Trend
Strong Decline
Nov-2023 Sales
$5M+
Product Count
956
Updated
12/4/2023
Markets

Raw Garden

Famed for its mastery in cannabis cultivation and product purity, Raw Garden emerged in 2011 as a medical marijuana brand, transitioning to a recreational focus after the 2016 legalization. The brand prides itself on producing 100% cannabis products, free of additives and artificial flavors, which are derived from plants grown from Raw Garden's own seeds. Known for their premium cannabis extracts and oils, they are redefining consumer perceptions of the plant, simultaneously establishing themselves as the most trusted and best-selling cannabis brand.
Raw Garden Historical Sales by Category

Market Insights Snapshot

Raw Garden has shown a strong performance in the Concentrates and Vapor Pens categories in California, consistently ranking in the top two from August to November 2023. However, the brand's position in the Pre-Roll category has seen a gradual decline, slipping from 10th to 20th place over the same period. This could be indicative of increasing competition or shifting consumer preferences within this category. Notably, Raw Garden did not rank within the top 20 brands for Edibles in November, suggesting room for improvement or a potential opportunity for expansion in this area.

In terms of geographical performance, while Raw Garden has a strong presence in California, its ranking in Nevada is significantly lower, particularly in the Vapor Pens category. The brand's ranking improved slightly from 92nd in August to 80th in November, but it remains outside the top 20. This could point to a need for increased marketing efforts or product diversification in the Nevada market. Without revealing too much, it's clear that Raw Garden's performance varies considerably across categories and states, offering valuable insights for potential strategic adjustments.

Nov-2023 Rank
Concentrates
Edible
Pre-Roll
Vapor Pens
1
51
20
2
80

Competitive Landscape

In the Vapor Pens category within California, Raw Garden consistently held the 2nd rank from August to November 2023, demonstrating a strong market presence. However, it's worth noting that the brand's sales showed a downward trend in November. Raw Garden's main competitors include STIIIZY, which consistently outperformed Raw Garden, maintaining the 1st rank throughout the period. Plug Play and Heavy Hitters trailed behind Raw Garden, consistently holding the 3rd and 4th ranks respectively. Interestingly, despite a lower rank, Heavy Hitters saw an increase in sales in November, contrasting with Raw Garden's decline. This dynamic landscape highlights the need for Raw Garden to continuously innovate and adapt to maintain its competitive edge.

Raw Garden market ranking for CA Vapor Pens

Notable Products

In November 2023, Raw Garden's top-performing product was the 'Blue Dream Refined Live Resin Cartridge (1g)', which maintained its top position from the previous three months with a notable sales figure of 8180. Following closely was the 'Blueberry Cookies Refined Live Resin Cartridge (1g)', ranking second as it did in September and October. 'Hella Jelly Live Resin (1g)' rose in the ranks to secure the third position, showing a significant improvement from its fifth position in October. The 'Rose Sorbet Live Resin (1g)' and 'Cosmic Cookies Live Resin (1g)' were new entrants into the top five, securing the fourth and fifth positions respectively. These shifts in rankings indicate a dynamic market preference within Raw Garden's product range.

Product Rank
Category
Aug-2023
Sep-2023
Oct-2023
Nov-2023
Blue Dream Refined Live Resin Cartridge (1g)
Vapor Pens
2
1
1
1
Blueberry Cookies Refined Live Resin Cartridge (1g)
Vapor Pens
1
2
2
2
Hella Jelly Live Resin (1g)
Concentrates
>5
>5
5
3
Rose Sorbet Live Resin (1g)
Concentrates
>5
>5
>5
4
Cosmic Cookies Live Resin (1g)
Concentrates
>5
>5
>5
5
View product & sales data

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