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Jun-2024
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Overview
Market Insights Snapshot
Made By A Farmer has shown notable fluctuations in its performance across various categories in Michigan. In the Concentrates category, the brand improved significantly from a rank of 83 in March 2024 to 49 in June 2024, indicating a steady upward trend. This positive movement is underscored by a substantial increase in sales, from $45,551 in March to $86,477 in June. However, in the Edible category, the brand's performance was less consistent. It remained outside the top 30 rankings until June, when it climbed to the 71st position, showing some potential for growth but also highlighting areas for improvement.
In other categories, Made By A Farmer's presence was less prominent. The brand did not rank in the top 30 for Pre-Rolls until June 2024, when it entered at the 92nd position. This entry suggests a late but noteworthy emergence in the market. Similarly, in the Vapor Pens category, the brand only appeared in the rankings in May and June, holding the 95th spot both months. While these rankings indicate that Made By A Farmer has room to grow in these categories, the consistent sales figures for Vapor Pens suggest a stable customer base that could be leveraged for future growth. Overall, the data highlights both the strengths and opportunities for Made By A Farmer in the Michigan cannabis market.
Competitive Landscape
In the competitive landscape of the Michigan concentrates market, Made By A Farmer has shown notable fluctuations in its rank and sales over the past few months. Starting from a rank of 83 in March 2024, the brand experienced a dip to 87 in April, but then made a significant recovery to 63 in May and further improved to 49 in June. This upward trend in rank is accompanied by a corresponding increase in sales, rising from $32,354 in April to $86,477 in June. In comparison, True North Collective also showed an upward trend, moving from rank 73 in March to 53 in June, with sales peaking at $68,573. Meanwhile, Harbor Farmz saw a decline, dropping from rank 35 in March to 67 in June, with sales falling to $43,563. Brands like Magic and Levitate have maintained relatively stable ranks, with slight fluctuations. The competitive dynamics indicate that Made By A Farmer is gaining traction and improving its market position, suggesting a positive outlook for the brand in the Michigan concentrates category.
Notable Products
For June 2024, the top-performing product from Made By A Farmer is Sour Diesel Infused Pre-Roll (1g), maintaining its first-place ranking from the previous month with impressive sales of 2,533 units. Jedi Kush x Bubble Hash Infused Pre-Roll (1g) climbed to second place, up from fourth in May 2024. Blood Orange Bubble Hash Infused Pre-Roll (1g) dropped to third place, after being second last month. Lemon Gelato Bubble Hash Infused Pre-Roll (1g) held steady at fourth place for two consecutive months. Notably, the CBD/THC 1:1 Strawberry Kiwi Full Spectrum Nano Vegan Gummies 10-Pack (200mg CBD, 200mg THC) debuted in the rankings at fifth place in June 2024.
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