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Apr-2025
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Overview
Market Insights Snapshot
Made By A Farmer has shown dynamic performance across different product categories in Michigan. In the Concentrates category, the brand experienced a notable improvement, climbing from a rank of 55 in March 2025 to 37 in April 2025. This upward movement is complemented by a significant increase in sales, indicating a strong market presence in this category. Meanwhile, in the Edible category, Made By A Farmer maintained a more stable performance, with rankings fluctuating slightly but never breaking into the top 50. This suggests a consistent yet modest foothold in the edibles market.
In the Pre-Roll category, Made By A Farmer's ranking saw some fluctuations, peaking at 75 in April 2025 after a dip to 100 in February. This rebound suggests a recovering interest or strategic adjustments that have paid off. However, the Vapor Pens category is where the brand has not yet managed to break into the top 30, only appearing in the rankings in April at position 87. This may indicate a potential area for growth or a need for strategic realignment to capture more of the market share in this category. Overall, the brand's performance in Michigan showcases both opportunities and challenges across its product lines.
Competitive Landscape
In the competitive landscape of the concentrates category in Michigan, Made By A Farmer has shown a notable improvement in its rank from January to April 2025. Starting at rank 53 in January, the brand climbed to rank 37 by April, indicating a positive trend in its market position. This upward movement is significant when compared to competitors like Monster Xtracts, which also improved but remained at rank 36 in April, and Redbud Roots, which jumped from rank 50 to 34. Meanwhile, True North Collective showed less volatility, maintaining a relatively stable rank around the low 40s. Despite Gas Station experiencing a decline from rank 22 in February to 42 in April, its sales figures remain significantly higher than Made By A Farmer's. This suggests that while Made By A Farmer is gaining traction in rank, there is still room for growth in sales volume to match or surpass its competitors. The brand's consistent improvement in rank highlights its potential to capture a larger market share in the Michigan concentrates market.
Notable Products
In April 2025, the top-performing product from Made By A Farmer was the CBG Gummy Bears Bubble Hash Infused Pre-Roll (1g) in the Pre-Roll category, which claimed the number one rank with a notable sales figure of 2977 units. This product showed a significant rise from the second position in March 2025. The CBG Cherry Runtz Bubble Hash Infused Pre-Roll (1g) also saw a remarkable jump, securing the second rank from being unranked in the previous months. Sour Diesel Bubble Hash Infused Pre-Roll (1g), while still performing well, dropped to the third position from its previous first position in March. The Grape Breath Hash Rosin Vegan Gummies 10-Pack (200mg) maintained a steady presence, ranking fourth, while the Mimosa Hash Rosin Vegan Gummies 10-Pack (200mg) entered the top five for the first time in April.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
