.svg){kind=small}
Nov-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In the state of Oregon, Mama Lou's has shown a presence in the Concentrates category, although it did not make it into the top 30 rankings from August through November 2024. This suggests that while the brand is active in the market, it faces significant competition and may need to strategize to improve its standing. The absence from the top 30 could be viewed as a challenge, indicating potential areas for growth and increased market penetration. However, the fact that Mama Lou's has maintained consistent sales in the Concentrates category over this period highlights a steady demand for its products, even if it hasn't yet translated into top-tier rankings.
Despite not ranking in the top 30, Mama Lou's recorded sales of $10,340 in August 2024, pointing to a foundational consumer base that could be leveraged for future growth. This baseline performance in Oregon might serve as a platform for the brand to expand its reach and refine its product offerings to better align with consumer preferences. The lack of ranking data in subsequent months could imply either a consistent position outside the top 30 or a potential decline, underscoring the necessity for strategic adjustments to enhance visibility and competitiveness in the Concentrates market.
Competitive Landscape
In the Oregon concentrates category, Mama Lou's has faced significant competitive pressure, as evidenced by its absence from the top 20 brands from September 2024 onwards. This suggests a decline in market presence, especially when compared to the upward trajectory of competitors like Culture Farms, which improved its rank from 46th in August to 38th by October, indicating a strong growth trend. Meanwhile, Viola and Rebel Roots Farms have also maintained visibility in the rankings, with Viola appearing in August and September, and Rebel Roots Farms re-entering in November. The competitive landscape highlights the need for Mama Lou's to reassess its strategies to regain its ranking and sales momentum in this dynamic market.
Notable Products
In November 2024, the top-performing product for Mama Lou's was CBG RSO (1g) in the Concentrates category, maintaining its number one rank from October with notable sales of 159 units. The CBD/THC/CBG 1:1:1 Calm Tincture (324mg CBD, 378mg THC, 297mg CBG, 1oz) showed a significant rise, climbing to the second position with impressive sales growth compared to previous months. THC RSO (1g), another product in the Concentrates category, dropped to third place from its previous second position in October. CBD/THC 1:1 RSO Syringe (1g) maintained its fourth-place ranking, showing consistency in its performance. Lastly, the CBD Relief Tincture (1000mg CBD, 1oz) entered the top five for the first time, indicating growing consumer interest in the Tincture & Sublingual category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
