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Jul-2025
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Overview
Market Insights Snapshot
Fuego Cannabis (Canada) has shown varied performance across different provinces and product categories. In Alberta, the brand's Pre-Roll category experienced a rise to the 25th position in May 2025 but dropped out of the top 30 by July. This fluctuation is mirrored in their Vapor Pens category, which started strong in April but disappeared from the top 30 by July. Contrastingly, in British Columbia, Fuego Cannabis consistently maintained a strong presence in the Vapor Pens category, holding steady at the 6th position from May through July, indicating a solid market foothold in this region.
In Ontario, Fuego Cannabis displayed a stable performance in the Pre-Roll category, maintaining a top 15 ranking, peaking at the 11th position by July. However, their Flower category did not make it into the top 30, signaling a potential area for growth. Meanwhile, their Vapor Pens category in Ontario saw a slight decline, dropping to the 22nd rank by July. In Saskatchewan, Fuego Cannabis had a notable entry into the Pre-Roll category, securing the 6th position in both June and July, while their Vapor Pens category saw a re-entry at the 19th position in July after being out of the top 30 in the prior months.
Competitive Landscape
In the competitive landscape of Ontario's Pre-Roll category, Fuego Cannabis (Canada) has shown a promising upward trajectory in recent months. Starting from a rank of 13th in April 2025, Fuego Cannabis improved to 12th in May, briefly dipped back to 13th in June, and then ascended to 11th in July. This positive trend is indicative of a strengthening market presence, especially when compared to competitors like Spinach, which fluctuated between 11th and 14th place, and Pure Sunfarms, which maintained a stable position around 11th and 12th place. Notably, Thumbs Up Brand and Carmel have consistently ranked higher, with Thumbs Up Brand experiencing a slight decline from 7th to 10th place, while Carmel remained steady at 9th. Despite these competitors having higher sales, Fuego Cannabis's consistent sales growth suggests a potential for further rank advancement, making it a brand to watch in the coming months.
Notable Products
In July 2025, the top-performing product for Fuego Cannabis (Canada) was Sunny Daze Pre-Roll 2-Pack (2g) in the Pre-Roll category, maintaining its number one rank for four consecutive months with sales reaching 59,918. Night Rider Pre-Roll 2-Pack (2g) held steady at the second position, showing consistent performance over the same period. Sunny Daze Pre-Roll (1g) climbed to the third rank in June and maintained this position into July. Meanwhile, Night Rider Pre-Roll (1g) consistently ranked fourth from April through July. Dream Weaver Pre-Roll 2-Pack (2g) entered the rankings in June at fifth place and maintained this position in July, indicating a positive reception in the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
