Market Insights Snapshot
Plug Play, a renowned brand in the cannabis industry, has shown an impressive performance in the Vapor Pens category across different states. In California, the brand has consistently maintained its position in the top 3 brands from August to November 2023. However, the sales figures show a bit of fluctuation, with a slight dip in September 2023, but the brand managed to bounce back in the following months, indicating a strong market presence and customer loyalty in California.
On the other hand, the brand's performance in Colorado and Washington has room for improvement. In Colorado, Plug Play's ranking has steadily improved from 63rd to 59th over the four-month period, but it's worth noting that the brand has yet to break into the top 20. The sales trends show an increase in September, followed by a decrease in November. Similarly, in Washington, the brand's ranking fluctuated slightly between 73rd and 72nd, and sales followed a similar trend to Colorado. These movements suggest that while Plug Play is gaining some traction in these markets, there's still a significant opportunity for growth and expansion.
In the Vapor Pens category in California, Plug Play consistently holds the third rank, trailing behind the top two brands, STIIIZY and Raw Garden. While Plug Play's sales have been slightly fluctuating, they have been generally stable, showing a slight upward trend towards November 2023. In contrast, Jetty Extracts, another competitor, has seen a notable increase in rank from 7th to 5th place between August and November 2023, indicating a potential rise in competition. However, Heavy Hitters, despite maintaining a steady 4th place in rank, has seen a significant increase in sales, suggesting a growing threat to Plug Play's market position. These dynamics indicate a highly competitive market, with Plug Play needing to keep an eye on both rising and established competitors.
In November 2023, the top-performing product from Plug Play was the Exotics - Melon Dew Live Resin Plug (1g) from the Vapor Pens category, maintaining its position as the top-seller for four consecutive months with a notable sales figure of 11,078 units. The DNA - Blue Dream Distillate Plug (1g) also from Vapor Pens, improved its ranking from previous months, moving up to the second position. However, the Exotics - Strawberry Champagne Distillate Plug (1g) dropped to third place, despite maintaining second position in the previous three months. The fourth and fifth positions were held by DNA - Pineapple Express Distillate Plug (1g) and DNA - Syndicate OG Distillate Plug (1g) respectively, both making their way into the top five in October and November. These shifts in ranking demonstrate a dynamic sales environment for Plug Play's Vapor Pens category products.