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Jun-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Plug Play remained overwhelmingly concentrated in Vapor Pens at 99.72% share in June 2026, with Concentrates at 0.28% share, indicating a near-single-category profile. Within Vapor Pens, year-over-year sales fell 6.58% and month-over-month slipped 4.80%, while Concentrates declined 3.88% YoY and 25.83% MoM, tightening the already small secondary footprint. Average price fell 11.65% YoY to $28.46, pairing with a brand-level YoY sales change of -6.63% and a 24‑month change of -2.41%, which together imply price compression outpacing volume gains. With Vapor Pens ranked 4 in California, the mix and pricing shifts imply Plug Play is leaning on scale within a single category while absorbing discount-driven pressure.
The mix stability at 99.72% Vapor Pens alongside a 4.80% MoM decline, coupled with a sharper 25.83% MoM drop in Concentrates, implies Plug Play is prioritizing Vapor Pens even as marginal categories fail to provide diversification ballast. The -6.58% YoY for Vapor Pens against an 11.65% YoY price decrease suggests volume did not offset price cuts, pressuring revenue density per unit. Holding rank 4 in California Vapor Pens while the brand sales 24‑month change sits at -2.41% implies sustained shelf presence but a need to reposition pack sizes or tiers to convert price elasticity into share capture rather than diluted revenue.
Competitive Landscape
Plug Play is ranked #4 in CA Vapor Pens in June 2026, down 1 position year over year from #3, and flat versus March 2026 at #4, while the brand’s peak of #2 in February 2025 frames the current slotting as a retreat; in contrast, STIIIZY held #1 with a -6.95% YoY sales change and Jetty Extracts climbed from #5 YoY to #3 with +47.32% YoY sales, indicating Plug Play ceded momentum to faster risers despite Raw Garden sitting steady at #2 with +11.00% YoY; the pattern implies Plug Play’s rank trajectory is stabilizing below the top tier unless it converts share from a declining leader or outpaces mid-pack growers.
Notable Products
DNA - Pineapple Express Distillate Plug (1g) posted the steepest movement in June 2026 with a -8.9% month-over-month change while sliding to rank 7, contrasted against DNA - Blue Dream Distillate Plug (1g) at rank 1 with a -8.0% decline and Exotics - Watermelon Sorbet Distillate Plug (1g) at rank 3 with a -8.3% drop. Exotics - Berry Gang Distillate Plug (1g) moved up with a +4.1% gain at rank 4 as Exotics - Strawberry Champagne Distillate Plug (1g) fell -9.4% at rank 5, and Exotics - Melon Dew Distillate Plug (1g) in rank 2 edged up +1.6% versus DNA - Northern Lights Distillate Plug (1g) debuting at rank 9 with no prior baseline. With all top ten positions concentrated in Vapor Pens and four Exotics SKUs inside the top six, the pattern implies portfolio dependence on flavor-led variants while DNA flagships absorb near-synchronous single-digit declines, pointing to mix rotation rather than category contraction.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
