.svg){kind=small}
May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Willamette Valley Alchemy’s mix in Oregon is concentrated in Vapor Pens at 75.02% share, with Vapor Pens down 26.55% year over year and 17.66% month over month, while Concentrates hold 23.83% share and declined 12.44% year over year and 7.33% month over month. Edible accounts for 1.15% share with a 73.55% year-over-year drop and a 56.93% month-over-month slide, and the brand’s overall average price fell 7.69% year over year to $21.20; together with a brand-level year-over-year sales change of -25.21%, this concentration amplifies volatility when the lead category contracts. The data implies the current category mix is overexposed to Vapor Pens’ cyclical downturn and underweighted in categories providing diversification, making the May 2026 decline more a mix-driven effect than purely price-driven.
Within Vapor Pens, a category rank of 27 in Oregon signals middle-tier placement while carrying 75.02% of sales, and a 17.66% month-over-month drop in Vapor Pens coupled with a 7.33% month-over-month decline in Concentrates concentrates risk in adjacent inhalable formats. With Edible at just 1.15% share and contracting 56.93% month over month, the portfolio lacks a countercyclical buffer, and the 7.69% year-over-year price decrease alongside a 26.55% Vapor Pen volume decline implies pricing actions did not offset unit softness. The pattern suggests near-term positioning hinges on stabilizing Vapor Pens and selectively rebuilding secondary categories to reduce variance, rather than further price-led tactics that have not changed rank or month-over-month momentum.
Competitive Landscape
Willamette Valley Alchemy sits at rank 27 in OR Vapor Pens in May 2026, down 4 positions from rank 23 year over year, and off 4 spots from its March 2026 peak at rank 20; over the last three months it also slid from rank 23 to 27, indicating a 4-rank decline within a single quarter. In contrast, Buddies moved from rank 2 to rank 1 while growing sales 17.2% year over year, and FRESHY climbed from rank 7 to rank 2 with a 78.5% year-over-year gain, while Entourage Cannabis / CBDiscovery fell from rank 1 to rank 3 alongside a 27.8% sales decline; this mix of upward and downward competitor mobility alongside Willamette Valley Alchemy’s 4-rank year-over-year and 4-rank three-month declines implies share is consolidating around faster-moving leaders, pressuring mid-pack brands to either reaccelerate or risk slipping further from their March 2026 peak.
Notable Products
Garlic Crumb Cake Liquid Live Resin Distillate Cartridge (1g) posted the largest shift in May 2026 with a +65.3% month-over-month gain and a move to rank 1, while Strawberry Fortune Liquid Live Resin Distillate Cartridge (1g) fell -11.5% to rank 9. Vapor Pens account for six of the top ten SKUs, consolidating share at ranks 1, 3, 5, 6, 7, and 9 and eclipsing Concentrates clustered at ranks 2, 4, and 8. Forbidden Fruit Liquid Live Resin Cartridge (1g) in rank 3 grew a modest +2.2% MoM, indicating that the upside is concentrated in a single breakout SKU rather than broad-based within the pen lineup. The pattern implies Willamette Valley Alchemy is leaning into a Vapor Pens-led mix where a hero SKU drives visibility while depth SKUs hold placement, pointing to a focus on headline momentum over evenly distributed growth.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
