.svg){kind=small}
Aug-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Ratio (WA) has shown a consistent upward trajectory in the Beverage category within Washington over the past few months. Starting from a rank of 17 in May 2024, the brand improved its position to 16 in June, 14 in July, and secured the 13th spot by August 2024. This steady climb in rankings indicates a growing consumer preference and increased market penetration. Notably, the sales figures for Ratio (WA) have also demonstrated significant growth, with a nearly 50% increase from June to August, reflecting the brand's strengthening foothold in the market.
While Ratio (WA) has made noticeable strides in Washington's Beverage category, the absence of ranking data in other states or provinces suggests that the brand has yet to break into the top 30 in those markets. This could be seen as a potential area for growth or a challenge depending on the brand's strategic objectives. The positive trend in Washington, however, provides a strong foundation for potential expansion. It will be interesting to monitor whether Ratio (WA) can replicate its success in other regions and categories in the coming months.
Competitive Landscape
In the competitive landscape of the Washington Beverage category, Ratio (WA) has shown a notable upward trajectory in rank and sales over the past few months. Starting from a rank of 17 in May 2024, Ratio (WA) climbed to 13 by August 2024, indicating a steady improvement in market presence. This rise is particularly significant when compared to competitors like Soulshine Cannabis, which maintained a relatively stable rank around 12, and Mobius, which fluctuated between 11 and 14. Despite Sungaze consistently holding a higher rank at 10-11, Ratio (WA)'s growth in sales from $17,871 in May to $36,846 in August suggests a strong upward trend that could potentially challenge these competitors in the near future. Meanwhile, Swell Edibles remained lower in the rankings, indicating a less competitive threat to Ratio (WA). This positive momentum for Ratio (WA) highlights its increasing appeal and market penetration in the Washington Beverage category.
Notable Products
In August 2024, the top-performing product for Ratio (WA) was the Strawberry Burst Shot (100mg THC, 2.5oz), which climbed to the first rank with notable sales of 1,592 units. The Orange Breeze Shot (100mg THC, 2.5oz) followed closely in second place, maintaining a strong performance with 1,571 units sold. The Island Punch Infused Shot (100mg THC, 2.5oz) secured the third position, showing an upward trend from its fourth rank in July. The Island Coconut Shot (100mg THC, 2.5oz) fell to fourth place, despite being the top product in June. The CBD/THC 1:1 Raspberry Lemonade Shot (100mg CBD, 100mg THC, 2.5oz) remained consistent in fifth place throughout the past four months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
