Great Gardener Farms

Great Gardener Farms concentrated 56.28% of July 2026 sales in Pre-Roll while 43.72% came from Concentrates, with Pre-Roll up 31.16% year over year but down 2.10% month over month, and Concentrates up 184.51% year over year but down 3.63% month over month. Average price rose 22.23% year over year to $20.51 as category pricing diverged between a $14.81 Pre-Roll average and a $40.59 Concentrates average, and the brand sat at rank 78 in Pre-Roll in British Columbia. This mix implies the brand is leaning into higher-priced Concentrates for growth while using Pre-Roll scale to anchor share, but the dual month-over-month declines signal a pivot point where sustaining the 71.60% brand-level year-over-year gain will require stabilizing velocity in both categories.

With Pre-Roll holding the majority at 56.28% share yet growing 153 percentage points slower year over year than Concentrates (31.16% vs. 184.51%), the brand’s near-term upside is disproportionately tied to premium Concentrates despite its lower unit velocity. The rank of 78 in Pre-Roll within British Columbia alongside a 2.10% month-over-month Pre-Roll dip indicates limited competitive separation, while the 3.63% month-over-month slide in Concentrates suggests sensitivity to price at a $40.59 average; together, these shifts imply a positioning path where protecting Pre-Roll base while managing price-pack architecture in Concentrates can convert high year-over-year interest into steadier month-over-month retention.