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Aug-2025
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Overview
Market Insights Snapshot
Replay, a cannabis brand, has shown some interesting dynamics in the Vapor Pens category within the state of Massachusetts. Notably, from May to August 2025, Replay did not secure a spot in the top 30 brands, which indicates room for growth and potential market penetration challenges in this region. This absence from the top rankings could be seen as a signal for the brand to reassess its strategy or marketing efforts in Massachusetts to improve its visibility and sales performance. The sales figures, such as the $23,908 recorded in August, suggest that while there is some market presence, it is not yet strong enough to compete with leading brands in the top 30.
Across other states and categories, Replay's performance remains to be detailed, but the Massachusetts data provides a glimpse into the brand's current standing. The lack of ranking in the top 30 for multiple consecutive months could be seen as a challenge or an opportunity, depending on Replay's strategic goals. For stakeholders and potential investors, understanding Replay's market position in Massachusetts may offer insights into broader trends and potential areas for growth or improvement. The brand's trajectory in other states and categories could reveal whether this trend is isolated or indicative of a larger pattern, which could be crucial for future planning and strategy development.
Competitive Landscape
In the competitive landscape of vapor pens in Massachusetts, Replay has shown a notable presence, securing a rank of 97 in August 2025. This marks its entry into the top 100, indicating a positive trajectory in a highly competitive market. In comparison, Local Roots has demonstrated a fluctuating performance, with ranks ranging from 84 in July to 95 in August, suggesting a potential vulnerability that Replay could capitalize on. Meanwhile, Southie Adams and Green Gold Group have experienced a downward trend, with Southie Adams dropping from 74 in May to 99 in August, and Green Gold Group falling from 59 to 94 over the same period. These shifts present an opportunity for Replay to further enhance its market position by leveraging its recent momentum and targeting the gaps left by its competitors. As Replay continues to navigate this dynamic market, understanding these competitive movements will be crucial for maintaining and improving its rank and sales.
Notable Products
In August 2025, Replay's top-performing product was Game Over Infused Pre-Roll, which climbed to the number one rank with notable sales of 591 units, marking a significant rise from its third position in July. Critical Hit Distillate Cartridge followed closely, securing the second spot, a substantial improvement from its fourth place in July, with sales reaching 410 units. Speed Run Distillate Cartridge maintained its consistent performance, holding the third rank, despite not being ranked in the previous two months. Game Over Distillate Cartridge entered the rankings for the first time in August, landing in fourth place. Mana Infused Pre-Roll saw a drop to fifth position, down from its second place in July, though it still managed respectable sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
