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Aug-2024
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Overview
Market Insights Snapshot
Fuego Cannabis (Canada) has shown varied performance across different categories and provinces over recent months. In Alberta, their presence in the Pre-Roll category has been notably absent from the top 30 rankings, which could be seen as a negative indicator for this segment. However, their Vapor Pens category has maintained a consistent presence, ranking 19th in August 2024, showing a slight improvement from the previous month. This stability suggests a steady demand for their vapor products in Alberta, despite some fluctuations in sales figures.
In contrast, Fuego Cannabis (Canada) has performed exceptionally well in the Vapor Pens category in British Columbia, maintaining a solid top 5 ranking from May to August 2024. This upward trend in rankings, coupled with a consistent increase in sales, highlights their strong market presence in this category. In Ontario, the brand has shown significant improvement in the Flower category, moving from 36th place in May to 26th place by August. Additionally, their Pre-Roll category has consistently ranked within the top 10, indicating a strong foothold in the Ontario market. These trends suggest that while there are areas for improvement, Fuego Cannabis (Canada) is making notable strides in several key categories and provinces.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, Fuego Cannabis (Canada) has experienced a relatively stable yet competitive positioning over the past few months. Despite a minor fluctuation in rank, from 6th in May 2024 to 7th in June 2024, and then back to 6th in July 2024 before settling at 7th in August 2024, Fuego Cannabis (Canada) has maintained a consistent performance in terms of sales. Notably, Redecan has shown a steady upward trend, moving from 7th to 5th place, which could indicate a growing preference among consumers. Meanwhile, Good Supply has seen a decline from 4th to 9th place, suggesting potential challenges in maintaining its market share. Spinach also demonstrated a positive shift, climbing from 8th to 6th place by August 2024. These movements highlight a dynamic market where Fuego Cannabis (Canada) must continue to innovate and adapt to maintain and improve its position amidst strong competition.
Notable Products
In August 2024, the top-performing product from Fuego Cannabis (Canada) was Sunny Daze Pre-Roll 2-Pack (2g), maintaining its number one rank for four consecutive months with sales of 58,832 units. The Night Rider Pre-Roll 2-Pack (2g) also held steady at the second position, showing a slight increase in sales to 44,177 units. Peachy Lychee Distillate Cartridge (1g) remained in the third spot, continuing its upward trend in sales from previous months. Night Rider Pre-Roll (1g) climbed one spot to fourth place, showing significant growth in sales. Berry n'Ice Distillate Cartridge (1g) dropped to fifth place despite an increase in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
