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Nov-2025
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Overview
Market Insights Snapshot
Replay's performance in the cannabis market has shown notable fluctuations across different states and categories. In Massachusetts, Replay's presence in the Vapor Pens category is currently not within the top 30 brands, as indicated by missing rankings from August to November 2025. This absence from the top tier suggests that Replay may be facing challenges in gaining traction or maintaining a competitive edge in this specific market. Despite this, the brand's sales in Massachusetts for August 2025 were recorded at $25,948, indicating some level of consumer interest, although it hasn't translated into a top ranking yet.
The lack of rankings in Massachusetts could be seen as a concern for Replay, as it highlights the competitive nature of the Vapor Pens category within the state. It is crucial for Replay to analyze market trends and consumer preferences to identify potential areas for growth and improvement. Comparatively, other states or categories may present different challenges or opportunities, but without additional data, it's difficult to ascertain a comprehensive view of Replay's overall market performance. This scenario underscores the importance of strategic positioning and market analysis for brands aiming to climb the ranks in competitive cannabis markets.
Competitive Landscape
In the Massachusetts Vapor Pens category, Replay has shown a promising trajectory, entering the competitive landscape with a rank of 95 in September 2025. This entry is notable as it positions Replay ahead of brands like Local Roots, which ranked 98 in the same month. By October, Local Roots improved its standing to 91, indicating a competitive push that Replay will need to monitor closely. Despite Replay's absence from the top 20 in August, its September entry suggests a positive momentum. However, Replay faces stiff competition from established brands like Incredibles and HAZE, which have not only maintained higher ranks but also likely command significantly larger sales volumes. For Replay to enhance its market position, it will need to capitalize on its initial momentum and strategize to close the gap with these leading competitors.
Notable Products
In November 2025, Mana Infused Pre-Roll (1g) maintained its top position as the best-selling product from Replay, with impressive sales of 610 units. Cheat Code Distillate Cartridge (1g) held steady in second place, a notable position it regained after not being ranked in October. Speed Run Distillate Cartridge (1g) climbed back into the rankings to secure the third spot, although its sales figures decreased compared to previous months. Game Over Distillate Cartridge (1g) consistently remained in the top five, ranking fourth, despite a slight decline in sales. Mana Distillate Cartridge (1g) rounded out the top five, experiencing a drop from third place in October, indicating a shift in consumer preferences towards other products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
