.svg){kind=small}
Dec-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Ellevia's performance in the Canadian market, specifically in Ontario, has shown notable fluctuations across the concentrates category. Starting from a position outside the top 30 in September 2025, Ellevia made a significant leap to rank 25th by October, indicating a strong upward trajectory. This upward movement continued into November, where it maintained a respectable 27th position, before slightly dipping to 28th in December. Despite the fluctuations in rankings, Ellevia demonstrated consistent sales growth each month, culminating in December sales of 82,328 CAD. This positive sales trend, despite the slight dip in rankings towards the end of the year, suggests a solidifying market presence in Ontario's concentrates segment.
While Ellevia's journey in Ontario's concentrates market highlights some promising growth, the absence of rankings in other states or provinces indicates potential areas for expansion or improvement. Not being in the top 30 in additional regions could be a concern or an opportunity depending on the strategic goals of the brand. The brand's ability to climb the ranks in Ontario might serve as a blueprint for similar success in other markets. However, without presence in the top 30 across other states or provinces, there is room for Ellevia to analyze market dynamics and consumer preferences to tailor their approach and potentially replicate their Ontario success on a broader scale.
Competitive Landscape
In the competitive landscape of the concentrates category in Ontario, Ellevia has shown a noteworthy upward trend in its ranking, moving from 32nd in September 2025 to 28th by December 2025. This improvement is indicative of a positive trajectory in sales performance, as Ellevia's sales increased steadily over these months. In contrast, Roilty Concentrates experienced a decline, dropping from 18th to 29th place, with a corresponding decrease in sales, suggesting a potential opportunity for Ellevia to capture market share. Meanwhile, RAD (Really Awesome Dope) showed a consistent rise in rank, from 29th to 26th, with a significant boost in sales, indicating strong competition. Astro Lab maintained a relatively stable position but saw a slight dip in December, while Polar faced a more pronounced drop in rank and sales, which could further benefit Ellevia's competitive stance in the market.
Notable Products
In December 2025, Ellevia's top-performing product remains RSO Full Spectrum (4g) in the Concentrates category, holding a consistent rank of 1 since September, with sales reaching 1382 units. RSO Full Spectrum (1g) also maintained its position at rank 2, although sales slightly decreased to 869 units. RSO Resin (1g) continues to secure the third spot, showing a positive trend with sales increasing to 536 units. The Hybrid RSO Dispenser (1g) and CBD/THC 1:1 - Balanced RSO Applicator (1g) both held the fourth rank, with the former maintaining its sales figures at 23 units. Overall, the product rankings for Ellevia have remained stable over the past four months, reflecting consistent consumer demand for their top Concentrates products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
