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Sep-2025
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Overview
Market Insights Snapshot
Pheotera Grove has shown a noteworthy performance in the Topical category in Illinois. In July 2025, the brand made an impressive entry into the top 30, securing the fifth position. This ranking was maintained in September 2025, indicating a consistent demand for their products. However, it's important to note that Pheotera Grove was not present in the top 30 in June and August, which suggests some volatility in their market presence. This fluctuation could be attributed to various factors such as seasonal demand or competitive dynamics within the state.
Interestingly, Pheotera Grove's sales figures in Illinois reflect a slight decline from July to September despite holding the same rank in both months. This suggests that while they maintained their position, the overall market or consumer spending might have contracted. The absence of rankings in June and August further emphasizes the competitive challenges or strategic shifts the brand may have faced. Observing these trends could provide valuable insights into Pheotera Grove's market strategies and consumer preferences in the Topical category across different timeframes.
Competitive Landscape
In the Illinois topical cannabis market, Pheotera Grove has shown a fluctuating presence, ranking 5th in both July and September 2025, with a noticeable absence from the top 20 in June and August. This inconsistency in rank suggests potential volatility in their market position. In contrast, Doctor Solomon's has maintained a steady 2nd place ranking throughout the same period, indicating strong brand stability and consumer loyalty. Meanwhile, Nature's Grace and Wellness was ranked 3rd in June but did not appear in the top 20 in subsequent months, which could imply a decline in market presence. Alchemy (Ieso) entered the rankings in August and September at 4th place, suggesting a potential upward trend. Pheotera Grove's sales figures, while lower than Doctor Solomon's, show a slight decline from July to September, which may necessitate strategic adjustments to enhance competitiveness and capture a larger market share.
Notable Products
In September 2025, the CBD/THC 1:1 Pain Stick Balm (100mg CBD, 100mg THC, 2oz) maintained its top position in Pheotera Grove's product lineup, achieving sales of 370 units, up from 177 units in August. The smaller variant, CBD/THC 1:1 Pain Stick Balm (25mg CBD, 25mg THC, 0.5oz), held the second rank, a slight drop from its first position in August. Kick The Itch Lotion (100mg THC, 4oz) improved to third place, ascending from fourth in August, indicating a growing consumer interest. The Slip Lubricant Oil (50mg THC, 2oz) consistently held the fourth position, while Romance Lubricant Oil (50mg) dropped from the rankings, suggesting a decline in sales or availability. Overall, the Topical category continues to dominate, with minor shifts in product rankings reflecting changes in consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
