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Jun-2024
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Overview
Market Insights Snapshot
PIFF has shown a notable performance in the Pre-Roll category across different regions, with significant movements in ranking and sales. In Alberta, PIFF's ranking fluctuated from 15th in March 2024 to 19th in April 2024, but it made a strong comeback to secure the 10th position in both May and June 2024. This upward trend in Alberta is supported by a considerable increase in sales, from CAD 336,813 in April to CAD 652,129 in June, indicating a growing consumer preference for PIFF's offerings in this category.
In Ontario, PIFF has maintained a consistent ranking of 12th place in the Pre-Roll category from March through June 2024. Despite the steady ranking, PIFF experienced a peak in sales in May 2024, reaching CAD 1,065,356 before slightly declining to CAD 878,427 in June. The consistent ranking suggests a stable market presence, but the sales fluctuations highlight potential opportunities for PIFF to further solidify its market share in Ontario. The lack of rankings outside the top 30 in any reported month indicates PIFF's strong foothold in these regions.
Competitive Landscape
In the competitive landscape of the Ontario Pre-Roll category, PIFF has maintained a consistent rank of 12th place from March to June 2024. This stability is notable given the dynamic shifts observed among its competitors. For instance, Dime Bag improved its rank from 18th to 14th, reflecting a significant upward trend in sales. Similarly, CountrySide Cannabis climbed from 20th to 13th, indicating strong growth momentum. On the other hand, Pure Sunfarms and Carmel have shown stable performance, with Pure Sunfarms holding steady at 10th and 11th positions and Carmel slightly dropping from 9th to 10th. PIFF's consistent ranking suggests a solid market presence, but the brand may need to strategize to capitalize on the growth opportunities that its competitors are seizing to avoid being outpaced in the long run.
Notable Products
In June 2024, the top-performing products for PIFF continued to dominate the pre-roll category. Maui Wowie Pre-Roll 2-Pack (2g) maintained its first-place ranking with notable sales of 68,883 units. Cali Kush Pre-Roll 2-Pack (2g) also held steady at the second position, followed by Juicy Blunt (1g) in third place, and Dutchy Blunt (1g) in fourth. These rankings have remained consistent from March through June 2024, indicating steady consumer preference and robust sales performance for these products. The only notable fluctuation is a slight decline in sales for Dutchy Blunt (1g) in June compared to previous months.
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