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Apr-2025
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Overview
Market Insights Snapshot
Hot Shotz has shown a consistent presence in the Washington market, particularly in the Beverage category. Over the first four months of 2025, the brand maintained its position within the top 10, fluctuating slightly between the 7th and 9th ranks. This consistency highlights the brand's stable performance and appeal in the Washington market. Notably, Hot Shotz managed to regain its 7th position in April after a brief dip to 9th in March. Such resilience in ranking suggests that Hot Shotz has a dedicated consumer base and potentially effective strategies to navigate the competitive landscape.
While Hot Shotz has managed to stay within the top 10 in Washington, it's important to note that its sales figures have experienced some fluctuations. The brand saw a decrease in sales from January to March, but there was a notable recovery in April, with sales climbing back to a level close to January's figures. This rebound could indicate successful promotional efforts or new product launches that resonated well with consumers. However, the absence of Hot Shotz in the top 30 in other states or categories might suggest areas for potential growth or challenges that the brand faces outside of its stronghold in Washington.
Competitive Landscape
In the competitive landscape of the beverage category in Washington, Hot Shotz has experienced notable fluctuations in its ranking, reflecting the dynamic nature of the market. Starting the year at 7th place, Hot Shotz saw a dip to 9th in March 2025 before recovering to 7th in April. This volatility contrasts with the steady performance of Mary Jones, which consistently held the 5th position, indicating a strong market presence and possibly a loyal customer base. Meanwhile, Agro Couture maintained a stable 6th rank throughout the period, suggesting a solid performance just ahead of Hot Shotz. On the other hand, Constellation Cannabis and Ratio (WA) showed more variability, with Constellation Cannabis dropping from 7th to 9th, and Ratio (WA) improving from 9th to 7th before settling at 8th. These shifts highlight the competitive pressures Hot Shotz faces, with its sales figures reflecting a slight recovery in April after a downward trend, emphasizing the need for strategic initiatives to bolster its market position.
Notable Products
In April 2025, the top-performing product for Hot Shotz was the Blue Raspberry Energy Drink (100mg THC, 2oz), maintaining its first-place ranking for four consecutive months with a sales figure of $5,116. The CBD/THC 1:1 Watermelon Energy Drink (100mg CBD, 100mg THC, 2oz) remained consistently in second place across the same period. Notably, the Green Apple Energy Drink (100mg THC, 2oz) improved its ranking from fourth to third, showing significant sales growth. The Dragon Fruit Energy Shot (100mg THC, 2oz) dropped to fourth place, while the Fruit Punch Energy Drink (100mg THC, 2oz) held steady at fifth place after reappearing in the rankings. This indicates a stable top product lineup with some shifts in mid-tier rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
