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Nov-2025
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Overview
Market Insights Snapshot
Raw Garden has consistently maintained a dominant position in the Concentrates category in California, holding the top rank from August through November 2025. This unwavering lead signifies their strong foothold and popularity within the state. However, their performance in the Vapor Pens category, while still impressive, shows a slight decline in sales, despite maintaining the second rank consistently over the same period. This indicates a potential area of concern or opportunity for growth, depending on market dynamics and consumer preferences. The disparity between their performance in Concentrates and Vapor Pens might suggest differences in consumer behavior or competitive pressures within each category.
In contrast, Raw Garden's presence in the Pre-Roll category in California has shown a positive trajectory, climbing from the 37th rank in August to the 28th rank by November 2025. This upward movement, coupled with increasing sales, suggests a growing consumer interest or successful strategic initiatives in this category. Nevertheless, their position outside the top 30 in earlier months highlights the competitive nature of the Pre-Roll market, suggesting there is still significant room for improvement. The varied performance across categories underscores the importance of targeted strategies to bolster their market presence and adapt to evolving consumer trends.
Competitive Landscape
In the competitive landscape of vapor pens in California, Raw Garden consistently holds the second rank from August to November 2025, indicating a strong and stable market presence. Despite a slight decline in sales from August to November, Raw Garden maintains its position, suggesting customer loyalty and brand strength. In contrast, STIIIZY dominates the market as the top-ranked brand, with significantly higher sales figures, showcasing its leading influence in the category. Meanwhile, Plug Play and Jetty Extracts consistently rank third and fourth, respectively, with sales figures notably lower than Raw Garden's, reinforcing Raw Garden's competitive edge over these brands. This stable ranking amidst fluctuating sales highlights Raw Garden's resilience and potential areas for strategic growth to challenge the market leader, STIIIZY.
Notable Products
In November 2025, Raw Garden's top-performing product was the Blue Dream Refined Live Resin Cartridge in the Vapor Pens category, maintaining its first-place ranking consistently from August through November, with sales reaching 9,526 units. The Green Crack Live Sauce Cartridge showed a significant improvement, climbing from fourth place in September and October to the second position in November, with a notable increase in sales to 6,100 units. The Blueberry Cookies Refined Live Resin Cartridge slipped to the third position in November after holding steady at second place from August to October. New entrants in the rankings for November include the Grapefruit Romulan Refined Live Resin Cartridge and Carbon Fiber Diesel Sauce Cartridge, debuting at fourth and fifth positions, respectively. These changes indicate a dynamic shift in consumer preferences within the Vapor Pens category for Raw Garden.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
