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Sep-2025
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Overview
Market Insights Snapshot
Viola has demonstrated significant movement in the Alberta market for the Oil category. Starting from a rank of 6 in June, the brand climbed to the 2nd position by August, before slightly declining to 5th in September. This fluctuation is mirrored in sales, with a peak in August and a subsequent dip in September. Meanwhile, in Ontario, Viola maintained a consistent 7th position in the Oil category from June through September, indicating steady performance without major shifts in rank or sales.
In Colorado, Viola's performance in the Flower category has been less robust, with rankings outside the top 30, reaching as low as 66 in August. However, the Pre-Roll category saw Viola enter the top 30 with a rank of 66 in August, suggesting potential growth in this segment. The absence of rankings in earlier months for Pre-Roll might indicate a recent entry into the market or a previous lack of competitive standing. Such dynamics highlight areas of opportunity and challenge for Viola across different product categories and regions.
Competitive Landscape
In the competitive landscape of the Flower category in Colorado, Viola has experienced a notable decline in its rankings from June to September 2025, dropping from 48th to 65th place. This downward trend in rank is mirrored by a decrease in sales, suggesting a potential loss of market share. In contrast, competitors like RVRS showed a more volatile but generally upward trajectory, peaking at 47th in July before fluctuating. Meanwhile, Rare Dankness demonstrated a strong performance in July, reaching 52nd place, which may have contributed to its higher sales during that period. Meraki Gardens also outperformed Viola in August, securing the 56th rank. These shifts highlight the competitive pressures Viola faces in maintaining its position and suggest a need for strategic adjustments to regain its footing in the Colorado Flower market.
Notable Products
In September 2025, Viola's Runtz Smalls (Bulk) in the Flower category emerged as the top-performing product, achieving the number one rank with sales of 5015 units. The Drop THC Extract Oil (20ml) maintained a strong presence, securing the second position after previously holding the top spot in August. Race Fuel Smalls (Bulk) moved up to third place, showing an upward trend from its second position in August. Skywalker OG Live Resin Cartridge (1g) improved its ranking to fourth, up from fifth in August. Chihaupei Small Bud (3.5g) entered the top five for the first time, indicating a growing consumer interest in this product.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
