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Aug-2025
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Overview
Market Insights Snapshot
Alchemy (Ieso) has shown a varied performance across different cannabis categories in Illinois. In the concentrates category, the brand maintained a strong presence, consistently ranking within the top 10, peaking at rank 5 in August 2025. This indicates a resilient position in a highly competitive market, despite a noticeable decline in sales from May to August. On the other hand, the edible category has been more challenging for Alchemy (Ieso), as it struggled to break into the top 30 for most of the observed months, although it did see some improvement in August, moving up to rank 34. This suggests potential for growth if the brand can capitalize on this upward trend.
The performance in the vapor pens category presents a mixed picture for Alchemy (Ieso). The brand experienced a downward trend, slipping from rank 17 in May to 26 in August, which could be concerning given the competitive nature of this category. However, the topical category tells a different story, with Alchemy (Ieso) maintaining a strong rank of 4 in both May and August, despite missing data for June and July. This consistency in topicals could indicate a loyal customer base or effective product differentiation. Overall, while there are areas of concern, such as the decline in vapor pen rankings, there are also opportunities for Alchemy (Ieso) to leverage its strengths in concentrates and topicals to bolster its market presence in Illinois.
Competitive Landscape
In the competitive landscape of vapor pens in Illinois, Alchemy (Ieso) has experienced notable fluctuations in its market position from May to August 2025. Initially ranked 17th in May, Alchemy (Ieso) saw a decline to 26th by August, indicating a downward trend in its market standing. This shift is significant when compared to competitors like Vapin Ape, which maintained a relatively stable rank around the 22nd to 24th positions, and Redbud Roots, which improved its rank from 29th to 27th during the same period. Despite Alchemy (Ieso)'s higher sales figures in May, the subsequent decrease in sales aligns with its drop in rank, suggesting increased competition and market pressure. Brands like Nuvata and Generic IL also highlight the competitive volatility, with both experiencing rank changes but maintaining a presence within the top 30. These dynamics underscore the need for Alchemy (Ieso) to strategize effectively to regain its competitive edge in the Illinois vapor pen market.
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Notable Products
In August 2025, the Diablo OG Distillate Cartridge (1g) from Alchemy (Ieso) maintained its position as the top-performing product in the Vapor Pens category, despite a decrease in sales to 1650 units. The Sleep Potion - CBN/THC 5:1 Black Raspberry Gummies 20-Pack ranked second in the Edible category, showing a significant rise from its previous absence in July. The CBD/CBG/THC 3:2:1 Cranberry Lime Gummies 20-Pack entered the rankings for the first time, securing the third position in the Edible category. Hot Cakes Distillate Cartridge (1g) remained stable in the fourth position for Vapor Pens, despite fluctuating sales figures in prior months. Lastly, the CBD/THC 20:1 Orange Pineapple Healing Gummies 20-pack consistently held the fifth spot in the Edible category, showing a slight increase in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
