Market Insights Snapshot
When we look at the performance of Viola in the Alberta market, we see a consistent decline in the Vapor Pens category, with the brand's ranking dropping from 72 in August to 87 in November. This is mirrored by a downward trend in sales over the same period. In contrast, Viola's performance in the Concentrates category in Colorado has been relatively stable, maintaining a rank in the mid-50s from September to November. However, the brand didn't make it into the top 20 in the Flower category in this state after August.
Viola's performance in the Ontario market shows some interesting trends. In the Oil category, the brand has made significant strides, improving its ranking from 25 in August to 13 in November, indicating a growing consumer preference. Furthermore, the brand's Concentrates and Vapor Pens categories have maintained a fairly stable ranking, although there has been a slight decline in the Vapor Pens category in November. In the Saskatchewan market, Viola's performance in the Concentrates category has been consistent, while the Vapor Pens category has seen some fluctuations, with a notable drop in ranking and sales in November.
In the Flower category for Nevada, Viola has seen a fluctuating rank over the months of August to November 2023, indicating a volatile market position. Notably, Viola's rank improved from 91 in September to 79 in November, suggesting a positive trend. However, Viola's sales appear to have declined from August to November. In comparison, Willie's Reserve has seen a consistent decline in rank, while Old Pal has maintained a relatively stable rank, with a slight improvement in November. White Label experienced a significant drop in rank from 56 in September to 78 in November, while Mo-jo (NV) improved its rank from 95 in August to 85 in November. These trends suggest a highly competitive market, with Viola needing to focus on strategies to improve sales and maintain a stable rank.
In November 2023, Viola's top-selling product was the AI '96 (3.5g) flower, with a significant jump in sales to 1302 units. This product had been steadily climbing the ranks from 4th in September to 2nd in October, finally reaching the top spot in November. The second best-seller was the newly introduced Water Soluble THC Infuser Oil (20ml). The Bucketz Loozie Pre-Roll 10-Pack (3g) maintained a consistent performance, moving from 5th to 4th place in September and October, and then up to 3rd in November. The Iverson '01 (3.5g) flower dropped from 3rd to 4th place, while the Banana Split Live Resin (1g) entered the top 5 for the first time in November.