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Dec-2025
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Overview
Market Insights Snapshot
Baked Bros has maintained a consistent performance in the Edible category within the Arizona market, holding steady at the fourth position from September through December 2025. This stability in ranking suggests a strong brand presence and consumer loyalty within the state. Notably, despite a slight dip in sales from September to October, the brand experienced a significant recovery and growth in November and December, indicating successful strategies in product offerings or marketing that resonated with consumers. The upward trend in sales during the latter months of the year could be indicative of effective seasonal promotions or an expanding customer base.
While Baked Bros has shown commendable performance in Arizona, it is important to note that the brand does not appear in the top 30 rankings in any other state or category for the same period. This absence might highlight a potential area for growth and expansion outside Arizona, where the brand could capitalize on its strong performance in the Edible segment. The consistent ranking in Arizona suggests that Baked Bros has a well-established foothold in the state, but the lack of presence in other markets might be seen as a missed opportunity to leverage its brand strength on a broader scale. Exploring strategies to enter and compete in new markets could be a key consideration for Baked Bros moving forward.
Competitive Landscape
In the competitive landscape of the edible category in Arizona, Baked Bros has maintained a consistent 4th place rank from September to December 2025. Despite this stability in rank, Baked Bros has shown a significant upward trend in sales, culminating in a notable increase by December 2025. This positions them closely behind OGEEZ, which consistently held the 2nd rank, and Gron / Grön, which fluctuated between 2nd and 3rd positions but maintained higher sales figures throughout the period. Meanwhile, Wana and Smokiez Edibles have been closely trailing Baked Bros, with Wana experiencing a slight dip in rank by December. The competitive dynamics suggest that while Baked Bros is solidifying its market presence with increasing sales, it faces strong competition from brands like OGEEZ and Gron / Grön, which continue to lead in both rank and sales.
Notable Products
In December 2025, Baked Bros' top-performing product was the Sleepy CBD/THC 2:1 Blackberry Acai x Granddaddy Purple Gummies 10-Pack, maintaining its first-place ranking from previous months with a notable sales figure of 20,261. The Happy CBD/CBC/THC 1:1:1 Jack Herer Pomegranate Nectarine Gummies 10-Pack held steady in the second position, showing a consistent performance across the months. The Stoney CBG/THC 1:1 OG Kush x Prickly Pear Lemonade Gummies 10-Pack remained third, indicating a stable consumer preference. Unwind THC/CBG/CBC/CBDV 2:2:1:1 Huckleberry Punch Gummies 10-Pack also retained its fourth-place ranking, demonstrating consistent demand. Lastly, the Very Berry Live Hash Rosin Gummies 10-Pack continued to rank fifth, rounding out a month of stable rankings for Baked Bros' edible products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
