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Oct-2025
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Overview
Market Insights Snapshot
Replay's performance in the Vapor Pens category within Massachusetts has been quite intriguing over the past few months. Notably, the brand did not make it into the top 30 rankings from July to October 2025, which could be a point of concern for stakeholders looking for a strong market presence in this category. Despite this, the brand did manage to generate sales in July, indicating some level of consumer interest or market activity, although it wasn't sufficient to climb into the top rankings. This absence from the top 30 suggests a competitive landscape in Massachusetts, where Replay may need to strategize further to enhance its visibility and market share.
The trends observed in Massachusetts could serve as a critical insight for Replay as it evaluates its performance across other states and categories. The lack of top-tier ranking in Massachusetts might reflect broader challenges or opportunities in Replay's market approach, especially in the Vapor Pens category. It would be beneficial for stakeholders to explore whether similar patterns exist in other regions or if Massachusetts is an outlier. Understanding these dynamics could provide a pathway for Replay to refine its strategies and potentially improve its standing in future rankings.
Competitive Landscape
In the competitive landscape of vapor pens in Massachusetts, Replay has shown a notable entry by securing the 94th rank in September 2025. This marks its first appearance in the top 100, indicating a positive trend in its market presence. In contrast, Cloud Cover (C3) and Standard Farms have seen a decline, with neither brand appearing in the top 20 in recent months. Meanwhile, Sanctuary Medicinals and HAZE have maintained a stronger foothold, consistently ranking higher than Replay. Sanctuary Medicinals, for instance, has hovered around the 80th rank, demonstrating a steady market position. Replay's recent entry into the rankings suggests a potential upward trajectory, but it faces stiff competition from established brands like Sanctuary Medicinals and HAZE, which could impact its sales growth if it does not continue to innovate and capture consumer interest.
Notable Products
In October 2025, Replay's top-performing product was the Mana Infused Pre-Roll (1g) in the Pre-Roll category, which ascended to the first rank with sales reaching 606 units. Following closely, the Game Over Infused Pre-Roll (1g) maintained a strong presence, holding the second position after previously being ranked first in September. The Mana Distillate Cartridge (1g) showed a significant rise, reaching third place from fifth in September, indicating a growing preference for vapor pens. Critical Hit Infused Pre-Roll (1g) reemerged in the rankings, securing fourth place after not being ranked in the previous months. Meanwhile, Game Over Distillate Cartridge (1g) experienced a decline, dropping to fifth place from third in September, suggesting a shift in consumer interest within the vapor pen category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
