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Jun-2024
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Overview
Market Insights Snapshot
Willamette Valley Alchemy's performance in the Concentrates category in Oregon has shown some volatility over the past few months. Ranking positions fluctuated from 49th in March 2024 to 46th in June 2024, with a notable dip to 56th in May 2024. Despite these shifts, the brand managed to recover by the end of the period. This suggests a competitive landscape where Willamette Valley Alchemy is facing challenges but also demonstrating resilience. The sales figures reflect this as well, with a decrease from March to May followed by a rebound in June.
In the Edible category, Willamette Valley Alchemy has seen a more stable performance in Oregon. The brand maintained a ranking within the top 30, improving from 27th in May 2024 to 22nd in June 2024. This upward trend indicates a strengthening position in the market. On the other hand, their Vapor Pens category experienced a slight decline, with rankings oscillating around the mid-20s, ending at 28th in June 2024. The sales data for Vapor Pens shows consistency, suggesting a steady demand despite the minor ranking fluctuations.
Competitive Landscape
In the competitive landscape of the Oregon vapor pens market, Willamette Valley Alchemy has experienced fluctuating ranks, moving from 28th in March 2024 to 27th in April, peaking at 25th in May, and then dropping back to 28th in June. This volatility highlights the intense competition in the market. For instance, Altered Alchemy consistently outperformed Willamette Valley Alchemy, maintaining a rank within the top 30 throughout the same period, peaking at 24th in March. Meanwhile, Bobsled Extracts showed similar fluctuations but generally ranked lower, indicating a competitive but slightly less stable performance. Another notable competitor, Arise Cannabis, demonstrated a significant upward trend, moving from 37th in March to 27th in June, suggesting a potential threat to Willamette Valley Alchemy's market position. These insights underscore the need for Willamette Valley Alchemy to strategize effectively to maintain and improve its rank amidst dynamic market conditions.
Notable Products
In June 2024, the top-performing product for Willamette Valley Alchemy was the Milk Chocolate Mini Bar (50mg) in the Edible category, which saw a significant rise to the number one rank with sales of $1302. The Durban Poison Liquid Live Resin Cartridge (1g) in the Vapor Pens category secured the second position. The Sativa Retreats Gummies 2-Pack (100mg), also in the Edible category, dropped to third place after consistently holding the top spot from March to May. The Lemonchello Liquid Cured Resin Cartridge (1g) and Monkey Pie Cured Badder (1g) ranked fourth and fifth respectively, marking their first appearance in the rankings. Notably, the Milk Chocolate Mini Bar's rise to the top reflects a strong increase in consumer preference compared to earlier months.
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