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Nov-2025
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Overview
Market Insights Snapshot
Fuego Cannabis (Canada) has exhibited varied performance across different categories and provinces. In Alberta, the brand's presence in the Pre-Roll category has seen a decline, with its ranking slipping from the 55th position in September and October 2025 to 68th in November. This indicates a challenging competitive environment or potential shifts in consumer preferences within the province. Conversely, in British Columbia, Fuego Cannabis maintained a strong standing in the Vapor Pens category, achieving a top 10 rank consistently, although there was a dip to the 13th position in October before rebounding to 9th in November. This suggests a resilient demand for their Vapor Pens in this market despite fluctuations.
In Ontario, Fuego Cannabis has shown a solid performance in the Pre-Roll category, maintaining a steady rank of 7th from September through November 2025, indicating consistent consumer loyalty or effective market strategies. However, the brand's position in the Flower category has not been as strong, with rankings outside the top 30 by November 2025, which may point to competitive challenges or shifting consumer trends. Meanwhile, in Saskatchewan, Fuego Cannabis demonstrated impressive growth in both the Pre-Roll and Vapor Pens categories, with a notable rise to 3rd in Pre-Roll and maintaining a top 5 position in Vapor Pens, reflecting a strong market presence and potential growth opportunities in this province.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, Fuego Cannabis (Canada) has maintained a stable position, ranking consistently at 7th place from October to November 2025. Despite a slight dip in sales from September to November, Fuego Cannabis (Canada) has managed to hold its ground against competitors like Good Supply, which saw a notable improvement in rank from 11th in September to 6th in October and November. Meanwhile, Thumbs Up Brand has shown a gradual upward trend, moving from 11th in August to 8th in November, indicating a potential threat if the trend continues. Redecan remains a strong competitor, consistently holding the 5th rank, though experiencing a decline in sales over the months. The fluctuating performance of PIFF, which dropped from 6th in September to 9th in November, highlights the dynamic nature of the market, suggesting opportunities for Fuego Cannabis (Canada) to capitalize on these shifts and potentially improve its standing.
Notable Products
In November 2025, the top-performing product for Fuego Cannabis (Canada) was Sunny Daze Pre-Roll 2-Pack (2g), maintaining its number one rank from previous months with a sales figure of 51,421. Night Rider Pre-Roll (1g) rose to second place, showing a significant improvement from its third-place ranking in October. Night Rider Pre-Roll 2-Pack (2g) slipped to third place despite consistent sales in prior months. Sunny Daze Pre-Roll (1g) held steady in fourth place, while Galactic Fire Pre-Roll 2-Pack (2g) remained fifth. These rankings highlight a consistent demand for pre-roll products, with notable shifts in the positioning of the Night Rider series.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
