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Aug-2024
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Overview
Market Insights Snapshot
Ellevia's performance in the Concentrates category has shown notable trends across different regions. In Alberta, Ellevia was ranked 38th in May 2024 but did not make it into the top 30 brands in June. However, the brand made a comeback in July, ranking 33rd, and continued to improve by reaching the 29th spot in August. This upward trajectory indicates a growing acceptance and possibly an increase in market share within Alberta's concentrates market. Despite not being in the top 30 in June, the brand's sales figures in Alberta rose from $12,192 in May to $18,403 in August, reflecting a significant growth trend.
In Ontario, Ellevia's performance has been more stable, consistently maintaining its position around the mid-20s in the Concentrates category. The brand ranked 24th in May, slightly dropped to 25th in June, but regained its 24th spot in July and remained 25th in August. This consistency suggests a steady consumer base in Ontario, with sales figures showing a gradual increase from $53,779 in May to $62,392 in August. While the brand has not broken into the top 20, its steady rankings and sales growth indicate a reliable presence in Ontario's competitive concentrates market.
Competitive Landscape
In the highly competitive Ontario concentrates market, Ellevia has shown notable resilience and growth. Despite starting at rank 24 in May 2024, Ellevia maintained its position in the top 25 throughout the summer, peaking at rank 24 again in July 2024. This steady performance is particularly impressive given the fluctuating ranks of competitors like Purple Hills, which dropped from rank 22 in May to rank 27 by August, and Sauce Rosin Labs, which fell from rank 25 in May to rank 26 in August. Meanwhile, HASHCO showed a strong upward trend, moving from rank 26 in May to rank 23 by August, and Astro Lab also saw improvement, climbing from rank 23 in May to rank 24 in August. Ellevia's consistent ranking is further highlighted by its significant sales growth, especially in July and August, where it outperformed several competitors. This stability and growth in both rank and sales indicate a strong market presence and potential for further advancement.
Notable Products
In August 2024, the top-performing product from Ellevia was RSO Full Spectrum (1g) in the Concentrates category, maintaining its number one rank for four consecutive months and achieving a notable sales figure of 1478 units. RSO Full Spectrum (4g) also held steady at the second position, although its sales saw a slight decline from July to August. Icy Mint RSO (1g) remained consistently in third place, with a minor drop in sales compared to the previous month. RSO Resin (1g) continued to rank fourth, showing a gradual increase in sales over the months. The CBD/THC 1:1 - Balanced RSO Applicator (1g) was last ranked in May 2024 and did not appear in the top rankings for the subsequent months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
