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Oct-2025
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Overview
Market Insights Snapshot
Made By A Farmer's performance in the Michigan market has shown some interesting trends across different product categories. In the Concentrates category, the brand has fluctuated within the top 30, peaking at rank 21 in September 2025, but dropping back to rank 29 by October. This suggests a potential volatility in consumer preference or competitive dynamics. The Edible category has been more challenging, as the brand did not break into the top 30 at all, indicating a need for strategic adjustments or increased marketing efforts to capture consumer interest in this segment.
Conversely, the Pre-Roll category has demonstrated a promising upward trend for Made By A Farmer in Michigan, moving from rank 100 in July to an impressive rank 62 by October. This significant climb could indicate growing consumer acceptance or effective promotional campaigns. However, the Vapor Pens category has not seen similar success, with the brand's rank dropping from 75 in July to 83 in October, highlighting a potential area for improvement. Overall, while there are areas of concern, the brand's notable rise in Pre-Rolls suggests an opportunity to capitalize on this momentum and explore further growth strategies in other categories.
Competitive Landscape
In the competitive landscape of the Michigan pre-roll category, Made By A Farmer has shown a remarkable upward trajectory in rank and sales over the past few months. Starting from a rank of 100 in July 2025, the brand climbed to 62 by October 2025, indicating a significant improvement in market presence. This upward movement is particularly notable when compared to competitors like Presidential, which saw a decline from 41 to 68 in the same period, and Skymint, which fluctuated but ultimately improved slightly from 57 to 60. Meanwhile, Hyman and Franklin Fields experienced varied rankings, with Hyman improving from 77 to 58 and Franklin Fields declining slightly from 41 to 64. Made By A Farmer's sales growth aligns with its rank improvement, suggesting effective strategies in capturing market share and consumer interest, positioning it as a rising contender in the Michigan pre-roll market.
Notable Products
In October 2025, the top-performing product from Made By A Farmer was the THC/CBN 1:1 Grape Full Spectrum Nano Vegan Gummies 10-Pack, maintaining its number one rank for the fourth consecutive month with sales of 2909 units. The CBG Cherry Runtz Bubble Hash Infused Pre-Roll climbed back to the second position, showing a significant increase from its fourth rank in September. The Sour Diesel Bubble Hash Infused Pre-Roll dropped one position to third, while the Lemon Gelato Bubble Hash Infused Pre-Roll entered the rankings for the first time at fourth place. Strawnana Hash Rosin Solventless Vegan Gummies 10-Pack secured the fifth position, marking its debut in the rankings. Overall, the product lineup saw dynamic shifts, particularly in the Pre-Roll category, reflecting changing consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
