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Dec-2025
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Overview
Market Insights Snapshot
Made By A Farmer's performance in the state of Michigan reveals a dynamic presence across multiple product categories, with notable fluctuations in ranking over the latter months of 2025. In the Concentrates category, the brand experienced a dip in October, falling out of the top 30, but subsequently regained its position by December, ranking 23rd. This recovery indicates a potential strategic adjustment or market response that led to increased sales, culminating in a December sales peak. In contrast, the Edible category showed a more stable trajectory, with the brand consistently hovering around the 40s, suggesting a steady consumer base but perhaps limited growth in this segment.
The Pre-Roll category, however, presents a more volatile picture for Made By A Farmer, as rankings fluctuated significantly, peaking at 71st in October before dropping again in November. Despite these shifts, the brand managed to close the year with an improved rank in December. Meanwhile, the Vapor Pens category showed a promising upward trend, with Made By A Farmer climbing from 80th place in September to 63rd by December, indicating a strengthening foothold in this segment. This upward movement in Vapor Pens could suggest a growing preference among consumers or successful marketing efforts by the brand in this category. Each category's performance highlights different challenges and opportunities for Made By A Farmer in the competitive Michigan market.
Competitive Landscape
In the competitive landscape of concentrates in Michigan, Made By A Farmer has experienced fluctuating rankings, indicating a dynamic market presence. In September 2025, the brand held the 22nd position but saw a dip to 32nd in October, before recovering to 27th in November and further improving to 23rd in December. This volatility contrasts with competitors like Redemption, which improved its rank from 28th in September to 21st in December, and Bowhouse, which climbed from 36th to 24th over the same period. Despite these shifts, Made By A Farmer's sales showed resilience, particularly in December, where they surpassed Bowhouse. Meanwhile, Strait-Fire demonstrated a notable rise in November, reaching the 18th rank, which may have impacted Made By A Farmer's market share. The data suggests that while Made By A Farmer faces stiff competition, its ability to rebound in rank and maintain competitive sales figures highlights its potential for growth in the Michigan concentrates market.
Notable Products
In December 2025, the THC/CBN 1:1 Grape Full Spectrum Nano Vegan Gummies 10-Pack (200mg THC, 200mg CBN) maintained its position as the top-performing product for Made By A Farmer, with sales reaching 2,583 units. This product has consistently held the number one rank since September 2025. The Grape Breath Hash Rosin Vegan Gummies 10-Pack (200mg) secured the second spot, maintaining its position from the previous month with increased sales. The CBD/THC 1:1 Strawberry Kiwi Full Spectrum Nano Vegan Gummies 10-Pack (200mg CBD, 200mg THC) entered the rankings at third place in December, reflecting a strong market entry. Raspberry Gummies 10-Pack (200mg) and Blueberry Fast Acting Gummies 10-Pack (200mg) completed the top five, showcasing a diverse product preference among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
