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Jul-2025
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Overview
Market Insights Snapshot
Ellevia has shown varied performance across different categories and states, with notable movements in the Concentrates category in Ontario. Over the months from April to July 2025, Ellevia's ranking in the Concentrates category fluctuated slightly, starting at 25th position in April, dropping to 28th in June, and then recovering to 26th in July. This indicates a relatively stable presence within the top 30, though the slight dip in June suggests that competition remains fierce. The sales figures reflect a downward trend from April to June, with a slight recovery in July, hinting at possible market dynamics or consumer preference shifts impacting their performance.
Interestingly, the absence of Ellevia from the top 30 rankings in other states or categories could be interpreted as a gap in their market penetration or a strategic focus on specific regions like Ontario. This absence might indicate potential growth opportunities in unexplored markets or the need for strategic adjustments to expand their footprint. The performance in Ontario's Concentrates category suggests that while Ellevia maintains a foothold, there could be room for improvement or diversification to enhance their market position further. Understanding the factors influencing these rankings could provide insights into their strategic direction and potential areas for expansion.
Competitive Landscape
In the Ontario concentrates market, Ellevia has experienced a fluctuating rank over the past few months, indicating a dynamic competitive landscape. As of July 2025, Ellevia improved its position to 26th, up from 28th in June, suggesting a positive shift in sales momentum. Comparatively, RAD (Really Awesome Dope) consistently maintained a higher rank than Ellevia, although it saw a decline from 24th in April to 28th in July. Meanwhile, HASHCO demonstrated a strong performance, climbing from 27th in April to 25th in July, surpassing Ellevia in the latest month. Chillum also maintained a steady lead over Ellevia, holding a rank of 24th in both June and July. The data suggests that while Ellevia is making strides, it faces stiff competition from brands like HASHCO and Chillum, which have shown either consistent or improving sales trends.
Notable Products
In July 2025, the top-performing product for Ellevia was RSO Full Spectrum (4g) in the Concentrates category, maintaining its first-place ranking consistently from April through July. It achieved a sales figure of 1446 units in July. Following closely, RSO Full Spectrum (1g) held steady in the second position across the same period, though its sales have been on a downward trend. RSO Resin (1g) also maintained its third-place position throughout these months, with a slight increase in sales from June to July. Notably, the CBD/THC 1:1 - Balanced RSO Applicator (1g) made its debut in the rankings at fourth place in July, highlighting a new entrant in the top tier of Ellevia's product lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
