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Oct-2025
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Overview
Market Insights Snapshot
In the state of Oregon, Mama Lou's showcased a varied performance across different product categories. In the Tincture & Sublingual category, Mama Lou's ranked 14th in July 2025 but did not maintain a presence in the top 30 for the subsequent months, indicating a potential decline or increased competition in this niche. This absence could suggest challenges in sustaining market share or possibly a strategic shift in focus. Conversely, in the Vapor Pens category, Mama Lou's maintained a more consistent presence, albeit outside the top 50, with rankings fluctuating slightly from 62nd in July to 61st in October 2025. This indicates a stable, albeit modest, performance in the vapor pen market, with some fluctuations that might reflect seasonal demand or competitive dynamics.
Analyzing sales trends, Mama Lou's experienced a notable peak in vapor pen sales in August 2025, reaching $42,724, but saw a decline in the following months. This peak could be attributed to promotional efforts or market conditions favoring vapor pen products during that time. However, the subsequent decline suggests a need for strategic adjustments to sustain or grow their market share. The absence from the top 30 in the Tincture & Sublingual category after July is a critical point of concern, potentially highlighting an area for improvement or innovation. Overall, while Mama Lou's shows resilience in certain categories, there are clear opportunities for growth and strategic refinement in others.
Competitive Landscape
In the competitive landscape of vapor pens in Oregon, Mama Lou's has shown a consistent presence, maintaining a rank within the top 70 over the past few months. Despite a slight dip in October 2025, Mama Lou's rank of 61 indicates a stable market position. Notably, Eugreen Farms has maintained a steady rank of 55, slightly outperforming Mama Lou's. Meanwhile, Self Made Farm experienced fluctuations, peaking at rank 50 in August before dropping to 67 in October, which could suggest volatility in their sales strategy. National Cannabis Co. has shown improvement, climbing from rank 73 in August to 59 in October, potentially indicating a successful marketing push or product innovation. Mama Lou's should consider these competitive movements to strategize on maintaining or improving their market position, perhaps by analyzing the tactics of rising competitors like National Cannabis Co.
Notable Products
In October 2025, Mama Lou's top-performing product was the Skunk#1 Distillate Cartridge in the Vapor Pens category, maintaining its number one rank from August and returning to the top after a brief absence in September, with sales of 856 units. The Grandaddy Purp Distillate Cartridge, also in the Vapor Pens category, followed closely in the second position, showing a consistent presence in the top three since July. Chocolate Diesel Distillate Cartridge, another Vapor Pen, ranked third, a drop from its first-place position in September. Ghost Train Haze CO2 Cartridge, yet another Vapor Pen, held the fourth spot, maintaining a steady decline since August. Finally, CBG RSO in the Concentrates category remained in the fifth position, consistent with its debut ranking in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
