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Dec-2025
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Overview
Market Insights Snapshot
In the competitive landscape of cannabis brands, Plug Play has shown consistent performance in the Vapor Pens category in California. The brand maintained its position as the third-ranked brand in September and October of 2025, before experiencing a slight dip to fourth place in November and December. Despite this minor drop in ranking, Plug Play's sales figures reveal a resilient market presence, with a notable increase in sales from September to October, followed by a dip in November and a rebound in December. This fluctuation in sales and ranking suggests a dynamic market environment where Plug Play continues to hold a strong position among consumers, albeit with some competitive pressure.
Interestingly, the absence of Plug Play from the top 30 brands in other states and categories suggests a focused strategy or potential areas for growth. The brand's stronghold in the Vapor Pens category in California indicates a well-established consumer base and brand loyalty within this market. However, the lack of rankings in other regions might reflect either a strategic choice to concentrate efforts in California or a challenge in expanding its market footprint. This presents both an opportunity and a challenge for Plug Play as they consider potential market expansion strategies to diversify their presence beyond California.
Competitive Landscape
In the competitive landscape of vapor pens in California, Plug Play has experienced some fluctuations in its market position over the last few months of 2025. Notably, Plug Play maintained a steady rank of 3rd in September and October but dropped to 4th in November and December. This shift coincides with the rise of Jetty Extracts, which improved its rank from 4th to 3rd, suggesting a competitive edge that may have influenced consumer preferences. Meanwhile, Raw Garden consistently held the 2nd position, indicating strong brand loyalty and market presence. Despite the rank change, Plug Play's sales showed resilience, with a notable rebound in December, suggesting potential for recovery and growth. The competitive dynamics highlight the importance for Plug Play to innovate and differentiate to regain its higher market position amidst strong competition.
Notable Products
In December 2025, the top-performing product for Plug Play was Exotics - Watermelon Sorbet Distillate Plug (1g), reclaiming its position from September with sales reaching 10,533 units. DNA - Blue Dream Distillate Plug (1g) moved up to second place, showing a notable increase from its third position in September and October, with a significant sales figure of 10,387 units. Exotics - Melon Dew Distillate Plug Pod (1g) ranked third, having dropped from its first position in October. Exotics - Berry Gang Distillate Plug (1g) remained consistently in the top five, securing the fourth position in December. Exotics - Peach Ringz Distillate Plug (1g) maintained its fifth position, showcasing steady performance since October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
