Ellevia

Data Snapshot: Jun 11, 2024
Ellevia Cannabis Brand Logo
$50K+

May-2024

Sales

Neutral

Trend

6-Month

7

Product Count

SKUs

Ellevia

Overview

Markets

Ellevia Locations

Product Trends

Ellevia Categories

Ellevia Sales

Market Insights Snapshot

Ellevia Historical Sales by Category

Ellevia's performance in the Concentrates category has shown notable differences across various provinces. In Alberta, the brand did not make it into the top 30 rankings from February to May 2024, indicating a challenging market presence in this province. This lack of ranking suggests that Ellevia might need to reassess its marketing or distribution strategies to gain a foothold in Alberta's competitive concentrates market. On the other hand, the situation is more optimistic in Ontario, where Ellevia has demonstrated consistent upward movement. Starting at rank 31 in February 2024, the brand improved its position to rank 22 by May 2024. This positive trend reflects increasing consumer acceptance and possibly effective sales strategies in Ontario.

In terms of sales, Ellevia has shown a clear upward trajectory in Ontario. From February to May 2024, sales figures grew from 38,409 CAD to 56,812 CAD, underscoring a robust demand for their concentrates in this province. Despite the absence of specific ranking data for Alberta, the available sales figures suggest that the brand has some presence, albeit not strong enough to break into the top 30. This contrast between Alberta and Ontario highlights the regional variability in Ellevia's market performance, suggesting that the brand may benefit from tailored strategies to address the unique dynamics of each province.

May-2024 Rank
Concentrates
38
22
Ellevia

Competitive Landscape

In the Ontario concentrates category, Ellevia has shown a notable upward trajectory in its rankings and sales over the past few months. Starting from a rank of 31 in February 2024, Ellevia improved to rank 22 by May 2024, indicating a consistent rise in popularity. This upward trend is significant when compared to competitors such as Big, which also saw an improvement but remained at rank 20 by May 2024. Meanwhile, HASHCO experienced a fluctuating rank, peaking at 23 in April before slightly dropping to 24 in May. Another competitor, Astro Lab, showed inconsistency, with its rank oscillating and ending at 23 in May. Interestingly, GREAZY demonstrated a significant leap, moving from rank 36 in February to 21 in May, closely trailing Ellevia. These dynamics suggest that while Ellevia is making steady progress, it faces stiff competition, particularly from brands like GREAZY and Big, which are also on an upward trend. For more detailed insights and advanced data, consider exploring the Ontario market further.

Ellevia market ranking for ON Concentrates

Ellevia

Notable Products

In May-2024, Ellevia's top-performing product was RSO Full Spectrum (1g) in the Concentrates category, maintaining its first-place ranking since February with a notable sales increase to 1272 units. The RSO Full Spectrum (4g) also held steady in second place, showing consistent performance over the past months. Icy Mint RSO (1g) remained in third place, though its sales saw a slight decline compared to April. RSO Resin (1g) improved its position from fifth in April to fourth in May. The CBD/THC 1:1 - Balanced RSO Applicator (1g) dropped to fifth place, continuing a downward trend from its peak in March.

Product Rank
Category
Feb-2024
Mar-2024
Apr-2024
May-2024
RSO Full Spectrum (1g)
Concentrates
1
1
1
1
RSO Full Spectrum (4g)
Concentrates
2
2
2
2
Icy Mint RSO (1g)
Concentrates
3
3
3
3
RSO Resin (1g)
Concentrates
4
4
5
4
CBD/THC 1:1 - Balanced RSO Applicator (1g)
Concentrates
>5
5
4
5
View product & sales data

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