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Nov-2025
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Overview
Market Insights Snapshot
Flower by Edie Parker has shown varied performance across different states and product categories. In Connecticut, the brand made a notable entry into the Vapor Pens category, achieving a rank of 15 in November 2025, indicating a strong competitive presence in a state where they were not previously ranked in the top 30. Meanwhile, in Maryland, the brand has maintained a steady position in the Flower category, with a slight improvement from 37th in August to 33rd in November, suggesting a stable market presence. However, the brand's Pre-Roll category in Maryland saw a decrease in rankings, dropping from 24th in August to 33rd by November, which might indicate increased competition or shifting consumer preferences.
The performance in Illinois reflects a downward trend in both Pre-Roll and Vapor Pens categories, with rankings dropping from 36th to 55th and 60th to 75th, respectively, over the observed months. This decline could be attributed to increasing competition or changing market dynamics. In New Jersey, Flower by Edie Parker's Vapor Pens maintained a relatively strong position, fluctuating slightly but consistently ranking within the top 30. Interestingly, in Missouri, the Vapor Pens category showed a positive trajectory, improving from 66th to 50th from August to November, indicating potential growth opportunities in that market. Meanwhile, in New York, the brand's presence in the Vapor Pens category disappeared from the top 30 in November, highlighting potential challenges in maintaining market share.
Competitive Landscape
In the Maryland flower category, Flower by Edie Parker has shown a notable improvement in its market position over the past few months, climbing from a rank of 39 in September 2025 to 33 in November 2025. This upward trend is significant, especially when compared to competitors like Verano and 1937, both of which have experienced a decline in rankings, with Verano dropping from 24 to 35 and 1937 from 22 to 37 over the same period. Meanwhile, Matter. has seen a resurgence, improving its rank from 39 in October to 31 in November, which could pose a challenge to Flower by Edie Parker's continued ascent. Interestingly, Phas3 has maintained a strong position, consistently ranking around 30, which suggests a stable market presence. Flower by Edie Parker's sales have fluctuated, with a peak in October, indicating potential for growth if they can sustain their current momentum against these competitors.
Notable Products
In November 2025, Space Cowgirl (3.5g) from Flower by Edie Parker emerged as the top-performing product, climbing to the number one rank with impressive sales of 3,631 units. Good Night - Lavender Vanilla Distillate Disposable (0.5g) took the second spot, showing an upward trend from its fifth position in October. Dusky Rose Pre-Roll 2-Pack (1g) entered the rankings at third place, indicating strong market interest. Sunset Dream - Pineapple Whip BDT Distillate Disposable (0.5g) debuted at fourth, while Dusky Rose (3.5g) dropped to fifth from its previous top position. This reshuffling highlights a dynamic shift in consumer preferences within the Flower by Edie Parker lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
