Primitiv

Data Snapshot: May 05, 2024
Primitiv Cannabis Brand Logo
$100K+

Apr-2024

Sales

Strong Growth

Trend

6-Month

44

Product Count

SKUs

Primitiv

Overview

Primitiv, a vertically integrated cannabis company, is not your typical celebrity brand. Co-founded by elite athletes Calvin Johnson and Rob Sims, it's a brand committed to the advancement of cannabis as a healing agent and an elevated form of wellness. Operating a flagship dispensary in Michigan, Primitiv specializes in the cultivation, processing, and sale of high-grade cannabis while also actively contributing to local initiatives.
Markets

Primitiv Locations

Product Trends

Primitiv Categories

Primitiv Sales

Market Insights Snapshot

Primitiv Historical Sales by Category

In the Michigan market, Primitiv has shown a fluctuating but overall positive trajectory in the Edible category, moving from not being in the top 30 brands in January 2024 to ranking 91st in March and then improving slightly to 89th in April. This movement indicates a growing presence within the Edible sector, although starting from a lower baseline. Sales figures corroborate this upward trend with a noticeable increase from March's $15,930 to undisclosed figures in April, suggesting a continuation of this positive momentum. However, the brand's late entry into the top rankings for the first quarter of 2024 highlights the competitive nature of Michigan's Edible market and suggests room for significant growth and improvement.

Conversely, in the Flower category within the same state, Primitiv's performance tells a slightly different story. The brand was not ranked in the top 30 for the first two months of the year but made a notable entrance at 89th place in March, followed by a slight drop to 98th in April. This indicates a challenge in maintaining or improving its market position amidst stiff competition. Despite this, sales figures in March show a substantial amount, with $279,578 in sales, hinting at a significant market presence that isn't fully captured by the ranking alone. This discrepancy between sales volume and ranking position suggests that while Primitiv is generating considerable revenue in the Flower category, there's a strategic gap that needs addressing to climb the rankings in Michigan's competitive cannabis market.

Apr-2024 Rank
Edible
Flower
98
Primitiv

Competitive Landscape

In the competitive landscape of the Michigan flower cannabis market, Primitiv has shown a notable entry and fluctuation in its rankings over the recent months. Starting off unranked, Primitiv made its debut in the top 20 by March 2024, securing the 89th position, and slightly declined to the 98th position by April 2024. This trajectory indicates a challenging but steady attempt at penetrating a market dominated by established brands such as Cookies, which consistently held ranks within the top 60 from January to April, peaking at 57th in February and March before experiencing a drop to 77th in April. Notably, Lion Order and Cresco Labs have also shown fluctuations, with Lion Order entering the rankings at 86th in January and Cresco Labs holding the 91st spot in the same month, neither maintaining a consistent presence in the subsequent months' rankings. Willie's Reserve made a significant leap into the rankings by February, securing the 78th position. The absence of Primitiv from the top 20 in the initial months, followed by its recent rankings, suggests a growing presence in the market, albeit with significant competition from both new entrants and established brands, affecting its rank and sales performance in a highly competitive and dynamic market.

Primitiv market ranking for MI Flower

Primitiv

Notable Products

In April 2024, Primitiv saw Turf - Space Guavaz Pre-Roll (1g) lead the sales with a significant margin, recording 3567 units sold, marking it as the top-selling product for the month. Following closely, Watermelon OG (3.5g) ranked second in sales, showcasing its popularity in the Flower category. The third place was secured by Turf - Cardi B Pre-Roll (1g), a consistent performer that previously held the top position in February. Turf - Bruce Banger Pre-Roll (1g) and Turf - Georgia Pie Pre-Roll (1g) were also notable, ranking fourth and fifth respectively, with Turf - Georgia Pie showing a notable drop from being the best-seller in March to fifth place in April. These rankings indicate a dynamic sales environment for Primitiv, with Pre-Roll products dominating the top sales spots and showing significant shifts in consumer preferences month over month.

Product Rank
Category
Jan-2024
Feb-2024
Mar-2024
Apr-2024
Turf - Space Guavaz Pre-Roll (1g)
Pre-Roll
3
4
>5
1
Watermelon OG (3.5g)
Flower
>5
>5
>5
2
Turf - Cardi B Pre-Roll (1g)
Pre-Roll
4
1
>5
3
Turf - Bruce Banger Pre-Roll (1g)
Pre-Roll
>5
>5
2
4
Turf - Georgia Pie Pre-Roll (1g)
Pre-Roll
>5
2
1
5
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