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Apr-2025
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Overview
Market Insights Snapshot
In the state of Illinois, Alchemy (Ieso) has demonstrated a strong presence in the Concentrates category, where it consistently maintained a top 10 position, improving from a rank of 7 in the first three months of 2025 to 6 by April. This steady climb is indicative of a growing consumer preference and possibly an expanding market share within the state. The Vapor Pens category also shows interesting dynamics, with Alchemy (Ieso) making significant strides from 26th position in January to 16th in February, then experiencing a slight dip to 21st in March before rising to 19th in April. Such movements suggest a competitive landscape where Alchemy (Ieso) is managing to hold its ground and even gain traction among consumers.
However, the Edible category paints a different picture, where Alchemy (Ieso) has struggled to break into the top 30, consistently ranking in the low 40s throughout the first four months of 2025. This indicates a potential area for improvement or a strategic pivot if the brand aims to capture more market share in this segment. Despite the lower rankings, the sales figures do show an upward trend, which might hint at a latent demand that could be capitalized on with the right marketing or product strategy. Overall, while Alchemy (Ieso) shows robust performance in certain categories, there are opportunities for growth and optimization, particularly in the Edible segment.
Competitive Landscape
In the competitive landscape of vapor pens in Illinois, Alchemy (Ieso) has demonstrated a dynamic shift in its market position from January to April 2025. Initially ranked 26th in January, Alchemy (Ieso) made a significant leap to 16th in February, showcasing a robust increase in market traction. However, the brand experienced a slight decline, settling at 19th by April. This fluctuation in rank highlights the competitive pressures from brands like Good News, which consistently maintained a strong presence, ranking 17th in both January and April. Meanwhile, Daze Off emerged as a notable competitor, climbing from 27th in January to 18th in April, surpassing Alchemy (Ieso) in the latter month. Despite these challenges, Alchemy (Ieso)'s sales trajectory indicates a positive trend, particularly with a peak in February, suggesting potential for recapturing higher ranks with strategic marketing and product differentiation.
Notable Products
In April 2025, Alchemy (Ieso) saw its Hot Cakes Distillate Cartridge (1g) rise to the top as the best-performing product, climbing from a fifth-place position in March to first place, with a notable sales figure of $2002. The Diablo OG Distillate Cartridge (1g) secured the second spot, dropping from its leading position in March. Hippie Crasher Distillate Cartridge (1g) followed closely in third place, maintaining its rank from the previous month. Don Shula Cured Budder (1g) experienced a slight drop, moving from third to fourth place. The Original Z Distillate Cartridge (1g) entered the rankings in April, capturing the fifth position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
