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Oct-2025
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Overview
Market Insights Snapshot
Viola has demonstrated varied performance across different states and categories, showcasing both strengths and areas for potential growth. In Alberta, their Oil category has maintained a strong presence, consistently ranking within the top five from July to October 2025, despite a noticeable decline in sales from August to October. This indicates a solid market position but suggests potential challenges in sustaining sales momentum. In contrast, Ontario has seen Viola's Oil category maintain a steady 7th rank over the same period, highlighting stability in this market, though sales have gradually decreased, suggesting a need for strategic interventions to boost consumer engagement.
In Colorado, Viola's performance in the Flower category has shown significant improvement, jumping from 64th place in September to 40th in October. This upward trajectory could indicate a growing consumer interest or successful marketing efforts in this category. However, the Pre-Roll category presents a mixed picture; although it improved from 74th to 58th place from September to October, it was not ranked in the top 30 in July, which points to ongoing challenges in capturing market share. These movements suggest that while Viola is making strides in certain areas, there are opportunities to enhance their presence and performance across different categories and regions.
Competitive Landscape
In the competitive landscape of the Flower category in Colorado, Viola has demonstrated a notable upward trajectory in recent months. Despite starting outside the top 50 in July 2025, Viola's rank improved significantly to 40th place by October 2025, indicating a positive shift in market presence. This upward movement is particularly impressive compared to competitors like Rocky Mountain High, which maintained a relatively stable position around the mid-30s, and Vera, which consistently ranked higher but showed less dramatic improvement. Viola's sales increase from September to October 2025, surpassing brands like Cherry and RVRS, further underscores its growing appeal. This trend suggests that Viola is effectively capturing market share, potentially due to strategic marketing efforts or product innovations, and positioning itself as a formidable player in the Colorado Flower market.
Notable Products
In October 2025, Viola's top-performing product was The Drop THC Extract Oil (20ml), which maintained its number one rank from previous months despite a decrease in sales to 3,662 units. Skywalker OG Live Resin Cartridge (1g) climbed to the second position, showing a notable increase from its fifth rank in August and fourth in September, with sales reaching 2,125 units. Race Fuel Smalls (Bulk) held steady in the third position for the second consecutive month, while Bacio Small Bud (3.5g) re-entered the rankings, securing the fourth spot. Bucketz Diamond Infused Pre-Roll (1.25g) debuted in the rankings at fifth place, marking its first appearance in the top five. Overall, October saw some shifting dynamics with notable product entries and consistent performers leading Viola's sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
