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Oct-2025
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Overview
Market Insights Snapshot
In the state of Arizona, CAKE she hits different has shown a consistent presence in the Vapor Pens category, maintaining a rank within the top 30 throughout the months from July to October 2025. Despite a slight dip in sales from August to October, where sales decreased from $203,775 to $168,033, the brand has managed to remain relatively stable in its ranking, suggesting a loyal customer base that sustains its position. This consistency in Arizona contrasts with the situation in Nevada, where the brand fell out of the top 30 after August. This drop in Nevada could indicate a more competitive market or a shift in consumer preferences that the brand might need to address.
In California, CAKE she hits different has positioned itself as a strong contender in the Vapor Pens category, consistently ranking within the top 6. Although there was a noticeable decline in sales from July to September, dropping from approximately $3.99 million to $3.24 million, the brand rebounded slightly in October with sales rising to around $3.46 million. This rebound, coupled with an improvement in ranking from sixth to fifth place in October, suggests a potential recovery or successful marketing efforts. The performance in California is indicative of the brand's ability to maintain a significant market share in a highly competitive environment, a trend worth monitoring for future developments.
Competitive Landscape
In the competitive landscape of vapor pens in California, CAKE she hits different experienced notable shifts in its market position from July to October 2025. Initially ranked 4th in July, CAKE she hits different saw a decline to 6th place in both August and September, before recovering slightly to 5th place in October. This fluctuation in rank is reflective of its sales trends, which showed a decrease from July to September, followed by a modest rebound in October. Meanwhile, competitors such as Jetty Extracts consistently maintained a strong position at 4th place from August to October, while Plug Play held a steady 3rd place throughout the period, indicating robust sales performance. Heavy Hitters and Gramlin also demonstrated competitive dynamics, with Heavy Hitters improving its rank from 9th in August to 6th in October, and Gramlin consistently moving up from 9th in July to 7th in October. These movements suggest a competitive environment where CAKE she hits different must strategize to regain and sustain higher rankings amidst strong performances by its rivals.
Notable Products
In October 2025, the top-performing product from CAKE she hits different was the Strawberry Mango Designer Distillate Disposable in the Vapor Pens category, maintaining its number one rank from September with sales of 8,824 units. The Alien Lemonade Designer Distillate Disposable climbed back to the second position after a dip to fourth in September, showing a strong recovery. Watermelon OG Designer Distillate Disposable held steady in third place, demonstrating consistent performance since its debut in September. White Raspberry Designer Distillate Disposable experienced a slight drop to fourth place, continuing a downward trend from its peak in August. Passion Orange Guava Designer Distillate Disposable re-entered the rankings in fifth place, showcasing fluctuating sales dynamics over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
