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Sep-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Ellevia operated as a single-category brand in September 2026, with Concentrates accounting for 100.0% of sales and a 6.58% month-over-month lift alongside a 67.12% year-over-year increase, while average price rose 2.62% YoY to $28.40. Within Ontario Concentrates, the brand held rank 21, which, paired with a 6.58% MoM sales uptick and a 100.0% mix concentration, indicates share expansion came from depth in one lane rather than breadth across segments; the implication is that Ellevia’s near-term growth is tied to maintaining velocity in a single category rather than portfolio diversification.
The shift toward a fully concentrated mix at 100.0% and the corresponding 67.12% YoY growth, combined with a 6.58% MoM rise, suggests Ellevia is competing on sustained repeat or format-specific demand rather than price cuts, given only a 2.62% YoY price move. Holding rank 21 in Ontario Concentrates while posting a 6.58% MoM sales gain implies mid-rank headroom where incremental distribution or SKU depth could translate to rank improvement; strategically, the pattern points to prioritizing Concentrates line optimization and store penetration to convert single-category momentum into rank climbing without relying on material price compression.
Competitive Landscape
Ellevia is currently ranked #21 in ON Concentrates in September 2026, a 9-place improvement from #30 year over year, but a 1-place slip from #22 in June 2026; this sits just off its peak of #20 reached in April 2026, indicating marginal quarter-on-quarter softening despite year-over-year gains. In contrast, Vortex Cannabis Inc. held #1 year over year but posted a -13.0% sales change, while BoxHot climbed from #9 to #5 with a 52.3% sales increase; Pura Vida advanced from #4 to #2 alongside a 37.2% gain, whereas Nugz (Canada) slipped from #2 to #3 with -30.8% and Endgame moved from #3 to #4 with -37.9%, indicating competitive churn at the top as Ellevia stabilizes mid-pack. The pattern implies Ellevia’s rank recovery is driven more by relative declines among leaders than by sustained upward momentum, so maintaining the current trajectory likely requires capturing share from rising mid-tier brands rather than relying on top-tier contraction.
Notable Products
Hybrid RSO Resin (1g) posted the largest move in September 2026 with a +304% month-over-month surge, jumping into rank 5 while RSO Resin (1g) fell -11.9% and slid to rank 3. RSO Full Spectrum (1g) held rank 1 with a +6.5% lift and RSO Full Spectrum (4g) stayed at rank 2 with +7.3%, concentrating four of the top five SKUs in the Concentrates family and signaling momentum consolidation at the top. With only one SKU in decline above rank 3 and the top two Full Spectrum formats generating a combined $77,069, the mix points to Ellevia leaning harder into RSO-led Concentrates where upgrades and variant extensions can convert volatility into sustained share.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
