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Dec-2025
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Overview
Market Insights Snapshot
Alchemy (Ieso) has shown a varied performance across different product categories in Illinois. In the Concentrates category, the brand maintained a stable presence with a consistent ranking at 4th place in September and October, before slightly dropping to 8th in November and December. This shift, accompanied by a gradual decrease in sales from $285,075 in September to $218,991 in December, indicates a potential challenge in maintaining its earlier market position. Meanwhile, in the Vapor Pens category, the brand experienced a slow decline in ranking from 21st to 26th over the same period, despite a notable increase in sales in December, suggesting a complex interplay between market competition and consumer preferences.
In contrast, the Edible category has seen Alchemy (Ieso) struggle to maintain a top 30 ranking, sliding from 28th in September to 39th by December. This drop out of the top 30 could signal a need for strategic adjustments or innovation to capture consumer interest. Interestingly, in the Topical category, Alchemy (Ieso) held a strong position at 4th in September and November, though it was not ranked in October and December, which could imply a fluctuating demand or supply issues. These dynamics highlight the brand's varied challenges and opportunities across different product lines in the competitive cannabis market of Illinois.
Competitive Landscape
In the competitive landscape of vapor pens in Illinois, Alchemy (Ieso) has experienced a fluctuating rank from September to December 2025, moving from 21st to 26th place. This shift is notable when compared to competitors like Realeaf Botanicals, which saw a rise to 20th place in November before dropping to 28th in December. Meanwhile, Cookies demonstrated a strong upward trajectory, climbing from 42nd in September to 25th by December, indicating a significant increase in market presence. Breeze Canna also showed a positive trend, ending December in 24th place. Despite Alchemy (Ieso)'s consistent sales figures, the brand's rank decline suggests increasing competition and a need for strategic adjustments to maintain its market position amidst these dynamic shifts.
Notable Products
In December 2025, the top-performing product for Alchemy (Ieso) was the Outer Space Distillate Cartridge (1g) in the Vapor Pens category, leading the sales with 1482 units sold. Following closely was the Coma Distillate Cartridge (1g), which secured the second position. The Hippie Crasher Distillate Cartridge (1g) landed in third place, showing a strong performance. Notably, the Diablo OG Distillate Cartridge (1g) maintained its fourth-place ranking from November to December, with a slight increase in sales from 1184 to 1217 units. The Cherry Pie Distillate Cartridge (1g) rounded out the top five, marking a successful month for Alchemy (Ieso) in the Vapor Pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
