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Sep-2025
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Overview
Market Insights Snapshot
Alchemy (Ieso) has demonstrated notable performance in the Illinois market, particularly in the concentrates category. The brand maintained a consistent ranking of 5th place from June to August 2025, before climbing to 4th place in September. This upward movement in September is underscored by a significant increase in sales, indicating a strong market presence and consumer demand. In the vapor pens category, Alchemy (Ieso) experienced fluctuations in its rankings, dropping to 26th place in August but regaining its position at 20th in September. This recovery suggests an effective strategy to reclaim market share within this competitive segment.
In the edibles category, Alchemy (Ieso) made a noteworthy improvement, moving from a ranking of 37th in June and July to 27th by September. This positive trend could signify a growing acceptance and preference for their edible products among consumers in Illinois. Conversely, in the topical category, the absence of a ranking in June and July, followed by a solid 4th place in August and September, highlights a successful entry or re-entry into this segment. This performance across various categories indicates Alchemy (Ieso)'s ability to adapt and thrive in different product segments within the Illinois market.
Competitive Landscape
In the competitive landscape of vapor pens in Illinois, Alchemy (Ieso) has experienced notable fluctuations in its market position from June to September 2025. Initially ranked 21st in June, Alchemy (Ieso) improved to 20th in July, but saw a dip to 26th in August before rebounding to 20th in September. This indicates a volatile performance in a competitive market. During this period, Ozone maintained a relatively stable position, fluctuating slightly between 17th and 19th place, while In House experienced a decline from 13th to 18th, suggesting potential market share opportunities for Alchemy (Ieso). Meanwhile, Dabstract showed a gradual improvement in rank, moving from 25th to 22nd, indicating increasing competition. These dynamics highlight the importance for Alchemy (Ieso) to strategize effectively to capitalize on the shifting market positions and enhance its sales performance in the Illinois vapor pen category.
Notable Products
In September 2025, Alchemy (Ieso)'s top-performing product was the Sleep Potion - CBN/THC 5:1 Black Raspberry Gummies 20-Pack, maintaining its first-place ranking from August with sales reaching 2476 units. The CBD/THC 20:1 Orange Pineapple Healing Gummies 20-pack rose to second place, showing a significant increase from fourth place in August. The Hot Cakes Distillate Cartridge secured the third position, climbing from its previous third place in August, with sales at 2117 units. Don Shula Cured Budder made a notable entry into the rankings at fourth place, with no previous ranking data available. The Outer Space Distillate Cartridge remained consistent, holding the fifth spot, slightly improving from its August position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
