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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
CAKE she hits different is stocked at 481 licensed dispensaries across California, Nevada, and 3 other states, 404 of them in California, with the deepest coverage in Los Angeles, Sacramento, San Diego, La Mesa, and Santa Ana. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Vapor Pens account for 100.0% of CAKE she hits different’s mix in July 2026, with category sales down 10.28% year over year while inching up 0.74% month over month; alongside this, the brand’s overall sales declined 12.03% year over year and 29.64% versus 24 months prior. Average price fell 4.51% year over year to $18.21 as the sole-category focus persisted, and rank sat at 5 within Vapor Pens in California. The pattern indicates a concentrated bet on Vapor Pens that is cushioning near-term volume via modest month-over-month growth but leaving the brand exposed to category-specific headwinds that mirror the broader year-over-year contraction.
With 100.0% exposure to Vapor Pens and a 5th-place rank in California, the brand is trading price for position: a 4.51% price decline coincides with a 0.74% month-over-month sales uptick but does not offset a 10.28% category-level year-over-year dip. The implication is a price-sensitive, promotion-responsive base within Vapor Pens that can lift short-run throughput, yet the 12.03% brand year-over-year decline and 29.64% two-year drop signal that without diversification or premiumization within Vapor Pens, the brand’s positioning risks being anchored to discount-driven share defense rather than durable mix expansion.
Competitive Landscape
CAKE she hits different ranks #5 in California Vapor Pens in July 2026, unchanged from #5 in July 2025, while holding #5 for the last three months and trailing its peak of #3 from July 2024; by contrast, Jetty Extracts climbed from #4 to #3 alongside a 41.7% year-over-year sales increase, and Plug Play slipped from #3 to #4 with an 8.5% decline. The category leader STIIIZY held #1 year over year despite a 6.8% sales contraction, while Raw Garden stayed at #2 with a 4.6% gain; the contrast between CAKE she hits different’s flat rank at #5 and competitors’ upward and downward moves implies the brand is locked in a stable share position that risks falling behind faster risers unless it reclaims momentum toward its prior #3 peak.
Notable Products
Pink Guava Distillate Designer Disposable (1.25g) posted the standout move in July 2026 with a 35.1% month-over-month rise to the 7 rank, while Cosmic Cookies Designer Distillate Disposable (1.25g) advanced 40.9% to rank 8. At the top, Alien Lemonade Designer Distillate Disposable (1.25g) grew 11.4% to hold rank 1 and Passion Orange Guava Designer Distillate Disposable (1.25g) climbed 11.4% to rank 3, contrasting with Pineapple Paradise Designer Distillate Disposable (1.25g) slipping 0.9% at rank 9. With all top-10 SKUs concentrated in Vapor Pens and five of the top five positions held by 1.25g disposables, the mix implies CAKE she hits different is consolidating leadership around higher-capacity pen formats that can absorb small softness at the lower end.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
