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Nov-2025
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Overview
Market Insights Snapshot
In the state of Illinois, Alchemy (Ieso) has shown a strong performance in the Concentrates category, maintaining a top 10 position consistently from August to November 2025. Specifically, the brand climbed from 7th place in August to 4th place in September, before experiencing a slight decline to 6th place by November. This indicates a robust presence in the Concentrates market, although the slight drop suggests room for strategic adjustments. In contrast, Alchemy's performance in the Edible category reveals more volatility. Although they managed to break into the top 30 in September and October, their ranking slipped back to 33rd in November, suggesting challenges in maintaining a competitive edge in this segment.
Alchemy (Ieso)'s performance in the Vapor Pens category in Illinois has been relatively stable, with rankings fluctuating slightly between 21st and 24th place from September to November 2025. This consistency suggests a steady demand for their Vapor Pens, though not quite reaching the top tier of the market. Meanwhile, the Topical category presents a mixed picture; Alchemy was consistently in the top 4 in August, September, and November, but notably absent from the top 30 in October. This absence could indicate a temporary supply issue or increased competition during that month. Overall, while Alchemy (Ieso) demonstrates strong performances in some categories, there are areas where they could potentially enhance their market strategy to improve rankings.
Competitive Landscape
In the competitive landscape of vapor pens in Illinois, Alchemy (Ieso) has demonstrated a dynamic presence, with notable fluctuations in rank and sales over recent months. Starting from a rank of 29 in August 2025, Alchemy (Ieso) improved significantly to 21 in September, before experiencing slight declines to 23 in October and 24 in November. This indicates a competitive positioning among top brands, although there's room for stabilization. In comparison, Vapin Ape maintained a relatively stable performance, peaking at rank 20 in October, which suggests a stronger foothold in the market. Meanwhile, Kanha / Sunderstorm showed resilience by climbing from rank 29 in September to 23 in November, reflecting a positive growth trajectory. Dabstract and Nuvata also hovered around the mid-20s, indicating a competitive but less aggressive market presence compared to Alchemy (Ieso). These insights suggest that while Alchemy (Ieso) is a strong contender, it faces stiff competition from brands that are either stabilizing or improving their market positions, which could impact its sales momentum if not addressed strategically.
Notable Products
In November 2025, Alchemy (Ieso) saw the CBD/THC 20:1 Orange Pineapple Healing Gummies 20-pack maintain its top position in the Edible category with sales reaching 2197 units, indicating consistent popularity over the past months. The Hot Cakes Distillate Cartridge, ranking second, showed significant improvement from its third-place position in October. The CBD/THC 8:1 Dragonfruit Gummies rose to third place from fourth, highlighting a growing customer preference. New to the rankings, the Outer Space Distillate Cartridge debuted at fourth place, showcasing promising initial sales. Meanwhile, the Diablo OG Distillate Cartridge re-entered the rankings in fifth place, suggesting a resurgence in consumer interest.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
