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Oct-2025
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Overview
Market Insights Snapshot
Fuego Cannabis (Canada) has shown varied performance across different provinces and product categories. In Alberta, the brand's Pre-Roll category has struggled to break into the top 30, with rankings consistently above 50 from July to October 2025. This indicates a challenging market presence in Alberta for this category. Meanwhile, in British Columbia, Fuego Cannabis has maintained a relatively strong position in the Vapor Pens category, although there was a notable drop from 7th to 13th place in October 2025. This decline in ranking suggests increased competition or a shift in consumer preferences in the province.
In Ontario, Fuego Cannabis has shown impressive consistency in the Pre-Roll category, climbing from 12th to 7th place by October 2025. This upward trend highlights a strengthening brand presence and possibly effective market strategies in this category. However, the Flower category in Ontario presents a contrasting picture, with rankings slipping from 72nd in August to 83rd by October, indicating potential challenges or shifts in consumer demand. In Saskatchewan, the Vapor Pens category has seen a remarkable rise, jumping from outside the top 30 to 5th place by October 2025, suggesting strong growth and increasing consumer interest in this product line.
Competitive Landscape
In the competitive landscape of the Ontario pre-roll market, Fuego Cannabis (Canada) has demonstrated a notable upward trajectory in its rankings from July to October 2025. Initially positioned at 12th place in July, Fuego Cannabis (Canada) climbed to 7th by October, indicating a strong performance relative to its competitors. This upward movement is especially significant when compared to brands like Redecan, which maintained a steady 5th place ranking, and Good Supply, which fluctuated but ultimately improved to 6th place in October. Meanwhile, Carmel remained stable in 9th place, and PIFF experienced a slight decline, moving from 6th to 8th place. Fuego Cannabis (Canada)'s consistent sales growth and improved ranking suggest a strengthening market presence, positioning it as a formidable competitor in the Ontario pre-roll category.
Notable Products
In October 2025, the top-performing product for Fuego Cannabis (Canada) was Sunny Daze Pre-Roll 2-Pack (2g) in the Pre-Roll category, maintaining its consistent number one ranking since July 2025 with sales reaching 57,387. Night Rider Pre-Roll 2-Pack (2g) also held its steady second-place position with increased sales compared to previous months. Night Rider Pre-Roll (1g) remained in the third spot, showing a slight decrease in sales from September 2025. Sunny Daze Pre-Roll (1g) consistently ranked fourth, maintaining its position across the months. Galactic Fire Pre-Roll 2-Pack (2g) secured the fifth position since August 2025, despite a minor drop in sales from the previous month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
