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Sep-2025
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Overview
Market Insights Snapshot
Baked Bros has demonstrated a strong performance in the Arizona edibles market over the past few months. In June 2025, the brand held a steady rank of 4th place, which it maintained through July. August saw a notable improvement as Baked Bros climbed to 3rd place, reflecting increased consumer demand and a boost in sales. However, in September, the brand experienced a slight dip, returning to the 4th position. This fluctuation indicates a competitive market environment in Arizona, where Baked Bros continues to be a key player despite the minor setback in September.
While Baked Bros shows a consistent presence in the Arizona market, it's important to note that the brand's absence from the top 30 rankings in other states or provinces suggests opportunities for expansion and increased market penetration elsewhere. The brand's focus on the Arizona market has yielded positive results, as evidenced by the sales figures, but exploring new regions could provide additional growth avenues. The edibles category remains a dynamic and evolving segment, and Baked Bros is well-positioned to capitalize on trends and consumer preferences within the state.
Competitive Landscape
In the competitive landscape of the Arizona edible cannabis market, Baked Bros has shown notable resilience and adaptability. Over the four-month period from June to September 2025, Baked Bros maintained a strong presence, fluctuating between the 3rd and 4th rank. This performance is particularly impressive when considering the consistent dominance of OGEEZ, which held the 2nd position throughout the period, and Gron / Grön, which oscillated between the 3rd and 4th ranks. Baked Bros' peak in August, where it climbed to 3rd place, was marked by a significant increase in sales, surpassing Wana and Smokiez Edibles, both of which showed a downward trend in sales during the same period. This suggests that Baked Bros' strategic initiatives, possibly in product innovation or marketing, are effectively capturing consumer interest and driving sales, positioning them as a formidable competitor in the Arizona edibles market.
Notable Products
In September 2025, the top-performing product from Baked Bros was Sleepy - CBD/THC 2:1 Blackberry Acai x Granddaddy Purple Gummies 10-Pack, maintaining its first-place ranking for the fourth consecutive month with sales of 14,370 units. Happy - CBD/CBC/THC 1:1:1 Jack Herer Pomegranate Nectarine Gummies 10-Pack consistently held the second spot, while Stoney - CBG/THC 1:1 OG Kush x Prickly Pear Lemonade Gummies 10-Pack remained third. Unwind - THC/CBG/CBC/CBDV 2:2:1:1 Huckleberry Punch Gummies 10-Pack stayed in fourth place, showing stable performance over the months. Very Berry Live Hash Rosin Gummies 10-Pack continued to rank fifth, indicating a steady demand for these top five products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
