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Jun-2024
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Overview
Market Insights Snapshot
Constellation Cannabis has shown a consistent performance across various categories in Washington. In the Beverage category, the brand has maintained a steady rank of 7th place from March through June 2024, with a notable increase in sales from $103,209 in March to $134,244 in June. This stability in ranking, coupled with rising sales, indicates a strong foothold in the Beverage market. However, the Capsules category presents a mixed picture; while Constellation Cannabis held the 4th position in March, April, and June, it was absent from the top 30 in May, suggesting potential challenges or market fluctuations during that period.
In the Concentrates category, Constellation Cannabis has shown positive momentum, improving its rank from 15th in March to 11th in June, reflecting a growing preference for its products. Similarly, the Edible category saw a slight improvement in rank from 15th to 14th, with a significant sales increase, highlighting the brand's expanding market share. On the other hand, the Pre-Roll category has experienced a decline, with the brand dropping from 65th in March to 96th in June, indicating potential issues in either product appeal or market competition. The Vapor Pens category shows a mixed trend, with the brand fluctuating between 78th and 87th place, suggesting instability and room for improvement in this segment.
Competitive Landscape
In the competitive landscape of the edible cannabis market in Washington, Constellation Cannabis has shown a steady but modest improvement in its ranking over the past few months. In March 2024, Constellation Cannabis was ranked 15th, maintaining this position through May, before climbing to 14th in June. This upward movement is noteworthy, especially when compared to competitors like Honu, which fluctuated between 10th and 14th place, and Verdelux, which consistently held a slightly higher rank, moving from 13th to 12th before returning to 13th. Another competitor, The 4.20Bar, has shown similar volatility, hovering around the 14th and 15th positions. While Constellation Cannabis's sales figures have been lower than these competitors, the brand's consistent presence in the top 20 and recent rank improvement suggest a positive trend that could indicate growing consumer preference and market share in the Washington edibles category.
Notable Products
For Jun-2024, Constellation Cannabis's top-performing product is the Moonshot - Blue Raspberry Nano Emulsified Hash Rosin Beverage, maintaining its rank at number one with impressive sales of $4,338. The Moonshot - Green Apple Nano Emulsified Hash Rosin Beverage holds steady in the second position, while the Moonshot - Peach Mango Nano Emulsified Hash Rosin Beverage climbs to third place from fifth in May. The Gravity - CBN:CBD:THC 1:1:1 Blueberry Gummies 10-Pack ranks fourth, showing notable performance since its previous absence in the rankings. The Moonshot - Grape Nano Emulsified Hash Rosin Beverage drops to fifth place, despite having been in the top three in May.
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