Market Insights Snapshot
In the Oregon market, Disco Dabs has shown a consistent performance in the Concentrates category, maintaining a rank of 6 for three months before experiencing a slight dip to 8th place in October 2023. However, this drop in ranking did not coincide with a decrease in sales, indicating that the brand may still be performing well despite the increased competition. In the Vapor Pens category, Disco Dabs has shown a promising upward trend, moving from 30th place in July to 27th in October, alongside an increase in sales. This suggests that the brand is gaining traction in this category.
Disco Dabs' performance in the Pre-Roll category in Oregon has been less consistent, with the brand's ranking fluctuating between the mid-50s to the high 60s over the four-month period. This could indicate a higher level of competition in this category, or possibly a lesser focus from the brand. In the Washington market, Disco Dabs appears to have entered the top 100 in the Concentrates category in September 2023, rising from 93rd to 84th place in just a month. This is a significant movement that suggests a positive growth trajectory for the brand in this market.
In the Vapor Pens category in Oregon, Disco Dabs has seen a steady rise in rank from July to October 2023, moving from 30th to 27th place. This indicates a positive trend in market position, outperforming some competitors such as Bobsled Extracts and Altered Alchemy, both of which have seen their ranks drop over the same period. However, Disco Dabs still trails behind Mule Extracts, which despite a dip in rank in October, generally maintains a higher position. Another competitor, Elysium Fields, has shown a similar trend to Disco Dabs, improving its rank over the period. While specific sales figures are not provided, the upward trend in rank suggests a corresponding increase in sales for Disco Dabs relative to these competitors.
In October 2023, the top-performing product from Disco Dabs was the 'Cake Mix Shatter (1g)' from the Concentrates category, selling a whopping 1318 units. The 'Lebanese Gold Hashish (1g)', also from the Concentrates category, was the second best-selling product, despite being the top performer in the previous three months. The 'Blueberry Waltz Live Resin Blend Cartridge (1g)' from the Vapor Pens category moved up to the third position in October from the second in September. The 'Electric Lemonade Shatter (1g)' and 'Banana Gelato Live Resin Blend Cartridge (1g)', both new entries in the top five, secured the fourth and fifth spots respectively. This indicates a shift in customer preferences towards new products in the market.