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Apr-2025
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Overview
Market Insights Snapshot
Ratio (WA) has demonstrated a consistent presence in the Washington cannabis beverage market over the first four months of 2025. The brand maintained a top 10 ranking, starting the year at the 9th position in both January and February. March saw a positive movement as Ratio (WA) climbed to 7th place, indicating a successful month with increased consumer engagement. However, April saw a slight dip back to 8th place, which could suggest a competitive market environment or seasonal fluctuations. Despite this minor setback, the brand's ability to remain within the top 10 highlights its strong market presence and consumer appeal in the beverage category.
Examining the sales data further reveals that Ratio (WA) experienced a notable sales increase in March, reaching $111,854, the highest of the four months analyzed. This surge in sales aligns with their improved ranking during that period. While April's sales slightly declined to $109,699, the brand still maintained a robust performance, indicating resilience in the face of market challenges. The absence of Ratio (WA) from the top 30 in other states or categories might suggest a strategic focus on the Washington beverage market, where they have established a significant foothold. This focused approach could be a deliberate strategy to strengthen their brand in a specific niche before considering expansion into other categories or regions.
Competitive Landscape
In the competitive landscape of the Washington beverage category, Ratio (WA) has shown a dynamic performance over the first four months of 2025. Starting at rank 9 in January, Ratio (WA) improved to rank 7 by March, indicating a positive trajectory in market presence. However, by April, it slightly slipped to rank 8, suggesting a need to bolster its competitive strategies. Notably, Agro Couture consistently maintained its stronghold at rank 6 throughout this period, showcasing stable sales performance. Meanwhile, Constellation Cannabis experienced a slight decline, moving from rank 7 in February to rank 9 in April, which could present an opportunity for Ratio (WA) to capitalize on. Additionally, Hot Shotz demonstrated fluctuating ranks, yet managed to secure a higher position than Ratio (WA) in April. These insights highlight the competitive pressures and opportunities within the Washington beverage market, emphasizing the importance for Ratio (WA) to refine its market strategies to enhance its rank and sales performance.
Notable Products
In April 2025, the top-performing product for Ratio (WA) was the Island Coconut Shot (100mg, 2.5oz) in the Beverage category, which climbed to the number one rank with sales of 5015 units. The Orange Breeze Shot (100mg, 2.5oz) maintained a strong position, ranking second, although it had previously held the top spot in January. Strawberry Burst Shot (100mg, 2.5oz) dropped to third place, showing a decline from its peak performance in March. Island Punch Shot (100mg THC, 2.5oz) fell to fourth, despite leading in February. The CBN/CBD/THC 1:1:2 Grape Dream Shot (25mg CBN, 25mg CBD, 50mg THC, 2.5oz) remained steady in fifth place, showing a modest increase in sales from earlier months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
