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Apr-2025
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Overview
Market Insights Snapshot
Flower by Edie Parker has shown varied performance across different states and product categories. In Illinois, their Pre-Roll category struggled to break into the top 30, maintaining ranks in the mid-30s, which indicates room for improvement in this competitive market. However, the Vapor Pens in Illinois remained stable around the 50th rank, with consistent sales growth, suggesting a steady customer base. Meanwhile, in Maryland, their Flower category saw a dip in rankings from January to March before bouncing back in April, which might reflect seasonal demand fluctuations or increased competition. Pre-Rolls in Maryland, however, experienced a notable drop in April, falling out of the top 30, highlighting a potential area for strategic focus.
In Massachusetts, Flower by Edie Parker's Vapor Pens category saw a dramatic decline, failing to make the top 30 by March, which could indicate a significant loss in market share or consumer interest. Conversely, in New Jersey, the brand's Vapor Pens have performed strongly, consistently ranking within the top 20, with robust sales figures that suggest a loyal customer base. The Pre-Roll category in New Jersey also maintained a solid position around the 20th rank. In New York, the brand's presence is less prominent, with their Flower and Pre-Roll categories struggling to rank consistently, indicating challenges in gaining traction in this market. Overall, while there are pockets of strength, particularly in New Jersey, the brand faces challenges in other states where strategic adjustments may be necessary to improve their competitive standing.
Competitive Landscape
In the competitive landscape of vapor pens in New Jersey, Flower by Edie Parker has maintained a consistent presence, ranking 17th in January, February, and April 2025, with a slight improvement to 16th in March 2025. Despite this stability, the brand faces stiff competition from brands like Rove, which showed a notable climb from 19th to 12th place between January and February, indicating a strong upward trend in sales. Meanwhile, Jersey Smooth consistently outperformed Flower by Edie Parker, maintaining a top 15 position throughout the months, which suggests a stronger market presence. On the other hand, Clade9 and Seed & Strain Cannabis Co. have shown more volatility, with Clade9 dropping out of the top 20 in March and Seed & Strain Cannabis Co. climbing from 24th to 18th by April. These dynamics highlight the competitive pressures Flower by Edie Parker faces in maintaining and improving its market position in the New Jersey vapor pen category.
Notable Products
In April 2025, Early Bird Pre-Roll 2-Pack (1g) emerged as the top-performing product for Flower by Edie Parker, climbing from the second position in March to rank first, with sales of 3972 units. Dusky Rose (3.5g) made its debut in the rankings at the second position, indicating strong initial market reception. Happiest Hour Blend Pre-Roll 2-Pack (1g) saw a slight decline, moving from the top spot in March to third place in April. Good Night - Lavender Vanilla Distillate Disposable (0.5g) maintained a steady performance, holding the fourth position from the previous month. Good Afternoon - Lemon Watermelon Distillate Disposable (0.5g) re-entered the rankings at fifth place, showcasing a resurgence in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
