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Jun-2024
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Overview
Market Insights Snapshot
Elysium Fields has shown a notable performance in the Oregon market across various product categories. In the Concentrates category, the brand has made significant strides, improving from a rank of 57 in March 2024 to 44 in June 2024. This upward movement indicates a growing acceptance and popularity of their concentrate products over the months. However, it is important to note that despite this improvement, Elysium Fields has not yet broken into the top 30 brands in this category, which could be seen as a potential area for further growth and focus.
In the Pre-Roll category, Elysium Fields has maintained a steady presence, consistently ranking within the top 30 brands in Oregon. Their rank improved from 32 in March 2024 to 28 in May and June 2024, reflecting a stable performance and possibly a loyal customer base. The Vapor Pens category also shows a positive trend, with the brand climbing from rank 38 in March 2024 to 25 in June 2024, suggesting a strong upward momentum. On the other hand, the Tincture & Sublingual category saw a slight dip from rank 11 in May 2024 to 12 in June 2024, which might be an area requiring attention to regain and surpass previous standings.
Competitive Landscape
In the competitive landscape of Vapor Pens in Oregon, Elysium Fields has shown a notable upward trajectory in recent months. Starting from a rank of 38 in March 2024, Elysium Fields climbed to rank 25 by June 2024, indicating a significant improvement in market position. This rise contrasts with competitors such as Orchid Essentials, which fluctuated around the 20th rank but did not show a consistent upward trend, and Altered Alchemy, which remained relatively stable but lower in rank. Additionally, Arise Cannabis also saw a slight improvement but did not match the rapid ascent of Elysium Fields. Meanwhile, Private Stash maintained a strong and consistent presence in the top 25, suggesting a stable customer base. The significant rank improvement of Elysium Fields, coupled with a corresponding increase in sales, highlights its growing popularity and competitive edge in the Oregon Vapor Pens market.
Notable Products
In June 2024, the top-performing product from Elysium Fields was Hawaiian Durban Pie Pre-Roll (1g), maintaining its first-place ranking from the previous month with sales of $4019. Strain Variety Pre-Roll 5-Pack (5g) moved up from third place in the previous three months to second place, showing a notable increase in popularity. Citrus Ruckus Pre-Roll (5g) also saw a significant rise, climbing from fourth place in May to third in June. Purple Punch Pre-Roll (1g) entered the rankings in fourth place, while Wedding Cake Pre-Roll (1g) rounded out the top five. The shifts in rankings suggest a growing preference for variety and unique strain offerings among customers.
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