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Jun-2024
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Overview
Market Insights Snapshot
Raw Garden has shown impressive performance in the California market, particularly in the Concentrates category. Over the past four months, the brand has consistently held a top-three position, peaking at number one in June 2024. This steady presence in the upper echelons of the rankings indicates a strong consumer preference for Raw Garden's concentrates. In contrast, their performance in the Vapor Pens category has seen some fluctuations. While they maintained the second position in both April and May 2024, a drop to the fifth rank in June suggests potential challenges or increased competition in this segment. Their Pre-Roll category performance, however, has been less stellar, with rankings hovering outside the top 30 for much of the period, only breaking into the 46th position in June 2024.
The sales trends for Raw Garden in California also reflect these ranking movements. Despite a slight dip in sales for Concentrates in May, the brand saw a rebound in June, aligning with its rise to the top rank. Vapor Pens, despite their initial strong sales, experienced a noticeable decline in June, which may have contributed to the drop in ranking. The Pre-Roll category, while not a significant contributor to overall sales, showed a positive trend by moving up in the rankings in June. This mixed performance across categories highlights the brand's strengths in Concentrates and the need for strategic adjustments in other product lines to maintain and enhance their market position.
Competitive Landscape
In the competitive landscape of vapor pens in California, Raw Garden has demonstrated notable fluctuations in rank and sales over recent months. From March to June 2024, Raw Garden's rank shifted from 3rd to 5th place, indicating a slight decline in market position. This change is particularly significant when compared to competitors like CAKE she hits different, which improved its rank from 5th to 3rd place, and Heavy Hitters, which showed a more stable performance, maintaining a rank within the top 6. Despite these shifts, Raw Garden's sales figures remained relatively strong, though there was a noticeable dip in June. Meanwhile, West Coast Cure and Turn also showed competitive sales, with Turn making a significant jump from 9th to 7th place. These dynamics suggest that while Raw Garden remains a key player, the competitive pressure from brands like CAKE she hits different and Heavy Hitters is intensifying, potentially impacting Raw Garden's market share and necessitating strategic adjustments to maintain its competitive edge.
Notable Products
In June 2024, the top-performing product for Raw Garden was Blue Dream Refined Live Resin Cartridge (1g) in the Vapor Pens category, maintaining its consistent rank of 1st place with sales of $8,879. Blueberry Cookies Refined Live Resin Cartridge (1g), also in the Vapor Pens category, climbed to 2nd place from 5th in May, showing significant sales improvement. Tequila Sunrise Live Resin Cartridge (1g) debuted strongly at 3rd place in the Vapor Pens category. Double Dream Live Resin Crushed Diamonds (1g) ranked 4th in the Concentrates category, while Double Cookie Funk Live Resin (1g) secured the 5th spot, also in Concentrates. Notably, Blue Dream Refined Live Resin Cartridge (1g) has consistently held the top rank since March 2024.
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