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Dec-2025
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Overview
Market Insights Snapshot
Viola has shown a strong performance in the oil category in both Alberta and Ontario. In Alberta, Viola climbed from fifth place in September 2025 to second place by December 2025, demonstrating a significant upward momentum. This is particularly noteworthy given the increase in sales from October to December, indicating a growing consumer preference for their products. In Ontario, Viola maintained a steady seventh place throughout the last four months of 2025, showing consistent demand in the oil category. This stability in Ontario, combined with the upward trend in Alberta, highlights Viola's strong positioning in the oil market across these provinces.
In the flower category, Viola's performance in Colorado has been more volatile. After reaching a peak ranking of 38th in October 2025, the brand slipped to 46th by December. Despite this fluctuation, the sales figures indicate a robust market presence, although not quite breaking into the top 30. In Saskatchewan, Viola only appeared in the rankings in November, securing the 50th position, suggesting a nascent presence in that market. Meanwhile, in the pre-roll category in Colorado, Viola's ranking remained outside the top 30 throughout the period, peaking at 56th in November before dropping slightly. This indicates potential growth opportunities, but also underscores the competitive nature of the pre-roll segment in Colorado.
Competitive Landscape
In the competitive landscape of the Colorado flower category, Viola has shown a notable fluctuation in its ranking over the last few months of 2025. Starting from a rank of 63 in September, Viola made a significant leap to 38 in October, before experiencing a slight decline to 40 in November and further to 46 in December. This movement suggests a dynamic competitive environment where brands like Sunshine Extracts and NOBO have maintained relatively stable positions, with Sunshine Extracts ranking consistently around the mid-30s to 40s and NOBO holding strong in the 20s to 40s range. Meanwhile, Nuhi experienced a dramatic drop from 37 in September to 79 in October, indicating potential volatility or strategic shifts. Viola's sales peaked in October, which aligns with its highest rank during this period, but the subsequent decline in both rank and sales towards December highlights the competitive pressures and the need for strategic adjustments to regain momentum. Brands like Meraki Gardens have also shown resilience, particularly with a strong November, suggesting that consumer preferences may be shifting or diversifying within the market.
Notable Products
In December 2025, Viola's top-performing product was Daily Grapes Smalls (Bulk) in the Flower category, achieving the number 1 rank with a notable sales figure of 6484 units. The Drop THC Extract Oil (20ml) maintained a consistent rank at number 2 from October through December, with its sales peaking at 6239 units. Blue Zushi Smalls (Bulk) rose in prominence, climbing to the 3rd position in December from its previous 4th rank in October. Chem Dozer Smalls (Bulk) and Wedding Pie Smalls (Bulk) secured the 4th and 5th ranks respectively, marking their first appearances in the top five. These shifts highlight a growing preference for bulk flower products among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
