Aug-2024
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Overview
Market Insights Snapshot
Rebel Roots Farms has shown variable performance in the Concentrates category across different months in Oregon. While the brand did not make it into the top 30 rankings for any month from May to August 2024, there were notable fluctuations in their rankings. In May, they were ranked 70th, improving to 66th in June, and further climbing to 57th in July, before falling back to 68th in August. This indicates a dynamic market presence, with a peak in July that suggests a potential area of growth or successful marketing efforts during that period.
The sales figures for Rebel Roots Farms reflect these ranking movements. While specific sales numbers are not the focus here, it is worth noting that the highest sales were observed in July, correlating with their best ranking for the period. The drop in August suggests either increased competition or a decline in consumer interest. The absence of top 30 rankings in any month highlights a competitive landscape in Oregon's Concentrates category, indicating areas where Rebel Roots Farms could focus on improving their market strategy to break into higher tiers.
Competitive Landscape
In the Oregon concentrates market, Rebel Roots Farms has experienced notable fluctuations in its rankings and sales over the past few months. From May to August 2024, Rebel Roots Farms' rank varied from a low of 70th in May to a peak of 57th in July, before dropping to 68th in August. This volatility indicates a competitive and dynamic market landscape. For instance, Willamette Valley Alchemy consistently outperformed Rebel Roots Farms, maintaining higher ranks and sales figures, despite a slight dip in August. Similarly, Hapy Kitchen and Community Cannabis (CA) also showed competitive sales, though their rankings were more inconsistent. Notably, Feel Goods demonstrated a significant drop from 30th in May to 65th in August, highlighting the intense competition within the top tiers. These trends suggest that while Rebel Roots Farms is gaining traction, it faces stiff competition from established brands, necessitating strategic marketing and product differentiation to improve its market position.
Notable Products
In August 2024, the top-performing product for Rebel Roots Farms was Cherry Chem RSO (1g) in the Concentrates category, which climbed from the third position in July to the first position with sales reaching $368. Monkey Train Cured Sugar Wax (1g) also maintained the top spot, sharing the highest rank with Cherry Chem RSO. Sativa RSO (1g) debuted impressively at the second rank. Northern Lights RSO (1g) saw a decline from its previous first place in June to third in August. Hybrid RSO (1g) entered the rankings in fourth place, indicating a new but strong presence in the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.