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May-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Plug Play’s mix in May 2026 is overwhelmingly Vapor Pens at 99.71% share, with Concentrates holding 0.29% share; within that, Vapor Pens declined 13.79% year over year while rising 3.03% month over month, and Concentrates grew 26.24% year over year with a 47.76% month over month spike. The average price fell 8.63% year over year to $28.97 as Vapor Pens averaged $29.00 and Concentrates averaged $21.57, indicating price compression alongside a slight volume lift that helped drive the month over month gain. This pattern implies Plug Play is still a Vapor Pens-first brand whose marginal category diversification is accelerating at the edges, with May 2026 showing incremental momentum from Concentrates without yet shifting the center of gravity.
Within California Vapor Pens, Plug Play holds rank 4 while maintaining 99.71% exposure to that category and posting a 3.03% month over month uptick against a 13.79% year over year decline. The combination of lower average prices by 8.63% year over year and Concentrates growth of 47.76% month over month suggests a tactical move to defend share in Vapor Pens while testing adjacent demand, positioning Plug Play to trade off some premium for throughput and to use Concentrates as a small but faster-growing lever that can buffer Vapor Pens’ year over year drag.
Competitive Landscape
Plug Play sits at rank #4 in CA Vapor Pens in May 2026, down one spot from #3 year over year, and flat versus February 2026 at #4, signaling a stall below its historical peak of #2 in February 2025. Competitively, STIIIZY held #1 year over year despite a -4.9% sales decline, while Jetty Extracts advanced from #5 to #3 with a 40.6% YoY sales increase, placing upward pressure directly ahead of Plug Play; meanwhile, Raw Garden remained at #2 with +14.7% YoY sales growth, and CAKE she hits different slipped from #4 to #5 on a -17.3% YoY decline. The pattern implies Plug Play’s rank trajectory is stabilizing mid-top-5 as faster-growing rivals expand share above it and weakening peers fall behind, increasing the risk of entrenchment at #4 unless relative growth accelerates.
Notable Products
Exotics - Berry Gang Distillate Plug (1g) posted the standout movement in May 2026 with a +30.5% month-over-month rise while holding rank 4, contrasting with Exotics - Watermelon Sorbet Distillate Plug (1g) at rank 2 slipping -5.2%. DNA - Blue Dream Distillate Plug (1g) retained rank 1 with +9.1% growth and roughly $259,297 in sales, and five of the top ten placements are DNA SKUs and five are Exotics, indicating a balanced portfolio split. The pattern implies Plug Play is consolidating leadership around a dual-track flavor and classic strain strategy, where momentum SKUs like Berry Gang are used to offset dips in adjacent Exotics flavors and sustain rank stability at the top.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
