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Jun-2024
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Overview
Market Insights Snapshot
Oregon Grown has demonstrated notable performance fluctuations across different states and product categories in recent months. In their home state of Oregon, the brand has seen significant movement within the Concentrates category. Starting from a rank of 32 in March 2024, they dropped out of the top 30 in April but made a strong comeback to rank 26 in May and improved further to 21 by June. This positive trend is indicative of growing consumer preference and market penetration in the Concentrates category, with sales peaking at $93,808 in June. However, the dip in April highlights the competitive nature of the market and the challenges brands face in maintaining consistent performance.
Outside of Oregon, the brand's performance in other states and categories has not been as prominent, with no significant rankings in the top 30 reported. This absence suggests that while Oregon Grown has a solid foothold in their home state, they may be struggling to establish a similar presence in other regions or categories. The variability in their rankings and sales figures underscores the importance of strategic market expansion and category focus. By analyzing these trends, stakeholders can identify areas of opportunity and potential strategies for growth in less penetrated markets.
Competitive Landscape
Oregon Grown has experienced significant fluctuations in its rank within the Oregon concentrates category over recent months, reflecting a dynamic competitive landscape. In March 2024, Oregon Grown was ranked 32nd, but it saw a dramatic drop to 66th in April before rebounding to 26th in May and further improving to 21st in June. This volatility contrasts with more stable competitors such as Verdant Leaf Farms, which maintained a consistent presence in the top 20, and Sessions Cannabis Extract, which also remained relatively steady despite a slight dip in June. Meanwhile, Happy Cabbage Farms and Higher Cultures have shown more moderate rank changes, suggesting they are also navigating competitive pressures but with less volatility. These trends indicate that while Oregon Grown has the potential for rapid improvements in rank and sales, it also faces significant challenges in maintaining consistent performance against more stable competitors in the Oregon concentrates market.
Notable Products
In June 2024, the top-performing product from Oregon Grown was High Desert Sour Sage (Bulk) in the Flower category, which secured the 1st rank with notable sales of 867 units. Black Cherry Punch Sugar (2g) in the Concentrates category climbed back to the 2nd rank, showing a significant improvement from its 5th rank in May. Oreoz Crasher Sugar Wax (2g), also in the Concentrates category, advanced to the 3rd rank from being unranked in previous months. Blueberry Muffin Sugar Wax (2g) maintained a steady performance, holding the 4th rank as it did in May. Grape Milkshake Sugar Wax (2g) experienced a slight drop, moving from 2nd in May to 5th in June.
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