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Nov-2025
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Overview
Market Insights Snapshot
Viola's performance across various states and categories exhibits intriguing shifts. In Alberta, Viola's Oil category has shown a notable resurgence, moving up to the 2nd position in November 2025 from a dip to 5th in September. This indicates a strong recovery in market share, likely driven by strategic adjustments or increased consumer demand. Meanwhile, in Ontario, Viola's Oil category has maintained a consistent 7th position over several months, suggesting stable performance but also highlighting potential challenges in breaking into higher ranks in this competitive market.
In the Colorado market, Viola's Flower category witnessed significant movement, climbing from the 70th position in August to 37th in October, before slightly dropping to 42nd in November. This indicates a positive trend, albeit with some volatility. However, it's worth noting that Viola's Flower category did not make it into the top 30, which suggests room for growth. In Saskatchewan, Viola's entry into the Flower category in November with a 50th rank points towards new opportunities, although they are yet to secure a spot in the top 30. This initial entry could be a stepping stone for further expansion in the province.
Competitive Landscape
In the competitive landscape of the Colorado flower category, Viola has shown a remarkable upward trajectory in rankings and sales over the past few months. From August to November 2025, Viola improved its rank from 70th to 42nd, indicating a significant rise in its market presence. This upward movement is particularly notable when compared to competitors such as Bonsai Cultivation and Billo, both of which experienced a decline in rankings during the same period. Bonsai Cultivation dropped from 7th to 41st, while Billo fell from 8th to 44th, highlighting Viola's competitive edge. Additionally, LEIFFA and Sunshine Extracts have shown fluctuating ranks, with LEIFFA ending slightly ahead of Viola at 40th in November. Despite these fluctuations, Viola's consistent sales growth, peaking in October, underscores its strengthening position in the market, suggesting a promising trend for future performance.
Notable Products
In November 2025, The Drop THC Extract Oil (20ml) maintained its position as the top-performing product for Viola, with sales reaching 4863 units. Skywalker OG Live Resin Cartridge (1g) held steady at the second position, showing a slight increase in sales compared to October. Bucketz Diamond Infused Pre-Roll (1.25g) climbed up to third place, marking its debut in the rankings just a month prior. Bubblegum Gushers (Bulk) entered the list at fourth position, while Crown Jewel (3.5g) rounded out the top five. The rankings show a dynamic shift with new entries and consistent performers, reflecting changing consumer preferences and successful product strategies by Viola.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
