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Apr-2026
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Overview
Market Insights Snapshot
Plug Play has demonstrated consistent performance in the vapor pen category within California, maintaining a steady rank of 4th place from January to April 2026. This stability is notable, especially considering the competitive nature of the market. Despite fluctuations in sales figures, with a slight dip in February followed by a recovery in March and April, Plug Play has managed to hold its position. Such resilience in ranking suggests a strong brand presence and consumer loyalty in California's dynamic cannabis market.
In contrast, Plug Play's presence in New York is less pronounced, as evidenced by its absence from the top 30 brands in the vapor pen category for the first three months of 2026. It only emerged in the rankings in April, at the 54th position. This late entry indicates that while Plug Play is making inroads into the New York market, it faces significant challenges in gaining a foothold. The brand's performance across these states highlights the varying levels of market penetration and consumer reception, with California being a stronghold and New York representing a growth opportunity.
Competitive Landscape
In the competitive landscape of vapor pens in California, Plug Play consistently held the 4th rank from January to April 2026, indicating a stable position in the market. Despite this stability, Plug Play faces stiff competition from brands like Raw Garden and Jetty Extracts, which maintained higher ranks at 2nd and 3rd respectively during the same period. Notably, Raw Garden showed a strong sales performance, consistently leading the market, while Plug Play's sales figures, although robust, were lower than these top competitors. Meanwhile, Plug Play managed to outperform CAKE she hits different, which remained at the 5th position, and Heavy Hitters, which improved its rank from 7th to 6th. This competitive positioning suggests that while Plug Play maintains a solid market presence, there is room for growth and strategic initiatives to climb higher in the rankings and increase sales in the California vapor pen market.
Notable Products
In April 2026, the top-performing product for Plug Play was Exotics - Watermelon Sorbet Distillate Plug (1g) in the Vapor Pens category, reclaiming its number one rank from January with notable sales of 9184 units. DNA - Blue Dream Distillate Plug (1g) maintained a strong position, ranking second, showing consistent performance throughout the months. Exotics - Melon Dew Distillate Plug (1g), which previously held the top spot in March, dropped to third place in April. Exotics - Strawberry Champagne Distillate Plug (1g) made a notable entry at fourth place, showcasing strong initial sales. Exotics - Peach Ringz Distillate Plug (1g) re-entered the rankings in fifth place after being absent in February and March, indicating a resurgence in popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
