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Nov-2025
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Overview
Market Insights Snapshot
PIFF has shown notable performance across different categories and regions, especially in the Alberta market. In the Flower category, PIFF made a significant leap from being ranked 67th in August 2025 to 36th by November 2025, indicating a strong upward trajectory. The Pre-Roll category in Alberta, however, displayed a more stable performance with PIFF maintaining a consistent ranking around the 15th position. This suggests that while their Flower products have gained traction, their Pre-Roll products have maintained a steady presence in the market.
In Ontario, PIFF has experienced a steady climb in the Flower category, moving from 47th in August to 36th by November. This upward trend in Ontario mirrors their performance in Alberta, indicating a growing acceptance of their Flower products. On the other hand, PIFF's Pre-Roll category in Ontario started strong at 12th in August and saw fluctuations, ranking 9th by November. Meanwhile, in New Jersey, PIFF was ranked 62nd in the Flower category in August but did not feature in the top 30 in subsequent months, which could indicate challenges in maintaining their market position in that state.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, PIFF has experienced notable fluctuations in its rank over the months from August to November 2025. Initially positioned at 12th place in August, PIFF made a significant leap to 6th place in September, indicating a strong surge in market presence. However, this momentum was not sustained as PIFF's rank slipped to 8th in October and further to 9th in November. This decline suggests a competitive pressure from brands like Thumbs Up Brand, which improved its position from 11th in August to 8th in November, and FIGR, which consistently climbed from 16th to 11th over the same period. Despite PIFF's sales peaking in October, the subsequent drop in November sales aligns with its fall in rank, highlighting the dynamic and competitive nature of the Ontario Pre-Roll market.
Notable Products
In November 2025, the top-performing product from PIFF was Maui Wowie Pre-Roll 2-Pack (2g), maintaining its number one rank for four consecutive months with sales of 53,799 units. Cali Kush Pre-Roll 2-Pack (2g) held steady in the second position, although its sales decreased compared to previous months. Juicy Blunt (1g) remained in third place, showing consistent performance over the months. Dutchy Blunt (1g) improved its rank to fourth in September and has maintained this position since. Panama Gold Pre-Roll 2-Pack (2g) slipped to fifth place in September and continues to hold that spot, reflecting a decline in sales over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
