Jun-2024
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Overview
Market Insights Snapshot
Disco Dabs' performance in the Oregon market shows a mixed trajectory across different categories. In the Concentrates category, the brand maintained a steady ranking at 12th place for March and April 2024, slightly improving to 11th in May before dropping to 15th in June. This indicates a slight decline in market position despite relatively stable sales figures. Conversely, in the Pre-Roll category, Disco Dabs has struggled to break into the top 30, ranking 64th in both March and April, falling to 80th in May, and then rebounding to 68th in June. This fluctuation suggests challenges in gaining traction in the Pre-Roll segment. Meanwhile, their Vapor Pens category also saw a gradual decline, moving from 33rd in March to 37th by June, indicating potential issues in maintaining consumer interest or facing stiffer competition.
In Washington, Disco Dabs' presence is notably weaker, especially in the Concentrates category where they were absent from the top 30 rankings for March and April 2024. However, they made a modest entry at 92nd place in May and slightly improved to 90th in June. This late entry into the rankings highlights significant room for growth and the potential need for strategic adjustments to improve their market position. The absence from the top 30 in earlier months suggests that Disco Dabs may be struggling with brand recognition or competition in Washington's Concentrates market. Overall, while Disco Dabs shows some signs of stability and minor improvements in certain categories, there are clear areas where the brand must focus on enhancing its market presence and consumer appeal.
Competitive Landscape
In the competitive landscape of the Oregon concentrates market, Disco Dabs has shown notable fluctuations in its ranking and sales over recent months. Despite a strong start, maintaining a rank of 12 in both March and April 2024, Disco Dabs saw a slight improvement to rank 11 in May before dropping to 15 in June. This decline in rank corresponds with a decrease in sales from $153,225 in May to $133,380 in June. In contrast, Mana Extracts experienced a more volatile performance, dipping to rank 19 in May but rebounding to 13 in June. Similarly, Covert Extraction surged from rank 29 in April to 14 in June, indicating a significant upward trend. Meanwhile, Sunshine Oil and Private Stash have shown more consistent, albeit lower, rankings. These dynamics suggest that while Disco Dabs remains a competitive player, it faces increasing pressure from brands like Mana Extracts and Covert Extraction, which are gaining traction in the market.
Notable Products
In June 2024, the top-performing product for Disco Dabs was Lebanese Gold Hashish (1g) in the Concentrates category, achieving the number one rank with sales of 763 units. Blackberry Diesel Live Resin Blend Cartridge (1g) in the Vapor Pens category secured the second spot. Grape Cake Shatter (1g) in Concentrates followed closely in third place. Cake Bomb Live Resin Blend Cartridge (1g) and Amnesia Haze Live Resin Cartridge (1g), both in the Vapor Pens category, were ranked fourth and fifth, respectively. Notably, Lebanese Gold Hashish (1g) showed a consistent rise in rankings from fourth in March to first in June, indicating a steady increase in popularity and sales.