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Oct-2025
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Overview
Market Insights Snapshot
In the vapor pen category, Plug Play has maintained a strong and consistent presence in California, consistently ranking third from July through October 2025. This stability in ranking suggests a sustained consumer preference and potentially effective brand strategies in this competitive market. Notably, their sales figures in California have shown slight fluctuations, with a drop in September followed by a recovery in October. This indicates a resilience in their market performance and suggests that any challenges they faced were temporary. In contrast, Plug Play's presence in New York is less prominent, as evidenced by their absence from the top 30 rankings. Despite this, their sales in New York during July and August suggest that there is still a niche market for them, albeit not large enough to secure a top position.
The data highlights a significant disparity in Plug Play's market penetration between California and New York. While they have managed to secure a strong foothold in California, the lack of ranking in New York indicates either a nascent presence or challenges in capturing market share. This could be attributed to various factors such as market dynamics, consumer preferences, or distribution strategies. The absence of Plug Play in the top 30 brands in New York for September and October suggests that their efforts in this state might require reevaluation or increased investment to improve their standing. Overall, while Plug Play shows robust performance in California, their growth strategy in New York may need to be revisited to enhance their competitive edge.
Competitive Landscape
In the competitive landscape of vapor pens in California, Plug Play has consistently maintained its position as the third-ranked brand from July to October 2025. Despite a slight fluctuation in sales, Plug Play's ranking remained stable, indicating a strong brand presence and customer loyalty. The market leader, STIIIZY, has shown an upward trend in sales, further solidifying its top position, while Raw Garden holds a steady second place. Meanwhile, Jetty Extracts and CAKE she hits different have experienced some rank changes, with the latter improving its position from sixth to fifth place by October. These dynamics suggest that while Plug Play remains a strong contender, the brand may need to innovate or enhance its marketing strategies to challenge the top two brands and capitalize on the shifting preferences of vapor pen consumers in California.
Notable Products
In October 2025, Exotics - Melon Dew Distillate Plug Pod (1g) emerged as the top-performing product for Plug Play, climbing from a consistent second place in previous months to first, with sales reaching 10,066 units. Exotics - Watermelon Sorbet Distillate Plug (1g), previously the leading product, slipped to second place, experiencing a notable decrease in sales compared to prior months. Exotics - Peach Ringz Distillate Plug (1g) maintained its third position, showing a recovery from its absence in the rankings in September. Exotics - Berry Gang Distillate Plug (1g) held steady in fourth place throughout the months, indicating consistent demand. DNA - Blue Dream Distillate Plug (1g) dropped to fifth place, marking a decline from its third-place position in August and September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
