.svg){kind=small}
Aug-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Viola's performance across various categories and regions shows a mix of stability and challenges. In Alberta, Viola's Oil category has maintained a strong presence, consistently ranking third in May, July, and August of 2025, despite a dip to sixth place in June. This demonstrates resilience and a quick recovery in a competitive market. Conversely, in Ontario, Viola's Oil category has shown remarkable consistency, holding steady at the seventh position from May through August of 2025, indicating a stable consumer base and effective market strategy in this province.
In Colorado, Viola's performance in the Flower category has seen a decline, moving from 37th in May to 64th by August 2025, suggesting challenges in maintaining market share in this segment. Additionally, Viola did not appear in the top 30 brands for the Pre-Roll category from May to July, only surfacing at 66th in August, which highlights the competitive nature of this category and potential areas for growth. These movements suggest that while Viola has strongholds in certain regions and categories, there are opportunities for strategic improvements in others to enhance their market position.
Competitive Landscape
In the competitive landscape of the Colorado flower category, Viola has experienced a notable decline in both rank and sales from May to August 2025. Initially ranked 37th in May, Viola's position slipped to 64th by August, reflecting a significant downward trend. This decline in rank is mirrored in its sales figures, which dropped from $274,040 in May to $93,924 in August. In contrast, Meraki Gardens demonstrated resilience, improving its rank from 63rd in May to 55th in August, with sales peaking at $161,774 in August. Meanwhile, LEIFFA maintained a relatively stable performance, fluctuating between the 40th and 51st positions, with sales showing a slight upward trend in August. Seed and Smith (LBW Consulting) also faced challenges, dropping from 54th to 71st in rank, with sales decreasing over the same period. The absence of Malek's Premium Cannabis from the top 20 in May suggests it was not a significant contender until later months, where it entered the rankings at 92nd in June. These dynamics highlight the competitive pressures Viola faces, underscoring the need for strategic adjustments to regain market share in Colorado's flower category.
Notable Products
In August 2025, The Drop THC Extract Oil (20ml) maintained its top position as the best-selling product for Viola, with sales reaching 5330 units, marking a significant increase from July. Race Fuel Smalls (Bulk) emerged as the second top product, although it was not ranked in previous months, indicating a strong market entry. Pink Zkittles Smalls (Bulk) secured the third position, showcasing consistent demand in the Flower category. Crown Jewel Smalls (Bulk) followed closely in fourth, while Skywalker OG Live Resin Cartridge (1g) rounded out the top five. The rankings reveal a notable shift in consumer preference towards bulk flower products, as these were not ranked in the earlier months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
