Constellation Cannabis

Data Snapshot: May 04, 2024
Constellation Cannabis Cannabis Brand Logo
$500K+

Apr-2024

Sales

Decline

Trend

6-Month

195

Product Count

SKUs

Constellation Cannabis

Overview

Constellation Cannabis, a spin-off from the global icon Constellation Brands, represents a distinctive collection of the cannabis industry, initially poised to launch a line of premium flower. With roots in traditional pot culture and modern cannabis advances, the brand has made a $4 billion stake in Canopy Growth, a notable cannabis producer. Despite mixed financial forecasts, Constellation Cannabis remains at the forefront of the industry with its robust investments and cutting-edge product line.
Markets

Constellation Cannabis Locations

Product Trends

Constellation Cannabis Categories

Constellation Cannabis Sales

Market Insights Snapshot

Constellation Cannabis Historical Sales by Category

In the competitive cannabis market of Washington, Constellation Cannabis has shown a consistent performance in the Beverage category, maintaining a rank of 7 across the first four months of 2024. This stability is a positive indicator of the brand's stronghold in this category, with sales peaking in April at $104,178. However, the brand's journey in the Concentrates category tells a different story, with a gradual decline from a rank of 13 in January to 21 by April, accompanied by a decrease in sales, highlighting a potential area for improvement or strategic realignment. The entry into the Capsules market in February and securing the 4th rank by April with a steady increase in sales suggests a successful expansion strategy in this category.

Despite a robust entry in some categories, Constellation Cannabis has struggled to make a significant impact in the Pre-Roll and Vapor Pens categories within Washington. The brand was not among the top 30 in the Pre-Roll category after March, with its rank dropping from 53 in January to disappearing from the rankings, indicating a need to revisit their market approach in this segment. Similarly, in the Vapor Pens category, the brand's rank hovered in the mid-70s, only slightly improving from 76 in February and March to 72 in April. This marginal improvement, despite an increase in sales, suggests that while there is a positive trajectory, the brand might need to innovate or increase marketing efforts to climb higher in the competitive rankings.

Apr-2024 Rank
Beverage
Capsules
Concentrates
Edible
Pre-Roll
Vapor Pens
7
4
21
16
72
Constellation Cannabis

Competitive Landscape

In the competitive landscape of the edible cannabis market in Washington, Constellation Cannabis has maintained a consistent position, ranking 16th from January to April 2024. This stability in ranking, however, masks the nuanced dynamics of its competitive environment. Notably, Marmas, which was ranked higher than Constellation Cannabis, showed a fluctuating performance but remained above Constellation in the rankings, indicating a stronger market presence despite a slight dip in March. On the other hand, Cormorant, just one rank above Constellation, demonstrated a significant upward trend in sales, suggesting a growing threat to Constellation's market position. Meanwhile, Mari's, closely trailing Constellation, showed an upward sales trend, potentially challenging Constellation's rank in the future. Conversely, Swell Edibles, despite being ranked lower, exhibited sales growth in April, hinting at a dynamic competitive field where brands are closely contending for market share. This competitive analysis underscores the importance of monitoring both rank and sales trends to understand Constellation Cannabis's position and potential strategies to navigate the competitive edible cannabis market in Washington.

Constellation Cannabis market ranking for WA Edible

Constellation Cannabis

Notable Products

In April 2024, Constellation Cannabis saw its top product, Moonshot - Blue Raspberry Nano Emulsified Hash Rosin Beverage (100mg THC, 1.7oz), maintain its number one position with impressive sales figures, reaching 3512 units sold. Following closely, Moonshot - Green Apple Nano Emulsified Hash Rosin Beverage (100mg THC, 1.7oz) moved up to second place, indicating a growing consumer preference for diverse fruity flavors in the beverage category. The Moonshot - Peach Mango Nano Emulsified Hash Rosin Beverage (100mg THC, 1.7oz) experienced a slight dip, settling into third place after previously holding the second spot, showcasing a shift in consumer preferences within the brand's offerings. The consistent performer, Moonshot - Grape Nano Emulsified Hash Rosin Beverage (100mg THC, 1.7oz), remained in fourth place, highlighting a steady demand for its unique flavor. Notably, a new entrant in April, Gravity - CBG:CBD:THC 1:1:1 Pineapple Gummies 10-Pack (100mg CBG, 100mg CBD,100mg THC), debuted in the fifth position, signaling an expanding product interest towards edibles within Constellation Cannabis's product lineup.

Product Rank
Category
Jan-2024
Feb-2024
Mar-2024
Apr-2024
Moonshot - Blue Raspberry Nano Emulsified Hash Rosin Beverage (100mg THC, 1.7oz)
Beverage
1
1
1
1
Moonshot - Green Apple Nano Emulsified Hash Rosin Beverage (100mg THC, 1.7oz)
Beverage
2
3
3
2
Moonshot - Peach Mango Nano Emulsified Hash Rosin Beverage (100mg THC, 1.7oz)
Beverage
3
2
2
3
Moonshot - Grape Nano Emulsified Hash Rosin Beverage (100mg THC, 1.7oz)
Beverage
4
4
4
4
Gravity - CBG:CBD:THC 1:1:1 Pineapple Gummies 10-Pack (100mg CBG, 100mg CBD,100mg THC)
Edible
>5
>5
>5
5
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