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Apr-2025
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Overview
Market Insights Snapshot
PIFF's performance in the Alberta cannabis market shows notable activity in the Pre-Roll category, where it maintained a consistent ranking within the top 15 brands from January to April 2025. The brand's rank slightly declined from 11th in March to 14th in April, potentially indicating increased competition or a shift in consumer preferences. In contrast, PIFF's presence in the Flower category in Alberta was not as prominent, as it did not make it into the top 30 brands during this period. This absence could suggest that PIFF has room for growth or strategic adjustments in the Flower segment within this region.
In Ontario, PIFF demonstrated a stable performance in the Pre-Roll category, consistently ranking around the 11th to 14th positions over the first four months of 2025. This steady ranking highlights PIFF's established foothold in the Ontario Pre-Roll market. However, in the Flower category, PIFF's rankings hovered around the mid-40s, indicating a less dominant presence compared to its Pre-Roll offerings. The slight fluctuation in rankings from 45th in January to 46th in April suggests a relatively stable but modest position in the Flower category, pointing towards potential opportunities for growth if the brand can capitalize on market trends or consumer demand shifts.
Competitive Landscape
In the competitive landscape of the Ontario pre-roll category, PIFF has experienced notable fluctuations in its ranking and sales performance from January to April 2025. Starting the year at 13th place, PIFF improved its position to 11th by March, before slipping to 14th in April. This fluctuation highlights the dynamic nature of the market and the competitive pressure from brands like Pure Sunfarms and Fuego Cannabis (Canada). Notably, Pure Sunfarms maintained a consistent presence in the top 12, while Fuego Cannabis (Canada) showed resilience with a rank of 13th in April, despite a dip in February. PIFF's sales mirrored these ranking changes, with a peak in March, suggesting a temporary boost in consumer interest or successful promotional efforts. The competitive environment underscores the importance for PIFF to continuously innovate and adapt to maintain and improve its market position against these formidable competitors.
Notable Products
In April 2025, Maui Wowie Pre-Roll 2-Pack (2g) maintained its position as the top-performing product for PIFF, with sales reaching 66,749 units. Cali Kush Pre-Roll 2-Pack (2g) also held steady at the second rank, though its sales saw a decline compared to previous months. Juicy Blunt (1g) and Dutchy Blunt (1g) consistently ranked third and fourth, respectively, with Juicy Blunt experiencing a notable sales increase. Cali Kush Milled (7g) remained in the fifth position, showing a slight fluctuation in sales figures. Overall, the rankings for the top five products have remained unchanged since January 2025, reflecting a steady consumer preference for these offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
