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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Hot Shotz concentrated 100.0% of May 2026 sales in Beverage, with category sales down 14.21% year over year and edging down 0.48% month over month, while average price rose 1.93% YoY to $5.58. In Washington Beverage, the brand held rank 9 in May 2026, implying that despite a full-category focus and a 0.48% MoM dip, Hot Shotz maintained a top-10 placement as YoY softness of 14.21% met only a modest MoM pullback.
The combination of a 100.0% Beverage mix and a 1.93% YoY price increase alongside a 14.21% YoY sales decline signals price-sensitive volume erosion, while the 0.48% MoM decline narrows the near-term slide. Holding rank 9 in Washington with a single-category footprint implies the current positioning is defensible but capped, suggesting that mix diversification or price-pack adjustments could be required to convert a shallow 0.48% MoM dip into share capture within Beverage.
Competitive Landscape
Hot Shotz is currently ranked #9 in WA Beverage in May 2026, down 1 position from #8 year over year, and unchanged versus #9 three months ago, while its peak of #7 in April 2025 marks a 2-rank slide from that high; in contrast, Journeyman climbed from #2 to #1 as its sales fell 1.8% year over year, and Ray's Lemonade slipped from #1 to #2 alongside a 37.6% sales decline, whereas Blaze Soda advanced from #7 to #5 with a 47.6% sales increase; the combination of a 1-place YoY drop and stability at #9 over the last quarter implies Hot Shotz is holding share against mixed top-tier volatility but lacks momentum to re-enter the top 7 without a directional shift in velocity or assortment.
Notable Products
Watermelon Energy Drink (100mg THC, 2oz) set the tone in May 2026 with a -11.96% month-over-month drop while holding rank 4, signaling a pullback even as Blue Raspberry Energy Drink (100mg THC, 2oz) stayed at rank 1 with a -1.84% dip. In contrast, Dragon Fruit Energy Shot (100mg THC, 2oz) climbed 6.55% to rank 2 and Green Apple Energy Drink (100mg THC/50mg Caffeine 2oz) rose 6.30% at rank 5, and eight of the top ten were Beverage SKUs concentrated in 2oz energy formats. The top SKU generated $19,064 alongside two other top-five products posting positive growth, implying Hot Shotz is consolidating around a narrow set of leading energy flavors while pruning weaker variants.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
