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Dec-2025
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Overview
Market Insights Snapshot
In the vapor pen category within Oregon, Mama Lou's has experienced notable fluctuations in its rankings over the last few months of 2025. After starting at rank 62 in September, the brand saw a slight decline to 65 in October and further to 69 in November. However, December marked a significant recovery as Mama Lou's climbed back to rank 56, suggesting a resurgence in popularity or possibly improved market strategies. Despite the challenges in maintaining a top 30 position, the brand's December sales showed a considerable increase compared to previous months, indicating a positive trend that could signal future opportunities for growth in this competitive category.
Unfortunately, Mama Lou's did not make it into the top 30 brands in any other states or categories during the same period. This highlights a potential area for development, as expanding their presence beyond Oregon could provide a more robust market position. The absence from the top rankings in other regions might be seen as a missed opportunity, but it also underscores the importance of focusing on strategic market entry and brand differentiation. As the cannabis market continues to evolve, leveraging insights from their performance in Oregon could guide Mama Lou's in refining their approach in other states and categories.
Competitive Landscape
In the competitive landscape of vapor pens in Oregon, Mama Lou's has experienced notable fluctuations in its ranking and sales performance over the last few months of 2025. Despite a dip in sales and rank in October and November, Mama Lou's rebounded significantly in December, climbing to the 56th position from 69th in November, reflecting a strategic recovery in the market. This resurgence is particularly significant when compared to competitors like Golden, which maintained a steady upward trend, reaching the 52nd rank in December. Meanwhile, Benson Arbor and High Tech have shown consistent performance, with High Tech maintaining a stable rank of 53rd throughout the period. The fluctuations in Mama Lou's performance highlight the dynamic nature of the market, where strategic adjustments can lead to rapid changes in competitive positioning.
Notable Products
In December 2025, the top-performing product for Mama Lou's was the Grandaddy Purp Distillate Cartridge (1g) in the Vapor Pens category, which rose to the number one rank with sales of 1138 units. Following closely was the Chocolate Diesel Distillate Cartridge (1g), which improved its position from fourth in November to second in December. The Cherry Pie Distillate Cartridge (1g) entered the rankings for the first time, securing the third spot. Blueberry Headband Distillate Cartridge (1g) experienced a decline, dropping from second in November to fourth in December. Blue Dream Distillate Cartridge (1g) entered the list for the first time, rounding out the top five at fifth place.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
