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Mar-2025
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Overview
Market Insights Snapshot
Constellation Cannabis has shown varied performance across different product categories in Washington. The brand has maintained a consistent presence in the Beverage category, ranking between 7th and 8th over the past four months, indicating a stable position despite a slight decrease in sales. In the Concentrates category, Constellation Cannabis has held steady at around the 11th position, with a notable uptick in sales from February to March, suggesting a potential strengthening in this segment. However, the Edible category has seen a decline in ranking from 14th to 17th, which could be a concern as it coincides with a drop in sales from December to February, followed by a slight recovery in March.
Interestingly, Constellation Cannabis has made a significant entry into the Capsules category, debuting at 4th place in March, which could indicate a strategic focus or a successful product launch in that segment. On the other hand, the brand's performance in the Pre-Roll and Vapor Pens categories has been less impressive, with rankings not breaking into the top 30, suggesting these are areas where the brand could improve. The Pre-Roll category, in particular, has seen rankings around the 80th mark, which points to a challenging competitive landscape or perhaps a lack of consumer engagement. The Vapor Pens category shows a slight improvement in ranking from February to March, which might indicate some positive momentum, albeit from a lower starting point.
Competitive Landscape
In the competitive landscape of the edible cannabis market in Washington, Constellation Cannabis has experienced some fluctuations in its rank and sales over the past few months. As of March 2025, Constellation Cannabis holds the 17th position, a drop from its 14th rank in December 2024. This decline in rank is paralleled by a decrease in sales, although the brand still maintains a competitive edge over brands like Verdelux and Cosmic Candy, which are ranked 19th and 18th, respectively, in March 2025. Meanwhile, Honu and Sinners & Saints have shown resilience, with Sinners & Saints notably climbing to the 15th position, indicating a potential threat to Constellation Cannabis's market share. These dynamics suggest that while Constellation Cannabis remains a significant player, it faces increasing competition and must strategize to regain its higher ranking and stabilize its sales trajectory.
Notable Products
In March 2025, Constellation Cannabis's top-performing product was the Moonshot - Blue Raspberry Nano Emulsified Hash Rosin Beverage, maintaining its first-place rank for the fourth consecutive month, with sales of $3,939. The second and third spots were held by Moonshot - Green Apple and Moonshot - Peach Mango beverages, respectively, both retaining their consistent ranks from previous months. Notably, Moonshot - Grape moved up to fourth place from fifth in February, showing a positive change in rank. Meanwhile, Moonshot - Pineapple slipped from fourth to fifth place, indicating a slight decline in its performance. Overall, the beverage category continues to dominate sales, with no significant shifts in the top product rankings from prior months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
