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Jun-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In June 2026, Vapor Pens held 58.03% of sales mix with year-over-year growth of 7.12% but a month-over-month decline of 10.41%, while Pre-Roll represented 22.15% with 3.18% YoY growth and a 4.59% MoM lift. Flower accounted for 19.79% of mix with a 16.04% YoY increase contrasted by a 46.89% MoM drop, and Edible remained a rounding‑error at 0.02% after a 94.18% YoY contraction despite a 30.87% MoM uptick. Across the portfolio, average price fell 5.21% YoY to $24.17 as Vapor Pens averaged $28.61 and Flower $31.72, implying mix stability year over year alongside short-term retrenchment in higher-ticket inhalables month over month. The pattern implies June 2026 was defined by a YoY expansion anchored in inhalables but a MoM pullback that rebalanced the lineup toward Pre-Roll without changing the brand’s Vapor Pen-led identity.
Category shifts suggest the brand is consolidating its positioning around Vapor Pens while using Pre-Roll as a buffer for monthly volatility: a 10.41% MoM step-down in Vapor Pens and a 46.89% MoM contraction in Flower coincided with a 4.59% MoM gain in Pre-Roll and a 5.21% YoY price decrease, pointing to elasticity-driven share defense rather than premium trading-up. With a 17th rank in Vapor Pens in Connecticut and a 7.12% YoY increase in that category share contribution, the brand maintains mid-pack visibility even as month-level softness redirects demand toward lower-priced formats. The implication is that sustaining growth will require reinforcing Vapor Pen velocity while protecting Flower margin exposure, using Pre-Roll as the acquisition and retention lever when higher-priced inhalables face short-term demand dips.
Competitive Landscape
Flower by Edie Parker sits at rank #28 in OH Vapor Pens in June 2026, improving 15 positions year over year from #43 and rising 19 spots since March 2026 from #47, marking its peak to date. Against leaders, Certified (Certified Cultivators) held #1 with a 30.9% year-over-year sales increase while Select climbed from #5 to #4 with 24.1% growth, and Rove advanced from #10 to #5 on 98.5% growth, indicating Flower by Edie Parker is gaining rank but at a slower pace than upward-moving incumbents. With competitors consolidating share at the top three positions (#1–#3) and two top-five brands posting 24.1% and 98.5% sales gains, the trajectory from #47 to #28 implies mid-tier momentum that reduces distance to the top quartile but will require faster velocity to breach the top 20.
Notable Products
Pink Mirage (3.5g) posted the steepest move in June 2026 with an -80.8% MoM decline and sank to rank 9, indicating a sharp pullback for Flower by Edie Parker’s flagship flower SKU while Pre-Rolls and Vapor Pens held higher ranks. In contrast, Best Buds - Pink Mirage Pre-Roll 2-Pack (1g) jumped +58.8% MoM to rank 1 and eclipsed the declining flower variant, implying consumers are shifting Pink Mirage demand from flower into ready-to-use formats around a single flavor lineage. Vapor Pens lost momentum as Good Morning - Maui Mango Distillate Disposable (0.5g) fell -57.9% MoM to rank 7 and Sunset Dream - Pineapple Whip BDT Distillate Disposable (0.5g) slid -17.5% MoM to rank 8, while four of the top ten are Pre-Roll SKUs, concentrating share in combustion formats. This mix implies the brand is consolidating around Pre-Roll leadership while premium flower volatility and softening disposables push assortment decisions toward smaller, convenience-led units despite one Vapor Pen still carrying $65,960 in June 2026 sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
