Market Insights Snapshot
Primitiv's performance in the Michigan market presents a mixed picture across categories. In the Edible category, the brand has experienced a slight improvement in its ranking, moving from 88th place in July 2023 to 80th place in October 2023. This positive movement, coupled with an increase in sales from July to October, indicates a growing consumer interest in Primitiv's edible products. However, the brand's performance in the Flower and Pre-Roll categories is less clear, as they were not ranked in the top 20 brands from August 2023 onwards. This could signal a need for Primitiv to boost its visibility and competitive edge in these categories.
On a brighter note, Primitiv has consistently ranked in the top 20 for the Topical category, although there has been a slight decline from 9th place in July 2023 to 13th place in October 2023. Despite this drop in rankings, it's worth noting that the brand has maintained a strong presence in this category, indicating a solid consumer base for Primitiv's topical products. However, sales in this category have seen a downward trend from July to September, before picking up again in October. This fluctuation in sales could be attributed to various factors, and it would be interesting to delve deeper into the reasons behind this trend.
In the edible category within Michigan, Primitiv has seen a notable shift in its competitive landscape. While Primitiv's rank improved from 88th in July to 80th in October, it's important to note that its competitors have seen mixed results. Daze Off experienced a slight increase in rank from 75th to 81st, while Element saw a more significant increase from 60th to 79th. However, Lit Labs and Market both saw their ranks decrease, with Lit Labs dropping from 99th to 82nd and Market from 77th to 77th. In terms of sales, Primitiv saw a rise from July to October, while all of its competitors experienced a decrease in sales. This indicates that Primitiv is gaining ground in the Michigan edible market, despite the fierce competition.
In October 2023, Primitiv's top-performing product was the Turf - Gelatti Pre-Roll (1g), maintaining its rank from the previous month and selling 2,582 units. The second highest performer was a newcomer to the ranks, Zlushies (3.5g), with sales of 1,532 units. The third and fourth spots were taken by Animal Tree (3.5g) and Slurricane (3.5g) respectively, both showing improved rankings from the previous month. Lastly, Vanilla Bean Pre-Roll (1g), despite a slight drop in rank from the previous month, remained in the top five. The shifts in rankings indicate a dynamic market, with consumer preferences shifting between different product types and strains.