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Oct-2025
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Overview
Market Insights Snapshot
In Michigan, Plant Nerd's performance in the Flower category has seen a notable decline over the past few months. Starting from a respectable 16th position in July 2025, the brand slipped to 29th by October. This downward trend is accompanied by a decrease in sales from approximately $1.41 million in July to just under $900,000 in October. Such a drop in ranking and sales could indicate increased competition or shifts in consumer preferences within the state. It's worth noting that maintaining a position in the top 30, despite the decline, suggests that Plant Nerd still holds a significant presence in the Michigan Flower market.
In the Vapor Pens category, Plant Nerd's performance in Michigan has been inconsistent. The brand was ranked 91st in July 2025, and although it did not appear in the top 30 for August and September, it re-entered the rankings at 88th in October. This fluctuation could suggest sporadic consumer interest or possible supply chain challenges. However, the fact that Plant Nerd managed to reappear in the rankings by October might indicate a potential recovery or an effective promotional strategy that could be worth exploring further. The absence of consistent top rankings in this category could be seen as a missed opportunity for the brand to capitalize on the growing popularity of vapor products in the state.
Competitive Landscape
In the competitive landscape of the Michigan flower category, Plant Nerd has experienced a notable shift in its market position from July to October 2025. Initially ranked 16th in July, Plant Nerd's rank gradually declined to 29th by October, indicating a downward trend in its competitive standing. This decline in rank is juxtaposed with the rise of competitors such as Light Sky Farms, which improved from 78th to 27th, and The Fresh Canna, which climbed from 60th to 35th. Despite a decrease in sales from July to October, Plant Nerd remains a significant player, although its competitors are gaining traction with increasing sales figures. The competitive dynamics suggest that while Plant Nerd maintains a strong presence, it faces growing pressure from ascending brands, necessitating strategic adjustments to regain its earlier momentum.
Notable Products
In October 2025, Cap Junky Bulk from Plant Nerd led the sales rankings, reclaiming the top spot with sales of 4,135 units, after dropping to third place in September. Fugu 3.5g emerged as a new contender, securing the second position with notable sales figures. The Soap Bulk followed closely in third place, marking its debut in the rankings. Blue Zushi Pre-Roll 1g took the fourth spot, while Deep Fried Ice Cream 3.5g, which was second in August, settled at fifth. The shift in rankings highlights the dynamic nature of consumer preferences within the Flower and Pre-Roll categories for Plant Nerd.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
