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Aug-2024
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Overview
Market Insights Snapshot
Mama Lou's has shown varied performance across different states and categories. In Oregon, the brand's presence in the Concentrates category has been notable, though not exceptional. As of August 2024, Mama Lou's did not rank in the top 30 brands for this category, which indicates room for improvement. The brand's sales in Oregon stood at $27,049 in August, reflecting a steady but unremarkable performance. This suggests that while Mama Lou's has a foothold in the market, it needs to bolster its competitive edge to break into the top tier of brands in the state.
Looking at other states, the absence of Mama Lou's from the top 30 rankings across multiple categories and months indicates a challenge in achieving widespread market penetration. This trend is particularly evident in states where the brand has yet to make a significant impact. However, this also presents an opportunity for strategic growth and targeted marketing efforts. By analyzing the strengths and weaknesses of their performance in states like Oregon, Mama Lou's can develop more effective strategies to enhance their rankings and sales in other regions.
Competitive Landscape
In the Oregon concentrates market, Mama Lou's experienced a notable fluctuation in its ranking and sales over the summer of 2024. While Mama Lou's re-entered the top 20 in August 2024 at rank 54, it faced stiff competition from brands like Killa Beez, which consistently maintained a higher rank, peaking at 49 in May and July before dropping to 56 in August. Cannabis Nation INC also showed a steady climb from rank 61 in May to 53 in August, indicating a positive sales trend. Meanwhile, Midnight Fruit Company reappeared in the rankings in August at 58 after missing out in May and July. These shifts highlight a competitive landscape where Mama Lou's must strategize to maintain and improve its market position amidst dynamic rival movements.
Notable Products
In August 2024, the top-performing product for Mama Lou's was THC RSO (1g) in the Concentrates category, maintaining its number one rank from July with notable sales of 596 units. The CBD/THC 1:1 RSO Syringe (1g) saw a significant rise to the second position, up from fourth in July, with 316 units sold. The CBG RSO (1g) also performed well, securing the third spot, although it was unranked in July. The CBD/THC/CBG 1:1:1 Calm Tincture (324mg CBD, 378mg THC, 297mg CBG, 1oz) remained steady in the fourth position, consistent with its July ranking. Lastly, the CBD RSO (1g) entered the rankings in fifth place, marking its first appearance in the top five.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
