Market Insights Snapshot
Raw Garden has shown a strong performance in the Concentrates and Vapor Pens categories in California, consistently ranking in the top two from August to November 2023. However, the brand's position in the Pre-Roll category has seen a gradual decline, slipping from 10th to 20th place over the same period. This could be indicative of increasing competition or shifting consumer preferences within this category. Notably, Raw Garden did not rank within the top 20 brands for Edibles in November, suggesting room for improvement or a potential opportunity for expansion in this area.
In terms of geographical performance, while Raw Garden has a strong presence in California, its ranking in Nevada is significantly lower, particularly in the Vapor Pens category. The brand's ranking improved slightly from 92nd in August to 80th in November, but it remains outside the top 20. This could point to a need for increased marketing efforts or product diversification in the Nevada market. Without revealing too much, it's clear that Raw Garden's performance varies considerably across categories and states, offering valuable insights for potential strategic adjustments.
In the Vapor Pens category within California, Raw Garden consistently held the 2nd rank from August to November 2023, demonstrating a strong market presence. However, it's worth noting that the brand's sales showed a downward trend in November. Raw Garden's main competitors include STIIIZY, which consistently outperformed Raw Garden, maintaining the 1st rank throughout the period. Plug Play and Heavy Hitters trailed behind Raw Garden, consistently holding the 3rd and 4th ranks respectively. Interestingly, despite a lower rank, Heavy Hitters saw an increase in sales in November, contrasting with Raw Garden's decline. This dynamic landscape highlights the need for Raw Garden to continuously innovate and adapt to maintain its competitive edge.
In November 2023, Raw Garden's top-performing product was the 'Blue Dream Refined Live Resin Cartridge (1g)', which maintained its top position from the previous three months with a notable sales figure of 8180. Following closely was the 'Blueberry Cookies Refined Live Resin Cartridge (1g)', ranking second as it did in September and October. 'Hella Jelly Live Resin (1g)' rose in the ranks to secure the third position, showing a significant improvement from its fifth position in October. The 'Rose Sorbet Live Resin (1g)' and 'Cosmic Cookies Live Resin (1g)' were new entrants into the top five, securing the fourth and fifth positions respectively. These shifts in rankings indicate a dynamic market preference within Raw Garden's product range.