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Market Insights Snapshot
PIFF concentrated 81.23% of September 2026 sales in Pre-Roll, with Flower at 18.77%, while Pre-Roll declined 24.41% year over year and 0.55% month over month, and Flower fell 21.29% year over year but grew 9.56% month over month. This mix shift coincides with a brand-wide year-over-year sales change of -23.84% and a 2.05% increase in average price to $13.25, and within the Pre-Roll category in Ontario PIFF held rank 12. The pattern implies PIFF’s heavy reliance on Pre-Roll is amplifying the year-over-year contraction, while the month-over-month lift in Flower provides a partial counterweight that is not yet large enough at an 18.77% share to alter the overall trajectory.
With Pre-Roll down 24.41% year over year and 0.55% month over month at an 81.23% mix share, and Flower down 21.29% year over year but up 9.56% month over month at an 18.77% share, the category balance positions PIFF as vulnerable to further rank pressure against a backdrop where it sits 12th in Ontario Pre-Roll. The combination of a modest 2.05% average price increase and a 23.84% brand-level year-over-year decline suggests pricing is not the primary lever; the implication is that expanding the growing month-over-month Flower pocket and reducing dependence on Pre-Roll is the clearer route to stabilizing share and improving rank trajectory.
Competitive Landscape
PIFF sits at rank #12 in ON Pre-Roll for September 2026, down 6 positions year over year from #6, and 3 spots below its June 2026 position of #9, while its historical peak was #6 in September 2025; meanwhile, Back Forty / Back 40 Cannabis advanced from #2 to #1 as General Admission slipped from #1 to #2 with a -38.2% YoY sales change, and Spinach surged from #17 to #4 alongside a 141.2% YoY increase—together indicating that PIFF’s downward rank trajectory is less about category contraction and more about being outpaced by faster-rising rivals.
Notable Products
Cali Kush Milled (7g) posted the steepest decline in September 2026 at -10.5% MoM while falling to rank 10, as Maui Wowie Pre-Roll 2-Pack (2g) also slid -35.7% but held rank 1. In contrast, Juicy Blunt (1g) jumped 7.7% MoM to rank 2 against modest negative drift for Dutchy Blunt (1g) at -2.9% in rank 4, and five of the top seven are Pre-Roll SKUs, concentrating mix at the top. The 14-Pack formats softened with Maui Wowie Pre-Roll 14-Pack (7g) at -1.1% in rank 5 and Cali Kush Pre-Roll 14-Pack (7g) at -3.6% in rank 7, while Panama Gold Pre-Roll 2-Pack (2g) rose 14.3% in rank 6, pointing to momentum in smaller pack sizes over bulk. This pattern implies PIFF is leaning into high-velocity, low-unit Pre-Roll formats while milled Flower and larger bulk packs cede share, signaling near-term emphasis on trial and repeat over stock-up missions.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
