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Jan-2026
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Overview
Market Insights Snapshot
Raw Garden has maintained a strong presence in the California cannabis market, particularly in the Concentrates category where it consistently holds the top position from October 2025 through January 2026. This stability highlights their dominance and consumer preference in this category. In contrast, their performance in the Pre-Roll category has been more volatile, with rankings fluctuating between 20th and 29th place during the same period. Despite these fluctuations, the brand managed to increase its sales in November before experiencing a decline in subsequent months. Such movements indicate a competitive landscape in the Pre-Roll category, where Raw Garden faces challenges in maintaining a steady top-tier position.
In the Vapor Pens category, Raw Garden has secured the second position consistently in California, underscoring their strong foothold and popularity among consumers. However, their entry into the New Jersey market shows a different picture, as they only appear in the rankings in December 2025 at the 21st position. This suggests that while Raw Garden is a well-established brand in California, they are still in the early stages of gaining traction in New Jersey. The absence of rankings in October and November could indicate either a late entry into the market or initial struggles to penetrate the top 30, highlighting the challenges of expanding into new states with diverse consumer preferences and competitive dynamics.
Competitive Landscape
In the competitive landscape of vapor pens in California, Raw Garden consistently holds the second rank from October 2025 to January 2026, indicating a stable position in the market. Despite a slight fluctuation in sales, with a peak in December 2025, Raw Garden maintains its rank, showcasing resilience against competitors. STIIIZY dominates the market as the top brand, with significantly higher sales, while Jetty Extracts and Plug Play trail behind Raw Garden, ranked third and fourth respectively. Notably, Jetty Extracts shows an upward trend in rank from fourth to third in November 2025, potentially indicating increasing competition for Raw Garden. Despite these dynamics, Raw Garden's consistent ranking suggests strong brand loyalty and market presence, though the brand may need to strategize to counter the upward momentum of its competitors.
Notable Products
In January 2026, the top-performing product for Raw Garden was the Blueberry Cookies Refined Live Resin Cartridge in the Vapor Pens category, which climbed to the number one rank with sales of 8397 units. Following closely in second place was the Blue Dream Refined Live Resin Cartridge, which had maintained the top rank for three consecutive months prior. The Dosi Punch Refined Live Resin Cartridge entered the rankings for the first time, securing the third position. Cereal Milk Live Badder, categorized under Concentrates, debuted at fourth, while God's Breath Refined Live Resin Cartridge came in fifth. This month marked significant shifts, particularly with Blueberry Cookies overtaking Blue Dream, and the introduction of new products like Dosi Punch and Cereal Milk Live Badder into the top ranks.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
