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Aug-2026
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YoY Sales Change
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Market Insights Snapshot
Ellevia operated as a single-category brand in August 2026, with Concentrates accounting for 100.0% of sales and a rank of 21 in Ontario’s Concentrates segment, while average price increased 0.86% year over year alongside a 5.63% month-over-month sales uptick. Year-over-year sales grew 47.83% within Concentrates even as month-over-month growth was a more modest 5.63%, implying that the brand’s momentum is being driven by sustained demand rather than short-term volatility; the pattern suggests concentration in one category is working now but leaves exposure if rank 21 does not improve.
The combination of a 47.83% year-over-year lift and a 0.86% average price increase indicates mix stability rather than premiumization, and the 5.63% month-over-month gain paired with a rank of 21 points to mid-pack traction that relies on volume, not pricing power. This implies Ellevia’s positioning is that of a focused Concentrates specialist competing on consistent throughput at roughly steady price points; to climb from rank 21, the brand likely needs either incremental price-led differentiation or selective category expansion so that growth is not solely contingent on a single-category share of 100.0%.
Competitive Landscape
Ellevia ranks at #21 in ON Concentrates in August 2026, improving 7 positions from #28 year over year, while holding flat versus May 2026 at #21 and sitting one spot below its peak of #20 from April 2026; meanwhile, Vortex Cannabis Inc. held #1 both year over year and in August 2026 and BoxHot advanced from #9 year over year to #4 as its sales grew 58.8%, outpacing Ellevia’s stability and signaling share consolidation at the top. With Pura Vida moving from #4 to #2 alongside a 22.7% YoY sales increase and Endgame sliding from #3 to #5 on a 33.0% YoY sales decline, the competitive set is rotating faster at the top than in the low-20s ranks where Ellevia has been range-bound between #20 and #21; the pattern implies Ellevia’s upward trajectory is incremental rather than breakout, requiring a step-change to escape the #20–#21 band while leaders consolidate gains above it.
Notable Products
RSO Resin (1g) posted the largest move in August 2026 with +135.7% month over month and climbed into rank 3, while RSO Full Spectrum (4g) fell -15.8% and slid to rank 2. RSO Full Spectrum (1g) held rank 1 with +6.2% MoM, and Hybrid RSO Resin (1g) plunged -49.8% while sitting at rank 5. With all top‑five SKUs in Concentrates, the category concentration indicates Ellevia is doubling down on RSO formats even as larger pack sizes soften, pointing to a pivot toward smaller, faster‑turn SKUs despite a mixed performance profile.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
