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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Elysium Fields concentrated half of its volume in Pre-Roll at 50.42% share with year-over-year growth of 53.76% and month-over-month expansion of 5.52%, while Vapor Pens held 37.77% share with a -9.60% year-over-year decline but a 22.26% month-over-month rebound. Concentrates accounted for 11.00% share with a 2.72% year-over-year rise and 0.43% month-over-month uptick, as Tincture & Sublingual compressed to 0.81% share with -65.26% year-over-year and -23.51% month-over-month declines. With the brand’s overall sales up 14.15% year over year and the average price down 17.79%, the mix skews toward lower-priced Pre-Roll (average price $5.48) and away from higher-priced Tincture & Sublingual, implying unit-led growth and price elasticity benefiting accessible formats.
These shifts position Elysium Fields to lean into Pre-Roll scale while using Vapor Pens’ 22.26% month-over-month recovery to stabilize premium-adjacent spend, as the May 2026 Pre-Roll share at 50.42% and Oregon Pre-Roll rank at 9 point to defensible visibility in Oregon. The simultaneous 2.72% year-over-year increase in Concentrates and the 0.43% month-over-month gain suggest a niche upsell path alongside volume-led Pre-Roll, whereas the -65.26% year-over-year contraction in Tincture & Sublingual and -23.51% month-over-month drop indicate deliberate deprioritization; taken together, the pattern implies a two-tier positioning strategy: scale through value-priced Pre-Roll while selectively nurturing higher ticket Vapor Pens and Concentrates to balance margin and share.
Competitive Landscape
Elysium Fields sits at rank #9 in OR Pre-Roll in May 2026, improving 9 positions year over year from #18 to #9, and rising 4 spots since February 2026 when it was #13; this also marks a peak rank of #9 in May 2026. In the same period, STiCKS moved from #2 to #1 with 144.25% YoY sales growth, while Kaprikorn advanced from #5 to #2 alongside 85.55% YoY sales growth, indicating that Elysium Fields’ 9-rank YoY climb occurred amid competitors accelerating into the top 2 positions. The pattern implies Elysium Fields is transitioning from mid-tier to top-10 presence but must convert the recent 4-rank gain since February 2026 into sustained share capture to close the gap with leaders advancing from #5 to #2 and #2 to #1.
Notable Products
With no month-over-month moves above +50% or below -10%, the standout shift is the retreat of Island Fruit Pre-Roll (1g), which slid to rank 9 with a -7.6% MoM change while Hawaiian Durban Pie Pre-Roll (1g) led the lineup at rank 1 on +37.2% and $17,936 in May 2026 sales. Purple Punch Pre-Roll (1g) advanced within the top five on +26.5% MoM as Frozen Bananas Pre-Roll (1g) held rank 2 with +11.5%, indicating strength concentrated at the top of the chart. Eight of the top ten are Pre-Roll SKUs, and two debuts with null MoM values entered at ranks 8 and 10, signaling a pipeline that adds depth even as mid-pack growth moderates. The pattern implies Elysium Fields is consolidating share around a few faster-accelerating Pre-Roll flagships while pruning or repositioning slower movers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
