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Aug-2024
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Overview
Market Insights Snapshot
CAKE she hits different has shown a strong performance in the Vapor Pens category across various states, with notable movements in rankings and sales figures. In Arizona, the brand maintained a steady position at rank 11 from June to August 2024, though it slightly dropped from rank 10 in May 2024. This consistency in rank suggests a stable market presence, despite a fluctuation in monthly sales figures. On the other hand, in California, CAKE she hits different demonstrated a significant upward trend, moving from rank 4 in May to rank 2 by July 2024. This upward movement in California is particularly impressive given the competitive nature of the market and highlights the brand's growing popularity and consumer acceptance.
However, the brand's absence from the top 30 rankings in any other states or provinces during these months indicates potential areas for growth or gaps in market penetration. The brand's consistent top-tier performance in California, with sales peaking in July 2024, suggests that it is well-received in larger, more competitive markets. This contrast between its strong performance in certain states and its absence in others could provide strategic insights for future market expansion and targeted marketing efforts. Overall, CAKE she hits different's performance highlights both its strengths in key markets and opportunities for growth in others.
Competitive Landscape
In the competitive landscape of the California Vapor Pens category, CAKE she hits different has shown remarkable growth over the past few months, climbing from the 4th rank in May 2024 to secure the 2nd position by July and maintaining it through August. This upward trajectory highlights a significant increase in consumer preference and market penetration. Notably, CAKE she hits different has surpassed Plug Play, which held the 2nd rank in June but dropped to 3rd in subsequent months. Despite this progress, CAKE she hits different still trails behind the market leader, STIIIZY, which has consistently held the top spot. Additionally, Heavy Hitters has also been a strong competitor, moving from 6th to 4th place over the same period. These shifts in rankings suggest that while CAKE she hits different is gaining momentum, it faces stiff competition from established brands, necessitating continuous innovation and strategic marketing to maintain and improve its position.
Notable Products
In August 2024, the top-performing product from CAKE she hits different was Alien Lemonade Designer Distillate Disposable (1.25g), maintaining its first-place ranking from June and achieving sales of 18,431 units. Watermelon OG Designer Distillate Disposable (1.25g) followed closely in second place, dropping from first in July with sales slightly lower at 18,027 units. Passion Orange Guava Distillate Disposable (1.25g) consistently held the third position for four consecutive months. Strawberry Mango Distillate Disposable (1.25g) improved its ranking to fourth place in August, up from fifth in June and July. Wild Cherry Zkittlez Designer Distillate Disposable (1.25g) rounded out the top five, showing a decline from fourth place in June and July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
