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Oct-2025
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Overview
Market Insights Snapshot
Disco Dabs has shown a consistent presence in the Oregon concentrates market, maintaining a top 20 position over recent months. Notably, the brand improved its ranking from 17th in July to 13th in August, although it experienced slight fluctuations, ending at 14th in October. This steady performance is underscored by a positive sales trajectory, peaking at $132,293 in October. However, in the vapor pens category, while Disco Dabs managed to return to its initial position of 31st in October after slipping to 37th in September, this indicates a need for strategic adjustments to maintain competitiveness in this segment.
In the pre-roll category, Disco Dabs was unable to secure a position in the top 30 in Oregon, with rankings of 97th and 84th in July and August, respectively, before dropping out of the top 30 entirely in subsequent months. This absence from the top rankings suggests a significant opportunity for growth and improvement in this category. The fluctuating performance across these categories highlights the brand's areas of strength and potential, suggesting that while Disco Dabs has established a foothold in certain markets, there is room for expansion and increased market penetration in others.
Competitive Landscape
In the competitive landscape of vapor pens in Oregon, Disco Dabs has experienced fluctuating rankings from July to October 2025, with its rank dropping from 32nd in July to 37th in September, before recovering to 31st in October. This volatility in ranking is indicative of a competitive market where brands like Fire Dept. Cannabis and Beehive Extracts have shown more consistent upward trends. For instance, Fire Dept. Cannabis improved its rank from 34th in July to 28th in October, while Beehive Extracts moved from 44th to 29th in the same period. Despite Disco Dabs' sales peaking in July, the subsequent decline in sales through September suggests a need for strategic adjustments to regain market share. Meanwhile, STiCKS and Cannabis Nation INC have maintained relatively stable positions, indicating a steady presence in the market. These dynamics highlight the importance for Disco Dabs to innovate and differentiate to improve its competitive standing in Oregon's vapor pen category.
Notable Products
In October 2025, Lebanese Gold Hashish (1g) maintained its position as the top-selling product for Disco Dabs, with sales reaching 679 units, a slight decrease from July but a recovery from August. Cosmic Express Shatter (2g) emerged as a strong contender, securing the second position with notable sales despite lacking data from previous months. Hawaiian Jack Shatter (1g) rose to third place, showing an improvement from its fifth-place rank in August. Super Skunk Shatter (1g) debuted in October at the third position, indicating a strong market entry. Lemon Bars Badder (1g) remained consistent, holding the fourth position from September to October, showcasing steady sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
