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Jan-2026
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Overview
Market Insights Snapshot
CAKE she hits different has demonstrated a varied performance across different states, with notable fluctuations in their rankings and sales. In Arizona, the brand's vapor pen category saw a dip in rankings, moving from 22nd in October 2025 to 30th by December, before recovering to the 22nd spot in January 2026. This recovery coincided with an increase in sales from December to January, indicating a potential rebound in consumer interest or market strategy effectiveness. The brand's presence in the top 30 across these months highlights its resilience, although the temporary drop to the 30th position suggests challenges that may need addressing to maintain a stronger foothold.
In contrast, CAKE she hits different has maintained a steady and strong position in California, consistently ranking 5th in the vapor pen category from October 2025 through January 2026. This stability in a competitive market like California is indicative of the brand's strong consumer base and effective market penetration. Despite a slight dip in sales from December to January, the brand's consistent ranking suggests a robust market strategy that keeps it among the top players. The ability to maintain such a high ranking over several months in California, a key market for cannabis products, underscores the brand's significant influence and appeal among consumers.
Competitive Landscape
In the competitive landscape of vapor pens in California, CAKE she hits different consistently maintained its position at rank 5 from October 2025 to January 2026. This stability in rank suggests a solid market presence, although it trails behind brands like Jetty Extracts and Plug Play, which consistently held higher ranks at 3 and 4, respectively. Notably, Jetty Extracts showed a strong upward sales trend, peaking in December 2025, which may have contributed to its higher rank. Meanwhile, Heavy Hitters and Cold Fire remained stable at ranks 6 and 7, indicating that CAKE she hits different is effectively positioned in the middle of the pack. Despite the competitive pressure, CAKE she hits different's consistent sales performance suggests a loyal customer base, but to climb higher, it may need to innovate or increase its market visibility to challenge the leading brands.
Notable Products
In January 2026, the top-performing product from CAKE she hits different was Watermelon OG Designer Distillate Disposable (1.25g) in the Vapor Pens category, which climbed to the number one spot with sales figures reaching 9,573 units. Strawberry Mango Designer Distillate Disposable (1.25g) secured the second position, maintaining a strong presence despite a slight drop from its previous first-place rank in October 2025. Passion Orange Guava Designer Distillate Disposable (1.25g) captured the third rank, showing a decline from its number one position in December 2025. White Raspberry Designer Distillate Disposable (1.25g) held steady at fourth place, consistent with its performance in prior months. Alien Lemonade Designer Distillate Disposable (1.25g) rounded out the top five, experiencing a notable drop from its top rank in November 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
