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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Raw Garden’s May 2026 mix remains concentrated in Vapor Pens at 74.28% share, with year-over-year growth of 18.14% and month-over-month expansion of 1.84%, while Concentrates hold 20.42% share with 11.49% YoY growth but an 8.27% MoM decline. Pre-Roll has risen to 5.29% share on 82.16% YoY growth yet slipped 11.71% MoM, and Flower is negligible at 0.01% share with a 68.63% MoM contraction. Against an overall brand sales lift of 18.91% YoY and a 24‑month gain of 52.74%, the category data indicates that Vapor Pens is the engine for sustained scale while short‑term softness in Concentrates and Pre-Roll is trimming near‑term breadth.
Average price declined 1.05% YoY to $25.48 while Vapor Pens priced at $29.42 and Concentrates at $18.47, a gap that can widen or compress mix-driven revenue depending on shifts like a 1.84% MoM gain in Vapor Pens versus an 8.27% MoM dip in Concentrates. With Pre-Roll’s 82.16% YoY surge off a 5.29% share base and a concurrent 11.71% MoM pullback, the mix signals a portfolio anchored in higher-priced Vapor Pens with episodic trials in lower-priced formats; this positioning implies Raw Garden can protect average revenue per unit through a Vapor Pens-led strategy while using targeted Pre-Roll and Concentrates pushes to manage acquisition and seasonal volatility in California.
Competitive Landscape
Raw Garden sits at rank #2 in CA Vapor Pens in May 2026, unchanged from #2 year over year, and stable at #2 over the past three months, while category leader STIIIZY held #1 with a -4.9% YoY sales change and Jetty Extracts climbed from #5 to #3 on +40.6% YoY growth; by contrast, Plug Play slipped from #3 to #4 with -14.2% YoY and CAKE she hits different moved from #4 to #5 with -17.3% YoY, indicating Raw Garden’s flat #2 trajectory is being pressured from below by faster risers even as the #1 brand softens.
Notable Products
Blueberry Cookies Refined Live Resin Cartridge (1g) posted the steepest decline in May 2026 at -10.98% while slipping behind the category leader at rank 2, and OG Kush Refined Live Resin Cartridge (1g) fell -8.11% at rank 5. In contrast, Blue Dream Refined Live Resin Cartridge (1g) surged +39.32% to hold rank 1, and Strawberry Jack #13 Live Resin High Terpene Sauce Cartridge (1g) decreased -7.44% at rank 6. With all top-10 SKUs concentrated in Vapor Pens and two declines over -7% alongside a single outsized gainer, the mix implies reliance on one momentum SKU to offset softening across legacy flavors.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
