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Mar-2024
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Overview
Market Insights Snapshot
In the Oregon market, Mama Lou's has shown a diverse performance across different cannabis product categories, with particular interest in its Concentrates and Tincture & Sublingual lines. For Concentrates, Mama Lou's experienced a slight decline in rankings from January 2024 through March 2024, moving from the 90th to the 97th position. This downward trend suggests a competitive challenge within the concentrates category, highlighting the need for strategic adjustments to improve its standing. On the other hand, the Tincture & Sublingual category tells a different story. Mama Lou's maintained a stable ranking at the 15th position from January through March 2024, demonstrating strong and consistent market performance in this segment. This stability is further underscored by a notable increase in sales from 7,543 USD in January 2024 to 9,379 USD in March 2024, indicating a growing consumer preference for Mama Lou's tinctures and sublingual products in Oregon.
While the Concentrates category shows room for improvement, the Tincture & Sublingual segment serves as a beacon of success for Mama Lou's in Oregon. The consistent top 15 ranking in the latter category over the first quarter of 2024, coupled with increasing sales, suggests a solid foothold and a loyal customer base. However, the gradual ranking decline in Concentrates from February to March 2024, despite a slight decrease in sales, could indicate either an increase in competition or shifts in consumer preferences within this category. These contrasting trends across categories highlight the importance of a nuanced market strategy, leveraging strengths in the Tincture & Sublingual segment while addressing challenges in the Concentrates category to optimize overall brand performance in the competitive Oregon cannabis market.
Competitive Landscape
In the competitive landscape of the Tincture & Sublingual category in Oregon, Mama Lou's has shown a consistent performance, maintaining its position in the middle of the pack among top brands from December 2023 to March 2024. Notably, Mama Lou's managed to improve its rank from 17th in December to 15th by March, indicating a positive trajectory in a crowded market. Competitors such as Medicine Farm Botanicals and Crown B Alchemy have experienced fluctuations in their rankings, with Medicine Farm Botanicals seeing a slight decline from 10th to 13th position and Crown B Alchemy moving up to 14th from 19th, showcasing a more volatile performance. Elysium Fields and THClear Co also show varied trends, with Elysium Fields dropping in rank and THClear Co improving, yet neither consistently outperforming Mama Lou's in terms of rank improvement. This analysis suggests that while Mama Lou's is not the top seller, its steady rank improvement and sales growth amidst fluctuating competitors positions it as a brand with potential for further growth and market penetration in Oregon's Tincture & Sublingual category.
Notable Products
In Mar-2024, Mama Lou's top-selling product was CBG RSO (1g) from the Concentrates category, maintaining its number one rank from the previous two months with notable sales of 145 units. Following it, THC RSO (1g) also from Concentrates, improved its rank to second after being fifth in Feb-2024. The CBD/THC/CBG 1:1:1 Calm Tincture (324mg CBD, 378mg THC, 297mg CBG, 1oz) from the Tincture & Sublingual category consistently held the third rank across Dec-2023, Jan-2024, and Feb-2024, before continuing its streak into Mar-2024. The CBD/THC 1:1 Wellness Tincture (CBD: 783mg, 837mg THC, 1oz), another product from the Tincture & Sublingual category, saw a return to the rankings in Mar-2024 at fourth place after not being ranked in Jan-2024. Lastly, the CBD RSO (1g), new to the rankings, secured the fifth position in Mar-2024, showcasing the diversity and strength of Mama Lou's Concentrates and Tincture & Sublingual categories.
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