Market Insights Snapshot
In Oregon, Rebel Roots Farms has seen some fluctuations in their performance across different categories. In the Concentrates category, the brand experienced a slight drop in ranking from 53 in June to 72 in September 2023. This implies a decrease in their market competitiveness within this category. The brand also seems to have a presence in the Vapor Pens category, although they failed to secure a spot in the top 20 brands for July and June. Their ranking in August and September were 91 and 85 respectively, indicating a slight improvement but still leaving room for growth.
On a brighter note, Rebel Roots Farms seems to be making promising strides in the Tincture & Sublingual category. While they were not among the top 20 brands in August and July 2023, they managed to secure the 21st position in June and improved to the 20th spot in September. This upward trend suggests that Rebel Roots Farms is gradually carving a niche for themselves in this category. However, it's worth noting that despite the positive ranking movement, the sales for September have decreased compared to June. This could be a point of concern that needs further investigation.
In the Concentrates category in Oregon, Rebel Roots Farms has seen a fluctuating performance over the recent months. In June 2023, the brand held a strong position at rank 53, but slipped to rank 66 in July and further to rank 71 in August. However, they managed to improve slightly in September, moving up to rank 72. This inconsistent performance contrasts with competitors such as Tao Gardens and Cascade Valley Cannabis, who have generally maintained their ranks or shown improvement. Notably, Halo, despite a missing rank in June, indicating they were not in the top 20 brands that month, managed to climb to rank 63 by September. Meanwhile, Smoky Flower has remained relatively stable in their ranking. In terms of sales, Rebel Roots Farms experienced a drop in September, which may be a cause for concern, especially as competitors like Cascade Valley Cannabis and Tao Gardens have seen higher sales during the same period.
In September 2023, the top-selling product from Rebel Roots Farms was the Apple Pie Live Resin Cartridge (1g) from the Vapor Pens category, maintaining its top position from the previous month with 293 units sold. The second highest-selling product was the Tropicanna Cookies RSO Syringe (1g) from the Concentrates category, which climbed up one rank from the previous month with 243 units sold. The Zurple Punch Live Resin Cartridge (1g) also from the Vapor Pens category, took the third spot, improving its rank from the previous month with 209 units sold. The Tangie Biscotti RSO Syringe (1g) from the Concentrates category, however, dropped two places to the fourth spot with 168 units sold. Finally, a new entrant to the top five was the Zkittlez RSO (1g) from the Concentrates category, selling 149 units.