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Jul-2025
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Overview
Market Insights Snapshot
Raw Garden has consistently maintained its top position in the Concentrates category in California from April to July 2025. This steady performance underscores the brand's strong foothold and consumer loyalty in this category. In the Vapor Pens category, Raw Garden has also shown remarkable consistency, holding the second position throughout the same period. This indicates a robust demand for their products in this segment and suggests a well-established market presence. The consistent high rankings in these categories highlight Raw Garden's strategic positioning and the effectiveness of its product offerings in the Californian market.
In contrast, the Pre-Roll category presents a more challenging landscape for Raw Garden. With rankings fluctuating between 36th and 46th place from April to July 2025, the brand has not yet secured a strong position in this category. Despite a slight improvement from April to May, the rankings suggest that Raw Garden faces stiff competition and may need to reassess its strategies to climb higher in this segment. The absence from the top 30 in this category highlights an area for potential growth and strategic development. This performance disparity across categories provides insight into where Raw Garden might focus its efforts to enhance its overall market presence.
Competitive Landscape
In the competitive landscape of vapor pens in California, Raw Garden consistently holds the second rank from April to July 2025, indicating a stable position in the market. Despite this consistency, the brand faces stiff competition from STIIIZY, which maintains the top rank throughout the same period with significantly higher sales figures. Meanwhile, Plug Play remains in third place, with sales figures trailing behind Raw Garden but showing a positive trend in July. Notably, CAKE she hits different has improved its rank from sixth in April to fourth by May, maintaining this position through July, which could pose a future threat to Raw Garden's market share if this upward trend continues. These dynamics highlight the competitive pressures Raw Garden faces and the importance of strategic positioning to maintain its rank and potentially close the gap with the leading brand.
Notable Products
In July 2025, Blue Dream Refined Live Resin Cartridge (1g) maintained its top position among Raw Garden products, a position it has held consistently since April, despite a slight drop in sales to 5,857 units. Garlic Cookies Refined Live Resin Cartridge (1g) climbed to second place, showing a significant improvement from its fourth position in April. Blueberry Cookies Refined Live Resin Cartridge (1g) remained steady at third place, having consistently ranked in the top three since May. Orange Juice Jones #6 Sauce Cartridge (1g) entered the rankings for the first time, securing the fourth spot. Green Crack Live Sauce Cartridge (1g) completed the top five, marking its debut in the rankings this month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
