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Nov-2025
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Overview
Market Insights Snapshot
Pheotera Grove has shown a commendable performance in the Topical category within Illinois. After not ranking in the top 30 brands in August 2025, the brand made a significant leap to rank 5th in September, maintaining a strong presence with a 4th place ranking in October, and slightly dipping back to 5th in November. This movement indicates a robust market penetration strategy and suggests a growing consumer base or effective promotional efforts. The sales figures reflected this upward trend, with a notable increase from September to October, before stabilizing in November.
The consistent ranking within the top 5 from September through November in Illinois highlights Pheotera Grove's strong foothold in the state's topical market. However, the absence of a ranking in August raises questions about what strategic changes or market conditions contributed to this rapid ascent. The brand's ability to maintain its position over the subsequent months suggests sustained demand and potentially high customer satisfaction. Observing how Pheotera Grove continues to adapt and perform in the coming months will be crucial for understanding its long-term success in the region.
Competitive Landscape
In the competitive landscape of the topical cannabis category in Illinois, Pheotera Grove has demonstrated notable fluctuations in its market positioning over recent months. While it was absent from the top 20 brands in August 2025, it emerged at the 5th position in September, climbed to 4th in October, and then settled back to 5th in November. This dynamic shift suggests a competitive environment where Pheotera Grove is actively vying for market share against established brands. For instance, Doctor Solomon's consistently held the 2nd rank throughout the same period, indicating a stable and strong market presence. Meanwhile, Nature's Grace and Wellness appeared in the rankings only in September at the 3rd position, and Alchemy (Ieso) maintained a steady 4th rank except for October when it was not in the top 20. These insights highlight Pheotera Grove's potential for growth and the competitive pressure from other brands, which could influence its strategic decisions to enhance sales and market rank further.
Notable Products
In November 2025, the top-performing product from Pheotera Grove was the CBD/THC 1:1 Pain Stick Balm (100mg CBD, 100mg THC, 2oz) in the Topical category, maintaining its number one rank from the previous months with sales of 245 units. The CBD/THC 1:1 Pain Stick Balm (25mg CBD, 25mg THC, 0.5oz) held steady in the second position, mirroring its ranking from October. The Kick The Itch Lotion (100mg THC, 4oz) remained at the third spot, showing consistent performance over the months. The Slip Lubricant Oil (50mg THC, 2oz) improved its rank slightly to fourth place, up from fifth in October. The Romance Lubricant Oil (50mg) dropped to fifth place, indicating a decrease in sales momentum.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
