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Dec-2024
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Overview
Market Insights Snapshot
Decibel Farms has shown varied performance across different product categories in Oregon. In the Pre-Roll category, the brand demonstrated strong positioning, maintaining a top 12 rank from October through December 2024. This consistent performance suggests a solid foothold in the pre-roll market, indicating a reliable consumer base and potential for growth. Conversely, their performance in the Concentrates category has been less stable, with rankings fluctuating between 61 and 69 over the same period. This volatility might indicate challenges in maintaining a competitive edge or shifts in consumer preferences within this category.
The Flower category presents a different narrative, as Decibel Farms did not make it into the top 30 brands until December 2024, where they ranked 94th. This late entry into the rankings could suggest either a strategic shift or an emerging presence in the flower market. Meanwhile, in the Vapor Pens category, the brand's rank slipped from 65 in October to 78 in December, highlighting potential difficulties in maintaining market share. This decline in rank, alongside a decrease in sales, could point to increased competition or changes in consumer demand. Overall, Decibel Farms' performance across these categories and the Oregon market reflects a dynamic landscape with both opportunities and challenges.
Competitive Landscape
In the competitive landscape of Oregon's Pre-Roll category, Decibel Farms has experienced notable fluctuations in its ranking over the last few months. Starting from a rank of 10th in September 2024, Decibel Farms improved to 7th in October, only to drop to 12th by November and December. This volatility indicates a dynamic market where competitors are actively vying for top positions. For instance, Dog House has shown a consistent upward trend, moving from 16th in September to 11th by December, suggesting a steady increase in market presence. Similarly, PRUF Cultivar made a significant leap from 22nd in September to 10th in December, highlighting a strong growth trajectory. Meanwhile, Cascade Valley Cannabis also improved its rank from 18th to 14th over the same period. These shifts underscore the competitive pressure on Decibel Farms to maintain its market share and adapt to the evolving preferences of consumers in Oregon's Pre-Roll sector.
Notable Products
In December 2024, Decibel Farms' top-performing product was the Basslines - Sativa Duets Multi Infused Pre-Roll 6-Pack, which reclaimed the number one spot after being ranked second in October and November. This product achieved a notable sales figure of 3793 units. The Basslines - Indica Duets Infused Pre-Roll 6-Pack, previously the leader in October and November, dropped to second place. The Trebles - Indica Blend Infused Pre-Roll 2-Pack maintained its third position consistently from October through December. Meanwhile, the Trebles - Sativa Blend Bubble Hash Infused Pre-Roll 2-Pack held steady at fourth place since its introduction in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
