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Apr-2024
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Overview
Market Insights Snapshot
In the competitive cannabis market, Flower by Edie Parker has shown varied performance across different states and categories, with a notable presence in Illinois, Massachusetts, Maryland, New York, and Ohio. In Illinois, their Pre-Roll category maintained a stable ranking in the top 30 for the first three months of 2024, peaking at 24th in March before dropping to 39th in April, indicating a strong start to the year but facing challenges as the quarter progressed. Their Vapor Pens in Illinois, however, struggled to break into the top 40, gradually slipping further down the rankings from 40th in January to 46th in April. This downward trend in the Vapor Pens category suggests a need for strategic adjustments to regain market share. Maryland presents a brighter picture for Flower by Edie Parker, especially in the Flower and Vapor Pens categories, where they achieved significant improvements, notably moving up in the Vapor Pens category from 28th in January to 25th in April, showcasing a consistent demand for their products in this market.
Conversely, in New York and Ohio, Flower by Edie Parker faced more challenges. In New York, they were not ranked in the top 30 for any category at the start of 2024 but showed some improvement in the following months, particularly in the Vapor Pens category, where they climbed from not being ranked to 32nd by April. This indicates a growing interest in their Vapor Pens, albeit with room for further growth. Ohio saw a consistent presence in the Vapor Pens category, starting at 25th in January and adjusting slightly to 32nd by April, suggesting a stable but competitive positioning within this market. The Pre-Roll category in Massachusetts highlights a significant opportunity for growth, with the brand entering the rankings at 91st in March, a clear indicator of their recent expansion efforts in this state. This mixed performance across states and categories underscores the dynamic nature of the cannabis market, with Flower by Edie Parker showing resilience and potential for growth in specific segments, particularly in Maryland's Flower and Vapor Pens sectors.
Competitive Landscape
In the competitive landscape of the cannabis flower market in Maryland, Flower by Edie Parker has shown a notable fluctuation in its ranking over the first four months of 2024, moving from not being in the top 20 in January, February, and March, to securing the 25th position in April. This shift suggests a significant increase in sales and market presence, particularly when compared to its competitors. For instance, Kind Tree Cannabis and JustFLOWR, both of which have consistently ranked higher than Flower by Edie Parker during the same period, experienced a decline in their rankings by April, with JustFLOWR dropping from 16th to 23rd place. Conversely, 1937 and Cultivar Collection have shown rankings close to Flower by Edie Parker, indicating a tightly contested segment of the market. This dynamic suggests that while Flower by Edie Parker is improving its market position, the competitive environment remains highly volatile, with sales and rankings experiencing significant month-to-month shifts.
Notable Products
In April 2024, Flower by Edie Parker saw Sunny Wizard (3.5g) from the Flower category leading the sales chart with a remarkable figure of 4661 units sold, marking its debut on the list. Following closely, Good Afternoon - Lemon Watermelon Distillate Disposable (0.5g) in the Vapor Pens category maintained a strong performance, securing the second rank with consistent upward momentum from previous months. Good Morning - Maui Mango Distillate Disposable (0.5g), also in the Vapor Pens category, entered the rankings at third place, showcasing the category's expanding popularity. Night Cap - Lavender Vanilla BDT Distillate Disposable (0.5g) experienced a slight fluctuation in its ranking over the months but managed to secure the fourth position in April. Lastly, Dark Star Tangie (3.5g) from the Flower category made its appearance in the fifth rank, rounding off the diverse selection of top-performing products for the month.
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