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Aug-2025
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Overview
Market Insights Snapshot
Ellevia's performance in the Ontario concentrates category has shown some variability over the past few months. The brand maintained a position within the top 30, indicating a stable presence in the market, although it experienced slight fluctuations in its ranking. In May 2025, Ellevia was ranked 27th, and while it dropped to 28th in June, it bounced back to 26th in July before falling again to 28th in August. This oscillation suggests that while Ellevia is a recognized player in Ontario's concentrates sector, there is room for improvement to climb higher in the rankings.
Sales figures for Ellevia in the Ontario concentrates category reflect a somewhat stable trajectory with minor ups and downs. The brand's sales decreased from May to June but showed a recovery in July, followed by another increase in August. This pattern indicates that while Ellevia faces competitive pressures, it has managed to maintain a consistent sales volume, which is crucial for sustaining its market position. However, it is noteworthy that Ellevia did not break into the top 25 during this period, highlighting an opportunity for strategic initiatives to enhance its market share and brand visibility in Ontario.
Competitive Landscape
In the competitive landscape of the Ontario concentrates market, Ellevia has experienced fluctuating rankings from May to August 2025, reflecting the dynamic nature of this sector. Despite a slight dip in rank from 27th in May to 28th in June and August, Ellevia's sales have shown resilience, with a notable increase from July to August. This trend positions Ellevia competitively against brands like RAD (Really Awesome Dope), which maintained a consistent rank but saw a more volatile sales pattern. Meanwhile, 7Ashish demonstrated a significant upward trajectory in both rank and sales, surpassing Ellevia in August. The performance of Lord Jones and Polar also highlights the competitive pressure, as both brands improved their sales figures, with Lord Jones climbing closer to the top 30. These insights underscore the importance for Ellevia to strategize effectively to enhance its market position amidst these competitive shifts.
Notable Products
In August 2025, the top-performing product for Ellevia was RSO Full Spectrum (4g) in the Concentrates category, maintaining its first-place rank from previous months with an impressive sales figure of 1758. RSO Full Spectrum (1g) consistently held the second position, although its sales have been declining steadily since May. RSO Resin (1g) also maintained its third-place ranking, showing a slight increase in sales compared to July. The CBD/THC 1:1 - Balanced RSO Applicator (1g) and Icy Mint RSO (1g) entered the rankings in June and July respectively but did not have sales figures available for August. Overall, the top three products have shown remarkable consistency in their rankings, with RSO Full Spectrum (4g) demonstrating significant growth in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
