Viola

In the Canadian market, Viola has demonstrated notable stability and growth, particularly in the Oil category. In Alberta, Viola has maintained a strong position, consistently holding the second rank from November 2025 to January 2026. This indicates a solid consumer base and effective market strategies in the province. Meanwhile, in Ontario, Viola has exhibited stability by consistently ranking seventh in the Oil category over the same period. This consistent performance in Ontario suggests a steady demand, though there is room for growth to break into the top five. The brand's ability to maintain these ranks in competitive markets highlights its resilience and potential for further expansion.

In the United States, Viola's performance has been more varied. In Colorado, the brand faced challenges in the Flower category, where it was not ranked in the top 30 as of January 2026, indicating a decline from its previous positions. This suggests increased competition or shifting consumer preferences in the state. Similarly, Viola's Pre-Roll category in Colorado saw fluctuating rankings, with an improvement to 52nd in January 2026 from the 64th position in December 2025, though still outside the top 30. In Saskatchewan, Viola's Flower category appeared in the rankings briefly at the 50th position, indicating a nascent presence in the market. These movements highlight both challenges and opportunities for Viola to reassess and potentially strengthen its strategies in the U.S. market.