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Sep-2025
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Overview
Market Insights Snapshot
Fuego Cannabis (Canada) has shown a dynamic performance across various categories and provinces. In Ontario, the brand's pre-roll category has seen a noteworthy upward trajectory, improving from the 13th position in June 2025 to 7th by September 2025. This indicates a strong consumer preference and growing market share in this category. Conversely, in Alberta, Fuego Cannabis did not manage to maintain a top 30 ranking in vapor pens beyond June, which might suggest a need for strategic adjustments in that segment. The pre-roll category in Alberta also saw a decline, dropping from the 30th position in June to 53rd in September, highlighting potential challenges in sustaining competitive positioning.
In British Columbia, Fuego Cannabis has maintained a consistent 6th place ranking in the vapor pens category throughout the observed months, showcasing a stable performance in a competitive market. Meanwhile, in Saskatchewan, the brand has made significant strides in vapor pens, jumping from not being in the top 30 in June to 7th place by September. This suggests a successful strategy or product reception in that province. However, in the flower category in Ontario, Fuego Cannabis has remained consistently outside the top 70, which might indicate a need for product innovation or marketing efforts to boost visibility and sales in that segment.
Competitive Landscape
In the competitive landscape of Ontario's Pre-Roll category, Fuego Cannabis (Canada) has shown a notable upward trajectory in brand ranking over the summer of 2025. Starting from a rank of 13th in June, Fuego Cannabis (Canada) climbed to 11th in July, 8th in August, and finally reached 7th by September. This impressive rise in rank indicates a growing market presence and consumer preference, despite the consistent performance of established competitors like Redecan, which maintained a steady 5th place ranking throughout the same period. Meanwhile, Thumbs Up Brand experienced fluctuations, dropping from 7th in June to 10th in July and August, before rebounding to 8th in September. Carmel held a stable 9th position, while Dime Bag (Canada) consistently ranked 6th. The data suggests that Fuego Cannabis (Canada) is effectively capturing market share, potentially at the expense of brands like Thumbs Up Brand, as it continues to ascend in the rankings.
Notable Products
In September 2025, Sunny Daze Pre-Roll 2-Pack (2g) maintained its position as the top-performing product for Fuego Cannabis (Canada), with sales reaching 57,155. Night Rider Pre-Roll 2-Pack (2g) also held steady at the second rank, showing a consistent performance over the past few months. Notably, Night Rider Pre-Roll (1g) improved its rank from fourth to third, indicating an upward trend in its popularity. Sunny Daze Pre-Roll (1g) experienced a slight dip, moving from third to fourth place. Galactic Fire Pre-Roll 2-Pack (2g) remained stable at the fifth position since its introduction in August 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
