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Jun-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Alchemy (Ieso) concentrated 40.39% of June 2026 sales in Vapor Pens and 27.13% in Concentrates, while Edible rose to 26.57% share and Topical held 5.90%. Year over year, Vapor Pens declined 63.27% and Concentrates fell 65.09%, contrasted by Edible growth of 31.44% and Topical growth of 55.92%; month over month, Vapor Pens dropped 20.47% and Concentrates decreased 24.06%, while Edible expanded 13.15% and Topical eased 3.51%. With overall brand sales down 53.19% year over year and average price down 33.20%, the pattern implies a pivot from inhalables to value-oriented ingestibles, using lower price points (e.g., $13.19 average in Edible versus $29.98 in Vapor Pens) to stabilize mix as legacy categories contract.
These shifts push Alchemy (Ieso) toward an affordability-led positioning anchored in Edible and Topical, where positive 31.44% and 55.92% year-over-year growth offset steeper declines in inhalables ranked 47th in Vapor Pens. The 13.15% month-over-month lift in Edible alongside a 20.47% Vapor Pens decline suggests near-term marketing and assortment should emphasize lower-ticket formats to rebuild velocity in Illinois; this reweighting toward categories with lower average prices and rising share indicates a deliberate trade-down capture rather than price-led recovery in premium inhale segments.
Competitive Landscape
Alchemy (Ieso) sits at rank #47 in Illinois Vapor Pens in June 2026, down 24 positions year over year from #23, and 10 positions lower than its March 2026 mark of #37; against its category peak of #15 in February 2025, the current placement is 32 spots weaker. Competitors are consolidating at the top: &Shine is steady at #1 year over year while Select holds #2, both maintaining share despite year-over-year sales declines of 12.7% and 6.8% respectively, whereas Alchemy (Ieso)’s rank drop of 24 places over the year and 10 places over the last quarter points to relative velocity loss rather than a category-wide contraction; taken together with stability at #1–#2 and Alchemy (Ieso)’s slide from #15 in February 2025, the trajectory implies the brand is ceding distribution or consumer preference to entrenched leaders, requiring either assortment change or pricing to re-enter the top 30.
Notable Products
Sleep Potion - CBN/THC 5:1 Black Raspberry Gummies 20-Pack (500mg CBN, 100mg THC) posted the standout movement with a 49.37% month-over-month rise to rank 2, while the flagship CBD/THC 20:1 Orange Pineapple Healing Gummies 20-pack (2000mg CBD,100mg THC) held rank 1 despite a -1.50% dip. Four of the top ten are Edible SKUs, with Deep Sleep- CBN/THC 10:1 Cherry Gummies 20-Pack (1000mg CBN, 100mg THC) up 26.29% at rank 4 and CBD/THC 8:1 Dragonfruit Gummies 20-Pack (800mg CBD, 100mg THC) up 27.24% at rank 5, signaling consolidation of sleep- and wellness-led formats over inhalables at ranks 8–10. The lone climb in Concentrates, Stella Blue Cured Budder (1g), advanced 16.46% to rank 6 while the leading Vapor Pens moved modestly at 1.60% (rank 8), implying priority demand for functional cannabinoid ratios rather than strain-led SKUs. The product mix points to Alchemy (Ieso) leaning further into ratioed wellness edibles as the commercial engine, with inhalables and concentrates providing secondary volume support.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
