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Jul-2025
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Overview
Market Insights Snapshot
In the state of California, Plug Play has maintained a steady performance in the Vapor Pens category, consistently holding the 3rd rank from April to July 2025. This stability in ranking suggests a strong brand presence and customer loyalty within the California market. Despite a slight dip in sales from April to June, there was a notable recovery in July, with sales reaching over $5.5 million. This rebound indicates a positive trend and potential growth opportunities for Plug Play in the highly competitive California market.
Conversely, in New York, Plug Play's performance in the Vapor Pens category has been less consistent. The brand did not make it into the top 30 in April and June, with rankings appearing only in May (42nd) and July (47th). This sporadic presence highlights the challenges Plug Play faces in establishing a foothold in the New York market. The absence from the top 30 in two out of the four months could indicate a need for strategic adjustments to improve brand visibility and competitiveness in the region.
Competitive Landscape
In the competitive landscape of vapor pens in California, Plug Play consistently holds the third rank from April to July 2025, indicating a stable position amidst fierce competition. Despite a slight dip in sales from April to June, Plug Play rebounds in July, suggesting resilience and potential growth. The brand trails behind STIIIZY and Raw Garden, which maintain the first and second ranks respectively, with STIIIZY showing a significant upward sales trend. Meanwhile, Cold Fire and CAKE she hits different are gaining momentum, with Cold Fire climbing from ninth to fifth place by July, indicating increasing competition. Plug Play's ability to maintain its rank amidst these shifts highlights its strong brand loyalty and market presence, but the upward trends of competitors suggest that strategic innovations may be necessary to capture greater market share.
Notable Products
In July 2025, the top-performing product for Plug Play was the Exotics Watermelon Sorbet Distillate Plug in the Vapor Pens category, maintaining its consistent number one rank from previous months with sales of 11,324 units. The Exotics Melon Dew Distillate Plug Pod remained in the second position, showing a steady performance with slightly increased sales compared to June. The Exotics Berry Gang Distillate Plug climbed to the third rank, marking a notable improvement since it was not ranked in June. Exotics Peach Ringz Distillate Plug secured the fourth spot, showing consistent performance after its debut in June. The DNA White Runtz Distillate Plug Pod entered the rankings in fifth place, highlighting its emergence as a new contender in the Vapor Pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
