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Aug-2025
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Overview
Market Insights Snapshot
In the state of California, Plug Play has consistently maintained its position as a top contender in the Vapor Pens category, ranking 3rd from May through August 2025. This stability highlights the brand's strong presence and consumer loyalty in one of the largest cannabis markets in the United States. Despite a slight dip in sales in June, Plug Play's sales figures rebounded in July and continued to grow in August, indicating a positive trend that suggests effective strategies in place to retain and possibly expand their market share in California.
Conversely, in New York, Plug Play's performance in the Vapor Pens category shows a different trajectory. The brand did not make it into the top 30 rankings from May to August 2025, with a ranking of 42 in May and gradually sliding to 49 by August. This downward trend, coupled with declining sales figures, suggests challenges in gaining traction or possibly increasing competition in the New York market. The absence from the top 30 rankings could be a cause for concern and might indicate the need for strategic adjustments to improve their positioning and sales performance in this region.
Competitive Landscape
In the competitive landscape of vapor pens in California, Plug Play consistently holds the third rank from May to August 2025, indicating a stable position in the market. Despite this steadiness, Plug Play faces fierce competition from brands like STIIIZY, which dominates the top spot, and Raw Garden, which maintains a strong second position. Notably, Jetty Extracts has shown upward momentum, climbing to the fourth rank in August, potentially challenging Plug Play's position. Meanwhile, CAKE she hits different experienced a decline, dropping to fifth place, which may relieve some competitive pressure on Plug Play. Although Plug Play's sales figures show a positive trend, the brand must strategize to differentiate itself further to maintain or improve its rank amidst these dynamic competitors.
Notable Products
In August 2025, the top-performing product for Plug Play was Exotics - Watermelon Sorbet Distillate Plug (1g) in the Vapor Pens category, maintaining its number one rank consistently since May 2025, with sales reaching 11,523 units. Exotics - Melon Dew Distillate Plug Pod (1g) held the second position for the third consecutive month, indicating strong and stable demand. DNA - Blue Dream Distillate Plug (1g) climbed back to third place after being unranked in June and July, showing a resurgence in popularity. Exotics - Berry Gang Distillate Plug (1g) experienced a slight drop to fourth place from its previous third position in July. Meanwhile, Exotics - Peach Ringz Distillate Plug (1g) remained in the top five, although it slipped from fourth to fifth place, suggesting a minor decline in sales momentum.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
