Market Insights Snapshot
Looking at the performance of Baked Bros in the Arizona market, we can see a consistent presence in the top 6 brands for both Beverage and Edible categories across the months of August to November 2023. In the Beverage category, Baked Bros maintained a steady 6th rank position. This consistent ranking, despite a slight decrease in sales over the period, indicates a strong standing in the market. However, the lack of upward movement could suggest room for improvement in this category.
In contrast, the Edible category tells a different story for Baked Bros in Arizona. Here, Baked Bros showed a notable upward movement from the 5th to the 3rd rank between September and October 2023. This improvement in ranking was also accompanied by a significant increase in sales. However, despite a slight drop to the 4th rank in November, the brand still managed to maintain high sales. This trend suggests a robust performance and strong consumer preference for Baked Bros’ edibles in the Arizona market.
In the Arizona Edibles market, Baked Bros has been maintaining a strong position among its competitors. In August 2023, it ranked 5th, maintaining the same position in September. However, it showed a significant improvement in October, climbing to the 3rd position, but slipped back to the 4th position in November. This shows a positive trend in the brand's performance, despite the intense competition. Baked Bros' main competitors include Wana, Gron / Grön, OGEEZ, and Pure Edibles. Among these, OGEEZ has consistently held the 2nd position, while Gron / Grön has fluctuated between the 3rd and 4th positions. Wana has shown a steady improvement, moving from the 8th to the 6th position, while Pure Edibles has slightly declined from the 4th to the 5th position. This competitive landscape indicates that Baked Bros has a strong foothold in the market, but needs to continue innovating to maintain and improve its rank.
In November 2023, the top-performing product from Baked Bros was 'Happy - CBD/CBC/THC 1:1:1 Jack Herer Pomegranate Nectarine Gummies 10-Pack (100mg CBD, 100mg CBC, 100mg THC)' in the Edible category, achieving sales of 17994 units. This product moved up one spot from its previous second-place ranking in October. The second best-seller was 'Sleepy - CBD/THC 2:1 Blackberry Acai x Granddaddy Purple Gummies 10-Pack (200mg CBD, 100mg THC)', which dropped from first to second place. 'Stoney CBG/THC 1:1 OG Kush x Prickly Pear Lemonade Gummies 10-Pack (100mg CBG, 100mg THC)' maintained its third-place ranking. Lastly, 'Very Berry Rosin Gummies 10-Pack (100mg)' made its first appearance in the top four, while 'Sleepy - THC:CBD 1:2 Blackberry Acai Gummies 10-Pack (300mg THC, 600mg CBD)' dropped to fifth.