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Sep-2025
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Overview
Market Insights Snapshot
Replay's performance in the Vapor Pens category in Massachusetts has shown a promising upward trend. Despite not being in the top 30 brands in June and July 2025, Replay managed to climb to the 99th position in August and further improved to the 92nd position in September. This indicates a positive trajectory, suggesting that Replay is gradually gaining traction in the Massachusetts market. The increase in sales from August to September supports this upward movement, hinting at a growing consumer interest in Replay's offerings.
However, Replay's absence from the top 30 brands in the Vapor Pens category for the initial months of June and July could be seen as a challenge that the brand is working to overcome. While the brand's progress into the rankings later in the year is a positive sign, the initial lack of presence suggests that Replay may have faced stiff competition or other market entry barriers. The brand's ability to improve its ranking by September demonstrates resilience and potential for further growth, which could be an interesting development to watch in the coming months.
Competitive Landscape
In the Massachusetts Vapor Pens category, Replay has shown a promising upward trajectory in recent months. After not ranking in the top 20 for June, July, and August 2025, Replay entered the rankings in September 2025 at position 92. This entry is notable as it surpasses Kosmik Brands, which fluctuated between ranks 91 and 97 over the same period. Replay's sales growth also indicates a positive trend, with its sales figures surpassing those of Kosmik Brands in September. Meanwhile, Local Roots and Green Gold Group have maintained a stronger presence, with ranks consistently in the 80s and 90s, suggesting that while Replay is gaining ground, it still faces stiff competition from these established players. The competitive landscape indicates that Replay's recent entry into the rankings could be a sign of growing consumer interest and potential for further market penetration.
Notable Products
In September 2025, Replay's top-performing product was Game Over Infused Pre-Roll (1g) in the Pre-Roll category, maintaining its number one rank from the previous month with sales of 409 units. Cheat Code Distillate Cartridge (1g) entered the rankings for the first time in the Vapor Pens category, securing the second spot. Game Over Distillate Cartridge (1g) improved its position from fourth in August to third in September, showing a sales increase to 310 units. Speed Run Distillate Cartridge (1g) dropped one position to fourth but still demonstrated strong sales performance. Critical Hit Infused Pre-Roll (1g) experienced a significant drop, falling to fifth place from its previous top position in July, with sales declining to 110 units.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
