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Jul-2025
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Overview
Market Insights Snapshot
In the state of Illinois, Alchemy (Ieso) has exhibited varied performance across different product categories. In the Concentrates category, the brand maintained a stable position, holding the 6th rank from May through July 2025, following a slight drop from 4th in April. This indicates a consistent demand, although the sales figures show a downward trend over these months. On the other hand, Alchemy (Ieso)'s presence in the Edible category is less prominent, consistently ranking outside the top 30 brands, with rankings hovering around the 36th to 38th positions. This suggests that while they have a foothold in the market, there's significant room for growth in this segment. Notably, their Topical products made a brief appearance in April, ranking 4th, but failed to maintain a position in the top 30 in subsequent months, which could imply a need for strategic adjustments or increased competition in this niche.
When it comes to Vapor Pens, Alchemy (Ieso) has shown resilience and adaptability in Illinois. The brand started off in April 2025 at the 17th position, experienced a slight dip to 21st in June, but managed to recover to the 20th rank by July. This fluctuation indicates a competitive landscape but also highlights the brand's capability to regain market share. It's worth noting that despite these rank changes, the sales figures for Vapor Pens show a recovery trend from June to July, suggesting effective market strategies or product offerings that resonate well with consumers. Overall, Alchemy (Ieso)'s performance across categories in Illinois reflects a mix of stability and challenges, with opportunities for growth, particularly in the Edible and Topical segments.
Competitive Landscape
In the competitive landscape of vapor pens in Illinois, Alchemy (Ieso) has experienced fluctuations in its market position from April to July 2025. Starting at rank 17 in April, Alchemy (Ieso) maintained this position in May, but saw a decline to rank 21 in June before slightly improving to rank 20 in July. This indicates a volatile market presence, potentially influenced by the performance of competitors. For instance, Daze Off consistently outperformed Alchemy (Ieso), maintaining a higher rank throughout the period, despite a drop from rank 14 in April to rank 19 in July. Meanwhile, Ozone showed a more stable trajectory, fluctuating between ranks 16 and 20, closely mirroring Alchemy (Ieso)'s performance. The competitive pressure is further highlighted by Cookies, which re-entered the top 20 in May and July, suggesting a dynamic market environment. These shifts underscore the importance for Alchemy (Ieso) to strategize effectively to regain and sustain a stronger market position in Illinois's vapor pen category.
Notable Products
In July 2025, Diablo OG Distillate Cartridge (1g) maintained its position as the top-performing product for Alchemy (Ieso) within the Vapor Pens category, with sales reaching 2424 units. Outer Space Distillate Cartridge (1g) rose to the second spot, showing a consistent improvement from fifth in April and maintaining a strong performance since May. Coma Distillate Cartridge (1g) made a notable entry into the rankings, securing the third position after being unranked in April and June. Hippie Crasher Distillate Cartridge (1g) experienced a drop in rank, descending from the top position in May to fourth in July. Hot Cakes Distillate Cartridge (1g) fell to fifth place, showing a steady decline from its top rank in April.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
