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Apr-2025
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Overview
Market Insights Snapshot
In the dynamic landscape of cannabis brands, CAKE she hits different has shown notable performance across various states and categories, particularly in the Vapor Pens category. In Arizona, the brand has experienced fluctuations in rankings over the first four months of 2025. Starting at the 15th position in January, it dropped to 26th in February, before climbing back to 21st by April. This variability suggests a competitive market environment, where maintaining a top position requires consistent innovation and consumer engagement. The fact that CAKE she hits different remains within the top 30 indicates resilience, but there is room for improvement to regain and sustain higher rankings.
Meanwhile, in California, CAKE she hits different has maintained a strong foothold, consistently ranking within the top 5 in the Vapor Pens category from January to April 2025. This stability in a significant market like California is indicative of a robust brand presence and loyal consumer base. The brand's ability to sustain such high rankings amidst intense competition reflects strategic positioning and effective market penetration. However, the slight dip from 4th to 5th position in March and April could signal emerging challenges or shifts in consumer preferences that the brand may need to address to maintain its competitive edge.
Competitive Landscape
In the competitive landscape of vapor pens in California, CAKE she hits different has maintained a consistent presence, ranking 4th in January and February 2025, before slightly dropping to 5th in March and April. This slight dip in rank coincides with a decrease in sales from January to March, although a recovery is noted in April. Notably, Plug Play consistently outperforms CAKE she hits different, holding strong at 2nd place, indicating a significant competitive edge in terms of market share. Meanwhile, Gramlin shows volatility, moving from 5th to 4th place by April, suggesting potential fluctuations in consumer preference that could impact CAKE she hits different's market positioning. Jetty Extracts and Heavy Hitters remain stable competitors, with Jetty Extracts consistently ranking above CAKE she hits different, while Heavy Hitters trails slightly behind, indicating a competitive but stable market environment.
Notable Products
In April 2025, the top-performing product for CAKE she hits different was Passion Orange Guava Designer Distillate Disposable (1.25g) in the Vapor Pens category, achieving the number one rank with sales of 11,322 units. Watermelon OG Designer Distillate Disposable (1.25g) fell to second place after maintaining the top rank from January to March. Strawberry Mango Distillate Disposable (1.25g) held steady in third place, showing consistent performance since its introduction in March. Pink Guava Distillate Disposable (1.25g) entered the ranking in fourth place, indicating positive reception. Wild Cherry Zkittlez Designer Distillate Disposable (1.25g) remained in fifth place, with a slight decrease in sales compared to March.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
