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Jul-2025
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Overview
Market Insights Snapshot
Viola has shown a dynamic performance across various categories and regions, particularly in the oil category. In Alberta, Viola's oil products experienced a notable fluctuation in rankings, peaking in April 2025 at the second position, before dropping to sixth in June and recovering to third in July. This indicates a resilient comeback in the market despite a mid-year dip. Meanwhile, in Ontario, Viola maintained a consistent seventh position in the oil category from April to July 2025, suggesting a stable presence in this market. Such consistency can be a positive indicator of brand loyalty or a steady demand for Viola's oil products in Ontario.
In contrast, Viola's performance in the flower category in Colorado has been less favorable, as the brand did not make it into the top 30 rankings from April to July 2025. This absence from the top rankings could suggest challenges in gaining traction or competing with other brands in the flower category within Colorado. Despite this, the sales figures from April to July reveal an interesting trend, with a significant drop in sales from June to July. Such insights could be critical for understanding consumer preferences and strategizing future market approaches. While Viola's performance varies across states and categories, these movements provide a snapshot of the brand's current standing and potential areas for growth.
Competitive Landscape
In the competitive landscape of the Flower category in Colorado, Viola has experienced a notable decline in its ranking from April to July 2025, dropping from 35th to 51st place. This downward trend in rank is mirrored by a decrease in sales, suggesting challenges in maintaining market share. In contrast, RVRS demonstrated a significant improvement, moving from 57th to 45th place by July, indicating a potential shift in consumer preference. Meanwhile, Rocky Mountain High maintained a relatively stable position, consistently ranking in the mid-40s, which may suggest a steady customer base. Sunshine Extracts and Meraki Gardens also showed fluctuations in their rankings, but not as pronounced as Viola's decline. These dynamics highlight the competitive pressures Viola faces in the Colorado Flower market, emphasizing the need for strategic adjustments to regain its competitive edge.
Notable Products
In July 2025, Viola's top-performing product was Bubblegum Gushers (Bulk) in the Flower category, which ranked first with sales of 5406 units. Bacio Small Bud (3.5g), also in the Flower category, saw a significant rise to the second position from fourth in May 2025, with sales reaching 5345 units. The Drop THC Extract Oil (20ml) maintained a strong presence, ranking third this month, although it previously held the top spot in both April and June 2025. Blue Zushi Smalls (Bulk) entered the rankings at fourth, while Runtz Smalls (Bulk) completed the top five. Overall, the Flower category dominated the top spots, indicating a strong consumer preference for these products in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
