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Sep-2025
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Overview
Market Insights Snapshot
Ellevia's performance in the concentrates category within Ontario demonstrates a fluctuating presence. Over the summer months of 2025, Ellevia maintained a spot within the top 30 brands, though its rank oscillated between 26th and 30th. This indicates a level of consistency in its market presence, albeit towards the lower end of the top 30. Notably, Ellevia's sales saw a peak in August before experiencing a decline in September, suggesting potential seasonal influences or market dynamics at play. The brand's ability to remain in the top 30 is indicative of a stable, yet modest, foothold in the concentrates segment in Ontario.
While Ellevia's ranking in Ontario might suggest stability, the fact that it did not break into the top 25 highlights potential areas for growth or increased competition within the market. The slight dip in sales from August to September could be a signal for strategic reassessment, especially if the brand aims to improve its ranking or capture a larger market share. The absence of Ellevia from the top 30 in other states or provinces might also point towards a more localized success or a need for expansion strategies beyond Ontario. Understanding these dynamics can provide insights into Ellevia's market strategies and future potential.
Competitive Landscape
In the Ontario concentrates market, Ellevia has experienced some fluctuations in its ranking over the past few months, indicating a competitive landscape. In June 2025, Ellevia was ranked 28th, improving slightly to 26th in July, before dropping back to 28th in August and 30th in September. This suggests a volatile position amidst strong competition. Notably, RAD (Really Awesome Dope) consistently outperformed Ellevia, maintaining a higher rank each month, though it also saw a decline from 26th in June to 29th in September. Meanwhile, Sheeesh! showed a significant improvement in September, climbing to 28th from 36th in August, surpassing Ellevia. The sales data reflects these ranking shifts, with Ellevia's sales peaking in August before a noticeable decline in September, suggesting that while Ellevia remains a contender, it faces stiff competition from brands like Double J's and Lord Jones, which have shown more stable sales trends.
Notable Products
In September 2025, the top-performing product from Ellevia was RSO Full Spectrum (4g) in the Concentrates category, maintaining its rank at number one for four consecutive months despite a drop in sales to 1141 units. RSO Full Spectrum (1g) held steady in the second position, showing a recovery in sales from August to September. RSO Resin (1g) remained third, although its sales figures decreased compared to the previous month. Notably, the Hybrid RSO Dispenser (1g) did not appear in the rankings for September, indicating a potential phase-out or stock issue. The consistent rankings suggest a strong brand loyalty among consumers for these top products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
