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Jun-2024
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Overview
Market Insights Snapshot
Rebel Roots Farms has shown a varied performance across different states and product categories in recent months. In Oregon, for instance, the brand has been fluctuating in the Concentrates category. Despite not securing a spot in the top 30 brands from March to June 2024, there was a noticeable increase in sales from March to April, followed by a dip in May, and a slight recovery in June. This inconsistency suggests that while Rebel Roots Farms has potential in this market, it faces significant competition and may need to refine its strategies to achieve more stable rankings.
Interestingly, the absence of Rebel Roots Farms from the top 30 rankings in the Concentrates category for four consecutive months in Oregon highlights the challenges the brand faces in maintaining a competitive edge. This could be seen as a negative indicator of brand strength in this category within the state. However, the sales trends suggest that there are opportunities for growth if the brand can leverage its strengths and address market demands more effectively. It will be crucial for Rebel Roots Farms to analyze these fluctuations and strategize accordingly to improve its standing in the coming months.
Competitive Landscape
In the Oregon concentrates category, Rebel Roots Farms has experienced fluctuating rankings and sales over the past few months, indicating a competitive and dynamic market. In March 2024, Rebel Roots Farms ranked 69th, improving to 60th in April, but then dropping to 70th in May before recovering slightly to 63rd in June. This volatility contrasts with competitors like Self Made Farm, which showed a more consistent performance, ranking 61st in March and improving to 47th in April before stabilizing around the 50s. Another competitor, Hapy Kitchen, also demonstrated more stability, maintaining ranks in the mid-60s to 60th range. Meanwhile, Rebel Spirit showed a similar pattern of fluctuation but failed to make the top 20 in June. The data suggests that Rebel Roots Farms needs to focus on strategies to stabilize its rank and sales amidst strong competition, particularly from brands that show more consistent performance.
Notable Products
In June-2024, Northern Lights RSO (1g) topped the charts for Rebel Roots Farms with sales reaching 415 units, maintaining its number one position from March and April. Indica RSO (1g) slipped to second place after leading in May, showing a consistent presence in the top ranks. Watermelon Bubble Hash (1g) climbed to third place from fifth in May, indicating a positive trend in sales. Sapphire Scout THC RSO Dripper (1g) held steady at fourth place, unchanged from May. The Tangerine RSO Gummies 10-Pack (100mg) made its debut in the rankings at fifth place, highlighting its growing popularity.
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