.svg){kind=small}
Apr-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In the competitive landscape of cannabis concentrates in California, Raw Garden has consistently maintained its top position from January to April 2025. This unwavering leadership in the concentrates category highlights the brand's strong market presence and consumer loyalty. Despite fluctuations in sales figures, with a notable dip in February, Raw Garden's recovery in March and subsequent growth in April underscores its resilience and ability to adapt to market dynamics. Such performance is indicative of a robust product line that continues to appeal to consumers in this category.
Conversely, Raw Garden's performance in the pre-roll category in California presents a different narrative. The brand's rankings have seen a decline, dropping from 31st in January to 42nd by April 2025, indicating challenges in maintaining its foothold in this segment. This downward trend could signal increased competition or shifts in consumer preferences. In the vapor pen category, however, Raw Garden shows a positive trajectory, climbing from third to second place by March and maintaining that position in April. This improvement suggests a successful strategy in capturing market share and consumer interest in vapor pens, contrasting with the challenges faced in the pre-roll segment.
Competitive Landscape
In the competitive landscape of vapor pens in California, Raw Garden has shown a commendable performance, consistently ranking within the top three brands from January to April 2025. Initially holding the third position, Raw Garden improved its rank to second place in March and maintained this position in April. This upward movement in rank indicates a positive trend in consumer preference and brand strength. Despite this, STIIIZY remains the dominant leader, consistently holding the first position throughout the period, suggesting a significant lead in market share. Meanwhile, Plug Play, which started the year in second place, was overtaken by Raw Garden in March, highlighting a competitive shift. Additionally, Gramlin showed variability in its rankings but did not surpass Raw Garden at any point. These dynamics suggest that while Raw Garden is strengthening its position, it faces stiff competition from established leaders like STIIIZY and must continue to innovate and capture consumer interest to maintain and improve its market standing.
Notable Products
In April 2025, the top-performing product from Raw Garden was Banana Punch Live Resin (1g) in the Concentrates category, securing the number one rank with notable sales of 6,606 units. Blue Dream Refined Live Resin Cartridge (1g) in the Vapor Pens category slipped to the second position after consistently holding the top spot from January to March 2025. PB Souffle Live Sauce Cartridge (1g) maintained its third-place ranking from the previous months, indicating steady demand. New entries in the top five include Garlic Cookies Refined Live Resin Cartridge (1g) and God's Breath Refined Live Resin Cartridge (1g), ranking fourth and fifth, respectively. This shift highlights a growing interest in different Vapor Pens products within the Raw Garden lineup as the year progresses.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
