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Sep-2025
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Overview
Market Insights Snapshot
In the Vapor Pens category, CAKE she hits different has shown notable performance across different states, particularly in Arizona and California. In Arizona, the brand maintained a stable presence in the top 30, with a slight dip in July 2025 when it ranked 23rd, before recovering to 18th place by August and September. This suggests a resilient market position despite fluctuations in sales, which peaked in August. Conversely, in California, CAKE she hits different consistently ranked within the top 5, though it experienced a slight decline in sales from July to September. This stability in ranking, despite a sales drop, indicates strong brand loyalty and market penetration in the state.
While CAKE she hits different has demonstrated strength in these key markets, the absence of rankings in other states or provinces indicates potential areas for growth or challenges in expanding its market presence. The consistent top 5 performance in California highlights its stronghold in the Vapor Pens category, but the lack of visibility in other regions may suggest a need for strategic initiatives to enhance brand recognition and distribution. These insights provide a glimpse into the brand's performance dynamics, pointing to both successes and opportunities for further expansion. For more detailed insights, further analysis of regional market conditions and consumer preferences would be beneficial.
Competitive Landscape
In the competitive landscape of vapor pens in California, CAKE she hits different has experienced a slight decline in its market position over the past few months. Initially ranked 4th in June and July 2025, CAKE she hits different slipped to 5th place in August and maintained this rank in September. This shift is notable as Jetty Extracts improved its rank from 5th to 4th during the same period, indicating a competitive pressure on CAKE she hits different. Despite the rank change, CAKE she hits different's sales figures show a downward trend from July to September, contrasting with the steady performance of Plug Play, which consistently held the 3rd rank. Meanwhile, Heavy Hitters and Cold Fire remained stable in their respective positions, suggesting that CAKE she hits different may need to strategize to regain its previous standing and counteract the sales decline.
Notable Products
In September 2025, the top-performing product for CAKE she hits different was Strawberry Mango Designer Distillate Disposable (1.25g) in the Vapor Pens category, maintaining its number one position from June and reclaiming it after dropping to second place in July and August. White Raspberry Designer Distillate Disposable (1.25g) moved up to the second position, continuing its upward trend from fifth in June to fourth in July and third in August. Watermelon OG Designer Distillate Disposable (1.25g) secured the third spot, a notable re-entry into the rankings after missing July and August. Alien Lemonade Designer Distillate Disposable (1.25g), previously at the top in July and August, dropped to fourth place with a sales figure of 6,837 units. Blueberry Bliss Designer Distillate Disposable (1.25g) entered the top five for the first time, indicating a positive shift in consumer preference.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
