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Dec-2024
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Overview
Market Insights Snapshot
Ellevia's performance in the concentrates category has shown varied trends across different provinces. In Alberta, the brand has struggled to maintain a consistent presence in the top 30 rankings, with a notable absence in September and December 2024. This fluctuation could indicate challenges in sustaining consumer interest or competitive pressures in the market. Despite these challenges, there was a momentary improvement in October and November, suggesting potential for growth if market conditions are favorable. The sales trend in Alberta also reflects this inconsistency, with a peak in November before declining again in December.
In contrast, Ontario has been a more promising market for Ellevia in the concentrates category. The brand consistently maintained a spot within the top 30, showing a steady climb from 29th in September to 24th in both November and December 2024. This upward trajectory in rankings is complemented by a corresponding increase in sales, which suggests a growing consumer base and effective market strategies. The consistent presence in Ontario's rankings highlights the potential for Ellevia to leverage its strengths and expand its footprint further in the province.
Competitive Landscape
In the Ontario concentrates market, Ellevia has shown a steady upward trajectory in its rankings over the last few months, moving from 29th in September 2024 to 24th by December 2024. This positive trend indicates a strengthening market presence, potentially driven by increasing consumer preference or effective marketing strategies. Notably, Purple Hills has also been climbing the ranks, surpassing Ellevia by reaching the 20th position in November before slightly dropping to 21st in December. Meanwhile, Sauce Rosin Labs has maintained a stable position just ahead of Ellevia, consistently ranking 23rd. This competitive landscape suggests that while Ellevia is gaining momentum, it faces stiff competition from brands like Purple Hills and Sauce Rosin Labs, which could impact its future sales growth and market positioning.
Notable Products
In December 2024, the top-performing product for Ellevia was RSO Full Spectrum (1g) in the Concentrates category, maintaining its first-place ranking consistently since September 2024, with sales reaching 1708 units. The RSO Full Spectrum (4g) also held steady in second place, although its sales slightly decreased from November to December. RSO Resin (1g) remained in third place, but it showed a notable increase in sales, climbing from 198 units in November to 270 units in December. Icy Mint RSO (1g) retained its fourth position, experiencing a decline in sales over the months. The CBD/THC 1:1 - Balanced RSO Applicator (1g) was not ranked after September, indicating a potential discontinuation or lack of sales data for the subsequent months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
