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Oct-2025
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Overview
Market Insights Snapshot
Raw Garden has consistently demonstrated strong performance in the California market, particularly in the Concentrates category where it has maintained the number one rank from July through October 2025. This sustained top position highlights the brand's dominance and consumer preference in this category, despite a dip in sales in September, which rebounded significantly in October. In contrast, the Vapor Pens category also shows a stable performance, holding a steady second place throughout the same period, indicating a solid foothold in this competitive market segment.
In the Pre-Roll category, Raw Garden has shown a positive trend, moving from the 44th rank in July to 31st by October in California. This upward movement suggests an improving market presence, although it indicates that there is still room for growth to break into the top 30. The absence of rankings in other states or provinces suggests that Raw Garden's focus might be primarily on California, or it might not have significant market penetration elsewhere. This could be seen as a strategic opportunity for expansion or a limitation in its current market strategy.
Competitive Landscape
In the competitive landscape of vapor pens in California, Raw Garden has consistently maintained its position as the second-ranked brand from July to October 2025. Despite a slight decline in sales from August to October, Raw Garden's steadfast rank indicates a strong brand presence and customer loyalty. In contrast, STIIIZY has dominated the market, holding the top spot with sales significantly higher than Raw Garden's, showcasing its robust market leadership. Meanwhile, Plug Play and Jetty Extracts have maintained their positions at third and fourth, respectively, with sales figures that are notably lower than Raw Garden's. This competitive stability suggests that while Raw Garden is a formidable player, there is room for strategic initiatives to potentially challenge STIIIZY's dominance or further solidify its own market position.
Notable Products
In October 2025, the top-performing product for Raw Garden was Blue Dream Refined Live Resin Cartridge (1g) in the Vapor Pens category, maintaining its consistent number 1 ranking from previous months with sales of 10,658. Blueberry Cookies Refined Live Resin Cartridge (1g) secured the second position, continuing its strong performance from August and September. Notably, Orange Runtz Refined Live Resin Cartridge (1g) climbed to the third position after entering the rankings in September at position five. Green Crack Live Sauce Cartridge (1g) remained stable at the fourth position, showing consistent demand. Grapefruit Gas Refined Live Resin Cartridge (1g) debuted in the rankings at the fifth position, indicating a positive market reception.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
