Market Insights Snapshot
In the Ontario market, the cannabis brand Seeker has shown a noteworthy performance in the Oil category. Starting from a rank of 27 in August 2023, the brand made a steady climb up the leaderboard to reach a rank of 15 by November 2023. This consistent upward movement indicates a growing demand and acceptance for Seeker's oil products in the Ontario market. However, it's worth noting that Seeker did not make it into the top 20 brands in the Flower category for the same period, which could suggest a need for improvement in this category.
Meanwhile, in Saskatchewan, Seeker's performance was more of a mixed bag. In the Flower category, the brand saw a significant jump from rank 35 to 12 between August and September 2023, but then experienced a drop in the following months, ending up at rank 37 in November. This fluctuation suggests a volatile market position for Seeker in this category. In the Pre-Roll category, Seeker maintained a relatively stable but lower ranking, hovering around the 30s over the four-month period. This could indicate a steady customer base for their Pre-Roll products in Saskatchewan, but also room for growth.
In the Flower category within Ontario, Seeker has shown a notable presence, though it has faced stiff competition from other brands. Bold has consistently ranked higher than Seeker, despite a downward trend in its rank from August to November 2023. Similarly, Dab Bods was a strong competitor in August and November, though it did not appear in the top 20 in September and October. Two emerging competitors, Pistol and Paris and Endgame, broke into the top 20 in November, ranking lower than Seeker but indicating potential for growth. The absence of Seeker's rank for August, September, and October suggests that it was not among the top 20 brands during these months, but its appearance in November indicates a positive upward trend.
In November 2023, Seeker's top-performing product was the Terp N' Tine Pre-Roll (0.5g), maintaining its position as the number one product for four consecutive months, with sales in November reaching 8,772 units. The Sugar N' Spice Pre-Roll 10-Pack (3.5g) ranked second, showing a consistent performance as it held the second or third spot in the preceding months. The Terp N' Tine (28g) in the Flower category secured third place, climbing up from its fourth-place rank in August 2023. The Pomegranate THC Oil (30ml) product made a significant leap from not being in the top five in August to ranking fourth in November. Lastly, the Molten Lava Cake (28g), also in the Flower category, maintained a steady presence in the top five, securing the fifth spot in November.