Decibel Farms

In July 2026, Decibel Farms concentrated 73.60% of sales in Pre-Roll, where category sales fell 29.98% year over year and 11.74% month over month, while the brand held rank 37 in Oregon Pre-Roll. Concentrates expanded to 17.71% share with 60.08% year-over-year growth but declined 15.83% month over month, and Flower slid to 8.69% share with a 74.88% year-over-year drop and a 68.69% month-over-month contraction. With total brand sales down 34.73% year over year and the average price down 1.38%, the mix indicates dependence on a shrinking Pre-Roll base while Concentrates provides the only growing year-over-year pillar, implying an urgent need to rebalance toward higher-velocity sublines within Concentrates while stabilizing Pre-Roll price-pack architecture.

The shift toward Concentrates’ 17.71% share alongside Pre-Roll’s 73.60% concentration suggests repositioning potential: leverage higher ticket sizes (average price $24.20 in Concentrates vs $11.04 in Pre-Roll) to offset Pre-Roll volume erosion, while protecting Pre-Roll rank 37 in Oregon with targeted assortment. Flower’s 8.69% share and 68.69% month-over-month decline points to rationalization rather than recovery, and the 11.74% Pre-Roll and 15.83% Concentrates month-over-month declines flag near-term volatility. The pattern implies Decibel Farms can defend relevance by anchoring promotional spend and launches in Concentrates to compound the 60.08% year-over-year momentum, while using selective Pre-Roll price actions (average price down 1.38% brand-wide) to preserve shelf presence without deepening margin risk.