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Jan-2025
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Overview
Market Insights Snapshot
Replay, a cannabis brand known for its pre-rolls, has shown varying performance across different states and categories. In Massachusetts, Replay's performance in the pre-roll category has been notably absent from the top 30 rankings for the months of October, November, and December 2024. However, by January 2025, it managed to secure the 100th position. This movement indicates a potential upward trajectory, suggesting that Replay may be gaining traction in this market. Despite not being in the top 30 for several months, the brand's entry into the rankings could be a sign of strategic changes or increased consumer interest.
Across other states, Replay's performance remains undisclosed in this analysis, but the data from Massachusetts provides a glimpse into the challenges and opportunities the brand may be facing. The absence from the top rankings in previous months could imply strong competition or a need for market adaptation. However, the brand's ability to eventually rank suggests resilience and potential for growth. Observers of the cannabis market might find it worthwhile to keep an eye on Replay's strategies and performance in the coming months, as their movements could provide insights into broader industry trends.
Competitive Landscape
In the competitive landscape of the Massachusetts pre-roll category, Replay has shown a notable entry into the top 100 brands by January 2025, securing the 100th rank. This marks a significant milestone for Replay, as it was not ranked in the top 20 in the preceding months, indicating a positive trend in its market presence. In contrast, Nimbus Vapor Co. experienced fluctuations, dropping from 69th in October 2024 to 98th by January 2025, which suggests potential volatility in their sales strategy. Meanwhile, Theory Wellness and Flower by Edie Parker both saw a decline in their rankings over the same period, with Theory Wellness falling from 76th to out of the top 100 and Flower by Edie Parker not appearing in the top 100 by December 2024. These trends highlight Replay's upward momentum in a competitive market, suggesting that its strategies may be effectively capturing consumer interest and driving sales growth.
Notable Products
In January 2025, Critical Hit Infused Pre-Roll (1g) emerged as the top-performing product for Replay, climbing from the second position in December to first, with notable sales of 658 units. Respawn Infused Pre-Roll (1g) made a strong comeback, securing the second rank after being unranked in the previous months, closely trailing with 654 units sold. Replay Cheat Code Infused Pre-Roll (1g) improved its standing, moving up to the third position from fourth in December, showing a positive sales trend. Game Over Infused Pre-Roll (1g) experienced a decline, dropping to fourth place with sales decreasing over the months. Speed Run Infused Pre-Roll (1g) saw a significant drop from the top spot in December to fifth in January, with a sharp decline in sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
