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Apr-2025
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Overview
Market Insights Snapshot
In the Colorado market, Viola has demonstrated a remarkable upward trajectory in the Flower category. Starting the year outside the top 30, Viola made a significant leap from 81st in January to 33rd by April. This improvement is notable, especially given the competitive nature of the Flower category in Colorado, where many brands vie for consumer attention. The substantial increase in sales, from $50,052 in January to $221,595 in April, underscores the brand's growing presence and consumer preference in this region. However, it is worth noting that despite this growth, Viola still has not cracked the top 30, indicating room for further expansion and market penetration in Colorado.
In contrast, the Ontario market presents a different scenario for Viola, particularly in the Oil category. Viola maintained a consistent presence within the top 10, holding steady at 5th place for the first two months of the year before experiencing a slight decline to 7th by April. This stability in rankings, despite a decrease in sales from $81,233 in January to $54,204 in April, suggests that Viola has a solid foothold in the Ontario Oil market. However, the downward trend in sales may indicate increasing competition or shifting consumer preferences, which could impact Viola's ability to maintain its ranking in the coming months.
Competitive Landscape
In the competitive landscape of the Colorado flower category, Viola has demonstrated a remarkable upward trajectory in its rank and sales performance. Starting from a rank of 81 in January 2025, Viola surged to 33 by April 2025, indicating a significant improvement in its market position. This upward movement contrasts with brands like Summit, which experienced fluctuating ranks, peaking at 32 in January but dropping to 38 by April. Similarly, Kind Love maintained a relatively stable rank, hovering around the 30s, but did not exhibit the same rapid ascent as Viola. Meanwhile, Fresh Cannabis and TICAL showed moderate rank improvements, yet Viola's leap from outside the top 60 to 33 is particularly noteworthy. This suggests that Viola's strategic initiatives are resonating well with consumers, potentially driven by product innovation or effective marketing campaigns, setting it apart from its competitors in the Colorado market.
Notable Products
In April 2025, the top-performing product for Viola was Frosted Gelato (Bulk) in the Flower category, securing the number one rank with a notable sales figure of 4942 units. Junior Mintz (Bulk) followed closely in second place, while Bubba x Cowboy (Bulk) held the third rank. Face on Fire (Bulk) and Cap Junky (Bulk) rounded out the top five, ranking fourth and fifth respectively. This is the first time these products have been ranked, indicating a strong market entry or seasonal demand. The sales figures for April 2025 show a significant increase in comparison to the previous months where these products were not ranked.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
