.svg){kind=small}
Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Community Cannabis c/o Purple Hills concentrated 80.77% of July 2026 sales in Pre-Roll, up 6.23% month over month and 100.81% year over year, while Concentrates held 15.39% share with a 17.34% MoM lift but a 42.68% YoY decline. Vapor Pens shrank to 3.38% share with a 62.18% MoM drop and an 81.73% YoY drop, and Flower slid to 0.47% share with an 84.91% MoM decline and an 88.14% YoY decline; the average price fell 26.51% YoY to $14.62. In Ontario Pre-Roll, the brand sits at rank 53, indicating depth in a single category despite brand-level sales up 11.75% YoY and down 16.56% over 24 months; the pattern implies deliberate consolidation around Pre-Roll as underperforming categories are de-emphasized.
The expansion of Pre-Roll share to 80.77% alongside a 6.23% MoM gain and rank 53 in Ontario suggests positioning as a value-forward Pre-Roll specialist supported by a 26.51% YoY price reduction, while Concentrates’ 17.34% MoM rebound at 15.39% share provides a secondary pillar despite a 42.68% YoY contraction. With Vapor Pens and Flower posting 62.18% and 84.91% MoM declines respectively against 81.73% and 88.14% YoY drops, the category exit risk is high; the implication is a focus on defending and climbing within Pre-Roll where momentum is positive, using selective Concentrates activations to hedge volatility rather than pursuing breadth.
Competitive Landscape
Community Cannabis c/o Purple Hills sits at rank #53 in ON Pre-Roll in July 2026, improving 13 positions from #66 year over year, while also rising 8 spots from #61 three months ago; this marks a peak rank of #53 in July 2026 alongside a category top tier where Back Forty / Back 40 Cannabis advanced from #2 to #1 and General Admission slipped from #1 to #2 with a 23.2% YoY sales decline. Against a backdrop where Spinach climbed from #14 to #5 on 65.3% YoY growth and Thumbs Up Brand moved from #9 to #4 with 52.7% YoY growth, holding #53 implies Community Cannabis c/o Purple Hills is improving but not yet converting momentum into upper-tier share, signaling a trajectory of gradual recovery rather than breakout acceleration.
Notable Products
Sour Grapes XL CO2 Cartridge (1.2g) posted the steepest decline at -85.6% month over month, falling to rank 6 while Indica XL Distillate Cartridge (1.2g) also slid -55.4% to rank 5, signaling a sharp retreat in Vapor Pens that contrasts with Hybrid Hash (3g) rising +16.5% at rank 3. TwoFer Pre-Roll 2-Pack (2g) surged +133.2% to rank 1 and Bakery Preroll 14-Pack (7g) added +10.4% at rank 2, concentrating the top two ranks in Pre-Rolls and pulling mix away from pens despite only one SKU showing a raw total of $207,733. With four of the top ten in Vapor Pens but most down between -25.0% and -85.6%, the category’s breadth is not translating into rank security compared to Pre-Rolls and Concentrates. Taken together, the July 2026 product mix implies Community Cannabis c/o Purple Hills is tilting commercial focus toward Pre-Rolls and hash formats while de-emphasizing higher-capacity pen SKUs that are ceding both rank and momentum.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
