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Nov-2025
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Overview
Market Insights Snapshot
In the state of Oregon, Mama Lou's has shown a downward trend in the Vapor Pens category over the past few months. The brand's ranking has slipped from 59th place in August 2025 to 69th place by November 2025. This decline in rank is accompanied by a consistent decrease in sales, with November's sales figures showing a notable drop compared to August. The continuous drop in ranking indicates that Mama Lou's is facing stiff competition in the Oregon market, and this trend may require strategic adjustments to regain its position among the top 30 brands in this category.
The absence of Mama Lou's from the top 30 rankings in the Vapor Pens category in Oregon highlights a potential area of concern for the brand. While the data does not provide insights into other states or categories, the performance in Oregon suggests a need for a closer examination of market dynamics and consumer preferences. Understanding these factors could be crucial for Mama Lou's to enhance its market presence and improve its standings in future rankings. The brand's current trajectory in Oregon underscores the importance of agility and responsiveness in a competitive landscape.
Competitive Landscape
In the competitive landscape of vapor pens in Oregon, Mama Lou's has experienced a notable shift in rankings over the past few months. While Mama Lou's ranked 59th in August 2025, it saw a gradual decline to 69th by November 2025. This downward trend in rank is mirrored by a decrease in sales, suggesting a need for strategic adjustments to regain market share. In contrast, Focus North has shown a steady improvement, climbing from 87th in August to 68th in November, indicating a positive sales trajectory. Meanwhile, Dr. Jolly's and Gud Gardens have maintained relatively stable positions, with Dr. Jolly's slightly improving its rank from 68th to 67th, and Gud Gardens moving from 74th to 70th. Vibes (OR) re-entered the top 20 in November, albeit at 77th, after missing the rankings in October, highlighting potential volatility in its market presence. These dynamics suggest that Mama Lou's may need to innovate or enhance its marketing strategies to counteract the competitive pressures and regain its footing in the Oregon vapor pen market.
Notable Products
For November 2025, the top-performing product from Mama Lou's is the Skunk#1 Distillate Cartridge (1g) in the Vapor Pens category, maintaining its consistent rank of 1 since August, despite a decrease in sales to 580 units. The Grandaddy Purp Distillate Cartridge (1g) follows closely, holding the second position with stable sales performance over the months. Notably, the CBG RSO (1g) from the Concentrates category made a significant leap to the third position, up from fifth in October, indicating a rising trend in consumer interest. The Blueberry Headband Distillate Cartridge (1g) reclaimed its second rank from September, showing resilience in the competitive Vapor Pens category. Lastly, the Chocolate Diesel Distillate Cartridge (1g) dropped to fourth, reflecting a sharp decline in sales from the previous month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
