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Oct-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
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Disco Dabs is stocked at 88 licensed dispensaries across Oregon, with the deepest coverage in Portland, Eugene, Medford, Bend, and McMinnville. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In October 2026, Disco Dabs kept Concentrates at 64.56% of mix with a 1.25% MoM lift against a -29.83% YoY decline, while Vapor Pens fell to 27.77% share with a -15.52% MoM drop and a -74.06% YoY contraction; Pre-Roll grew to 7.67% share on a 17.26% MoM increase despite a -5.96% YoY dip. Average price declined -24.54% YoY to $11.78 as Concentrates averaged $10.80 and Vapor Pens $22.03, indicating price compression concentrated where volume is largest; the brand’s rank at 21 in Concentrates in Oregon frames the category focus against a mid-pack placement. The pattern implies Disco Dabs is consolidating around lower-priced Concentrates and selectively expanding Pre-Roll to offset Vapor Pen attrition, with MoM recovery concentrated in the categories with lower average prices.
The shift toward Concentrates’ 64.56% share alongside Pre-Roll’s 17.26% MoM rise, contrasted with Vapor Pens’ -15.52% MoM and -74.06% YoY, implies a repositioning toward price-accessible inhalables and away from premium-leaning hardware formats; the -24.54% YoY price move suggests a deliberate strategy to defend share via affordability. Holding rank 21 in Oregon Concentrates while that category posts a smaller YoY decline (-29.83%) than Vapor Pens (-74.06%) signals where near-term mix-driven stability is achievable; the implication is to lean into Concentrates and scalable Pre-Roll trials to rebuild velocity while ring-fencing exposure to Vapor Pen volatility.
Competitive Landscape
Disco Dabs sits at rank 21 in OR Concentrates for October 2026, down 6 positions year over year from rank 15, and 4 positions improved versus three months ago when it was rank 25; the brand’s peak was rank 12 in January 2025, so the current standing is 9 spots below that high-water mark while still 4 spots better than its recent trough. In contrast, Oregrown climbed from rank 3 to rank 2 with a 50.6% year-over-year sales increase, while Red Eye Extracts (OR) slid from rank 2 to rank 3 alongside a 33.1% year-over-year sales decline; at the very top, Altered Alchemy held rank 1 year over year with a 7.5% sales lift, framing Disco Dabs’ 6-rank YoY drop as an under-indexing of momentum relative to climbing incumbents. The rank trajectory—off the January 2025 peak by 9 places but 4 places better than July 2026—implies Disco Dabs is stabilizing from mid-year softness yet ceding ground to faster-advancing rivals, requiring mix or channel shifts to convert the short-term uptick into durable share recovery.
Notable Products
October 2026 sales lean on new launches, with 32 new products contributing 41.2% of brand revenue and several already in the top sellers, including Rainbow Lava Runtz Shatter (1g) and Star Fruit Skunk Shatter (1g). That tilt toward recent items means a large share of Disco Dabs’s sales comes from products first sold in the last six months.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
