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Dec-2025
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Overview
Market Insights Snapshot
Rebel Roots Farms has shown a consistent presence in the Oregon market, particularly within the concentrates category. However, their performance in this category has been outside of the top 30 brands since September 2025, which indicates room for improvement. Despite not breaking into the top tier, their rankings have remained relatively stable, hovering around the 71st and 72nd positions from October to December 2025. This consistency, albeit outside the top 30, suggests a steady consumer base, but it also highlights the competitive nature of the concentrates market in Oregon.
In terms of sales, Rebel Roots Farms experienced a slight decline from October to December 2025. This downward trend could be indicative of broader market pressures or shifts in consumer preferences within Oregon. The brand's ability to maintain a stable ranking despite decreasing sales suggests that other brands in the same category might be facing similar challenges. Monitoring future performance and strategic adjustments will be crucial for Rebel Roots Farms to enhance its market position and potentially break into the top 30 in the coming months.
Competitive Landscape
In the Oregon concentrates market, Rebel Roots Farms has experienced a slight decline in their competitive standing, as evidenced by their rank slipping from 71st in October 2025 to 72nd in November 2025, before improving slightly back to 71st in December 2025. This fluctuation in rank reflects a broader trend of decreasing sales, as their sales figures dropped from October to December. Comparatively, Oregon Roots maintained a relatively stable position, consistently ranking just above Rebel Roots Farms, while High Tech showed a more volatile pattern, dropping from 65th in October to 70th in November. Notably, Garden First made a significant leap from being unranked in October to 67th in December, indicating a potential rise in consumer preference or strategic market moves. These dynamics suggest that Rebel Roots Farms may need to reassess their market strategies to regain and improve their competitive position in the Oregon concentrates category.
Notable Products
In December 2025, Indica RSO (1g) reclaimed its top position in the concentrates category for Rebel Roots Farms, with sales reaching 183 units. Cherry Chem RSO (1g) made a significant leap to become the second top-selling product, moving up from fifth place in November. Hybrid RSO (1g) also climbed the ranks to tie for the second spot, indicating a strong demand for this product. Indica Multi-Strain RSO (1g), which was the top seller in November, fell to third place in December. Berry Pie RSO (1g) secured the fourth position, marking its debut in the rankings for the period analyzed.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
