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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Disco Dabs concentrated 57.27% of sales in Concentrates while Vapor Pens held 35.62% and Pre-Roll 7.11%, with Concentrates down 27.91% year over year but up 0.20% month over month. Vapor Pens declined 66.90% year over year yet jumped 58.50% month over month, and Pre-Roll fell 50.94% year over year with a 26.70% month-over-month lift, alongside a 24.28% year-over-year drop in average price to $12.39. The brand sits at rank 24 in Concentrates in Oregon, implying the category anchor remains intact even as mix volatility grows.
The combination of a modest month-over-month uptick in Concentrates at 0.20% and a large month-over-month rebound in Vapor Pens at 58.50% suggests short-cycle demand is rotating toward faster-turn inhalables while the core still carries share at 57.27%. With category-level year-over-year contractions spanning Concentrates at 27.91%, Vapor Pens at 66.90%, and Pre-Roll at 50.94%, the mix shift indicates Disco Dabs is trading price for volume—evidenced by the 24.28% year-over-year price decline—aiming to defend distribution and velocity rather than premium positioning, which implies nearer-term gains may come from penetration and promo efficiency rather than rank expansion beyond position 24 in Oregon Concentrates.
Competitive Landscape
Disco Dabs is currently ranked #24 in OR Concentrates, down 8 positions year over year from #16, and 4 spots lower than February 2026 when it sat at #20, while also sitting 13 places below its peak of #11 from June 2024; in contrast, Altered Alchemy held #1 both this year and last, and Buddies moved from #11 to #5 alongside a 64.16% year-over-year sales gain, indicating Disco Dabs is losing relative rank share as faster-climbing rivals consolidate top-tier positions, which implies the current trajectory points toward continued mid-pack drift without a reversal in rank momentum.
Notable Products
Blue Kush Berry Shatter (1g) posted the steepest decline at -30.1% month over month while sliding to rank 3, and Lebanese Gold Hashish (1g) dipped -10.5% yet remained at rank 1, implying the lead SKU is absorbing pressure without losing its position. With Royal Purple Kush Shatter (1g) essentially flat at -0.5% at rank 7 and seven of the top ten positioned in Concentrates, the category concentration suggests volatility is concentrated in a few shatter SKUs rather than evenly distributed. The presence of Vapor Pens at ranks 5 and 10 alongside a single-month total of $15,571 for the top hashish SKU points to a portfolio leaning on one flagship while testing adjacent form factors to diversify risk.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
