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Jul-2025
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Overview
Market Insights Snapshot
Baked Bros has shown a consistent presence in the Arizona edibles market, maintaining a strong position within the top five brands from April to July 2025. Despite a slight decline in their sales from April to May, the brand stabilized its ranking at fourth place from May through July. This indicates a resilient brand performance amidst fluctuating sales figures, suggesting that Baked Bros has a loyal customer base in Arizona that helps sustain its market position even when sales dip. The brand's ability to maintain its ranking despite reduced sales could be attributed to its product quality or effective market strategies that resonate well with consumers.
Interestingly, Baked Bros does not appear in the top 30 rankings across other states or provinces, which highlights a potential area for growth or expansion beyond Arizona. This absence in other markets can be seen as a missed opportunity, especially considering the competitive and expanding nature of the cannabis industry. It's crucial for Baked Bros to analyze these market dynamics and consider strategic expansions or marketing efforts to penetrate other regions. This could diversify their market presence and potentially increase their overall brand footprint in the cannabis edibles category.
Competitive Landscape
In the competitive landscape of the Arizona edible cannabis market, Baked Bros has experienced some fluctuations in its ranking over the past few months, maintaining a steady position at rank 4 from May to July 2025 after a slight drop from rank 3 in April 2025. This shift in rank is indicative of competitive pressures, particularly from brands like Gron / Grön and OGEEZ, which have consistently held higher ranks at 3 and 2 respectively. Despite these challenges, Baked Bros has demonstrated resilience with a notable rebound in sales from June to July 2025, contrasting with the declining sales trends of competitors such as Wana and Smokiez Edibles. This suggests that while Baked Bros faces stiff competition, its ability to recover sales could be a strategic advantage in maintaining its market position.
Notable Products
In July 2025, the top-performing product from Baked Bros was the Sleepy - CBD/THC 2:1 Blackberry Acai x Granddaddy Purple Gummies 10-Pack, maintaining its number one rank for four consecutive months with sales of 14,125. The Happy - CBD/CBC/THC 1:1:1 Jack Herer Pomegranate Nectarine Gummies 10-Pack also held steady at the second position, reflecting consistent consumer preference. The Stoney - CBG/THC 1:1 OG Kush x Prickly Pear Lemonade Gummies 10-Pack remained third, showing stable demand. Unwind - THC/CBG/CBC/CBDV 2:2:1:1 Huckleberry Punch Gummies 10-Pack and Very Berry Live Hash Rosin Gummies 10-Pack retained their fourth and fifth places respectively, indicating a steady market for these products. Overall, the rankings have remained unchanged from previous months, suggesting a consistent product lineup performance from Baked Bros.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
