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Jan-2026
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Overview
Market Insights Snapshot
Plug Play has demonstrated consistent performance in the Vapor Pens category within California. Despite a slight dip in rank from third place in October 2025 to fourth place from November 2025 through January 2026, the brand maintains a strong presence in the top five. This stability suggests that Plug Play has a solid customer base and market penetration in California. The sales figures indicate a slight fluctuation, with a peak in December 2025, which could be attributed to holiday demand. The ability to remain in the top rankings in such a competitive market highlights Plug Play's resilience and popularity among consumers.
In contrast, Plug Play's presence in New York is less pronounced. The brand did not appear in the top 30 rankings for Vapor Pens from October to December 2025, only emerging at the 53rd position in January 2026. This indicates a potential area for growth or a need for strategic adjustments to increase visibility and market share in New York. The absence from the top ranks for several months suggests challenges in establishing a foothold in this market, which could be due to various factors such as competition or consumer preferences. Understanding these dynamics could be crucial for Plug Play's future performance in New York.
Competitive Landscape
In the competitive landscape of vapor pens in California, Plug Play has experienced some shifts in its market positioning from October 2025 to January 2026. Initially ranked third in October 2025, Plug Play dropped to fourth place in November and maintained this position through January 2026. This decline in rank can be attributed to the consistent performance of Raw Garden, which held the second position throughout the period, and the upward movement of Jetty Extracts, which climbed from fourth to third place in November. Meanwhile, Heavy Hitters and CAKE she hits different maintained their ranks at sixth and fifth, respectively, indicating a stable competitive environment. Despite these rank changes, Plug Play's sales figures showed resilience, with a notable recovery in December, suggesting that while competitors are gaining ground, Plug Play remains a strong contender in the market.
Notable Products
In January 2026, the top-performing product for Plug Play was Exotics - Watermelon Sorbet Distillate Plug (1g), maintaining its leading position from December 2025 with sales of 8903 units. DNA - Blue Dream Distillate Plug (1g) held steady in second place, consistently ranking second since November 2025. Exotics - Melon Dew Distillate Plug Pod (1g) remained in third place for January, showing a slight decline in sales from December. Exotics - Berry Gang Distillate Plug (1g) stayed in fourth place, while Exotics - Peach Ringz Distillate Plug (1g) continued in fifth, both holding their ranks since December 2025. Compared to previous months, the top five products have shown stability in their rankings, indicating strong consumer preference and consistent performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
