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Oct-2025
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Overview
Market Insights Snapshot
Flower by Edie Parker has demonstrated a varied performance across different states and product categories. In Illinois, the brand's presence in the Pre-Roll category has seen a decline in rankings from July to October 2025, moving from 38th to 46th position. This downward trend is mirrored in the Vapor Pens category, where the brand has not broken into the top 30, maintaining a position in the 60s and 70s. Such rankings suggest challenges in maintaining competitive sales figures in Illinois. Conversely, in Maryland, the Flower category has shown a promising upward movement, climbing to 31st place in October from 37th in July, indicating a potential growth area for the brand.
In New Jersey, Flower by Edie Parker's Vapor Pens have shown consistent improvement, rising to 22nd position by October, suggesting a solid foothold in this category. The Pre-Roll category, however, has remained relatively stable, hovering around the mid-30s, which may imply a need for strategic adjustments to enhance market share. In Missouri, the brand did not make the top 30 in the Flower category by October, which could be a concern for its market presence there. Nevertheless, the Vapor Pens category in Missouri has shown a positive trajectory, moving up to 56th place, hinting at potential market penetration opportunities. These insights reflect the brand's mixed performance across different markets, indicating both challenges and opportunities for growth.
Competitive Landscape
In the Maryland flower category, Flower by Edie Parker has shown a notable improvement in its ranking from 37th in July 2025 to 31st by October 2025, indicating a positive trend in market presence. This upward movement is particularly significant given the competitive landscape, where brands like Verano and 1937 have experienced fluctuations, with Verano dropping from 24th to 30th and 1937 moving from 22nd to 32nd over the same period. Meanwhile, Phas3 has made a remarkable leap from 41st to 29th, showcasing a strong competitive push. Despite not being in the top 20, Flower by Edie Parker's sales trajectory suggests a strategic positioning that could leverage the instability of its competitors, such as Seed & Strain Cannabis Co., which only entered the rankings in September 2025. This dynamic environment presents an opportunity for Flower by Edie Parker to capitalize on its recent gains and potentially climb higher in the rankings.
Notable Products
In October 2025, the top-performing product from Flower by Edie Parker was the Happiest Hour Blend Pre-Roll 2-Pack (1g) in the Pre-Roll category, maintaining its position as the number one ranked product despite a sales decline to 3302 units. Dusky Rose (3.5g) in the Flower category made a significant leap to the second position from fifth in September, with sales increasing to 2957 units. Space Cowgirl (3.5g) also in the Flower category, secured the third spot, showing a resurgence with sales reaching 2949 units after being unranked in September. The Good Night - Lavender Vanilla Distillate Disposable (0.5g) in the Vapor Pens category debuted in the rankings at fourth place, with notable sales of 2670 units. Best Buds - Space Cowgirl Pre-Roll 2-Pack (1g) experienced a drop to fifth place from second in September, reflecting a decrease in sales to 2575 units.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
