Market Insights Snapshot
Flower by Edie Parker's performance across categories and states shows some interesting trends. In the Illinois market, the brand has been consistently ranked in the top 30 for both the Pre-Roll and Vapor Pens categories, despite a slight dip in sales in the month of August 2023. However, the brand did not make it into the top 20 brands in the Pre-Roll category in July 2023, indicating room for improvement. On the other hand, the brand seemed to have made significant strides in the Vapor Pens category, jumping from a non-ranking position in July to 36th in August and maintaining a similar position in the subsequent months.
On the east coast, in the Massachusetts and Maryland markets, the brand's performance has been more varied. In Massachusetts, the brand has struggled to break into the top 20 in either category, with rankings consistently above 70 in the Pre-Roll category and not ranking at all in the Vapor Pens category until September. Meanwhile, in Maryland, the brand has seen a significant improvement in the Pre-Roll category, moving from 39th in July to 10th in September and maintaining a similar position in October. The brand also broke into the top 30 in the Flower category in September and October, indicating a positive upward trend in this market.
In the Maryland flower category, Flower by Edie Parker has shown a notable competitive performance. The brand was not ranked in the top 20 for July and August 2023, but it made a significant leap to 22nd place in September, and further improved to 27th in October. This indicates a positive trend in brand performance and market acceptance. In comparison, Old Pal and 1937 have maintained a fairly steady presence in the top 30, while Classix has seen a slight decline in rank over the same period. Interestingly, Happy Eddie made a substantial jump from not being in the top 20 to 30th place between September and October. These shifts in the competitive landscape suggest a dynamic and evolving market in the Maryland flower category.
In October 2023, the top-performing product from Flower by Edie Parker was the 'Chocolate Mint OG Pre-Roll 2-Pack (1g)', with sales reaching 3432 units. Following closely behind was the 'Sunny Wizard Pre-Roll 2-Pack (1g)', which dropped from the top spot in September to second place. The 'Good Afternoon - Lemon Watermelon Distillate Disposable (0.5g)' climbed the ranks from fifth in August to third in October. The 'Dark Star Tangie Pre-Roll 2-Pack (1g)' slipped two spots from September to October, landing at fourth place. Lastly, the 'Happiest Hour - Refresh Mint x Space Cowgirl Pre-Roll 2-Pack (1g)' maintained a steady presence in the top five, although it dropped from first place in August to fifth in October.