Market Insights Snapshot
In the state of Oregon, Decibel Farms has shown varying performance across different categories. In the Concentrates category, the brand experienced a downward trend, moving from rank 23 in August 2023 to rank 40 in November 2023. This movement out of the top 20 indicates a decrease in the brand's popularity in this category. The Flower category showed no ranking until November 2023, where it appeared at rank 42. This could suggest a recent entry or a sudden surge in popularity.
Looking at the Pre-Roll category, Decibel Farms demonstrated a positive trend, improving its ranking from 19 in August to 12 in November 2023. This indicates a steady increase in the brand's market position in this category. However, in the Vapor Pens category, the brand's performance was less stellar, with a drop from rank 40 in August to rank 49 in November 2023. Despite the fluctuations, it's worth noting the brand's resilience in maintaining a spot within the top 50 across all categories.
In the competitive landscape of the Pre-Roll category in Oregon, Decibel Farms has shown a positive trend, improving its rank from 19th in August 2023 to 12th by November 2023. This upward trajectory is particularly impressive when compared to brands like SugarTop Buddery and Derby's Farm, which have seen their rankings decline or remain stagnant during the same period. Decibel Farms' performance is even more notable when compared to Benson Arbor, which despite holding the top spot in August and September, dropped to 11th place by November. Meanwhile, Kites, while maintaining a higher rank than Decibel Farms, has also experienced a drop in rank. These shifts indicate a dynamic market, with Decibel Farms demonstrating a strong competitive edge.
In November 2023, Decibel Farms' top-performing product was 'Tropical Gelato #3 (Bulk)' from the Flower category, with a significant increase in sales from the previous month, reaching a total of 9189 units sold. The second best-seller was 'Jiffy Gelato (Bulk)', another Flower category product, making its first appearance in the rankings. The 'Basslines - Sativa Duets Multi Infused Pre-Roll 6-Pack (3g)' held the third position, maintaining a steady performance from the prior months. The fourth place was taken by 'Basslines - Indica Duets Infused Pre-Roll 6-Pack (3g)', which also showed consistency in its ranking. Rounding out the top five was the 'Louds - Jack Herer Infused Pre-Roll (1g)', a newcomer in the Pre-Roll category.