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Apr-2025
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Overview
Market Insights Snapshot
In the competitive landscape of cannabis brands, Plug Play has shown a consistent performance in the Vapor Pens category, particularly in California. Over the first four months of 2025, the brand maintained a strong position, ranking second in January and February, and third in March and April. Despite a slight dip in rank from February to March, Plug Play's sales exhibited resilience, with a notable increase from February to March, followed by a slight decrease in April. This consistent ranking within the top three highlights Plug Play's strong market presence and consumer preference in the California Vapor Pens category.
In contrast, Plug Play's presence in New York presents a different narrative. The brand appeared in the rankings only in January, securing the 38th position, and subsequently did not feature in the top 30 for the following months. This absence from the top rankings suggests challenges in establishing a foothold or expanding market share in the New York market. While the initial entry into the rankings indicates some level of market penetration, the lack of presence in subsequent months could be a point of concern. Understanding the dynamics of these regional performances can provide valuable insights into the brand's strategic opportunities and challenges.
Competitive Landscape
In the competitive landscape of vapor pens in California, Plug Play has experienced a slight decline in its market position from January to April 2025. Initially holding the second rank, Plug Play was overtaken by Raw Garden in March, which moved up to the second position, pushing Plug Play to third. Despite this shift, Plug Play's sales figures have remained relatively stable, indicating a strong brand presence and customer loyalty. Meanwhile, STIIIZY continues to dominate the market, consistently holding the top rank with significantly higher sales. The competition from CAKE she hits different and Gramlin has not significantly impacted Plug Play's ranking, as these brands remain in the fourth and fifth positions, respectively. This suggests that while Plug Play faces strong competition, particularly from Raw Garden, it maintains a robust market position and could benefit from strategic marketing efforts to reclaim its earlier rank.
Notable Products
In April 2025, the top-performing product for Plug Play was Exotics - Watermelon Sorbet Distillate Plug (1g) in the Vapor Pens category, maintaining its consistent first-place ranking from previous months with a sales figure of 15,920. Exotics - Kiwi Burst Distillate Plug Pod (1g) climbed to second place, showing a significant increase in sales compared to March. DNA - Blue Dream Distillate Plug (1g) held the third position, a slight drop from its second-place rank in March. Exotics - Melon Dew Distillate Plug Pod (1g) re-entered the rankings in fourth place for April. Exotics - Strawberry Champagne Distillate Plug (1g) remained in fifth place, showing steady performance compared to its previous appearance in the rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
