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Dec-2025
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Overview
Market Insights Snapshot
In the Vapor Pens category, CAKE she hits different demonstrates varied performance across different states. In Arizona, the brand has experienced a downward trend, slipping from 21st to 30th place from September to December 2025. This decline is reflected in their sales figures, which show a consistent decrease over these months. Conversely, in California, CAKE she hits different has maintained a steady 5th place ranking throughout the same period, with sales showing a significant upward trajectory, culminating in a notable increase by December 2025. This contrast highlights the brand's strong foothold in California, while suggesting potential challenges or increased competition in Arizona.
It is important to note that CAKE she hits different did not rank in the top 30 in any other states or categories during this period, indicating a focused presence in the Vapor Pens market within these specific states. The absence from the top rankings in other areas could be viewed as either a strategic decision to concentrate efforts in key markets or as a potential area for growth and expansion. The brand's consistent performance in California suggests a successful strategy that could be leveraged in other regions. However, the decline in Arizona may require a reassessment of market strategies to regain momentum in the coming months.
Competitive Landscape
In the competitive landscape of vapor pens in California, CAKE she hits different has maintained a steady 5th rank from September to December 2025, showcasing consistent performance amidst a dynamic market. Notably, Jetty Extracts and Plug Play have consistently held higher ranks, with Jetty Extracts climbing from 4th to 3rd place, indicating strong sales momentum. Meanwhile, Heavy Hitters and Jeeter have shown upward mobility, with Heavy Hitters improving from 8th to 6th and Jeeter from 10th to 7th, potentially intensifying competition for CAKE she hits different. Despite these shifts, CAKE she hits different's stable rank suggests a loyal customer base and effective market strategies, though the brand may need to innovate or enhance its offerings to climb higher in the rankings and capture a larger market share.
Notable Products
In December 2025, the top-performing product for CAKE she hits different was the Passion Orange Guava Designer Distillate Disposable (1.25g) from the Vapor Pens category, which climbed to the number one rank with impressive sales, reaching 11,805 units. Following closely, the Strawberry Mango Designer Distillate Disposable (1.25g) maintained its strong performance, holding the second position with 11,543 units sold. The Alien Lemonade Designer Distillate Disposable (1.25g) saw a slight drop to third place despite a consistent increase in sales over the months. Watermelon OG Designer Distillate Disposable (1.25g) remained stable in fourth place, continuing its steady sales growth. White Raspberry Designer Distillate Disposable (1.25g) rounded out the top five, showing a consistent performance without significant rank changes from previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
