PIFF

Data Snapshot: May 04, 2024
PIFF Cannabis Brand Logo
$1M+

Apr-2024

Sales

Strong Growth

Trend

6-Month

7

Product Count

SKUs

PIFF

Overview

Markets

PIFF Locations

Product Trends

PIFF Categories

PIFF Sales

Market Insights Snapshot

PIFF Historical Sales by Category

In the competitive landscape of the cannabis market, PIFF has shown notable performance variations across categories and states, particularly in the Pre-Roll category. In Alberta, PIFF's ranking fluctuated over the first four months of 2024, starting at 13th in January, dipping to 21st in February, then making a partial recovery to 14th in March, and finally settling at 18th in April. This trend suggests a struggle to maintain a consistent market position amidst fierce competition, though the brand managed to stay within the top 30, indicating a level of resilience and consumer interest. The sales figures reflect this journey, with a notable dip in February (303,191) followed by a recovery in the subsequent months, yet not enough to significantly improve their ranking.

Conversely, in Ontario, PIFF demonstrated a stronger and more positive trajectory in the Pre-Roll category. The brand improved its standing from 19th in January to a more competitive 12th by April, showcasing significant growth and increased consumer acceptance. This upward movement is particularly impressive given the larger market size and higher competition levels in Ontario compared to Alberta. The sales data underscores this success, with a steady month-over-month increase culminating in April's high point of 873,056. This growth in Ontario suggests that PIFF has effectively tapped into the consumer base, possibly leveraging marketing strategies or product quality improvements to enhance its market share and brand recognition in one of Canada's most populous provinces.

Apr-2024 Rank
Pre-Roll
18
12
PIFF

Competitive Landscape

In the competitive landscape of the Pre-Roll category in Ontario, PIFF has shown a notable upward trajectory in its rank and sales over the recent months, moving from 19th in January 2024 to 12th by April 2024. This improvement in rank is accompanied by a consistent increase in sales, indicating a growing consumer preference for PIFF's offerings. Competitors such as Carmel have maintained a steady position at 10th rank, showcasing strong but static performance. Meanwhile, MTL Cannabis experienced a slight decline, moving from 7th to 11th rank, suggesting a potential opportunity for PIFF to capture a larger market share. Other brands like 1Spliff and BoxHot have also seen fluctuations in their rankings, but PIFF's consistent upward movement and sales growth are indicative of its increasing market presence and consumer acceptance, positioning it as a brand to watch in the competitive Ontario Pre-Roll market.

PIFF market ranking for ON Pre-Roll

PIFF

Notable Products

In April 2024, PIFF's top product was the Maui Wowie Pre-Roll 2-Pack (2g) within the Pre-Roll category, maintaining its number one spot since January with sales reaching 55,887 units. Following closely, the Cali Kush Pre-Roll 2-Pack (2g) also kept its position at rank two, demonstrating consistent preference among consumers. The Juicy Blunt (1g) held onto the third rank since February, indicating a stable demand for this product. Interestingly, the Dutchy Blunt (1g) remained in the fourth position, showing no change in its ranking from the previous month. These rankings highlight a steady market preference for PIFF's Pre-Roll products, with the top two products demonstrating remarkable sales performance and stability over the past months.

Product Rank
Category
Jan-2024
Feb-2024
Mar-2024
Apr-2024
Maui Wowie Pre-Roll 2-Pack (2g)
Pre-Roll
1
1
1
1
Cali Kush Pre-Roll 2-Pack (2g)
Pre-Roll
2
2
2
2
Juicy Blunt (1g)
Pre-Roll
>5
3
3
3
Dutchy Blunt (1g)
Pre-Roll
>5
>5
4
4
View product & sales data

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