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Oct-2026
Sales
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YoY Sales Change
YoY Price Change
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CAKE she hits different is stocked at 479 licensed dispensaries across California, Nevada, and 3 other states, 383 of them in California, with the deepest coverage in Los Angeles, San Diego, Sacramento, La Mesa, and Costa Mesa. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In October 2026, CAKE she hits different operated as a single-category brand with Vapor Pens at 100.0% mix, posting a 4.00% year-over-year lift alongside a -9.51% month-over-month pullback, while overall brand sales were up 1.94% year over year and down -25.07% over 24 months. Average price declined -3.05% year over year to $18.36, and the brand’s rank in Vapor Pens in California sat at 7, implying that the October month-over-month contraction did not dislodge it from an upper-tier position within a large market.
The combination of a -9.51% month-over-month dip against a 4.00% year-over-year gain suggests volume reliance on recurring buyers in Vapor Pens, with price elasticity moderating via a -3.05% price move rather than mix shifts since the category share remained 100.0%. Holding rank 7 in California while brand sales rose 1.94% year over year implies stable competitive relevance within Vapor Pens, but the -25.07% two-year trend signals that maintaining a single-category footprint could cap recovery unless the brand trades up within the segment or reintroduces adjacent formats.
Competitive Landscape
CAKE she hits different ranks #7 in California Vapor Pens in October 2026, down 2 positions year over year from #5 and down 2 positions versus July 2026’s #5, despite having peaked at #4 in June 2025; meanwhile, STIIIZY held #1 with a -9.4% YoY sales change while Jetty Extracts climbed from #4 to #3 with +45.8% YoY sales and Jeeter advanced from #9 to #5 with +61.1% YoY sales, indicating competitors are gaining rank while CAKE she hits different cedes share at the top end; the pattern implies the brand’s trajectory is flattening, with slippage from #5 to #7 suggesting retention and trade-up pressure that will continue unless assortment or pricing recaptures momentum.
Notable Products
CAKE she hits different is concentrated in one format in October 2026, with all-in-one disposables accounting for 87.1% of sales and cartridges just 12.0%. Even its leading item, Strawberry Mango Designer Distillate Disposable (1.25g), is part of that same format, so most of its sales come from disposables.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
