Raw Garden

Data Snapshot: Apr 03, 2024
Raw Garden Cannabis Brand Logo
$5M+

Mar-2024

Sales

Decline

Trend

6-Month

827

Product Count

SKUs

Raw Garden

Overview

Famed for its mastery in cannabis cultivation and product purity, Raw Garden emerged in 2011 as a medical marijuana brand, transitioning to a recreational focus after the 2016 legalization. The brand prides itself on producing 100% cannabis products, free of additives and artificial flavors, which are derived from plants grown from Raw Garden's own seeds. Known for their premium cannabis extracts and oils, they are redefining consumer perceptions of the plant, simultaneously establishing themselves as the most trusted and best-selling cannabis brand.
Markets

Raw Garden Locations

Product Trends

Raw Garden Categories

Raw Garden Sales

Market Insights Snapshot

Raw Garden Historical Sales by Category

In California, Raw Garden has shown a consistent and impressive performance in the Concentrates and Vapor Pens categories, maintaining top 3 positions from December 2023 to March 2024. Notably, they ascended to the number one spot in Concentrates starting January 2024 and held it through March 2024, with sales peaking at over 2.7 million in March. However, their presence in the Edible and Pre-Roll categories tells a different story. Despite a slight improvement in the Edible category ranking from 62nd to 59th, sales declined, indicating a struggle in gaining significant market share in this segment. The Pre-Roll category saw a downward trend, with rankings slipping from 21st in December 2023 to 34th by March 2024, coupled with a substantial decrease in sales, which is a concerning sign for their performance in this category.

Outside of California, Raw Garden's market presence in Colorado and Nevada is less dominant, particularly in the Vapor Pens category. In Colorado, their ranking in Concentrates saw a dramatic fluctuation, not ranking in January 2024, then reappearing at 80th in February and dropping to 84th in March, with sales showing a modest increase. This volatility indicates challenges in maintaining a stable position in the Colorado market. In Nevada, the brand struggled significantly in the Vapor Pens category, with rankings falling outside the top 30 after February 2024, highlighting a notable decline in market presence. This absence from the top rankings in Nevada, especially without any sales data for March 2024, suggests a potential area of concern for Raw Garden's performance and market strategy in the state.

Mar-2024 Rank
Concentrates
Edible
Pre-Roll
Vapor Pens
1
59
34
3
84
Raw Garden

Competitive Landscape

In the competitive landscape of the Vapor Pens category in California, Raw Garden has maintained a strong presence, consistently ranking 3rd from January to March 2024, despite a slight drop from 2nd place in December 2023. This indicates a resilient brand position amidst fluctuating market dynamics. Notably, STIIIZY leads the category, holding the 1st rank throughout the observed period, with sales figures significantly higher than those of Raw Garden, underscoring STIIIZY's dominant market share. Plug Play, another key competitor, edged ahead of Raw Garden starting January 2024, moving from 3rd to 2nd place, and has shown sales figures marginally higher than Raw Garden's. Meanwhile, Heavy Hitters remained in 4th place, closely trailing Raw Garden with a notable increase in sales in March 2024. An emerging competitor, CAKE she hits different, made a significant leap from 19th to 5th place from December 2023 to March 2024, highlighting a rapidly growing brand that could challenge the established ranks. These dynamics suggest a highly competitive market where Raw Garden must innovate and adapt to maintain and improve its market position.

Raw Garden market ranking for CA Vapor Pens

Raw Garden

Notable Products

In Mar-2024, Raw Garden saw the Blue Dream Refined Live Resin Cartridge (1g) reclaim its position as the top-selling product with impressive sales of 9343 units, demonstrating a significant recovery from its previous rankings in the early months of the year. Following closely, the Hella Jelly Live Resin (1g) secured the second spot, continuing its strong performance from February, although it couldn't quite maintain the leading position. The newcomer Slurty3 Live Resin (1g) made a notable entrance, landing directly in the third rank, indicating a strong market demand for new varieties. Grapes & Cream Live Resin (1g) also debuted in the rankings, capturing the fourth spot, which showcases the consistent interest in diverse concentrate options among consumers. Lastly, the Blueberry Cookies Refined Live Resin Cartridge (1g), despite leading in January, dropped to the fifth position, reflecting the dynamic shifts in consumer preferences within the Raw Garden lineup.

Product Rank
Category
Dec-2023
Jan-2024
Feb-2024
Mar-2024
Blue Dream Refined Live Resin Cartridge (1g)
Vapor Pens
1
4
4
1
Hella Jelly Live Resin (1g)
Concentrates
>5
3
1
2
Slurty3 Live Resin (1g)
Concentrates
>5
>5
>5
3
Grapes & Cream Live Resin (1g)
Concentrates
>5
>5
>5
4
Blueberry Cookies Refined Live Resin Cartridge (1g)
Vapor Pens
>5
1
>5
5
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