Community Cannabis c/o Purple Hills

Community Cannabis c/o Purple Hills concentrated 78.79% of August 2026 sales in Pre-Roll, where category sales grew 64.78% year over year but slipped 1.93% month over month, indicating momentum with a near-term pullback; Concentrates held 17.05% share with a 32.18% year-over-year decline but a 10.29% month-over-month lift, signaling stabilization off a lower base. Vapor Pens shrank to 2.68% share with an 85.75% year-over-year drop and a further 20.03% month-over-month decline, while Flower, despite only 1.48% share, spiked 214.82% month over month after a 61.56% year-over-year fall, implying a small but volatile re-entry. With average price down 23.20% year over year to $14.68 and a Pre-Roll rank of 52 in Ontario, the mix indicates price-led volume capture in Pre-Roll while secondary categories bifurcate between a recovering Concentrates line and a retreating Vapor Pens portfolio; the pattern implies the brand is leaning on Pre-Roll scale to offset weakness elsewhere.

The concentration in Pre-Roll alongside a 64.78% year-over-year growth rate but 1.93% month-over-month dip positions the brand as a value-forward Pre-Roll specialist whose month-level fluctuations matter less than sustaining share near the 78.79% mark; meanwhile, Concentrates’ 10.29% month-over-month uptick amid a 32.18% year-over-year decline suggests selective promotions can revive throughput without restoring prior scale. The 85.75% year-over-year contraction and 20.03% month-over-month drop in Vapor Pens points to a deprioritized or outcompeted SKU set, whereas Flower’s 214.82% month-over-month surge on 1.48% share looks like test-and-learn rather than a pillar. Net of these moves, a Pre-Roll rank of 52 in Ontario coupled with a 23.20% average price compression implies the near-term positioning is value-density in Pre-Roll while the brand triages portfolio breadth, using Concentrates for incremental margin opportunities and keeping Flower optionality without overcommitting.