Rebel Roots Farms

Rebel Roots Farms sits at rank #126 in OR Concentrates in June 2026, down 24 positions year over year from #102 and 47 positions below its March 2025 peak at #63, while also sliding 47 spots from #79 in March 2026 to #126 in June 2026; meanwhile, category leaders moved in the opposite direction, with Oregrown climbing from #3 to #2 on 153.4% YoY sales growth and Buddies rising from #8 to #4 alongside 77.1% YoY growth, whereas Altered Alchemy held #1 despite a 9.7% YoY decline and White Label Extracts (OR) slipped from #4 to #5 with a 2.6% YoY sales contraction; this divergence—Rebel Roots Farms falling 24 ranks YoY as upward movers gained 1–4 positions—implies that without a share recapture plan in faster-growing subsegments, the brand’s trajectory points toward prolonged mid-tier obscurity rather than re-entry to its prior top-75 range.

Rocket Fuel RSO (1g) posted the steepest decline in June 2026, down 70.9% MoM to rank 4, while Rocket Fuel Sativa Berry Pie Tincture (1000mg) fell 67.2% to rank 3, pointing to a contraction in Rocket Fuel-branded demand within both Concentrates and Tincture & Sublingual. Three of the top five positions are held by Concentrates, yet two of those—Rocket Fuel RSO (1g) at -70.9% and Berry Pie RSO (1g) at -66.4% to rank 5—lost share as Cherry Chem RSO (1g) rose to rank 1, implying mix shift toward a single winning RSO SKU at the expense of its siblings. In contrast, Infused Organic Olive Oil Tincture (1000mg THC, 2oz, 60ml) grew 28.9% MoM at rank 2 while Rocket Fuel Hybrid Berry Pie Tincture (1000mg) dropped 43.5% at rank 2 with $557 in sales, signaling consumer preference for utility-driven tinctures over flavor-led variants. The pattern implies Rebel Roots Farms is consolidating around fewer hero formats—one flagship RSO and one functional tincture—while breadth SKUs tied to Rocket Fuel or Berry Pie retreat.