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Dec-2025
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Overview
Market Insights Snapshot
In California, Raw Garden has shown a consistent performance in the Concentrates category, maintaining the top position from September to December 2025. This indicates a strong presence and customer loyalty in this segment. However, while they have dominated Concentrates, their rank in the Pre-Roll category has fluctuated, starting at 32nd in September and improving to 22nd in November, only to drop slightly to 26th in December. This suggests potential volatility or increased competition in the Pre-Roll market. Meanwhile, in the Vapor Pens category, Raw Garden has consistently held the second position, showing stable performance and likely indicating a strong product offering in this category.
Expanding their reach beyond California, Raw Garden has made an entry into the New Jersey market in the Vapor Pens category, securing the 24th position in December 2025. This entry into the top 30 is noteworthy, considering their absence in September, October, and November rankings. It suggests a positive reception and potential growth in this new market. The absence of rankings in the previous months could indicate either a recent market entry or previous lower sales volumes that did not place them in the top 30, highlighting an opportunity for growth and increased brand visibility in New Jersey.
Competitive Landscape
In the competitive landscape of vapor pens in California, Raw Garden consistently holds the second position from September to December 2025, indicating a stable market presence. Despite the impressive sales figures, Raw Garden remains behind STIIIZY, which dominates the market as the top-ranked brand throughout the same period. Jetty Extracts shows a positive trajectory, climbing from fourth to third place in November and December, which could pose a future threat to Raw Garden's position if this trend continues. Meanwhile, Plug Play experiences a slight decline, dropping from third to fourth place, potentially easing competitive pressure on Raw Garden. These dynamics suggest that while Raw Garden maintains a strong foothold, it must remain vigilant of emerging competitors like Jetty Extracts to safeguard its ranking and market share.
Notable Products
In December 2025, Raw Garden's top-performing product was the Blue Dream Refined Live Resin Cartridge (1g) in the Vapor Pens category, maintaining its number one rank consistently from previous months with sales reaching 9720 units. The Blueberry Cookies Refined Live Resin Cartridge (1g) held the second position, showing a significant recovery from its drop to fourth place in November. Cereal Milk Refined Live Resin Cartridge (1g) climbed back to third place after being absent in the November rankings, indicating a resurgence in popularity. Green Crack Live Sauce Cartridge (1g), which was second in November, fell to fourth place in December. New to the rankings, Garlic Cookies Refined Live Resin Cartridge (1g) debuted in fifth place, highlighting its entry into the competitive landscape.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
