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Overview
Market Insights Snapshot
In BC, Great Gardener Farms has shown consistent performance in the Cultivation category, maintaining a strong first-place ranking from June to August 2023. This is a testament to the brand's strength in this category. However, in the Concentrates and Vapor Pens categories, the brand's performance has been fluctuating, with rankings ranging from 36 to 45 and 40 to 54 respectively over the same period. Particularly in the Flower category, the brand's ranking has been outside the top 20, peaking at 73 in August 2023. This indicates a need for improvement in these categories.
On the other hand, in ON, the brand's performance in the Concentrates category has been less consistent with rankings varying from 71 to 82 from May to August 2023. Interestingly, the brand was not in the top 20 brands in the Cultivation category in July 2023, signifying a potential area of focus. Despite this, Great Gardener Farms managed to bounce back to the 9th position in August 2023, showing resilience and adaptability. However, with only one raw sales detail available, it's difficult to accurately gauge the brand's overall performance in this market.
Competitive Landscape
In the Flower category within BC, Great Gardener Farms has experienced a fluctuating competitive landscape. In comparison to RIFF, Great Gardener Farms has seen a consistent improvement in rank, moving up from 97th in May to 73rd in August, while RIFF's rank has slightly worsened. However, Delta 9 Cannabis has shown a more volatile trend, with a significant drop in rank in June, and no data available for May indicating they were not in the top 20 brands that month. The Green Organic Dutchman has maintained a relatively stable and better rank than Great Gardener Farms, but with a slight dip in August. Lastly, Daily Special has shown a similar trend to RIFF, with a slight worsening in rank. In terms of sales, Great Gardener Farms has seen a steady increase, while its competitors have experienced more fluctuation, with the exception of The Green Organic Dutchman which has consistently higher sales.
Notable Products
In August 2023, the top-performing product from Great Gardener Farms was the 'French Fire Barb (3.5g)' from the Flower category, maintaining its top position from the previous months with sales of 1132 units. The second-best selling product was the 'Barbara Bud Live Rosin Cartridge (1g)' in the Vapor Pens category, climbing up two spots from its July ranking, though sales dropped slightly to 162 units. The 'Barbara Bud Feminized Seeds 5-Pack (5g)' from the Cultivation category dropped to the third position from second in July, with sales also decreasing to 136 units. The 'Orange Barb Seeds 5-Pack (5g)', also from the Cultivation category, maintained its fourth position with 119 units sold. Lastly, the 'Barbara Bud Live Rosin (1g)' in the Concentrates category held steady at the fifth position with 55 units sold.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.