Market Insights Snapshot
In British Columbia, Pristine has shown a notable performance in the Cultivation category. The brand managed to improve its position from 4th in May 2023 to 3rd in August 2023, even though it was not ranked in July. The absence of a ranking for July indicates that Pristine was not in the top 20 brands for that month, which could be seen as a temporary setback. However, the brand managed to bounce back in August, showing resilience and adaptability in the competitive cannabis market.
On the other hand, in Ontario and Saskatchewan, Pristine's performance in the Cultivation category has been somewhat inconsistent. In Ontario, the brand's ranking fluctuated between 11th and 13th from May to August 2023, with a peak at 9th in July. Meanwhile, in Saskatchewan, Pristine maintained a steady 4th place ranking from May to June, but the absence of a ranking in August suggests a possible fall in popularity. Despite these inconsistencies, Pristine remains a brand to watch in these markets, as its performance shows potential for growth and improvement.
In the cultivation category within BC, Pristine has maintained a consistent presence within the top 4 brands over the past few months. However, it's worth noting that Pristine's rank has seen slight fluctuations, moving from 4th place in May 2023 to 3rd in June and August 2023, indicating a slight upward trend. In terms of sales, Pristine has seen a significant drop over the months, which could be a point of concern. Among its competitors, Great Gardener Farms and 34 Street Seed Co. have consistently outperformed Pristine, securing the top two ranks respectively. Tweed, another competitor, has also shown a similar fluctuating trend in ranking, but with lower sales than Pristine. Interestingly, Humboldt Seed Company did not rank in the top 20 in August 2023, indicating a potential decline in their market presence.
In August 2023, the top-selling product from Pristine was the Lillooet Land Race Seeds 4-Pack (4g) from the Cultivation category, with sales reaching 51 units. This product climbed to the top spot from its second position in the previous three months. The second-best performer was the Headband Seeds 4-Pack (4g), also from the Cultivation category, which slipped from its consistent first-place ranking in May, June, and July 2023. Notably, it sold 4 units in August, a significant drop from 28 units in July. The D3NALI Seeds (1g), another Cultivation product, made its way into the top three in August despite not being ranked in the previous two months.