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Nov-2025
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Overview
Market Insights Snapshot
Ratio (WA) has demonstrated a consistent performance in the Beverage category within the state of Washington. The brand maintained a steady ranking throughout the months, oscillating between the 7th and 8th positions. This consistency suggests a stable consumer base and a strong foothold in the Washington market. Despite a slight dip in sales from August to September, Ratio (WA) managed to recover in October, indicating resilience and effective market strategies. The brand's ability to remain in the top 10 is a testament to its competitive edge in the Beverage category.
It is noteworthy that Ratio (WA) did not appear in the top 30 rankings for other states or categories, which could imply a more localized or niche focus within Washington. This absence in other markets might be seen as a limitation in their geographic reach or product diversification. However, the brand's targeted strategy in Washington could also be a deliberate choice to consolidate and strengthen its position before exploring expansion opportunities. Monitoring future movements and potential category diversification could provide insights into Ratio (WA)'s strategic direction and growth potential.
Competitive Landscape
In the competitive landscape of the beverage category in Washington, Ratio (WA) has experienced fluctuating rankings from August to November 2025, indicating a dynamic market presence. Starting at 7th place in August, Ratio (WA) slipped to 8th in September, regained its 7th position in October, and fell back to 8th in November. This volatility reflects the brand's ongoing battle to maintain a stable position amidst strong competition. Notably, Agro Couture consistently held the 6th rank throughout this period, showcasing a more stable market performance. Meanwhile, Blaze Soda mirrored Ratio (WA)'s ranking pattern but managed to outperform it in November by securing the 7th spot. The sales trends reveal that while Ratio (WA) experienced a dip in September, it rebounded in October, only to see a slight decline again in November. This suggests that while Ratio (WA) is competitive, it faces challenges in sustaining upward momentum against brands like Constellation Cannabis and Hot Shotz, which also show varying sales trajectories but maintain their positions within the top 10.
Notable Products
In November 2025, the top-performing product for Ratio (WA) was the Strawberry Burst Shot (100mg THC, 2.5oz) in the Beverage category, achieving the number one rank with sales of 4640 units. This product improved from its third-place position in October. The Orange Breeze Shot (100mg THC, 2.5oz) dropped to second place, despite consistently holding the top spot in the previous three months. Island Coconut Shot (100mg THC, 2.5oz) ranked third, slipping from its second-place finish in October. The Island Punch Shot (100mg THC, 2.5oz) remained steady in fourth place, while the CBD/THC 1:1 Raspberry Lemonade Shot (100mg CBD, 100mg THC, 2.5oz) entered the rankings for the first time at fifth place.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
