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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Mama Lou's concentrated 94.66% of May 2026 sales in Vapor Pens, where year-over-year declined 0.87% and month-over-month slipped 3.74%, while Concentrates held 3.51% share with year-over-year down 83.30% and month-over-month down 64.55%. Tincture & Sublingual accounted for 1.83% share with year-over-year down 87.43% and month-over-month down 89.87%, alongside an overall brand sales year-over-year decline of 23.71% and a 24-month gain of 194.48%. Average price fell 15.57% year-over-year to $12.55, and Vapor Pens pricing sat at $12.38 versus $13.37 in Concentrates, indicating a value-leaning price posture; the net pattern implies over-reliance on a single category plus price compression is amplifying downside when peripheral categories contract.
In Oregon Vapor Pens, Mama Lou's ranked 59 in May 2026 while holding 94.66% of its mix in that category, and the 3.74% month-over-month decline there coincided with 64.55% and 89.87% month-over-month declines in Concentrates and Tincture & Sublingual, respectively. With Vapor Pens year-over-year nearly flat at -0.87% against severe double‑digit year-over-year drops of 83.30% and 87.43% in the smaller categories, the brand’s positioning tilts toward volume defense within a lower-price tier rather than diversified premium capture; this implies share stability depends on maintaining rank efficiency in Vapor Pens while either exiting or radically repositioning the shrinking long-tail categories.
Competitive Landscape
Mama Lou's sits at rank #59 in OR Vapor Pens in May 2026, improving 5 positions from #64 year over year and rising 8 spots from #67 since February 2026; this matches a peak rank of #59 reached in May 2026 while still trailing the top 50 cutoff by 9 places. In contrast, Buddies moved from #2 to #1 with 17.4% YoY sales growth, and FRESHY jumped from #7 to #2 alongside 78.4% YoY growth, whereas Entourage Cannabis / CBDiscovery slid from #1 to #3 with a 27.4% YoY sales decline; these shifts indicate that Mama Lou's modest rank gains are happening amid faster upward mobility at the top. The pattern implies Mama Lou's trajectory is incremental rather than breakout, requiring either above-category velocity gains or targeted assortment moves to convert rank improvement into a sustainable climb toward the top 40.
Notable Products
Blue Dream Distillate Cartridge (1g) posted the standout movement in May 2026 with a +129% month-over-month surge to rank 2, while Blueberry Headband Distillate Cartridge (1g) fell 31% yet still held rank 1. Within Vapor Pens, two other top-3 SKUs moved down sharply as Chocolate Diesel Distillate Cartridge (1g) dropped 46% at rank 3 and Skunk#1 Distillate Cartridge (1g) slid 11% at rank 3, indicating share is consolidating toward a few high-velocity flavors even as leaders churn positions. Outside pens, CBD RSO (1g) in Concentrates contracted 59% at rank 4 while the CBD/THC/CBG 1:1:1 Calm Tincture (324mg CBD, 378mg THC, 297mg CBG, 1oz) in Tincture & Sublinguals grew 7% at rank 5, suggesting patient-care formats are fragmenting demand away from legacy concentrates. The pattern implies a pivot toward flavor-driven Vapor Pens with selective lift from functional tinctures, signaling commercial emphasis on fewer winners rather than broad SKU expansion.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
