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Nov-2025
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Overview
Market Insights Snapshot
Ellevia has shown a dynamic performance across various categories and regions, with particular movements worth noting in the Concentrates category in Ontario. After a dip in September 2025, where they fell out of the top 30, Ellevia made a strong comeback in October, climbing back to the 25th position and maintaining a solid presence at the 27th rank in November. This rebound indicates a positive trajectory and suggests that Ellevia might be implementing effective strategies to regain and maintain market share in this category. The increase in sales from October to November further supports this upward trend, highlighting a potential area of growth for the brand.
It's important to note that Ellevia's ranking fluctuations in Ontario's Concentrates category underscore the competitive nature of the market. The absence from the top 30 in September could be perceived as a setback, but the subsequent recovery demonstrates resilience and adaptability. Understanding these movements can offer insights into Ellevia's market strategies and their effectiveness in navigating challenges. Observing how Ellevia continues to perform in the coming months will be crucial for stakeholders interested in the brand's long-term positioning and growth within the cannabis industry.
Competitive Landscape
In the Ontario concentrates market, Ellevia has shown a promising upward trajectory in recent months, climbing from 32nd place in September 2025 to 27th in November 2025. This improvement in rank is significant when compared to competitors such as RAD (Really Awesome Dope) and Purple Hills, both of which have experienced fluctuating ranks and declining sales. Notably, Roilty Concentrates, once ahead of Ellevia, has seen a downward trend, falling to 26th place in November. Meanwhile, 1Above has made a notable leap to 25th place, indicating a competitive push in the market. Ellevia's consistent sales growth, particularly from October to November, suggests a strengthening brand presence, positioning it well against these competitors in the Ontario concentrates category.
Notable Products
In November 2025, RSO Full Spectrum (4g) continues to dominate as the top-performing product for Ellevia, maintaining its consistent first-place ranking since August 2025 with sales reaching 1404 units. RSO Full Spectrum (1g) also holds steady in second place, although its sales slightly decreased from October. RSO Resin (1g) remains in third place, showing a gradual increase in sales over the months. The CBD/THC 1:1 - Balanced RSO Applicator (1g) entered the rankings for the first time in November, taking the fourth spot. Meanwhile, Hybrid RSO Dispenser (1g) returned to the rankings in November, securing the fifth position with improved sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
