Market Insights Snapshot
In the Washington market, Constellation Cannabis has shown a consistent presence in the top 20 brands across several categories. The brand's performance in the Beverage category has been particularly noteworthy, maintaining a ranking within the top 8 throughout the months of August to November 2023. This is a positive indication of Constellation Cannabis' market share in this category. On the other hand, the brand's ranking in the Capsules category remained steady at 4th place, indicating a strong and stable demand for their products in this category.
However, it's important to note the fluctuations in other categories. For instance, in the Concentrates and Edibles categories, Constellation Cannabis' ranking showed a slight downward trend from August to November 2023. This could be indicative of increased competition or changing consumer preferences. More concerning is the brand's performance in the Pre-Roll and Vapor Pens categories. Constellation Cannabis did not make it to the top 20 in these categories in November 2023, which might suggest a need for the brand to reevaluate its strategy in these segments. Despite these movements, the overall performance of Constellation Cannabis in the Washington market demonstrates a solid foothold across multiple product categories.
In the edible category within the Washington market, Constellation Cannabis has seen a slight decrease in rank from August to November 2023, moving from 15th to 16th place. This is indicative of a competitive market, with brands such as Mari's consistently ranking higher and maintaining a steady 14th place over the same period. Interestingly, Good Tide, which was not in the top 20 in August and September, made a significant jump to 15th place in November, surpassing Constellation Cannabis. Other competitors like Swell Edibles and Cosmic Candy have also seen minor fluctuations in their rankings, but remain in the top 20. While Constellation Cannabis' sales have not drastically dropped, the upward trend of competitors, particularly Good Tide, could pose a threat in the future.
In November 2023, the top-performing product from Constellation Cannabis was Gravity - Pink Lemonade Gummies 10-Pack (100mg) from the Edible category, selling 2135 units. Following closely was Moonshot - Blue Raspberry Nano Emulsified Hash Rosin Beverage (100mg THC, 1.7oz) in the Beverage category, which ranked second with a close sales figure. A new entrant to the top five was Moonshot - Green Apple Nano Emulsified Hash Rosin Beverage (100mg THC, 1.7oz), also from the Beverage category, securing the third position. The Edible category's CBD:CBN:THC 1:1:1 Mixed Berry Gummies 10-Pack (100mg CBD,100mg CBN, 100mg THC) dropped one spot to fourth place. Lastly, CBG:CBD:THC 1:1:1 Pineapple Gummies 10-Pack (100mg CBG, 100mg CBD,100mg THC), another product from the Edible category, re-entered the rankings at fifth place.