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Jun-2024
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Overview
Market Insights Snapshot
Ellevia's performance in the Concentrates category shows a mixed trajectory across different states and provinces. In Alberta, the brand did not make it to the top 30 in the months of March, April, and May 2024, which indicates a struggle to gain traction in this market. However, by June 2024, Ellevia managed to secure the 38th position, suggesting a slight improvement. This movement could be seen as a positive sign, but the brand still has a long way to go to become a significant player in Alberta's Concentrates market.
On the other hand, Ellevia has shown a more consistent and upward trend in Ontario. Starting at the 28th position in March 2024, the brand climbed to the 23rd spot by May 2024, before slightly dropping back to the 25th position in June 2024. This overall upward trend in Ontario highlights Ellevia's growing presence and increasing sales, which reached over 57,000 CAD in June. The brand's ability to remain within the top 30 throughout these months in Ontario indicates a stronger market position compared to Alberta.
Competitive Landscape
In the Ontario concentrates market, Ellevia has shown a notable upward trend in rank and sales over the past few months. Starting from a rank of 28 in March 2024, Ellevia improved to 23 by May 2024, before slightly dropping to 25 in June 2024. This positive trajectory in rank is mirrored by a consistent increase in sales, which peaked in May 2024. Despite the slight dip in June, Ellevia's performance is commendable compared to competitors like 3Saints, which remained outside the top 20, and Big, which fell out of the top 20 in June. Meanwhile, Astro Lab and Chillum have shown fluctuating ranks but have not demonstrated the same consistent growth in sales as Ellevia. This indicates that Ellevia is gaining traction and could potentially climb higher in the ranks if the current trend continues.
Notable Products
In June 2024, the top-performing product from Ellevia was RSO Full Spectrum (1g) in the Concentrates category, maintaining its number one rank with sales of 1009 units. Following closely, RSO Full Spectrum (4g) also held its consistent second place with a notable increase in sales compared to previous months. Icy Mint RSO (1g) remained steady in third place, showing a slight sales increase. RSO Resin (1g) maintained its fourth rank, despite fluctuating positions in prior months. A new entrant, THC Boost 10:10 Oil (30ml), debuted at fifth place, indicating a positive reception in its category.
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