Oregon Grown

Data Snapshot: Mar 05, 2024
Oregon Grown Cannabis Brand Logo
$50K+

Feb-2024

Sales

Neutral

Trend

6-Month

10

Product Count

SKUs

Oregon Grown

Overview

Markets

Oregon Grown Locations

Product Trends

Oregon Grown Categories

Oregon Grown Sales

Market Insights Snapshot

Oregon Grown Historical Sales by Category

In the ever-competitive cannabis market, Oregon Grown has shown a notable performance in the Concentrates category within Oregon. Initially, in November 2023, the brand ranked 51st, experiencing a slight dip in December 2023, falling to the 62nd position. This decline is significant as it indicates that Oregon Grown was not able to maintain its sales momentum during this period, as reflected by a decrease in sales from $29,171 in November to $22,511 in December. However, the brand did not secure a ranking in January 2024, which might imply a substantial drop in performance or sales, although specific details are not provided. Interestingly, February 2024 saw a dramatic turnaround with the brand catapulting to the 28th rank, suggesting a significant rebound in sales or strategic adjustments that positively impacted its market position, underscored by a notable increase in sales to $65,474.

This fluctuation in rankings and the absence from the top 30 brands in January 2024 highlight the volatile nature of the cannabis concentrates market in Oregon. The lack of visibility in January could be perceived negatively, as it suggests a potential loss in market share or consumer interest. However, the impressive recovery in February 2024 indicates that Oregon Grown may have effectively addressed previous shortcomings, leading to a resurgence in consumer interest or perhaps benefiting from seasonal market shifts. This performance trajectory underscores the importance of adaptability and strategic planning in the competitive cannabis industry. While specific strategies employed by Oregon Grown during this period are not detailed, the data suggests a brand that is capable of navigating market challenges and rebounding from setbacks, a valuable insight for stakeholders tracking the brand's performance across categories and states.

Feb-2024 Rank
Concentrates
28
Oregon Grown

Competitive Landscape

In the competitive landscape of the concentrates category in Oregon, Oregon Grown has shown a notable fluctuation in its market position. Initially ranked outside the top 50 in November and December 2023, the brand did not appear in the rankings for January 2024, suggesting a potential dip in sales or visibility. However, by February 2024, Oregon Grown made a significant leap to the 28th position, indicating a strong recovery or strategic shift that positively impacted its sales. This rebound is particularly impressive when compared to its competitors. For instance, Culture Farms consistently ranked higher but showed a more stable performance, ending February 2024 at the 26th position. Meanwhile, Calyx Crafts and Emerald Extracts experienced fluctuations, but both maintained positions within the top 30, suggesting a competitive but volatile market. Forte Farms, although not directly competing in the top ranks, showed a consistent pattern outside the top 20, highlighting the diverse and dynamic nature of the Oregon concentrates market. Oregon Grown's dramatic rank change and sales increase in February 2024, despite its earlier lower rankings, underscore the brand's resilience and potential for growth amidst stiff competition.

Oregon Grown market ranking for OR Concentrates

Oregon Grown

Notable Products

In Feb-2024, Oregon Grown's top-performing product was Grape Milkshake Sugar Wax (2g) in the Concentrates category, with sales reaching 926 units. Following closely, Bruce Banner Sugar Wax (1g) secured the second position with a notable performance. Black Cherry Punch Sugar (2g) ranked third, showcasing a consistent preference for Concentrates among consumers. Notably, Oreoz Crasher Sugar Wax (2g) dropped from the second position in January to the fourth in February, indicating a shift in consumer preferences. The fifth-ranked product, Fried Apples Wax (2g), along with the others, highlights Oregon Grown's dominance in the Concentrates category.

Product Rank
Category
Nov-2023
Dec-2023
Jan-2024
Feb-2024
Grape Milkshake Sugar Wax (2g)
Concentrates
>5
>5
3
1
Bruce Banner Sugar Wax (1g)
Concentrates
>5
>5
3
2
Black Cherry Punch Sugar (2g)
Concentrates
>5
>5
5
3
Oreoz Crasher Sugar Wax (2g)
Concentrates
>5
>5
2
4
Fried ApplesWax (2g)
Concentrates
>5
>5
5
5
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