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Apr-2024
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Overview
Market Insights Snapshot
In Oregon, Elysium Fields has shown a diverse presence across multiple cannabis product categories, indicating a broad market strategy. The brand's performance in the Pre-Roll category is particularly noteworthy, maintaining a stable position within the top 30 from January to April 2024, and showing a significant upward trend in sales, peaking at 132,766 in April. This suggests a strong consumer preference and growing brand loyalty in this segment. Conversely, their Concentrates category experienced fluctuations, moving from a rank of 43 in January to 46 in April, with a dip to 62 in February, indicating a potential area for strategic review and improvement. The sales in January for Concentrates started at 33,973, highlighting a need for targeted efforts to enhance its market share in this category.
Interestingly, Elysium Fields has maintained a consistent performance in the Tincture & Sublingual category, with its rank hovering around 14th place from January to April 2024. This consistency, coupled with a sales increase to 14,366 in April, reflects a solid foothold and possibly a dedicated consumer base for their products in this category. However, the Vapor Pens category tells a story of struggle and partial recovery, with rankings initially dropping from 30th in January to 40th in March, before a slight improvement to 36th in April. This trajectory suggests that while Elysium Fields faces challenges in this highly competitive category, there may be a turnaround strategy in place, indicated by the recovery in ranking and an increase in sales to 125,872 in April. These insights into Elysium Fields' performance across different categories and the dynamic nature of their rankings and sales provide a nuanced view of their market presence in Oregon, highlighting both strengths and areas for potential growth.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Oregon, Elysium Fields has shown a notable fluctuation in its market position from January to April 2024. Initially ranked 26th in January, it experienced a slight dip in February and March, falling to 29th, before climbing back up to 26th in April. This trajectory indicates a resilience in recovering its rank, despite facing stiff competition. Noteworthy competitors include Concrete Jungle and Grown Rogue, which also experienced fluctuations in their rankings, yet displayed a trend of improvement by April. Emerald Fields Cannabis and Garden First were other key players, with Emerald Fields Cannabis maintaining a more stable position in the mid-20s and Garden First showing a slight decline by the end of the period. Elysium Fields' sales in April were higher than in previous months, suggesting a positive momentum that could challenge its competitors if sustained. This dynamic market scenario underscores the importance of monitoring longer-term trends and the competitive strategies employed by these brands.
Notable Products
In April 2024, Elysium Fields saw Hella jelly Pre-Roll (1g) maintaining its top position for the third consecutive month, with remarkable sales figures reaching 4254 units. Following closely was Frozen Bananas Pre-Roll (1g), which saw a significant jump to the second rank from its previous position in March, showcasing a rapid increase in popularity. The Strain Variety Pre-Roll 5-Pack (5g) held the third spot, demonstrating consistent demand as it moved up from its March ranking. Blueberry Octane Pre-Roll (1g) entered the top ranks at fourth position, indicating a strong market entry or resurgence in April. Lastly, Citrus Ruckus Pre-Roll (5g) rounded out the top five, slightly improving its rank from the previous month, which suggests a steady customer interest in this product.
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