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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Ellevia operated as a single-category brand in May 2026, with Concentrates accounting for 100.0% of sales and posting 39.07% year-over-year growth alongside an 11.48% month-over-month lift, while average price declined 1.06% YoY. Within Ontario Concentrates, the brand held rank 21, pairing a full-category focus with mid-pack positioning; the combination of double-digit MoM growth and a 1-rank-insensitive price dip implies volume-led gains concentrated in a narrow product scope.
The pattern suggests Ellevia’s positioning is anchored to a single-category play where scale is driven by unit velocity rather than pricing, as evidenced by 39.07% YoY sales growth alongside a 1.06% YoY price decline and an 11.48% MoM uplift concentrated entirely in Concentrates. Holding rank 21 in Ontario while maintaining a 100.0% category mix implies headroom tied to assortment breadth and subsegment depth, meaning the path to higher share is more about mix expansion within Concentrates and selective price/pack architecture than broad diversification.
Competitive Landscape
Ellevia is ranked #21 in ON Concentrates in May 2026, improving 7 spots from #28 year over year, and edging up 2 positions from #23 three months ago; this coincides with a peak rank of #21 in May 2026 and places Ellevia 20 ranks behind the category leader. In contrast, Pura Vida climbed from #4 to #2 with a 30.8% year-over-year sales increase, while Endgame fell from #2 to #5 alongside a 49.7% year-over-year sales decline, indicating competitive churn concentrated in the top five. The pattern implies Ellevia’s steady rank improvement is tied more to incremental share gains than to displacing top-tier incumbents, suggesting a gradual path to mid-tier consolidation rather than near-term top-five penetration.
Notable Products
RSO Resin (1g) posted the steepest decline at -7.1% MoM while slipping to rank 3, whereas RSO Full Spectrum (1g) rose 21.6% MoM to hold rank 1. RSO Full Spectrum (4g) in rank 2 advanced 4.5% MoM, and Hybrid RSO Dispenser (1g) climbed 17.4% MoM into rank 4. With four of the top five in Concentrates and the leading SKU contributing $48,695, the mix points to Ellevia consolidating demand around RSO-led formats rather than expanding breadth.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
