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Dec-2024
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Overview
Market Insights Snapshot
In Oregon, Disco Dabs has shown varied performance across different product categories. In the Concentrates category, the brand experienced some fluctuation, moving from a rank of 13 in September to 15 by December, with a notable peak at rank 11 in October. This indicates a competitive position within the top 20, although not consistently improving. In contrast, the Vapor Pens category witnessed a more stable performance, with Disco Dabs climbing from rank 35 in September to a peak of 29 in November, before slightly dipping to 32 in December. The Pre-Roll category, however, did not see Disco Dabs breaking into the top 30, with ranks consistently above 75, suggesting a need for strategic improvement in this segment.
Turning to Washington, Disco Dabs' presence in the Concentrates category was less stable, as the brand did not maintain a consistent top 30 ranking. Notably, Disco Dabs was absent from the top 30 in September and November, only appearing at rank 94 in October and improving to rank 83 in December. This sporadic presence highlights challenges in sustaining market visibility in Washington's Concentrates category. The data suggests that while Disco Dabs has some strong points in certain categories and states, there are clear opportunities for growth and consistency, particularly in Washington's market and Oregon's Pre-Roll segment.
Competitive Landscape
In the competitive landscape of vapor pens in Oregon, Disco Dabs has shown a notable improvement in its market position over the last few months of 2024. Starting from a rank of 35 in September, Disco Dabs climbed to 29 in November before settling at 32 in December. This upward trend in rank is indicative of a positive reception from consumers, despite the competitive pressure from brands like Kaprikorn and Willamette Valley Alchemy, which maintained relatively stable positions. Notably, Dr. Jolly's experienced a decline from 23 to 34, suggesting a shift in consumer preferences that could be benefiting Disco Dabs. While Disco Dabs' sales figures show a promising increase from October to November, the brand faces challenges in sustaining this momentum, as evidenced by a slight dip in December. This dynamic suggests that while Disco Dabs is gaining traction, continuous strategic efforts are necessary to maintain and improve its standing in the Oregon vapor pens market.
Notable Products
In December 2024, the top-performing product for Disco Dabs was Lebanese Gold Hashish (1g) in the Concentrates category, reclaiming its number one rank with sales of 1032 units. Lebanese Red Hashish Infused Pre-Roll (1g) maintained its second-place position, demonstrating consistent popularity in the Pre-Roll category. Sunset Sherbert Shatter (1g) entered the rankings in December, securing the third spot in Concentrates. Voodoo Haze Infused Pre-Roll (1g) debuted in fourth place, adding diversity to the Pre-Roll offerings. Lastly, Platinum Jelly Shatter (1g) made its first appearance in the top five, ranking fifth, indicating a growing interest in this Concentrate.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
