Data Snapshot: Oct 05, 2026
$10M+

Sep-2026

Sales

Neutral

Trend

6-Month

822

Product Count

SKUs

$25.1

Avg Price

7.4%

YoY Sales Change

-3.7%

YoY Price Change

Famed for its mastery in cannabis cultivation and product purity, Raw Garden emerged in 2011 as a medical marijuana brand, transitioning to a recreational focus after the 2016 legalization. The brand prides itself on producing 100% cannabis products, free of additives and artificial flavors, which are derived from plants grown from Raw Garden's own seeds. Known for their premium cannabis extracts and oils, they are redefining consumer perceptions of the plant, simultaneously establishing themselves as the most trusted and best-selling cannabis brand.
Raw Garden

Where to Buy

Raw Garden is stocked at 647 licensed dispensaries across California, New Jersey, and Maryland, 587 of them in California, with the deepest coverage in Los Angeles, Sacramento, San Diego, San Francisco, and San Jose. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.

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Raw Garden Sales

Market Insights Snapshot

Raw Garden Historical Sales by Category

Raw Garden’s mix in September 2026 is anchored in Vapor Pens at 73.79% share with a 3.05% year-over-year lift but a 3.53% month-over-month dip, while Concentrates hold 19.59% share with 9.37% YoY growth and a flat 0.04% MoM change; Pre-Roll sits at 6.61% share with an 85.30% YoY surge but a 17.47% MoM pullback. Average price fell 3.68% YoY to $25.10, as Vapor Pens averaged $29.18 and Concentrates $17.54, and the brand posted 7.43% YoY sales growth alongside a 30.93% 24‑month increase. The pattern implies Raw Garden is leaning into a high-penetration core in California Vapor Pens while cultivating a secondary growth lane in Concentrates, using price to sustain volume despite category-specific MoM volatility.

Positioning-wise, a 2nd-place rank in California Vapor Pens and a 73.79% category mix concentration indicate a deliberate focus on lead-category defense, while the 6.61% Pre-Roll share with 85.30% YoY growth suggests a calculated adjacency that can buffer seasonal swings despite a 17.47% MoM decline. With Concentrates up 9.37% YoY and essentially flat MoM, plus a 3.68% YoY price decrease at the brand level, the mix shift implies Raw Garden is trading selective margin for retention in its largest lane while pacing diversification to minimize cannibalization, positioning the portfolio to preserve rank stability amid MoM churn and to compound share via steady secondary-category expansion.

Sep-2026 Rank
Concentrates
Pre-Roll
Vapor Pens
1
19
2
⊝
⊝
⊝
Category
Share of Sales
Avg Item Price
YoY %
MoM %
Vapor Pens
73.8%
$29.18
+3.1%
-3.5%
Concentrates
19.6%
$17.54
+9.4%
+0.0%
Pre-Roll
6.6%
$19.57
+85.3%
-17.5%
Flower
0.0%
$19.50
—
+253.7%
Raw Garden

Competitive Landscape

Raw Garden sits at rank #2 in California Vapor Pens in September 2026, unchanged from #2 year over year, and it also held #2 three months ago, indicating a flat rank trajectory while the #1 spot remains occupied by STIIIZY (steady at #1 with a -16.7% YoY sales change) and Jetty Extracts moved up from #4 to #3 with a 45.2% YoY sales increase; meanwhile, Plug Play slipped from #3 to #4 with a -13.5% YoY decline and CAKE she hits different held #5 with a 9.2% YoY gain, so Raw Garden’s stall at its peak rank of #2 in September 2026 implies it must convert stability into share capture before faster-rising challengers compress the gap above and below.

Raw Garden market ranking for CA Vapor Pens

Raw Garden

Notable Products

Blue Dream Refined Live Resin Cartridge (1g) posted the steepest decline in September 2026 at -28.3% and slid to rank 2, while Blueberry Cookies Refined Live Resin Cartridge (1g) rose 48.0% to take rank 1; this inversion signals a rotation within the Vapor Pens lineup away from legacy leaders toward newer flavor profiles. God's Breath Refined Live Resin Cartridge (1g) fell 25.4% while Grapes & Cream Live Resin Badder (1g) in Concentrates inched up 6.5% to rank 5, and eight of the top ten are Vapor Pens, pointing to category dominance with selective pruning of underperforming SKUs. The mix implies Raw Garden is consolidating share in Vapor Pens with a tighter hero-SKU strategy while keeping Concentrates as a secondary stability anchor.

Product
Category
May-2026
Jun-2026
Jul-2026
Aug-2026
Sep-2026
MoM %
Blueberry Cookies Refined Live Resin Cartridge (1g)
Vapor Pens
3
2
7
2
1
+48.0%
Blue Dream Refined Live Resin Cartridge (1g)
Vapor Pens
1
1
1
1
2
-28.3%
Purple Lemonade Refined Live Resin Cartridge (1g)
Vapor Pens
>10
>10
>10
>10
3
—
Sherbert Haze Refined Live Resin Cartridge (1g)
Vapor Pens
>10
>10
>10
>10
4
—
Grapes & Cream Live Resin Badder (1g)
Concentrates
>10
>10
4
7
5
+6.5%
OG Kush Refined Live Resin Cartridge (1g)
Vapor Pens
4
4
5
>10
6
—
Sprout - Mothers Milk #31 Live Sauce Disposable (1g)
Vapor Pens
>10
>10
>10
9
7
+3.7%
PB Souffle Live Resin Sauce Cartridge (1g)
Vapor Pens
>10
>10
>10
>10
8
—
God's Breath Refined Live Resin Cartridge (1g)
Vapor Pens
>10
>10
3
3
9
-25.4%
Sprout - Cherry Slurm Refined Live Resin Disposable (1g)
Vapor Pens
>10
>10
>10
>10
10
—
View product & sales data

Top Selling Cannabis Brands

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Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

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