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Aug-2025
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Overview
Market Insights Snapshot
Flower by Edie Parker has shown varied performance across different states and categories. In Illinois, the brand's presence in the Pre-Roll category has been somewhat volatile, with rankings fluctuating between 33rd and 38th place from May to August 2025. Despite not breaking into the top 30, there was a noticeable increase in sales, particularly in August. Meanwhile, Maryland sees a more stable performance with Flower by Edie Parker maintaining a consistent ranking in the mid-30s for Flower, though it did not make it to the top 30. In the Vapor Pens category, the brand's ranking in Maryland slipped slightly from 23rd to 27th, indicating a competitive market.
The brand's performance in New Jersey is more promising, especially in the Vapor Pens category, where it climbed from 28th to 23rd place, showing a positive trend. In contrast, New York presents challenges, with the brand's Pre-Roll category not making it into the top rankings after May, and a downward trend in Vapor Pens rankings from 59th to 66th. Meanwhile, in Missouri, the brand's ranking in both Flower and Vapor Pens categories remained outside the top 50, indicating room for growth. Similarly, in Ohio, the Vapor Pens category witnessed fluctuating rankings, closing at 48th in August, suggesting a need for strategic adjustments to improve market position.
Competitive Landscape
In the competitive landscape of vapor pens in New Jersey, Flower by Edie Parker has demonstrated a consistent upward trend in rankings from May to August 2025, moving from 28th to 23rd place. This positive trajectory contrasts with brands like Timeless, which experienced a decline, falling out of the top 20 by August. Meanwhile, &Shine and Bless Your Cottons have shown fluctuating ranks, with &Shine dropping to 22nd and Bless Your Cottons to 24th in August. Notably, (the) Essence saw a significant drop, disappearing from the top 20 in July and reappearing at 26th in August. Despite not being in the top tier, Flower by Edie Parker's steady climb in rank and sales growth, especially in August, where it surpassed its competitors in sales momentum, positions it as a brand to watch in the New Jersey vapor pen market.
Notable Products
In August 2025, the top-performing product for Flower by Edie Parker was the Happiest Hour Blend Pre-Roll 2-Pack (1g), maintaining its leading position from the previous two months with sales reaching 4791 units. The Best Buds - Chocolate Mint OG Pre-Roll 2-Pack (1g) emerged strongly in the rankings, securing the second spot, a notable debut for this product. The Early Bird Pre-Roll 2-Pack (1g) held steady at the third position, showing consistent demand. The Best Buds - Space Cowgirl Pre-Roll 2-Pack (1g) saw a slight drop to fourth place after debuting at second last month. The Space Cowgirl (3.5g) flower product remained in fifth place, showing only a marginal increase in sales compared to July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
