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Aug-2025
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Overview
Market Insights Snapshot
Raw Garden has consistently maintained its stronghold in the California market, particularly in the Concentrates category where it has held the number one rank from May through August 2025. This consistent performance underscores its dominance and popularity among consumers in this category. In the Vapor Pens category, Raw Garden has also demonstrated remarkable stability, consistently ranking second over the same period. This indicates a strong consumer base and effective market strategies, as the sales figures have shown a positive upward trend, culminating in over 7 million in sales by August. Such steady performance in key categories highlights Raw Garden's ability to maintain its market position despite competitive pressures.
In contrast, Raw Garden's performance in the Pre-Roll category in California has been more volatile, with rankings fluctuating between 34 and 41 from May to August 2025. Notably, the brand was not in the top 30, which suggests room for improvement in this category. However, there was a positive sign in August when the ranking improved to 34, indicating potential growth or a successful marketing strategy. This movement could be an area of focus for Raw Garden as it seeks to enhance its presence across all categories. Such fluctuations in rankings can provide valuable insights into consumer preferences and competitive dynamics within the Pre-Roll segment.
Competitive Landscape
In the competitive landscape of vapor pens in California, Raw Garden consistently holds the second rank from May to August 2025, indicating a strong and stable market presence. Despite this consistency, STIIIZY maintains its lead in the top position, showcasing a significant sales advantage. Meanwhile, Plug Play remains in third place, with sales figures trailing behind Raw Garden, yet showing a slight upward trend. Notably, Jetty Extracts demonstrates a positive shift by moving up to fourth place in August 2025, which could signal increasing competition for Raw Garden. This competitive dynamic highlights the importance for Raw Garden to innovate and differentiate its offerings to maintain its rank and potentially close the gap with STIIIZY.
Notable Products
In August 2025, Blue Dream Refined Live Resin Cartridge (1g) maintained its top position in the Vapor Pens category for Raw Garden, achieving sales of 11,517 units, which is the highest among all products. Blueberry Cookies Refined Live Resin Cartridge (1g) climbed to the second rank from third place in the previous two months, reflecting a notable increase in popularity. Green Crack Live Sauce Cartridge (1g) showed significant improvement, moving up to the third position from fifth in July. Guavamelon Refined Live Resin Cartridge (1g) entered the rankings at fourth place, indicating a strong debut. Sour Watermelon Refined Live Resin Cartridge (1g) followed closely in fifth, completing the top five products for the month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
