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Jan-2025
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Overview
Market Insights Snapshot
Seeker's performance in the Ontario market has shown interesting fluctuations across the last few months. In the Flower category, Seeker was not ranked in October 2024, which indicates that they failed to break into the top 30 brands during that month. However, by January 2025, they managed to secure the 78th position, marking a significant improvement. This upward trend suggests that Seeker has been able to increase its market presence and consumer interest in Ontario, despite the competitive landscape. The sales figures reflect this growth, with a notable increase from October 2024 to January 2025, signaling a positive trajectory.
It is important to note that while Seeker's ranking in the Flower category improved in Ontario, there are no available rankings for November and December 2024. This absence from the top 30 could be seen as a setback, but the jump to 78th place in January 2025 indicates a recovery or strategic improvement. The brand's ability to climb the ranks in January suggests effective marketing or product enhancements that resonated with consumers. Observing these movements can provide insights into Seeker's strategic adjustments and market dynamics, offering a glimpse into the competitive nature of the cannabis industry in Ontario.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, Seeker has shown a notable fluctuation in its market standing, with its rank absent in October and December 2024, but making a comeback in November 2024 at 92nd place and improving to 78th by January 2025. This suggests a positive trend in sales momentum, especially when compared to competitors like BC Smalls, which also showed improvement from 88th in December 2024 to 77th in January 2025. However, brands like Freedom Cannabis and Truro Cannabis Co. have maintained relatively stable positions, with Freedom Cannabis holding steady at 76th in both December 2024 and January 2025, and Truro Cannabis Co. slightly dropping from 75th to 82nd in the same period. This competitive environment indicates that while Seeker is experiencing a positive trajectory, it still faces significant competition from established brands that have maintained more consistent rankings and potentially higher sales figures over the longer term.
Notable Products
In January 2025, Seeker's top-performing product was Terp N' Tine (28g) in the Flower category, maintaining its number one rank consistently since October 2024 with an impressive sales figure of 1247 units. Molten Lava Cake (3.5g), also in the Flower category, made a significant leap to the second position from being unranked in the previous months, showing a strong sales performance. The CBD/THC 1:1 Strawberry Guava Punch and Wild Berry Punch beverages held their ground in the third position, despite a slight drop in sales compared to earlier months. Pomegranate THC Oil maintained its fourth rank, although its sales figures slightly decreased. Overall, the Flower category showed notable growth, particularly with the rise of Molten Lava Cake.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
