.svg){kind=small}
Apr-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Theory Wellness has demonstrated a varied performance across different product categories and states, with some notable movements in rankings. In Massachusetts, the brand saw a significant improvement in the Concentrates category, climbing from 21st in January to an impressive 12th by April 2025. This upward trend suggests a growing consumer preference for their concentrates. However, their performance in the Edible category remained outside the top 30 throughout the months, indicating room for growth or a potential need for strategic adjustments. On the other hand, the Flower category witnessed a decline in rankings, maintaining a position outside the top 50, which could be indicative of competitive pressure or shifting consumer tastes.
In New York, Theory Wellness made its mark in the Vapor Pens category, entering the rankings at 37th in February 2025. Although the brand experienced a drop to 50th by March, the entry into the top 30 signifies a promising start in this market. The absence of data for January and April suggests that the brand was not in the top 30 during those months, highlighting potential fluctuations in consumer demand or market penetration challenges. The sales data from February indicate a strong initial performance, which could provide a foundation for future growth if leveraged effectively. Overall, while Theory Wellness has shown potential in certain areas, there are clear opportunities for strategic enhancements to improve rankings and sales across different categories and states.
Competitive Landscape
In the competitive landscape of the Flower category in Massachusetts, Theory Wellness has experienced a noticeable decline in its rank from January to April 2025, dropping from 52nd to 73rd position. This downward trend in rank is mirrored by a decrease in sales over the same period. In contrast, The Fresh Connection has maintained a relatively stable position, ranking between 54th and 67th, with sales showing a more consistent pattern. Meanwhile, Lost in Translation (LIT) has shown resilience, maintaining a rank close to Theory Wellness, but with a slight upward trajectory in sales from February to April. Green Gold Group and Legends have not posed significant competitive threats in terms of rank, with both brands not appearing in the top 20 for some months. These dynamics suggest that Theory Wellness may need to reassess its strategies to regain its competitive edge in the Massachusetts Flower market.
Notable Products
In April 2025, the top-performing product for Theory Wellness was Sunshine Daydream BX1 Pre-Roll (1g), securing the number one rank in the Pre-Roll category with sales of 1562 units. Irish Cannonball (3.5g) held the second position in the Flower category, a drop from its first position in January, with sales of 1427 units. Sunshine Daydream Pre-Roll (1g) achieved the third rank in the Pre-Roll category. The 3D Pre-Roll (1g) followed closely in fourth place within the same category. Butterwolf (3.5g) rounded out the top five, maintaining its position in the Flower category with steady performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
