Market Insights Snapshot
Quim's performance in the Topical category within California has shown some fluctuations over the period from August to November 2023. The brand started off in a strong position, ranking 12th in August with sales of approximately $25,045. However, there was a noticeable downward trend in the subsequent months, with the brand dropping to 14th place in September and 17th in October. It's worth noting that a drop in ranking indicates a relative decrease in sales compared to other brands, which could be a sign of increased competition or changing consumer preferences.
Despite the downward trend in ranking, Quim managed to slightly improve its position in November, moving up to 16th place. This suggests some resilience and potential for recovery. However, it's important to remember that the brand was not able to regain its initial ranking of 12th place. The overall trend suggests a need for strategic adjustments to regain market share. It's also worth noting that the absence of a ranking number for a particular month would mean that the brand did not make it into the top 20, which would be a significant concern. However, this was not the case for Quim during this period.
Competitive Landscape
In the competitive landscape of the Topical category in California, Quim has seen some fluctuation in its ranking over the months of August to November 2023. It started off strong in August, ranking 12th, but has since seen a slight decline, dropping to 17th in October before rebounding slightly to 16th in November. This fluctuation in rank is mirrored in its sales, which also peaked in August and then declined. In comparison, High Gorgeous by Yummi Karma and Cannariginals Emu 420 have maintained more consistent rankings and sales, with High Gorgeous by Yummi Karma consistently ranking higher than Quim. Meanwhile, Wild Bill's and Cosmic View have seen their rankings improve over this period, though they still rank lower than Quim. This data suggests a highly competitive market where Quim needs to strategize effectively to maintain its position.
Notable Products
In November 2023, Quim's top-performing products were Night Moves Intimate Oil in two variants. The 70mg THC, 10ml variant held the top spot with 320 units sold, maintaining its position from the previous three months. The 350mg THC, 50ml variant followed closely in the second position, a spot it has held since September 2023. It's worth noting that both products belong to the Topical category, indicating a strong preference among consumers. Compared to previous months, there seems to be a slight decline in sales, but these two products continue to dominate the market.