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Aug-2024
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Overview
Market Insights Snapshot
Disco Dabs has shown fluctuating performance across different product categories and states. In Oregon, the brand's Concentrates category experienced a decline, moving from the 11th position in May 2024 to the 19th position by August 2024. This downward trend is notable, especially considering the steady sales figures in May and June, which took a sharp dip in August. In the Vapor Pens category, Disco Dabs hovered around the 34th to 40th positions, indicating a relatively stable but lower-tier presence. The Pre-Roll category, however, saw the brand struggling to break into the top 30, with rankings consistently outside this range, peaking at 70th in June 2024. This indicates potential challenges in market penetration or consumer preference in this specific category.
In Washington, Disco Dabs' presence is even less pronounced. The brand did not appear in the top 30 for any category until August 2024, when it ranked 82nd in Concentrates. This suggests a significant gap in market presence and highlights the challenges Disco Dabs faces in establishing a foothold in this state. The stark contrast between their performance in Oregon and Washington could be due to various factors, including market competition, consumer preferences, or distribution challenges. Overall, while Disco Dabs has some strong points in Oregon, particularly in Concentrates, there is considerable room for growth and improvement, especially in states like Washington and across other product categories.
Competitive Landscape
In the Oregon concentrates market, Disco Dabs has experienced notable fluctuations in its rank and sales over recent months. From May to August 2024, Disco Dabs saw a decline from 11th to 19th place, indicating increased competition and potential market challenges. During this period, competitors such as Eugreen Farms and Afterglow have shown significant improvements in their rankings, with Eugreen Farms climbing from 28th to 17th and Afterglow from 32nd to 21st. Additionally, Higher Cultures maintained a strong position, consistently ranking in the top 20 and even reaching 17th place in July. These shifts suggest that while Disco Dabs remains a key player, it faces stiff competition from brands that are rapidly gaining market share. To regain its footing, Disco Dabs may need to innovate or adjust its marketing strategies to counteract the upward trends of its competitors.
Notable Products
In August 2024, the top-performing product for Disco Dabs was Lebanese Gold Hashish (1g) in the Concentrates category, maintaining its number one ranking from the previous three months with impressive sales of 1,364 units. Butter Mintz Live Resin Blended Cartridge (1g) in the Vapor Pens category rose to the second position, showing significant growth from its third-place ranking in July. Gas Mask Shatter (1g), also in Concentrates, entered the rankings at the third position, indicating a strong debut with notable sales. Sunset Animal Live Resin Blend Cartridge (1g) in Vapor Pens secured the fourth spot, while Cake Bomb Live Resin Blend Cartridge (1g) dropped to fifth place from its previous fourth-place ranking in June. Overall, the Concentrates and Vapor Pens categories dominated the top positions, showcasing a shift in consumer preferences towards these product types.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
