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Aug-2025
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Overview
Market Insights Snapshot
In the Michigan market, Plant Nerd has shown significant improvement in the Flower category over the summer months of 2025. Starting from a rank of 43 in May, Plant Nerd climbed to 21 in June and July, and further improved to 18 by August. This upward trend is indicative of strong consumer demand and effective market strategies. The sales figures support this positive trajectory, with sales nearly doubling from May to June and maintaining robust levels through August. However, it's worth noting that Plant Nerd did not make it into the top 30 brands in May, which suggests that their market penetration in the Flower category was initially limited but has since strengthened considerably.
In contrast, Plant Nerd's performance in the Vapor Pens category in Michigan has been less remarkable. The brand was not ranked in the top 30 in May, which indicates a challenging start in this category. By June, Plant Nerd entered the rankings at 100, showing some initial traction, and improved slightly to 86 in July. Despite this progress, the brand's position outside the top 30 suggests that there is still considerable room for growth and improvement in this segment. The sales figures, while showing an increase from June to July, highlight the need for strategic initiatives to boost their presence and sales in the Vapor Pens category further.
Competitive Landscape
In the competitive landscape of Michigan's flower category, Plant Nerd has demonstrated a remarkable upward trajectory in rankings and sales, reflecting its growing influence in the market. From May to August 2025, Plant Nerd's rank improved significantly from being outside the top 20 to securing the 18th position, indicating a strategic breakthrough. This ascent is particularly notable when compared to competitors such as Grown Rogue, which fluctuated between ranks 16 and 25, and Skymint, which also showed variability but remained slightly behind Plant Nerd by August. Meanwhile, Dubs & Dimes maintained a relatively stable presence in the top 20, yet Plant Nerd's consistent sales growth suggests a narrowing gap. This positive trend for Plant Nerd is underscored by its sales figures, which have steadily increased, surpassing the $1.2 million mark by August, thereby enhancing its competitive edge and market share in Michigan's dynamic cannabis flower sector.
Notable Products
In August 2025, Blue Zushi 3.5g emerged as the top-selling product for Plant Nerd, with sales reaching 3,218 units. Following closely, Deep Fried Ice Cream 3.5g secured the second position, showcasing a strong performance with notable sales figures. Candy Packz Bulk took the third spot, marking its entry into the top ranks for the first time. Bubble Bath Bulk experienced a slight decline from its previous first and third positions in May and June respectively, settling at fourth place. Deep Fried Ice Cream Bulk, which held the third position in May and July, slipped to fifth, indicating a shift in consumer preference towards smaller package sizes.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
