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Jun-2024
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Overview
Market Insights Snapshot
Primitiv, a cannabis brand operating in several states, has shown a notable performance in the Michigan market. In the Flower category, Primitiv was ranked 99th in March 2024 but failed to maintain a position in the top 30 in the subsequent months of April, May, and June. This drop indicates a potential struggle to sustain its market share in Michigan's competitive Flower category. Despite this, the brand managed to generate $273,490 in sales in March, which is a significant figure but raises questions about its ability to maintain momentum in the following months.
The absence of Primitiv in the top 30 rankings for April, May, and June suggests that the brand may need to reassess its strategies to regain its standing in Michigan. This could involve exploring new marketing tactics or product innovations to capture the interest of consumers. The lack of data for other states or provinces also indicates that Primitiv might be focusing its efforts primarily in Michigan, or it may not have a strong presence elsewhere. Monitoring their performance in the coming months will be crucial to understanding whether this trend continues or if Primitiv can make a comeback in the competitive cannabis market.
Competitive Landscape
In the competitive landscape of the Michigan Flower category, Primitiv has faced significant challenges in maintaining its rank and sales. Notably, Primitiv was ranked 99th in March 2024 but did not appear in the top 20 for the subsequent months, indicating a struggle to keep pace with competitors. In contrast, Cookies experienced a downward trend, dropping from 56th in March to 93rd in June 2024, yet still managed to maintain a higher sales volume than Primitiv. Similarly, Levitate showed a declining rank from 52nd in April to 94th in June, but their sales remained robust compared to Primitiv. Galenas and Lion Order also demonstrated stronger performance, with Galenas reappearing in the rankings in May at 61st and Lion Order entering at 81st in May. These trends suggest that while Primitiv has a presence in the market, it faces stiff competition from brands that are either maintaining or improving their sales and rankings over time.
Notable Products
In June 2024, the top-performing product for Primitiv was Turf - Cardi B Pre-Roll (1g) in the Pre-Roll category, securing the number one rank with notable sales of 1176 units. Watermelon Limeade Gummies 10-Pack (200mg) in the Edible category ranked second, showing a strong entry into the top ranks. Turf - Blueberry Pie Pre-Roll (1g) also performed well, achieving the third rank. Turf - Space Guavaz Pre-Roll (1g) saw a drop to the fourth position from its previous consistent top ranks in March and April. Pink Lemonade Gummies (200mg) rounded out the top five, maintaining its presence in the rankings despite a lower sales figure.
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