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Jul-2025
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Overview
Market Insights Snapshot
Reefresh's performance across various categories and states shows a mix of promising advances and areas where there is room for improvement. In California, the brand made a notable entry into the Beverage category, securing the 23rd rank in May 2025. This is a significant accomplishment considering they were not in the top 30 in April, indicating a successful market penetration strategy for that period. However, the absence of ranking data for June and July suggests that they may have struggled to maintain their position or faced increased competition, which could be a concern for sustaining growth momentum.
Exploring other regions and categories, it becomes apparent that Reefresh's visibility is limited, as no additional top 30 rankings are recorded in other states or categories for the given timeframe. This absence highlights a potential gap in their market reach or competitive positioning outside of California's Beverage sector. Such insights could be crucial for strategic planning, as expanding their footprint and enhancing brand recognition in other states might be necessary to bolster overall performance. The data suggests that while Reefresh has made strides in certain areas, there is an opportunity for broader market engagement and diversification to sustain long-term growth.
Competitive Landscape
In the California beverage category, Reefresh has experienced fluctuating visibility, with its rank missing in April 2025, indicating it was not in the top 20, but it emerged at 23rd in May 2025. This suggests a potential upward trajectory, though it remains behind competitors like Mary Jones, which consistently held the 15th rank in April and May 2025, and Cannalean, which maintained the 21st rank during the same period. Despite Reefresh's absence in the top ranks in subsequent months, the competitive landscape shows that Hundo also struggled with visibility, ranking 22nd in April 2025 but not appearing in the top 20 thereafter. This competitive analysis highlights the need for Reefresh to strategize effectively to improve its market position and capitalize on the potential growth indicated by its brief appearance in the rankings.
Notable Products
In July 2025, the Strawberry Lemonade Sugar Free Shot topped the sales chart for Reefresh's product lineup, reclaiming its position as the leading product from its second-place ranking in May and June. The Watermelon Sugar Free Blast Shot, which was the top seller in May and June, fell to the second position in July. The Grape Blast Shot made a notable entry into the rankings at third place, despite not being ranked in April and June, with sales figures reaching 60 units. Meanwhile, the Sour Apple Blast Shot maintained a consistent presence in the top five, though it slipped one position to fourth in July. The Fruit Punch Shot remained steady at fifth place, showing a decline in sales over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
