Jun-2024
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Overview
Market Insights Snapshot
Astro Lab has shown varied performance across different categories and states. In the Concentrates category in Alberta, Astro Lab maintained a steady position within the top 5, ranking 4th from March to May 2024, before slipping slightly to 5th in June 2024. This indicates a strong and consistent presence in the market despite slight fluctuations in sales. Conversely, in the Pre-Roll category in Alberta, Astro Lab demonstrated significant upward movement, jumping from 37th in March to 20th in June 2024. This substantial climb suggests an increasing consumer preference and market penetration for their Pre-Roll products.
In Ontario, Astro Lab's performance has been less consistent. In the Concentrates category, the brand hovered around the lower end of the top 30, fluctuating between 22nd and 27th place from March to June 2024. This indicates a stable but modest market position. However, in the Vapor Pens category, Astro Lab did not rank within the top 30 in May and June 2024, after being 70th and 93rd in March and April respectively. This suggests a declining trend and potential challenges in maintaining competitiveness in the Vapor Pens market in Ontario.
Competitive Landscape
In the highly competitive Pre-Roll category in Alberta, Astro Lab has demonstrated a remarkable upward trajectory in recent months. Starting from a rank of 37 in March 2024, Astro Lab has climbed steadily to reach the 20th position by June 2024. This significant improvement in rank is indicative of a strong increase in market acceptance and sales performance. In contrast, established brands like Tweed have seen a decline, dropping from 10th place in March to 18th in June, which may suggest a shift in consumer preferences. Meanwhile, Station House has shown consistent improvement, moving from 27th to 22nd place, and Sticky Greens has fluctuated but remains competitive. Castle Rock Farms has maintained a relatively stable position around the 19th and 20th ranks. Astro Lab's rise in rank and sales is a clear indicator of its growing market presence and could be a signal for potential customers to take note of its increasing popularity and quality in the Alberta Pre-Roll market.
Notable Products
In June 2024, Astro Lab's top-performing product was the Pineapple Orange Peel Live Rosin Infused Pre-Roll 3-Pack (1.5g) with sales reaching 7354 units, maintaining its number one rank from May 2024. The Guavacot Kush Live Rosin Infused Pre-Roll 3-Pack (1.5g) held the second spot, showing a significant increase in sales from the previous month. The Gummy Old School Hash (2g) remained steady at the third rank, while the Summer Cherry Punch Live Rosin (1g) also maintained its fourth position. The Guavacot Kush Live Rosin (1g) consistently stayed in the fifth rank over the past months. Overall, the top products for June 2024 showed stability in their rankings with notable sales growth, especially in the pre-roll category.