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Jul-2026
Sales
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Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In July 2026, Ellevia’s sales were concentrated 100.0% in Concentrates, with category sales up 44.5% year over year and down 6.5% month over month, while the brand’s average price declined 0.9% YoY and the brand ranked 22 in Concentrates within Ontario. The mix being entirely in one category alongside a 6.5% MoM dip implies that short-term volatility in Concentrates translates directly to total brand performance, and the 44.5% YoY lift paired with a 0.9% YoY price decrease suggests volume expansion rather than price-led growth.
The fully concentrated mix at 100.0% plus a 22 rank in Ontario indicates positioning as a mid-pack specialist where incremental share gains will likely come from micromoves in pricing and assortment rather than cross-category spillover, given a 6.5% MoM pullback can erase monthly momentum. The combination of a 44.5% YoY sales increase with a 0.9% YoY price reduction implies elasticity headroom in Concentrates, so maintaining slight price advantages while stabilizing month-to-month swings could convert rank 22 into higher placement through sustained volume capture.
Competitive Landscape
Ellevia sits at rank #22 in ON Concentrates in July 2026, improving 4 positions from #26 year over year but slipping 2 spots from its peak at #20 in May 2026; by contrast, Pura Vida climbed from #4 to #2 while growing sales 43.9%, and Endgame fell from #2 to #4 with a 42.0% sales decline, indicating Ellevia’s modest rank gain is occurring amid rapid upward and downward reshuffling at the top. With a three‑month rank of #20 versus the current #22, and the category leader Vortex Cannabis Inc. holding #1 with a 10.8% YoY sales increase, the pattern implies Ellevia’s trajectory is stabilizing below its May 2026 high while competitors’ sharper movements compress the path back to a top‑20 foothold.
Notable Products
RSO Resin (1g) posted the steepest decline in July 2026 at -50.5% MoM while sitting at rank 4, and its Hybrid RSO Resin (1g) counterpart fell -34.4% at rank 5; in contrast, RSO Full Spectrum (1g) rose +9.6% to rank 1 and Hybrid RSO Dispenser (1g) gained +14.4% at rank 3. RSO Full Spectrum (4g) slipped -12.4% while holding rank 2, creating a split where smaller-format or dispenser-based SKUs are advancing as bulk resin formats contract. Four of the top five are Concentrates SKUs concentrated in the RSO family, and the $49,164 posted by RSO Full Spectrum (1g) consolidates leadership despite mixed MoM signals. The pattern implies Ellevia’s product mix is tilting toward 1g and dispenser formats that support easier trial and dosing, while resin-heavy variants are losing velocity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
