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Mar-2026
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Overview
Market Insights Snapshot
In the state of California, Plug Play has consistently maintained its position as the fourth-ranked brand in the Vapor Pens category from December 2025 through March 2026. This stability in ranking indicates a strong market presence and consumer preference for their products in this category. Despite a slight dip in sales from December 2025 to February 2026, the brand saw an upward trend in March 2026, suggesting a recovery or successful strategic adjustments. This consistent ranking in a competitive market like California highlights Plug Play's resilience and ability to maintain consumer interest despite fluctuations in sales figures.
In contrast, Plug Play's performance in New York paints a different picture. The brand was ranked 55th in the Vapor Pens category in December 2025 but did not appear in the top 30 rankings in the subsequent months. This absence could indicate challenges in gaining a foothold or increasing competition in the New York market. The lack of ranking data for the following months suggests that Plug Play may need to reassess its market strategy or product offerings to improve its presence in the New York market. This disparity between the two states highlights the varying challenges and opportunities that Plug Play faces across different regions.
Competitive Landscape
In the competitive landscape of vapor pens in California, Plug Play consistently held the 4th rank from December 2025 through March 2026. Despite maintaining its position, Plug Play faces strong competition from brands like Raw Garden and Jetty Extracts, which have consistently occupied the 2nd and 3rd ranks, respectively. Notably, Raw Garden has a significant lead in sales, with figures consistently higher than Plug Play's. Meanwhile, CAKE she hits different, ranked 5th, trails Plug Play but shows a steady sales trend that could pose a future threat if Plug Play's sales do not increase. The stability in Plug Play's rank suggests a strong brand presence, yet the sales figures indicate a need for strategic marketing efforts to close the gap with higher-ranked competitors and safeguard against potential advancements from those ranked lower.
Notable Products
In March 2026, the top-performing product from Plug Play was the Exotics - Melon Dew Distillate Plug Pod (1g) in the Vapor Pens category, maintaining its number one ranking from February with a notable sales figure of 9001. The Exotics - Watermelon Sorbet Distillate Plug (1g) climbed to the second position from third place in February, indicating a positive shift in consumer preference. DNA - Sugar Daddy Purple Distillate Plug (1g) entered the rankings for the first time in March at the third position, suggesting a strong debut in the market. Meanwhile, DNA - Blue Dream Distillate Plug (1g) experienced a drop from the second position in February to fourth in March, reflecting a decrease in sales momentum. Lastly, the Exotics - Berry Gang Distillate Plug (1g) secured the fifth position, marking its reappearance in the rankings after being unranked in February.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
