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Aug-2025
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Overview
Market Insights Snapshot
PIFF's performance across various categories and regions reveals a mixed bag of results. In the Alberta market, PIFF has not made it to the top 30 in the Flower category for the months of May and August 2025, indicating a struggle to gain a foothold in this segment. However, the brand shows resilience in the Pre-Roll category, consistently maintaining a top 15 position and even climbing to 13th in August. This suggests a strong consumer preference for PIFF's Pre-Roll offerings in Alberta. Meanwhile, in New Jersey, PIFF's Flower category faced challenges, consistently ranking around the mid-50s, indicating room for improvement in this competitive market.
In Ontario, PIFF shows a stable yet modest presence in the Flower category, hovering around the 44th to 48th rank. This stability suggests a steady consumer base but also highlights the need for strategic initiatives to climb higher in the rankings. The Pre-Roll category in Ontario mirrors the brand's performance in Alberta, maintaining a consistent top 15 position, though slipping slightly to 16th in August. This consistent performance in the Pre-Roll category across multiple regions indicates a robust product line that resonates well with consumers, despite the competitive landscape. However, the absence of PIFF from the top 30 in certain months and categories highlights potential areas for growth and the need for targeted marketing strategies to enhance brand visibility and market penetration.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, PIFF has experienced a slight decline in its ranking, moving from 15th place in May through July 2025 to 16th in August 2025. This shift is notable as competitors like 1Spliff maintained a relatively stable position, only dropping from 14th to 15th in August, while FIGR improved significantly from 20th in May and June to 14th by August. Meanwhile, Buddy Blooms showed a consistent upward trend, moving from 27th in May to 17th in August. Despite PIFF's slight drop in rank, its sales figures remained robust, indicating a stable consumer base. However, the upward momentum of competitors like FIGR and Buddy Blooms suggests a dynamic market where PIFF must innovate to regain its competitive edge.
Notable Products
In August 2025, the top-performing product for PIFF was the Maui Wowie Pre-Roll 2-Pack (2g) in the Pre-Roll category, maintaining its consistent rank of 1 since May, with sales of 70,417 units. The Cali Kush Pre-Roll 2-Pack (2g) also held its position at rank 2, continuing its steady performance over the past months. The Juicy Blunt (1g) remained in third place, showing a gradual increase in sales figures each month. Notably, the Panama Gold Pre-Roll 2-Pack (2g) climbed to rank 4, overtaking the Dutchy Blunt (1g), which fell to rank 5, despite both products experiencing significant sales growth. This shift highlights the increasing popularity of the Panama Gold Pre-Roll 2-Pack among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
