.svg){kind=small}
Jun-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Nimbus Vapor Co. has shown varied performance across different categories in Massachusetts. In the Concentrates category, the brand did not make it into the top 30 rankings from March to June 2024, which could be a concerning sign as it indicates a lack of competitive edge in this segment. On the other hand, the Flower category also reflects a downward trend, with rankings slipping from 85th in March to 98th by June. This downward trajectory in Flower sales might suggest either increased competition or a shift in consumer preferences away from Nimbus Vapor Co.'s offerings in this category.
On a more positive note, Nimbus Vapor Co. has demonstrated consistent performance in the Pre-Roll category, improving its ranking from 79th in March to 66th in June 2024. This upward movement suggests a growing acceptance and popularity of their Pre-Roll products among consumers in Massachusetts. The Vapor Pens category also shows a strong presence, maintaining a top 11 ranking throughout the four months, although there was a slight dip from 10th to 11th in June. This consistent high ranking in Vapor Pens indicates a strong foothold in a highly competitive segment, highlighting the brand's strength and consumer loyalty in vapor products.
Competitive Landscape
In the Massachusetts Vapor Pens category, Nimbus Vapor Co. has shown a consistent presence in the top 20 brands, with its rank fluctuating between 10th and 12th place from March to June 2024. Notably, Nimbus Vapor Co. improved its rank from 12th in March to 10th in April and May, before slightly dropping to 11th in June. This indicates a relatively stable performance compared to competitors. For instance, Good Chemistry Nurseries experienced a decline from 10th in March to 13th in June, while Good News maintained a consistent 12th place ranking from April to June. Meanwhile, Ozone saw a drop from 6th in March to 9th in subsequent months. Interestingly, Holiday (NY) made a significant leap from 21st in March to 10th in June, indicating a rapid gain in market share. These dynamics suggest that while Nimbus Vapor Co. is holding steady, it faces increasing competition from both established and emerging brands, highlighting the need for strategic marketing and product differentiation to maintain and improve its market position.
Notable Products
In June 2024, the top-performing product for Nimbus Vapor Co. was Masshole Mango Haze Distillate CDT Disposable (0.5g) in the Vapor Pens category, maintaining its consistent first-place ranking from previous months with sales of 2184 units. Beast Coast Berry Kush Distillate Disposable (0.5g) climbed to the second position, showing an increase in sales to 1822 units from its third-place ranking in April and May 2024. Blu Piff Pre-Roll 3-Pack (1.5g) ranked third, dropping from its second-place ranking in May 2024. Title Town Kush Distillate Disposable (0.5g) held steady in fourth place, similar to its ranking in May 2024, but with a slight decrease in sales. Notably, Ya Motha's Lemoncello Distillate Disposable (0.5g) entered the rankings for the first time in fifth place.
Top Selling Cannabis Brands
