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Sep-2025
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Overview
Market Insights Snapshot
In the state of Oregon, Mama Lou's has shown notable performance in the Vapor Pens category. Over the past few months, the brand has demonstrated a consistent upward trajectory in rankings, moving from 68th place in June to 57th by August, where it stabilized through September. This improvement indicates a growing consumer preference and increased market penetration for their vapor pen products. However, the brand's absence from the top 30 in the Tincture & Sublingual category suggests a need for strategic adjustments or enhanced marketing efforts in this segment. Despite the lack of a ranking in this category, Mama Lou's overall sales in Oregon for vapor pens have seen significant growth, peaking in August before experiencing a slight dip in September.
While Mama Lou's has made strides in the Oregon market, their presence in other states remains less defined, as the data does not reflect rankings in additional regions. This could imply either a strategic focus on Oregon or challenges in expanding their market reach beyond this state. The brand's ability to enhance its visibility and performance in other categories and states could be pivotal for future growth. The data suggests that while they have a foothold in the vapor pens market, exploring opportunities to diversify their product offerings and improve rankings in other categories could be beneficial for sustained success and broader market impact.
Competitive Landscape
In the competitive landscape of vapor pens in Oregon, Mama Lou's has shown a promising upward trajectory in rankings, moving from 68th in June 2025 to 57th by September 2025. This improvement is particularly notable when compared to competitors such as Eugreen Farms and Dr. Jolly's, both of which experienced a decline in their rankings over the same period. Despite Bigfoot Bud Co maintaining a relatively stable position, Mama Lou's sales growth indicates a stronger market presence, with sales figures surpassing those of Happy Cabbage Farms consistently. The brand's ability to climb the ranks while others falter suggests a growing consumer preference and effective market strategies, positioning Mama Lou's as a rising contender in the Oregon vapor pen market.
Notable Products
For September 2025, the top-performing product from Mama Lou's was the Chocolate Diesel Distillate Cartridge (1g) in the Vapor Pens category, which ascended to the number one rank with sales reaching an impressive 891 units. Following closely was the Blueberry Headband Distillate Cartridge (1g), also in Vapor Pens, securing the second position with 810 units sold. The Ghost Train Haze CO2 Cartridge (1g) improved its standing, moving up to third place from fourth in the previous month, while the Grandaddy Purp Distillate Cartridge (1g) saw a decline, dropping to fourth place from third. A new entry in the rankings for September was the CBD/THC 1:1 RSO Syringe (1g) in the Concentrates category, debuting at fourth place. These shifts indicate a dynamic market with notable gains for certain vapor pen products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
