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Jun-2024
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Overview
Market Insights Snapshot
Viola has shown a varied performance across different categories and states. In Alberta, the brand has struggled to break into the top 30 for Vapor Pens, maintaining ranks in the mid-60s to mid-70s over the past four months. This indicates a need for stronger market penetration or perhaps a reevaluation of their product offerings in this specific category. On the other hand, in Oregon, Viola has seen fluctuations in the Concentrates category, with a notable dip to 67th place in May 2024 before recovering to 47th in June 2024. This suggests some volatility in consumer demand or competitive pressures impacting their rankings.
In contrast, Viola's performance in the Oil category in Ontario has been notably strong. The brand has consistently improved its position, reaching a stable 4th place in both May and June 2024, which is a significant achievement. This stability is reflected in their sales figures, which have shown a steady increase over the months. However, their performance in the Vapor Pens category in Ontario has not been as impressive, failing to reach the top 30 and hovering around the 80s and 90s. This disparity between categories within the same state highlights the brand's varying success and potential areas for strategic focus.
Competitive Landscape
In the competitive landscape of the Ontario oil category, Viola has shown a notable upward trajectory in recent months. Starting from a rank of 9 in March 2024, Viola climbed to rank 4 by May and maintained this position through June 2024. This significant improvement in rank suggests a strong increase in market presence and consumer preference. In contrast, Glacial Gold also experienced an upward trend but remained behind Viola, moving from rank 12 in March to rank 6 in June. Twd. maintained a consistent performance, holding steady at rank 4 in March and April before dropping slightly to rank 5 in May and June. Meanwhile, MediPharm Labs and NightNight held their respective positions at ranks 2 and 3 throughout the period, indicating stable but strong competition. Viola's rise in rank and sales, especially surpassing brands like Glacial Gold and Twd., highlights its growing dominance and effectiveness in capturing market share in Ontario's oil category.
Notable Products
In June 2024, the top-performing product for Viola was Original Glue Live Diamonds & Sauce (1g) in the Concentrates category, securing the first rank with notable sales of $4,426. Sherbert Live Resin (1g), also in the Concentrates category, followed closely in second place. Water Soluble THC Infuser Oil (20ml) in the Oil category ranked third, maintaining a strong position despite fluctuating ranks in previous months. Grandma's Pie Live Terpene Cartridge (1g) in the Vapor Pens category held the fourth position, consistent with its performance in April 2024. AI '96 (3.5g) in the Flower category rounded out the top five, slipping slightly from its May 2024 rank but still performing well overall.
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