Aug-2024
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Overview
Market Insights Snapshot
Elysium Fields has shown notable progress in the Oregon market across several categories. In the Concentrates category, the brand moved from a rank of 54 in May to 26 by August, indicating a significant upward trend. This improvement is mirrored in the sales figures, which saw a steady increase from $25,718 in May to $78,509 in August. Similarly, in the Pre-Roll category, Elysium Fields improved its ranking from 29 in May to 11 in August, demonstrating strong performance and a corresponding rise in sales from $100,727 to $243,366 over the same period. These movements suggest a growing consumer preference for Elysium Fields' products in these categories.
However, Elysium Fields faced challenges in the Tincture & Sublingual category in Oregon. The brand maintained a consistent rank of 13 through May and June but dropped out of the top 30 by August, with sales declining from $13,580 in May to $10,003 in July. This indicates a need for strategic adjustments in this category. In contrast, the Vapor Pens category saw consistent improvement, with the brand rising from rank 32 in May to 18 in August, accompanied by a significant increase in sales from $136,576 to $358,965. This mixed performance across categories highlights areas of both strength and potential growth for Elysium Fields.
Competitive Landscape
In the competitive landscape of vapor pens in Oregon, Elysium Fields has demonstrated notable upward momentum over the past few months. Starting from a rank of 32 in May 2024, Elysium Fields has climbed steadily to reach the 18th position by August 2024. This positive trend is indicative of a significant increase in market acceptance and consumer preference, which is further reflected in their sales growth from $136,576 in May to $358,965 in August. In comparison, Oregrown maintained a relatively stable position around the mid-teens, while Dr. Jolly's showed fluctuating ranks but ended up close to Elysium Fields at 19th in August. Meanwhile, Orchid Essentials also improved its standing, finishing just behind Elysium Fields at 20th. Piff Stixs exhibited a similar upward trend, moving from 20th to 17th, slightly ahead of Elysium Fields. These movements highlight a dynamic market where Elysium Fields' rapid ascent suggests a growing brand presence and potential for further gains in rank and sales.
Notable Products
In August 2024, the top-performing product from Elysium Fields was Birthday Cake Pre-Roll (1g) in the Pre-Roll category, which climbed to the number one rank with sales of 3397 units. Champaya Pre-Roll (1g) secured the second position, marking its debut in the rankings. Hawaiian Durban Pie Pre-Roll (1g), which had consistently held the top spot from May to July, dropped to third place. Frozen Bananas Pre-Roll (1g) maintained its fourth position for the second consecutive month. Strain Variety Pre-Roll 5-Pack (5g) rounded out the top five, showing a steady climb from its May rank of third to fifth in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.