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May-2026
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Market Insights Snapshot
In May 2026, Rebel Roots Farms concentrated 55.01% of sales in Concentrates while 44.99% came from Tincture & Sublingual, with Concentrates down 71.12% year over year and 65.35% month over month, versus Tincture & Sublingual up 24.62% year over year and 62.85% month over month. Despite an overall brand sales decline of 55.96% year over year, average price rose 5.98%, and the category split indicates a rapid rebalancing away from Concentrates toward Tincture & Sublingual. The top state remains Oregon, and the brand’s leading category is Concentrates; however, the double-digit share swing into Tincture & Sublingual alongside a 65.35% month-over-month contraction in Concentrates implies the mix is pivoting toward formats showing price-tolerant demand.
The divergence—Tincture & Sublingual growing 62.85% month over month while Concentrates contracted 65.35% month over month—combined with a 5.98% average price increase suggests pricing is less of a barrier in Tincture & Sublingual than in Concentrates. With brand sales down 55.96% year over year but Tincture & Sublingual up 24.62% year over year, the May 2026 mix implies Rebel Roots Farms is migrating toward a smaller, higher-priced basket where Tincture & Sublingual can offset volume erosion in Concentrates; this positioning prioritizes stability in Oregon through a format shift rather than broad discounting.
Competitive Landscape
Rebel Roots Farms sits at rank #107 in OR Concentrates in May 2026, down 28 places from #79 year over year and 27 places from #80 three months ago; this drop contrasts with a historical peak at #63 in March 2025 and places the brand 104 positions behind the current leader. While Altered Alchemy held steady at #1 year over year and Oregrown improved from #3 to #2 alongside a 20.15% sales YoY increase, Rebel Roots Farms’ trajectory implies share is consolidating higher up the table as gaps widen, meaning recovery will require reversing multi-period rank losses rather than relying on category lift.
Notable Products
Rocket Fuel Hybrid Berry Pie Tincture (1000mg) posted the largest move in May 2026 at +68.7% MoM, climbing to rank 4 while Rocket Fuel RSO (1g) fell -79.6% to rank 3, and Berry Pie RSO (1g) declined -71.0% at rank 6. Infused Organic Olive Oil Tincture (1000mg THC, 2oz, 60ml) more than doubled at +104.3% to rank 7, whereas CBD/THC 1:1 Multi-Strain RSO (1g) slid -45.9% to rank 5, and CBD RSO (1g) held rank 1 with no reported MoM rate. With two of the top four and three of the top seven coming from Tincture & Sublingual, the mix implies Rebel Roots Farms is shifting demand toward ingestible formats at the expense of several RSO concentrates.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
