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Nov-2025
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Overview
Market Insights Snapshot
Plug Play has consistently maintained a strong presence in the Vapor Pens category within the state of California. Over the months from August to November 2025, the brand has held a steady third position, showcasing its resilience and popularity in a highly competitive market. Despite fluctuations in sales figures, with a peak in October, Plug Play's ability to maintain its ranking indicates a solid consumer base and effective market strategies. The consistency in its ranking is a testament to its strong brand loyalty and product appeal in the California market.
However, it's important to note that Plug Play's absence from the top 30 rankings in other states or provinces might suggest areas for potential growth or a need for strategic expansion. The brand's focus on California could be both a strength and a limitation, as it may benefit from diversifying its market presence to enhance its overall performance. By exploring opportunities in other regions, Plug Play could potentially replicate its success in California and strengthen its position in the national and international cannabis markets.
Competitive Landscape
In the competitive landscape of vapor pens in California, Plug Play has consistently maintained its position as the third-ranked brand from August to November 2025. Despite a slight decline in sales from September to November, Plug Play's rank remained stable, indicating strong brand loyalty and market presence. The top competitor, STIIIZY, has held the number one spot with significantly higher sales, showcasing its dominance in the market. Meanwhile, Raw Garden and Jetty Extracts have consistently occupied the second and fourth positions, respectively, with Raw Garden maintaining a steady sales performance, while Jetty Extracts showed a slight increase in sales in November. Notably, CAKE she hits different has shown upward momentum, moving from sixth to fifth place, which could pose a potential threat to Plug Play if this trend continues. Overall, while Plug Play holds a solid position, the competitive pressure from both established and emerging brands necessitates strategic efforts to bolster its market share and sales trajectory.
Notable Products
In November 2025, the top-performing product for Plug Play was DNA - Blue Dream Distillate Plug (1g) in the Vapor Pens category, which climbed to the first rank with sales reaching 10,000 units. Exotics - Watermelon Sorbet Distillate Plug (1g) maintained its second position from October, despite a slight decrease in sales. Exotics - Melon Dew Distillate Plug Pod (1g) dropped from the top spot in October to third place in November. Exotics - Berry Gang Distillate Plug (1g) consistently held its fourth position across the months from August to November. Exotics - Peach Ringz Distillate Plug (1g) saw a decline, moving from third place in October to fifth in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
