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Oct-2025
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Overview
Market Insights Snapshot
PIFF has demonstrated varied performance across different categories and regions, reflecting both strengths and areas for potential improvement. In Alberta, PIFF's presence in the Flower category has been somewhat inconsistent, with rankings fluctuating from 52nd in July to 54th in October. This inconsistency may indicate challenges in maintaining a steady market presence. However, the Pre-Roll category tells a different story, where PIFF consistently held a strong position, ranking 14th in both July and August before slightly declining to 17th in October. This suggests a robust demand for their Pre-Roll products, despite the slight dip towards the end of the period.
In Ontario, PIFF shows a promising upward trajectory in both the Flower and Pre-Roll categories. The Flower category saw a notable improvement, with PIFF climbing from 46th place in July to 38th by October, indicating a positive reception and growing consumer interest. The Pre-Roll category exhibited even more impressive performance, with PIFF advancing from 11th to 8th place over the same period, underscoring their competitive edge in this segment. In contrast, PIFF's absence from the top 30 rankings in New Jersey for September and October might highlight challenges in market penetration or competition in that region. These insights suggest potential areas for strategic focus and product innovation to bolster PIFF's market presence further.
Competitive Landscape
In the competitive landscape of Ontario's Pre-Roll category, PIFF has shown a dynamic shift in rankings over the past few months. Starting from an 11th place in July 2025, PIFF climbed to 6th in September, before settling at 8th in October. This fluctuation highlights PIFF's potential to compete strongly against established brands. Notably, Good Supply consistently maintained a top 10 position, peaking at 6th in October, while Fuego Cannabis (Canada) demonstrated a significant rise from 12th in July to 7th by October. Meanwhile, Carmel and Thumbs Up Brand showed more stable rankings, hovering around the 9th and 10th positions. These movements suggest a competitive market where PIFF's strategic efforts could further enhance its standing, especially as it has already surpassed some competitors in sales during September and October.
Notable Products
In October 2025, the top-performing product from PIFF was the Maui Wowie Pre-Roll 2-Pack (2g), consistently maintaining its number one rank since July, with sales reaching 60,145 units. Cali Kush Pre-Roll 2-Pack (2g) held its steady position at rank two, showing a slight increase in sales compared to September. Juicy Blunt (1g) remained in third place, continuing its stable performance over the past months. Dutchy Blunt (1g) climbed back to fourth position, matching its July ranking, while Panama Gold Pre-Roll 2-Pack (2g) stayed consistent at fifth. Overall, the rankings for PIFF products remained largely unchanged from previous months, indicating a stable market preference.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
