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Jun-2024
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Overview
Market Insights Snapshot
Fuego Cannabis (Canada) has displayed varied performance across different categories and provinces. In Alberta, the brand's Vapor Pens category saw a slight decline in rankings from 12th in March 2024 to 16th in June 2024, with sales showing a corresponding decrease before a slight rebound. On the other hand, in British Columbia, Fuego Cannabis maintained a consistent 6th place ranking in the Vapor Pens category over the same period, with sales steadily increasing from March through May before a minor drop in June. However, the brand's Pre-Roll category in British Columbia did not make it into the top 30 rankings, which might indicate a weaker presence or potential for growth in this segment.
In Ontario, Fuego Cannabis showed strength in the Pre-Roll category, maintaining a top 10 position throughout the months, although there was a slight drop from 4th in March to 8th by June 2024. The Flower category saw a stable but lower ranking, hovering around the mid-30s. Vapor Pens in Ontario experienced a more noticeable decline, dropping out of the top 10 by May. Meanwhile, in Saskatchewan, the brand's performance was mixed; the Pre-Roll category achieved a 6th place ranking in April, but the Vapor Pens category saw fluctuations, dropping out of the top 30 in May before re-entering in June. These trends highlight areas of strength and potential opportunities for Fuego Cannabis to focus on for future growth.
Competitive Landscape
In the competitive landscape of the Ontario pre-roll category, Fuego Cannabis (Canada) has experienced notable fluctuations in its rank and sales over recent months. Starting strong in March 2024 with a rank of 4, Fuego Cannabis (Canada) saw a decline to rank 8 by May and June 2024. This drop in rank coincides with a decrease in sales from April to June 2024, indicating potential challenges in maintaining market share. In contrast, competitors such as Redecan and Spinach have shown more stable or improving trends. For example, Spinach improved its rank from 8 in March to 6 by June 2024, with a corresponding increase in sales. Similarly, MTL Cannabis has climbed from rank 11 in March to 9 in June 2024, reflecting a significant upward trend in sales. These shifts highlight the dynamic nature of the market and suggest that Fuego Cannabis (Canada) may need to reassess its strategies to regain its earlier momentum and improve its competitive standing.
Notable Products
In June 2024, the top-performing product for Fuego Cannabis (Canada) was Sunny Daze Pre-Roll 2-Pack (2g) in the Pre-Roll category, maintaining its first-place ranking with a sales figure of 64,638 units. Night Rider Pre-Roll 2-Pack (2g) also held steady in the second position within the Pre-Roll category. Peachy Lychee Distillate Cartridge (1g) saw a notable rise to third place in the Vapor Pens category, improving from fifth place in May. Berry n'Ice Distillate Cartridge (1g) dropped one rank to fourth place in the Vapor Pens category. Sunny Daze Pre-Roll (1g) remained consistent in the Pre-Roll category, holding the fifth position as it did in May.
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