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Aug-2024
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Overview
Market Insights Snapshot
Constellation Cannabis has shown a stable performance in the Washington market, particularly in the Beverage category where it has consistently held the 7th rank from May through August 2024. This consistency indicates a strong foothold in this category, with a notable increase in sales from $132,773 in May to $149,972 in August. In the Capsules category, the brand saw a significant leap, entering the top 30 in June and maintaining the 4th rank through August, reflecting a growing consumer preference for their products. However, in the Concentrates category, there was a slight decline in rankings from 10th in May to 12th in August, which might suggest increasing competition or a shift in consumer demand.
In the Edible category, Constellation Cannabis has shown remarkable growth in Washington, climbing from the 14th rank in May to solidify its position at 12th from June to August. This upward trend is backed by a substantial rise in sales, indicating strong market acceptance. On the other hand, the brand's performance in the Pre-Roll and Vapor Pens categories has been less impressive. In Pre-Rolls, the rankings dropped from 65th in May to 92nd in August, and similarly, in Vapor Pens, the brand fell from 76th to 86th over the same period. These declines suggest that Constellation Cannabis may need to reassess its strategies in these segments to regain market share.
Competitive Landscape
In the competitive landscape of the Washington Edible cannabis market, Constellation Cannabis has demonstrated consistent performance, maintaining its rank at 12th place from June to August 2024. This stability is notable, especially when compared to competitors like Mr. Moxey's, which held the 11th rank consistently, and Honu, which improved from 15th to 13th place over the same period. Constellation Cannabis's sales have shown a positive trend, increasing from $195,134 in May to $277,666 in August, reflecting a strong market presence. However, it still trails behind Cormorant, which consistently held the 10th rank with significantly higher sales. The rise of Marmas from 16th to 14th place in August indicates a dynamic market where Constellation Cannabis must continue to innovate to maintain and improve its position.
Notable Products
In August 2024, the top-performing product for Constellation Cannabis was Moonshot - Blue Raspberry Nano Emulsified Hash Rosin Beverage (100mg THC, 1.7oz), maintaining its first-place ranking from the previous two months with sales reaching 4971 units. The Moonshot - Green Apple Nano Emulsified Hash Rosin Beverage (100mg THC, 1.7oz) held steady in second place, showing a consistent improvement in sales, reaching 3966 units. The Gravity - CBN:CBD:THC 1:1:1 Blueberry Gummies 10-Pack (100mg THC, 100mg CBD, 100mg CBN) climbed to third place in August, up from fourth in July. Moonshot - Peach Mango Nano Emulsified Hash Rosin Beverage (100mg THC, 1.7oz) saw a slight drop to fourth place from third in July. Meanwhile, the Moonshot - Grape Nano Emulsified Hash Rosin Beverage (100mg THC, 1.7oz) re-entered the rankings in fifth place, showing a positive trend in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
