tells a more positive story for Baked Bros, maintaining a strong 4th position across the same period. Notably, sales in this category saw a rebound, moving from $1,082,797 in December 2023 to a slight dip in January 2024, before progressively increasing to $930,468 by March 2024. This resilience and growth in the Edible category underscore Baked Bros' solid footing and consumer preference in Arizona's cannabis market.
While the data provides a snapshot of Baked Bros’ performance in Arizona, it's crucial to consider the broader implications of these rankings and sales figures. The consistent rankings in both Beverage and Edible categories suggest a stable demand for Baked Bros' products, yet the fluctuating sales figures indicate there may be room for growth or need for strategic adjustments in marketing or production. The fact that Baked Bros has not fallen out of the top 30 brands in either category is a testament to its brand strength in Arizona. However, the decrease in sales in the Beverage category could signal a need for innovation or increased marketing efforts to capture a larger market share. These insights into Baked Bros’ performance highlight the importance of adaptability and consumer engagement in sustaining and enhancing brand position in the competitive cannabis industry.
Competitive Landscape
In the competitive landscape of the edible cannabis market in Arizona, Baked Bros has maintained a consistent position at rank 4 from December 2023 through March 2024, indicating a stable presence amidst fluctuating sales figures across the board. Notably, OGEEZ has held the top position, outperforming Baked Bros with higher sales and maintaining rank 2 in the same period. Similarly, Gron / Grön has consistently outpaced Baked Bros, securing the third rank with sales figures that also surpassed those of Baked Bros. On the other hand, Wana and Pure Edibles have shown variable performance but remained in the top 6, with Wana occasionally surpassing Baked Bros in sales despite a lower rank in February 2024. This competitive analysis underscores the importance of strategic positioning and product differentiation for Baked Bros, as it navigates a market with tight competition and closely ranked contenders.
Notable Products
In March 2024, Baked Bros' top-performing product was "Sleepy - CBD/THC 2:1 Blackberry Acai x Granddaddy Purple Gummies 10-Pack (200mg CBD, 100mg THC)" in the Edible category, maintaining its number 1 rank from previous months with sales reaching 24,676 units. Following closely, the "Happy - CBD/CBC/THC 1:1:1 Jack Herer Pomegranate Nectarine Gummies 10-Pack (100mg CBD, 100mg CBC, 100mg THC)" secured the second spot, also holding its position with consistent performance. The third place was claimed by "Stoney CBG/THC 1:1 OG Kush x Prickly Pear Lemonade Gummies 10-Pack (100mg CBG, 100mg THC)", showing a steady demand for its unique blend. A new entry in March, "Sleepy - THC:CBD 1:2 Blackberry Acai Gummies 10-Pack (300mg THC, 600mg CBD)", debuted directly at the fourth rank, indicating a strong market entry. The "Very Berry Rosin Gummies 10-Pack (100mg)" experienced a slight decline, moving from the fourth position in January to fifth in March, reflecting shifting consumer preferences within Baked Bros' product lineup.
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