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Sep-2024
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Overview
Market Insights Snapshot
Flower by Edie Parker has shown varied performance across different states and product categories. In Illinois, the brand has made notable progress in the Pre-Roll category, moving from the 36th position in June 2024 to breaking into the top 30 by August, although it slightly dipped to 29th in September. This upward trend signals a strengthening presence in the market. However, in the Vapor Pens category, despite an increase in sales from July to September, the brand has not yet entered the top 30, indicating room for improvement. In Massachusetts, Flower by Edie Parker's performance in Vapor Pens has been stable, maintaining a consistent ranking around the low 30s, suggesting a steady consumer base in this category.
In Maryland, the brand's position in the Flower category has declined from 25th in June to 34th by September, despite having relatively high sales initially. This decline in ranking might be attributed to increased competition or shifting consumer preferences. The Pre-Roll category also saw a similar downward trend, while the Vapor Pens category showed a positive trajectory, moving up to 21st place by September. In New York, the brand experienced a drop in the Flower category, as it was no longer in the top 30 by September. This suggests challenges in maintaining a competitive edge in this market. Meanwhile, in Ohio, the brand's ranking in Vapor Pens sharply fell to 50th in September, highlighting a significant area for potential growth and strategic focus.
Competitive Landscape
In the competitive landscape of vapor pens in Maryland, Flower by Edie Parker has shown a notable upward trend in rankings over the past few months. Starting from a rank of 26 in June 2024, the brand improved to 21 by September 2024, indicating a positive trajectory in market presence. This rise in rank is significant when compared to competitors such as O.penVape, which experienced a decline from 17 to 23 during the same period, and Grow West Cannabis Company, which also saw a drop from 15 to 20. Meanwhile, Fade Co. entered the top 20 in August and maintained a stable position, suggesting increasing competition. Despite these shifts, Flower by Edie Parker's sales have shown resilience and growth, particularly in September, where it outperformed Organic Remedies, which jumped from 30 to 22 but still lagged in sales volume. This data suggests that Flower by Edie Parker's strategic initiatives may be effectively enhancing its market share and consumer appeal in Maryland's vapor pen category.
Notable Products
In September 2024, Nightcap - Indica Pre-Roll 2-Pack (1g) maintained its top position in the Flower by Edie Parker lineup, with impressive sales reaching $6,855. Early Bird - Sativa Leaning Pre-Roll 2-Pack (1g) followed closely as the second-best performer, marking its debut in the rankings. Good Morning - Maui Mango Distillate Disposable (0.5g) secured the third spot, showing consistent performance as it held the same rank in August. Night Cap - Lavender Vanilla Distillate Disposable (0.5g) experienced a slight decline, moving from third in August to fourth in September. Meanwhile, Good Morning - Pink Guava Distillate Disposable (0.5g) entered the rankings for the first time, rounding out the top five.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
