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Mar-2025
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Overview
Market Insights Snapshot
Ellevia's performance in the Concentrates category across Canadian provinces has shown some interesting trends. In Ontario, Ellevia consistently maintained its position at rank 23 from January to March 2025, after a slight improvement from rank 25 in December 2024. This stability in Ontario suggests a strong foothold in the market, although there is potential for growth if they aim to break into higher ranks. Meanwhile, in Alberta, Ellevia did not make it into the top 30 for February and March 2025, which could be a point of concern as it indicates a drop in market visibility or competitiveness in that region.
Sales trends for Ellevia in the Concentrates category reveal a nuanced picture. Notably, in Ontario, while the brand maintained its rank, there was a fluctuation in sales figures, with a notable dip in February 2025 before recovering in March. This sales volatility might suggest seasonal demand shifts or competitive pressures. Conversely, in Alberta, the absence from the top 30 in recent months could hint at either a strategic withdrawal or increased competition from other brands. These dynamics highlight the importance of understanding regional market conditions and consumer preferences to enhance Ellevia's brand positioning in these provinces.
Competitive Landscape
In the Ontario concentrates market, Ellevia has maintained a steady presence, consistently ranking at 23rd from January to March 2025. This stability is notable given the fluctuations among its competitors. For instance, RAD (Really Awesome Dope) experienced a drop from 21st in January to 26th in March, indicating a potential decline in market influence. Meanwhile, HASHCO showed improvement, climbing from 30th in January to 24th in March. Sauce Rosin Labs and Chillum both outperformed Ellevia, with Sauce Rosin Labs holding the 22nd rank in March and Chillum advancing to 21st. Despite these competitive pressures, Ellevia's consistent ranking suggests a stable customer base, though there is room for growth to climb higher in the ranks and increase sales.
Notable Products
In March 2025, the top-performing product from Ellevia was RSO Full Spectrum (4g) in the Concentrates category, which climbed to the number one rank with sales figures reaching 1180. RSO Full Spectrum (1g) maintained a strong presence, though it dropped to second place after consistently holding the top spot in the previous months. RSO Resin (1g) remained steady at third place, showing consistent performance over the months. Icy Mint RSO Resin (1g) re-entered the rankings at fourth place, indicating a resurgence in popularity. Meanwhile, Icy Mint RSO (1g) held its position at fifth, despite a slight decrease in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
