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Apr-2025
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Overview
Market Insights Snapshot
In the state of Oregon, Mama Lou's has shown a fluctuating performance in the Vapor Pens category. Beginning the year in January 2025 with a rank of 75, the brand experienced a slight drop to 80 in February. However, there was a notable improvement in March, as the brand climbed to the 63rd position, before slightly declining to 66 in April. This movement indicates a dynamic market presence, with the brand managing to break into the top 70 in March. The sales figures reflect this volatility, with the brand achieving its highest sales in March, suggesting a potential seasonal or promotional influence.
Despite not consistently ranking in the top 30 in Oregon, the ability of Mama Lou's to improve its position by over 10 spots between February and March is noteworthy. This upward trend, although not sustained in April, could signify strategic adjustments or increased consumer interest. The absence of a top 30 ranking may indicate challenges in competing with more established brands or a need for enhanced marketing efforts. However, the recovery in March suggests that with targeted strategies, Mama Lou's could potentially improve its standing and sales performance in the future.
Competitive Landscape
In the competitive landscape of vapor pens in Oregon, Mama Lou's has shown a notable fluctuation in its market position from January to April 2025. Initially ranked 75th in January, Mama Lou's experienced a dip to 80th in February, before climbing to 63rd in March and settling at 66th in April. This upward trajectory in March suggests a positive reception or strategic change that briefly boosted their rank. In contrast, Hush consistently ranked higher than Mama Lou's, despite a downward trend from 40th in January to 68th in April, indicating a significant decline in their market presence. Meanwhile, Happy Cabbage Farms and Karma Originals have maintained a relatively stable but lower rank, with Happy Cabbage Farms hovering around the mid-60s and Karma Originals fluctuating between the 60s and 70s. Emerald Extracts has shown a more consistent performance, maintaining a rank in the high 50s to low 60s. These dynamics highlight the competitive pressures Mama Lou's faces, with opportunities to capitalize on the declining ranks of some competitors while addressing the challenges posed by consistently higher-ranked brands.
Notable Products
In April 2025, the top-performing product for Mama Lou's was the Grandaddy Purp Distillate Cartridge 1g in the Vapor Pens category, reclaiming its number one position from January after a dip in the rankings in February and March. This product achieved notable sales of 455 units. The THC RSO 1g from the Concentrates category rose to the second position, marking its re-entry into the rankings after not being listed in February and March. Tangerine Dream CO2 Cartridge 1g and Tangerine Dream Distillate Cartridge 1g both secured the third position in the Vapor Pens category, indicating a strong performance as new entries. Acapulco Gold CO2 Cartridge 1g followed closely in fourth place, showcasing a competitive landscape within the Vapor Pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
