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Oct-2025
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Overview
Market Insights Snapshot
Ellevia's performance in the concentrates category within the province of Ontario has shown notable fluctuations over the past few months. Starting in July 2025, Ellevia held the 27th position, but by October, it had climbed to the 25th spot. This upward movement indicates a positive trend in their market presence within Ontario's concentrates segment. The brand experienced a dip in September, dropping to the 30th position, which suggests some volatility in their sales performance. However, the recovery in October signifies a potential stabilization or strategic improvement in their operations or product offerings.
Despite the challenges in maintaining a consistent rank, Ellevia's ability to remain within the top 30 brands in Ontario's concentrates category is a testament to its resilience and market appeal. The sales figures reflect a pattern of recovery after a decline, with October's sales showcasing a significant rebound. This could imply successful promotional activities or an increase in consumer demand for their products. The absence of rankings for other states or provinces suggests that Ellevia's focus or success might be predominantly concentrated in Ontario, or that they are not yet a top player in other markets.
Competitive Landscape
In the Ontario concentrates market, Ellevia has shown a notable improvement in its ranking over the past few months. Starting from a rank of 27 in July 2025, Ellevia slipped slightly to 28 in August and 30 in September, but made a significant recovery to rank 25 in October. This upward trajectory in October suggests a positive shift in consumer preference or effective marketing strategies. In comparison, RAD (Really Awesome Dope) maintained a consistent position outside the top 20, hovering around ranks 26 to 28, while Community Cannabis c/o Purple Hills experienced a decline from 14 in July to 24 in October, indicating a potential loss of market share. Meanwhile, Astro Lab and Polar also fluctuated in rankings but did not surpass Ellevia's October position. This competitive landscape suggests that Ellevia's strategies are effectively positioning it for growth amidst fluctuating market dynamics.
Notable Products
In October 2025, the top-performing product for Ellevia was RSO Full Spectrum (4g) in the Concentrates category, maintaining its number one rank consistently since July 2025 with sales of 1310 units. Following closely, RSO Full Spectrum (1g) also held its steady position at rank two, showing a significant sales increase to 1127 units from previous months. RSO Resin (1g) remained at rank three, demonstrating consistent performance with a modest sales rise to 368 units. Notably, Hybrid RSO Dispenser (1g) re-entered the rankings at position four, despite a previous absence in September, albeit with lower sales figures. Overall, the rankings for these top products have shown remarkable stability over the past months, with slight fluctuations primarily in sales volumes.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
