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Nov-2025
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Overview
Market Insights Snapshot
Made By A Farmer has shown notable performance shifts across various product categories in Michigan. In the Concentrates category, the brand improved its ranking from 30th in August 2025 to 22nd in November 2025, despite a brief dip out of the top 30 in October. This upward trend is mirrored by their sales figures, which saw a significant increase from October to November. In the Edible category, the brand has consistently climbed the ranks, moving from 52nd in August to 43rd by November, indicating a strengthening presence in this segment. However, it's worth noting that Made By A Farmer did not break into the top 30 in this category, suggesting room for further growth.
In the Pre-Roll category, Made By A Farmer experienced fluctuating rankings, peaking at 68th in October before dropping to 94th in November. This volatility might highlight challenges in maintaining a steady market position. Conversely, in the Vapor Pens category, the brand maintained a relatively stable ranking around the 80th position over the months, indicating a steady but modest presence. Despite not making it into the top 30 across these categories, the brand's movements suggest strategic efforts to enhance market penetration and adapt to consumer preferences in Michigan.
Competitive Landscape
In the competitive landscape of concentrates in Michigan, Made By A Farmer has experienced notable fluctuations in its rank over recent months, impacting its sales trajectory. While it climbed to a promising 22nd position in September 2025, it slipped to 31st in October before recovering back to 22nd in November. This volatility contrasts with competitors like Traphouse Cannabis Co., which improved its position from 26th in August to 17th in October before slightly dropping to 20th in November, and Humblebee, which showed a consistent upward trend, reaching 24th in November from 53rd in August. Despite these challenges, Made By A Farmer's sales rebounded in November, indicating resilience and potential for growth amidst a competitive market. Meanwhile, Common Citizen and Peachy Hash & Co. also faced their own rank fluctuations, with Peachy Hash & Co. dropping significantly from 10th in September to 26th in October, highlighting the dynamic nature of the market.
Notable Products
In November 2025, Made By A Farmer's top-performing product was the THC/CBN 1:1 Grape Full Spectrum Nano Vegan Gummies 10-Pack, maintaining its first-place ranking for the fourth consecutive month with sales of 2552 units. The Grape Breath Hash Rosin Vegan Gummies 10-Pack emerged as the second-best seller, debuting in the rankings with notable sales figures. Mimosa Hash Rosin Vegan Gummies 10-Pack secured the third spot, also making its first appearance in the rankings. The Gummy Bears Bubble Hash Infused Pre-Roll 3-Pack followed closely in fourth place, while the Strawnana Hash Rosin Solventless Vegan Gummies 10-Pack remained consistent in fifth place, showing a slight decline from October. The introduction of new products in the top rankings indicates a dynamic shift in consumer preferences towards a diverse range of edibles.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
