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Sep-2024
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Overview
Market Insights Snapshot
PIFF has shown consistent performance in the Pre-Roll category across different Canadian provinces, particularly in Alberta and Ontario. In Alberta, PIFF maintained a steady position at rank 10 from July to September 2024, demonstrating a solid presence in the market. This consistency is further highlighted by the increasing sales figures, which rose from $691,032 in July to $916,905 in September. Such growth indicates not only a stable market position but also an increasing consumer demand for their Pre-Roll products in this province. In Ontario, PIFF's ranking fluctuated slightly, moving from 12th place in July and August to 13th in September. Despite this minor dip, sales remained robust, suggesting that while competition might be fierce, PIFF continues to hold a significant share of consumer interest.
While PIFF's performance in Alberta and Ontario is noteworthy, it is important to consider the implications of not being ranked in the top 30 in other states or categories. This absence could suggest either a lack of market penetration or a strategic focus on specific regions and product types. The consistent rankings in Alberta and Ontario highlight PIFF's targeted strength in the Pre-Roll category, but it also raises questions about their strategy and performance in other areas. The brand's ability to maintain and improve its standing in these two provinces suggests a successful approach that could potentially be replicated or adjusted for expansion into other markets. However, further analysis would be required to understand the full scope of PIFF's market strategy and performance across other states and categories.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, PIFF has maintained a relatively stable position, fluctuating slightly between the 12th and 13th ranks from June to September 2024. Despite this consistency, PIFF faces stiff competition from brands like Spinach, which has shown a volatile ranking pattern but managed to surpass PIFF in August 2024. Meanwhile, Dime Bag (Canada) has demonstrated a notable upward trajectory, climbing from 17th in June to 12th in September, indicating a potential threat to PIFF's market share. Although PIFF's sales have seen a steady increase, the brand must strategize to counter the rising momentum of competitors like Dime Bag (Canada) and maintain its market position amidst these shifting dynamics.
Notable Products
In September 2024, Maui Wowie Pre-Roll 2-Pack (2g) maintained its position as the top-performing product for PIFF, continuing its stronghold as number one since June, with a notable sales figure of 94,215 units. Cali Kush Pre-Roll 2-Pack (2g) also held steady in the second position, showing consistent performance across the months. Juicy Blunt (1g) retained its third-place ranking, with a progressive increase in sales each month leading up to September. Dutchy Blunt (1g) remained in fourth place, although its sales showed a slight decline compared to previous months. Overall, the rankings of the top products for PIFF have remained unchanged from June through September, indicating stable consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
