.svg){kind=small}
Dec-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In the state of Michigan, Made By A Farmer has shown varied performance across different product categories. In the Concentrates category, the brand experienced fluctuations in rankings, moving from 76th in September 2024 to 56th in October, dropping to 71st in November, and then climbing back to 60th in December. This suggests a volatile but ultimately positive trend in this category. Meanwhile, in the Edibles category, Made By A Farmer maintained a relatively stable performance, with rankings hovering around the mid-50s, culminating in a slight improvement to 50th place by December 2024. This steady performance in Edibles could indicate a growing consumer preference or consistent product offerings. However, the Vapor Pens category saw the brand disappear from the top 30 rankings after October, which might suggest a need for strategic adjustments or increased competition in the market.
Interestingly, Made By A Farmer managed to re-enter the Pre-Roll category rankings in December 2024 at 94th place, after not being in the top 30 for the earlier months. This re-entry could signal a renewed focus or successful marketing efforts in this product line. On the other hand, the Topical category showcased a strong performance with the brand ranking 8th in September and improving slightly to 7th in December, indicating a solid foothold in this niche. The diverse performance across categories highlights both challenges and opportunities for Made By A Farmer in the competitive Michigan market. Overall, while some categories show potential for growth, others may require strategic reevaluation to enhance market presence.
Competitive Landscape
In the competitive landscape of the Michigan edible cannabis market, Made By A Farmer has demonstrated a notable upward trend in its ranking, moving from the 55th position in September 2024 to 50th by December 2024. This positive trajectory is indicative of a strengthening market presence, contrasting with competitors like Magic, which experienced a decline from 42nd to 47th place during the same period. Meanwhile, Lit Labs and Wonder Wellness Co. maintained relatively stable positions, with slight fluctuations that did not significantly impact their overall standings. Interestingly, Goody Bag surged dramatically from 60th to 49th place, surpassing Made By A Farmer in December, which suggests a highly competitive environment. These shifts highlight the dynamic nature of the market and underscore the importance of strategic positioning and brand differentiation for Made By A Farmer to maintain and improve its competitive edge.
Notable Products
In December 2024, the top-performing product for Made By A Farmer was the Sour Diesel Bubble Hash Infused Pre-Roll (1g), securing the number one rank with sales of 2739 units. Following closely, the Blood Orange Bubble Hash Infused Pre-Roll (1g) rose to the second position, showing a significant improvement from its previous unranked status in November. The Raspberry Gummies 10-Pack (200mg) maintained a strong presence, ranking third, a slight drop from its second position in November. Peach Gummies 10-Pack (200mg) also saw a small decline, moving from third in November to fourth in December. The CBD/THC 1:1 Strawberry Kiwi Full Spectrum Nano Vegan Gummies debuted at fifth place, contributing to the diverse range of top-selling products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
