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Apr-2025
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Overview
Market Insights Snapshot
In the Canadian market, Ellevia has shown varied performance across provinces and product categories. In Ontario, the brand has consistently held a position in the top 30 for concentrates, ranking 23rd from January to March 2025, before experiencing a slight dip to 25th in April. This indicates a stable presence in Ontario's market, although the slight decline in April suggests increased competition or market shifts. Unfortunately, Ellevia did not make it into the top 30 for concentrates in Alberta, highlighting a potential area for growth or a need for strategic adjustments in that province.
Despite not ranking in Alberta, Ellevia's sales figures in Ontario reveal a positive trend, with sales increasing from February to April 2025. This upward trajectory in Ontario suggests that while the brand's ranking slightly fell, its sales volume has maintained a healthy growth pattern, which could be attributed to successful marketing efforts or consumer loyalty. However, the absence of Ellevia in Alberta's top rankings could imply challenges in market penetration or brand recognition within that province, a critical insight for stakeholders aiming to expand Ellevia's footprint across Canada.
Competitive Landscape
In the competitive landscape of the concentrates category in Ontario, Ellevia has experienced fluctuations in its ranking, indicating a dynamic market presence. Starting the year 2025 at the 23rd position, Ellevia maintained this rank through February and March but slipped to 25th in April. This change suggests a slight decline in its competitive standing. Meanwhile, competitors like RAD (Really Awesome Dope) and Purple Hills consistently ranked outside the top 20, with RAD improving slightly in April to 24th. HASHCO showed a positive trend, moving from 30th in January to 26th in April, while GREAZY experienced a notable decline from 12th to 21st over the same period. These shifts highlight the competitive pressures Ellevia faces, particularly from brands like HASHCO that are gaining ground, and underscore the need for strategic adjustments to enhance Ellevia's market position.
Notable Products
In April 2025, the top-performing product for Ellevia was RSO Full Spectrum (4g) from the Concentrates category, maintaining its number one rank from March with sales reaching 1409 units. RSO Full Spectrum (1g) held the second position, showing a consistent performance as it retained the same rank from February and March. RSO Resin (1g) remained steady in third place throughout the first four months of the year. The CBD/THC 1:1 - Balanced RSO Applicator (1g) did not appear in the top rankings for April, having only been ranked in February. Icy Mint RSO (1g) dropped out of the rankings in April after holding the fourth and fifth positions in the preceding months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
