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Jul-2025
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Overview
Market Insights Snapshot
Elysium Fields has demonstrated notable performance across various categories in Oregon. In the Concentrates category, the brand has maintained a position within the top 30, although it experienced a slight dip from April to July, moving from 21st to 25th place. This decline coincides with a gradual decrease in sales, suggesting a potential challenge in maintaining its market share. In contrast, the Pre-Roll category shows a more stable trajectory, with Elysium Fields holding steady around the 15th to 18th rankings. Notably, there was a significant sales increase in July, indicating a resurgence in consumer interest or effective marketing strategies. Meanwhile, the Tincture & Sublingual category saw Elysium Fields drop out of the top 30 after May, which could be a concern for the brand's presence in this segment.
In the Vapor Pens category, Elysium Fields has shown resilience with consistent rankings between 21st and 24th place from April to July. Despite a minor drop in ranking, sales figures reveal a slight upward trend, peaking in June before a small decline in July. This suggests that while the brand is facing competitive pressures, it is managing to retain consumer interest. The absence of rankings in the Tincture & Sublingual category after May highlights a potential area for strategic improvement, as maintaining visibility across all categories is crucial for brand recognition and consumer loyalty. Overall, Elysium Fields' performance in Oregon reflects both strengths in certain categories and opportunities for growth in others.
Competitive Landscape
In the competitive landscape of vapor pens in Oregon, Elysium Fields has shown consistent performance, maintaining a steady rank from April to July 2025, fluctuating slightly between 21st and 24th place. Despite this stability, Elysium Fields faces stiff competition from brands like Private Stash, which consistently ranks higher, although it experienced a slight decline from 18th to 23rd place over the same period. Meanwhile, PRUF Cultivar demonstrated a strong upward trend, improving its rank from 29th in April to 21st in July, suggesting a potential threat to Elysium Fields' market position. Additionally, Willamette Valley Alchemy and Kaprikorn remained relatively stable but did not surpass Elysium Fields in rank. This competitive dynamic indicates that while Elysium Fields holds a solid position, it must innovate and adapt to maintain and improve its standing amidst rising competitors.
Notable Products
In July 2025, Elysium Fields' top-performing product was the Champaya Pre-Roll (1g) in the Pre-Roll category, regaining its number one rank with sales of 4734 units, a slight decrease from April's peak. The Frozen Bananas Pre-Roll (1g) climbed to the second position, showing a consistent increase from its debut at rank five in June. The Blueberry Muffin Pre-Roll (1g) maintained a strong presence, securing the third spot, although its sales have decreased steadily since May. New entrants, Blueberry Octane Pre-Roll (1g) and Strawberry Ice Pre-Roll (1g), debuted at fourth and fifth ranks respectively, indicating a growing diversification in consumer preferences. Overall, July saw a reshuffling of ranks with Champaya Pre-Roll reclaiming the top position, while new products emerged as strong contenders.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
