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Jul-2025
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Overview
Market Insights Snapshot
Polar has demonstrated a notable performance in the Concentrates category across different regions, particularly in Ontario. Starting from a rank of 34 in April 2025, the brand made significant strides by climbing to the 29th position in May and further improving to the 25th position in June. However, there was a slight dip in July, where Polar ranked 30th. This movement indicates a positive trend overall, despite the slight setback in July. The sales figures also reflect this upward trajectory, with a remarkable increase from April to June, showcasing Polar's growing popularity and market penetration in the Concentrates category.
The fluctuations in Polar's rankings provide insight into the competitive landscape of the cannabis market in Ontario. While the brand managed to break into the top 30 in May, June, and July, its absence from the top 30 in April highlights the challenges it faced earlier in the year. This suggests that Polar has been actively working to enhance its market presence, which is evident from the sales growth observed over the months. The brand's ability to rebound and maintain a position within the top 30 in subsequent months is a testament to its resilience and strategic efforts. However, the journey is ongoing, and staying in the top ranks will require continuous adaptation to market demands and consumer preferences.
Competitive Landscape
In the competitive landscape of the Ontario concentrates market, Polar has demonstrated a dynamic shift in its ranking and sales performance over the past few months. Starting from a rank of 34 in April 2025, Polar made a significant leap to 29 in May and further improved to 25 in June, before experiencing a slight decline to 30 in July. This upward trajectory in the earlier months was accompanied by a notable increase in sales, peaking in June, which suggests effective market penetration and consumer acceptance. However, Polar's slight drop in rank in July indicates intensified competition, particularly from brands like 7Ashish, which climbed from 36 in April to 27 by July, and RAD (Really Awesome Dope), maintaining a relatively stable presence despite a gradual decline. Meanwhile, Sheeesh! and Double J's remained consistent competitors, with Sheeesh! showing a slight downward trend in rank. Polar's performance highlights the brand's potential for growth, yet underscores the need for strategic initiatives to sustain its competitive edge amidst the fluctuating market dynamics.
Notable Products
In July 2025, Polar's top-performing products were Bananium Live Hash Rosin (1g) and Black Mountain Side Live Hash Rosin (1g), both leading in the Concentrates category with a shared first place ranking. Notably, Bananium Live Hash Rosin maintained its top position from June, while Black Mountain Side Live Hash Rosin reclaimed its top spot after slipping to second place in June. Black Mountain Side Live Rosin Cartridge (1g) in the Vapor Pens category rose to second place, reflecting a significant increase in demand, with sales reaching 143 units. These shifts indicate a strong market preference for Polar's concentrate products, particularly during the summer months. Overall, the consistent high rankings of these products underscore their dominance in the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
