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Sep-2025
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Overview
Market Insights Snapshot
Plug Play has consistently demonstrated strong performance in the Vapor Pens category in California, maintaining a steady 3rd place ranking from June through September 2025. This stability in rankings is complemented by a notable increase in sales from approximately $4.9 million in June to over $5.6 million in August, before a slight dip in September. This consistent top-three position indicates a robust and well-established presence in the California market, suggesting that Plug Play has effectively captured consumer loyalty and market share in this category. Such performance in California is a testament to their strong brand recognition and product appeal within the state.
In contrast, Plug Play's presence in New York shows a different trend. The brand's ranking in the Vapor Pens category has been outside the top 30 from June to September 2025, indicating challenges in gaining a foothold in this competitive market. Despite steady sales figures around $130,000 in July and August, the absence from the top rankings suggests that Plug Play may face significant competition or differing consumer preferences in this region. This disparity between their California success and New York performance highlights the varying dynamics and challenges that cannabis brands encounter across different states.
Competitive Landscape
In the competitive landscape of vapor pens in California, Plug Play consistently maintained its position as the third-ranked brand from June to September 2025. Despite its stable rank, Plug Play faces stiff competition from brands like STIIIZY and Raw Garden, which hold the first and second positions, respectively. STIIIZY's dominance is evident with sales figures significantly surpassing those of Plug Play, while Raw Garden also outpaces Plug Play, although by a smaller margin. Meanwhile, Jetty Extracts and CAKE she hits different are close competitors, with Jetty Extracts showing a slight upward trend by moving from fifth to fourth place in August 2025. This competitive environment suggests that while Plug Play is holding steady, there is pressure from both higher and lower-ranked brands, indicating the need for strategic initiatives to enhance its market position and sales growth.
Notable Products
In September 2025, the top-performing product from Plug Play was the Exotics - Watermelon Sorbet Distillate Plug (1g) in the Vapor Pens category, maintaining its consistent first-place ranking from June through September, despite a slight decrease in sales to 10,832 units. Following closely, the Exotics - Melon Dew Distillate Plug Pod (1g) also held a steady second-place rank over the same period. The DNA - Blue Dream Distillate Plug (1g) remained in third place since its introduction in August, showing a slight decline in sales. Exotics - Berry Gang Distillate Plug (1g) continued to hold the fourth position, with a notable drop in sales compared to previous months. Lastly, Exotics - Strawberry Champagne Distillate Plug (1g) re-entered the rankings at fifth place, showing a resurgence in sales since June.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
