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Sep-2025
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Overview
Market Insights Snapshot
Raw Garden has maintained a strong presence in the California market, particularly in the Concentrates category, where it consistently holds the top position from June through September 2025. Despite a slight decline in sales from August to September, Raw Garden's dominance in this category remains unchallenged. In the Vapor Pens category, Raw Garden also shows remarkable consistency, firmly holding the second rank across the same period, indicating a strong consumer preference for their products in this segment. However, it's worth noting that in the Pre-Roll category, while they are not in the top 30 in June, they have made significant strides, climbing from the 47th rank in June to the 32nd by September, suggesting a growing acceptance and popularity in this product line.
While Raw Garden's performance in California is commendable, the absence of rankings in other states or provinces indicates potential areas for expansion or improvement. The consistent top rankings in Concentrates and Vapor Pens suggest that if Raw Garden can replicate its California strategy in other markets, it could potentially see similar success. The upward movement in the Pre-Roll category also highlights an opportunity for growth, as the brand appears to be gaining traction in this segment. This trend could be a signal for Raw Garden to focus on strengthening its presence in other states or provinces, especially in categories where they are not currently ranked, to capture a larger share of the market.
Competitive Landscape
In the competitive landscape of vapor pens in California, Raw Garden consistently holds the second position from June to September 2025. Despite maintaining its rank, Raw Garden faces stiff competition from brands like STIIIZY, which dominates the market as the top-ranked brand throughout this period. Meanwhile, Plug Play remains a steady competitor, consistently ranking third. Notably, Jetty Extracts shows a slight upward trend, moving from fifth to fourth place by August 2025, indicating a potential threat to Raw Garden's position. While Raw Garden's sales figures exhibit fluctuations, the brand's ability to maintain its rank suggests a strong market presence, though the gap with STIIIZY remains significant. This competitive environment highlights the importance for Raw Garden to innovate and adapt to maintain its standing against these formidable competitors in the California vapor pen market.
Notable Products
In September 2025, Blue Dream Refined Live Resin Cartridge (1g) maintained its top position in the Vapor Pens category for Raw Garden, with sales reaching 9092 units. Blueberry Cookies Refined Live Resin Cartridge (1g) held steady at the second rank, showing consistent performance from the previous month. Cereal Milk Refined Live Resin Cartridge (1g) entered the rankings at third place, demonstrating strong initial sales. Green Crack Live Sauce Cartridge (1g) experienced a slight drop, moving from third to fourth place compared to August. Orange Runtz Refined Live Resin Cartridge (1g) debuted in fifth place, indicating a positive reception among new product offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
