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Jan-2026
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Overview
Market Insights Snapshot
Pheotera Grove has demonstrated consistent performance in the Topical category within Illinois. Over the observed months, the brand maintained a strong presence, consistently ranking in the top five. Specifically, Pheotera Grove held the fourth position in October and December 2025, with a slight dip to fifth in November, before returning to fourth in January 2026. This consistency in ranking suggests a stable consumer base and effective market strategies, especially considering the competitive nature of the cannabis market.
While Pheotera Grove's presence in Illinois is notable, the brand does not appear in the top 30 rankings for other states or provinces during the same period. This absence could indicate either a lack of market penetration or strategic focus in other regions. However, the brand's ability to maintain a top position in Illinois's Topical category might suggest potential for expansion if similar strategies are applied elsewhere. The fluctuations in sales figures, such as the increase from November to December, also indicate responsiveness to market dynamics, which could be leveraged for growth in new territories.
```Competitive Landscape
In the competitive landscape of the topical cannabis category in Illinois, Pheotera Grove has demonstrated a consistent presence, maintaining a rank of 4th in October and December 2025, and January 2026, despite a slight dip to 5th in November 2025. This stability is noteworthy given the competitive pressure from leading brands like Avexia, which has consistently held the top spot, and Doctor Solomon's, which has maintained a solid 2nd place. The sales figures for Pheotera Grove show a fluctuating trend, with a notable increase in December 2025, suggesting a potential seasonal boost or successful marketing campaign. Meanwhile, Alchemy (Ieso) has shown inconsistency, missing from the top 20 in October and December 2025, and January 2026, indicating potential volatility in their market strategy. Pheotera Grove's ability to hold its rank amidst these dynamics suggests a resilient market position, though there remains room for growth to challenge the dominance of the top two brands.
Notable Products
In January 2026, Pheotera Grove's top-performing product was the CBD/THC 1:1 Pain Stick Balm (100mg CBD, 100mg THC, 2oz) in the Topical category, maintaining its first-place ranking from the previous two months, with sales reaching 305 units. The CBD/THC 1:1 Pain Stick Balm (25mg CBD, 25mg THC, 0.5oz) stayed in second place, consistent with its ranking in December 2025. The Slip Lubricant Oil (50mg THC, 2oz) improved its standing from November 2025, holding the third position for the second consecutive month. Kick The Itch Lotion (100mg THC, 4oz) fell to fourth place, continuing its downward trend from October 2025. Romance Lubricant Oil (50mg) remained in fifth place, showing stability in its ranking since November 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
