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Where to Buy
Viola is stocked at 54 licensed dispensaries across Colorado, Maryland, and Arizona, 51 of them in Colorado, with the deepest coverage in Denver, Colorado Springs, Aurora, Durango, and Lakewood. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In August 2026, Viola’s mix tilted heavily to Flower at 62.69% share with 221.79% YoY growth and a -4.18% MoM dip, while Oil held 21.62% share with -21.07% YoY and +2.88% MoM, and Pre-Roll accounted for 10.81% share with +16.72% YoY and +14.79% MoM; Vapor Pens sat at 4.43% share with -0.76% YoY and +2.45% MoM, as Concentrates fell to 0.46% share with -73.32% YoY and -11.39% MoM. Despite an overall brand sales YoY of 59.72% and an average price down 44.40% YoY to $7.88, the concentration in Flower and the contrasting declines in Oil and Concentrates signal a pivot toward value-driven inhalables where volume elasticity offsets price compression.
With Flower ranking 24 in Colorado and carrying a -4.18% MoM alongside +221.79% YoY, while Pre-Roll posted +14.79% MoM and +16.72% YoY, Viola is consolidating around accessible formats where price points (Flower avg price $5.66; Pre-Roll avg price $19.77) can trade share from premium extracts as Oil (-21.07% YoY) and Concentrates (-73.32% YoY) recede. This pattern implies a volume-led position centered on Flower and supported by Pre-Roll, with modest Vapor Pens recovery (+2.45% MoM) cushioning category risk as higher-priced extract segments cede relevance.
Competitive Landscape
Viola is currently ranked #24 in Colorado Flower, up 50 positions year over year from #74, and edging up 2 spots from #26 three months ago; this coincides with a peak rank of #24 in August 2026 and places the brand well behind Seed & Strain Cannabis Co., which rose from #2 to #1 with 44.8% YoY sales growth, while Green Dot Labs advanced from #5 to #3 on 36.5% YoY growth—by contrast, Good Chemistry Nurseries slipped from #3 to #4 with a -3.6% YoY decline; the pattern—large YoY rank climb paired with only marginal quarter-on-quarter movement—implies Viola has transitioned from recovery into a stabilization phase where incremental share gains will require outpacing top-tier movers rather than merely re-entering the top 25.
Notable Products
Crown Jewel Smalls (Bulk) posted the standout move in August 2026 with a +114.2% month-over-month surge to rank 1, while Z41 Smalls (Bulk) sank -66.2% to rank 8. Glitter Bomb Smalls (Bulk) also contracted -43.7% at rank 3, and The Drop THC Extract Oil (20ml) inched up +2.9% at rank 2 with $132,551 in sales. With eight of the top ten SKUs in Flower and two Smalls variants moving in opposite directions at ranks 1 and 8, the mix points to a tactical pivot toward bulk Flower that is sensitive to strain-level hit-or-miss volatility rather than a uniform category lift.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
