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Dec-2025
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Overview
Market Insights Snapshot
PIFF's performance in the Flower category across Canadian provinces shows some interesting trends. In Alberta, PIFF has experienced fluctuations, moving from a rank of 50 in September to 45 by December 2025. This indicates a slight recovery after a dip in October where they fell to 55. In contrast, in Ontario, PIFF has maintained a relatively stable position, hovering around the 36th to 38th rank throughout the months. The consistency in Ontario might suggest a steady demand or a well-established brand presence, whereas the volatility in Alberta could point to competitive pressures or market dynamics that PIFF is navigating.
In the Pre-Roll category, PIFF's performance is more pronounced. In Alberta, they started strong in September at 15th place but saw a gradual decline to 20th by December. This downward trend could be a cause for concern if it continues, as it suggests waning popularity or increased competition. Meanwhile, in Ontario, PIFF has maintained a stronger presence, ranking in the top 10 consistently, though they experienced a slight drop from 6th in September to 9th by December. Despite the drop, being in the top 10 is a commendable achievement and indicates a robust market position in Ontario's Pre-Roll category.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, PIFF has experienced a notable shift in its market position over the last quarter of 2025. Starting from a rank of 6th in September, PIFF saw a decline to 8th in October and further to 9th by November and December. This downward trend in rank coincides with a decrease in sales, suggesting a potential challenge in maintaining market share. In contrast, Thumbs Up Brand improved its position from 9th in September to 7th by December, indicating a robust performance despite a slight decline in sales. Meanwhile, FIGR showed a steady climb from 13th to 11th, reflecting consistent sales growth. Carmel maintained its rank at 10th, while Fuego Cannabis (Canada) experienced a slight fluctuation but remained competitive within the top 8. These dynamics highlight the competitive pressures PIFF faces in retaining its market position and the importance of strategic adjustments to counteract the upward momentum of its competitors.
Notable Products
In December 2025, the top-performing product for PIFF remains the Maui Wowie Pre-Roll 2-Pack (2g), maintaining its number one rank with sales of 46,943. It is followed consistently by the Cali Kush Pre-Roll 2-Pack (2g) and Juicy Blunt (1g), which have also held their respective second and third positions since September 2025. The Dutchy Blunt (1g) and Panama Gold Pre-Roll 2-Pack (2g) complete the top five, retaining their fourth and fifth ranks. Notably, there has been no change in the rankings of these products over the past four months, indicating stable consumer preferences. Despite a general decline in sales figures, the consistent rankings suggest strong brand loyalty and product popularity within the Pre-Roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
