.svg){kind=small}
Jul-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Pheotera Grove has shown a consistent performance in the topical category in Illinois. With a stable ranking of fifth place from April through July 2025, except for June when they were not in the top 30, this brand has maintained its position as a strong contender in the market. The absence from the rankings in June might indicate a temporary dip in sales or increased competition, but the brand's ability to regain its position in July suggests resilience. The sales figures reflect a positive trend, with an increase from $13,112 in April to $14,988 in July, highlighting a steady consumer demand for their products despite the brief setback in June.
While Pheotera Grove has maintained a foothold in the Illinois market for topicals, the absence of rankings in other states and categories suggests potential areas for growth or underperformance. The lack of presence in the top 30 for June in Illinois might also indicate challenges in maintaining consistent sales momentum. Understanding the dynamics behind these movements could provide insights into market strategies or external factors impacting their performance. Observing how Pheotera Grove adapts and strategizes to enhance its market presence across other states and categories would be crucial for stakeholders interested in the brand's long-term growth and market strategy.
Competitive Landscape
In the competitive landscape of the Illinois topical cannabis market, Pheotera Grove has maintained a consistent presence, albeit with challenges in climbing the ranks. As of July 2025, Pheotera Grove held the 5th position, mirroring its rank from May 2025, after not being in the top 20 in June. This stability in rank suggests a steady, albeit modest, market presence. However, competitors like Avexia continue to dominate the category, consistently holding the top spot from April to July 2025. Meanwhile, Doctor Solomon's and Nature's Grace and Wellness have shown dynamic movements, with Doctor Solomon's climbing to the 2nd position by July 2025. These shifts highlight the competitive pressure Pheotera Grove faces in increasing its market share and rank. The data underscores the importance for Pheotera Grove to innovate and differentiate to capture a larger slice of the market, as its competitors continue to outperform in both rank and sales.
Notable Products
In July 2025, Pheotera Grove's top-performing product was the CBD/THC 1:1 Pain Stick Balm (100mg CBD, 100mg THC, 2oz) in the Topical category, maintaining its leading position from May and reclaiming the top spot from its second place in June with sales of 345 units. The CBD/THC 1:1 Pain Stick Balm (25mg CBD, 25mg THC, 0.5oz) followed closely in second place, consistent with its ranking in June. The Slip Lubricant Oil (50mg) held steady at third place, mirroring its position from the previous month. Romance Lubricant Oil (50mg) showed a slight improvement, moving up to fourth place from its consistent fifth position in prior months. Kick The Itch Lotion (100mg) rounded out the top five, experiencing a drop from its third-place position back in April and June.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
