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Nov-2025
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Overview
Market Insights Snapshot
In the realm of cannabis brands, CAKE she hits different has exhibited varying performance across different states and categories. In Arizona, the brand has experienced a gradual decline in its ranking within the Vapor Pens category, moving from 19th position in August 2025 to 27th by November 2025. This downward trend is mirrored by a decrease in sales figures over the same period, which suggests challenges in maintaining market share or competitive pressures in this state. Conversely, in California, CAKE she hits different has maintained a strong presence, consistently ranking within the top 6 and even improving slightly from 6th to 5th position in October and November 2025. This indicates a robust performance and possibly a strong brand affinity or effective marketing strategies in the Californian market.
Meanwhile, the brand's presence in Nevada appears to be more precarious. It was ranked 27th in the Vapor Pens category in August 2025 but did not appear in the top 30 in the subsequent months, highlighting potential struggles to maintain visibility or competitiveness in this state. This absence from the rankings could signal a need for strategic adjustments or increased promotional efforts to regain traction. Overall, while CAKE she hits different shows strength in certain markets like California, its performance in other states suggests room for growth and adaptation to varying market dynamics.
Competitive Landscape
In the competitive landscape of the California vapor pens category, CAKE she hits different has been steadily climbing the ranks, moving from the 6th position in August and September 2025 to the 5th position in October and November 2025. This upward trend is indicative of a strong market presence and increasing consumer preference. Notably, CAKE she hits different has outperformed Gramlin, which maintained a lower rank, moving from 7th to 6th position by November 2025. Meanwhile, Heavy Hitters showed some fluctuations, improving from 9th to 6th in October but dropping to 7th in November, suggesting a less stable market position compared to CAKE she hits different. Despite the consistent top 4 ranking of Jetty Extracts and Plug Play, CAKE she hits different's sales growth trajectory positions it as a formidable competitor in the market, potentially poised to challenge these leading brands in the near future.
Notable Products
In November 2025, the top-performing product from CAKE she hits different was Alien Lemonade Designer Distillate Disposable (1.25g), which reclaimed its top position from August with impressive sales of 10,196 units. Strawberry Mango Designer Distillate Disposable (1.25g) maintained a strong presence, ranking second, a slight drop from its previous top position in September and October. Passion Orange Guava Designer Distillate Disposable (1.25g) saw a notable rise to third place from fifth in October, indicating a surge in popularity. White Raspberry Designer Distillate Disposable (1.25g) remained consistent, holding the fourth spot as it did in October. Watermelon OG Designer Distillate Disposable (1.25g) rounded out the top five, although it experienced a slight decline from its third-place ranking in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
