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Where to Buy
Viola is stocked at 53 licensed dispensaries across Colorado and Arizona, 52 of them in Colorado, with the deepest coverage in Denver, Colorado Springs, Aurora, Durango, and Lakewood. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In July 2026, Viola concentrated 66.78% of sales in Flower with year-over-year growth of 174.95% and month-over-month expansion of 97.85%, while Pre-Roll held 9.57% share with 102.84% YoY and 13.17% MoM increases; by contrast, Oil at 18.92% share declined 18.96% YoY despite a 5.27% MoM uptick, and Vapor Pens at 4.28% share rose 27.01% YoY but fell 15.08% MoM. Concentrates contracted to 0.44% share with a 70.13% YoY drop and an 18.22% MoM decline, coinciding with a 43.96% YoY decrease in Viola’s overall average price and a current Flower price of $5.39. The pattern implies a deliberate volume-led pivot toward Flower and Pre-Roll that is offsetting weakness in Oil and Concentrates.
With Flower now ranking 22 in Colorado and carrying two-thirds of mix, the 174.95% YoY surge alongside a 97.85% MoM jump indicates a scale-through-price strategy, while Pre-Roll’s 102.84% YoY growth and 13.17% MoM increase suggest a companion trade-down or trial entry. Oil’s 18.96% YoY contraction against only a 5.27% MoM lift, and Vapor Pens’ 27.01% YoY growth paired with a 15.08% MoM dip, point to near-term resource concentration away from higher-ticket inhalables as average prices fell 43.96% YoY. This setup implies Viola is prioritizing share capture in Flower-led baskets to improve visibility and velocity, using low-price Flower to anchor the portfolio while tolerating relative underweight in Oil and Concentrates.
Competitive Landscape
In Colorado Flower for July 2026, Viola is ranked #22, improving 35 positions year over year from #57 while rising 10 spots since April 2026 from #32, and this new #22 also marks its peak rank to date. Against this backdrop, Seed & Strain Cannabis Co. climbed from #2 to #1 with a 76.2% year-over-year sales increase, while Good Chemistry Nurseries fell from #1 to #3 alongside an 8.7% decline, indicating Viola’s ascent is occurring as leadership churns at the top and suggests room to capture share if upward rank momentum persists.
Notable Products
Cap Junky Smalls (Bulk) delivered the standout move in July 2026 with a 274.5% month-over-month surge and a jump to rank 1, while Apricot Scone Smalls (Bulk) climbed 87.8% MoM to rank 9. OG Zkitttles Smalls (1g) rose 44.0% MoM at rank 3, and eight of the top ten are Flower Smalls variants, indicating a concentration in value-size flower. The mix signals a pivot toward smalls-driven velocity at the top of the chart and a strategy that prioritizes accessible pack sizes to win share at premium ranks.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
