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Oct-2025
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Overview
Market Insights Snapshot
Ratio (WA) has maintained a consistent presence in the beverage category within Washington, holding a firm position in the top 10 brands over the past several months. Despite a slight dip in September 2025, where Ratio (WA) ranked 8th, the brand quickly rebounded to reclaim its 7th position in October 2025. This stability suggests a steady consumer base and a competitive edge in the market, although the fluctuation in rankings indicates room for improvement. The brand's ability to remain in the top 10 highlights its resilience and effective market strategies in a highly competitive category.
While Ratio (WA) has shown consistent performance in the beverage category in Washington, it is notable that the brand has not appeared in the top 30 rankings in other categories or states, indicating a focused market strategy within this specific region and product line. This could be seen as a limitation in terms of market expansion and diversification. However, the brand's concentrated efforts in Washington's beverage sector may allow it to refine its offerings and strengthen its brand identity. The sales figures reflect a slight decline from July to September 2025, but a recovery in October suggests effective adjustments to market conditions.
Competitive Landscape
In the Washington beverage category, Ratio (WA) has experienced a slight fluctuation in its competitive standing over the past few months, with its rank shifting from 7th in July and August 2025, dropping to 8th in September, and then returning to 7th in October. This fluctuation is indicative of a competitive market where brands like Mary Jones consistently hold the 5th position, maintaining a higher sales volume. Meanwhile, Agro Couture remains steady at 6th place, suggesting a stable consumer base. Ratio (WA)'s sales have shown a downward trend from July to September, with a slight recovery in October, which could be attributed to seasonal demand or effective marketing strategies. Competitors such as Blaze Soda and Constellation Cannabis maintain close ranks but have not surpassed Ratio (WA), indicating a tight race in the mid-tier segment of this market.
Notable Products
In October 2025, the top-performing product from Ratio (WA) was the Orange Breeze Shot (100mg THC, 2.5oz), maintaining its number one spot with sales reaching 5074 units. The Island Coconut Shot (100mg THC, 2.5oz) climbed to the second position, showing a significant increase from its fourth place in September. Strawberry Burst Shot (100mg THC, 2.5oz) slipped to third place, despite previously holding the top rank in July and September. The Island Punch Shot (100mg THC, 2.5oz) remained consistent, holding the fourth position for two consecutive months. Notably, the CBN/CBD/THC 1:1:2 Grape Dream Shot (25mg CBN, 25mg CBD, 50mg THC, 2.5oz) stayed in fifth place, showing a consistent sales pattern throughout the recorded months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
