Astro Lab

Astro Lab has demonstrated varied performance across different categories and provinces. In Alberta, the brand has shown resilience in the Beverage category, climbing from a rank of 12 in September to 9 in October 2025, despite a dip in sales earlier. In the Concentrates category, Astro Lab experienced a significant rebound, improving its rank from 14 in September to 8 in October, indicating a strong recovery in consumer interest. However, the Edible category presents a more challenging picture, as the brand dropped to rank 20 in October from a stable position at 17 in the previous months. This could suggest increased competition or shifting consumer preferences in Alberta. Meanwhile, in the Pre-Roll category, Astro Lab's rank has declined steadily, falling out of the top 30 in October, which could be a cause for concern regarding their market share in this segment.

In Ontario, Astro Lab's performance in the Beverage category has been relatively stable, maintaining a consistent rank of 13 in October, suggesting a steady consumer base. However, the Concentrates category tells a different story, where the brand saw a slight improvement from a rank of 24 in September to 23 in October, but this is still a drop from earlier months, indicating fluctuating dynamics in this category. In British Columbia, Astro Lab made an impressive leap in the Concentrates category, moving up to rank 15 in October from being outside the top 30 in August. This significant improvement could imply successful marketing strategies or product innovations that resonated well with consumers in British Columbia. Such movements highlight the importance of regional strategies and the potential for growth in specific markets.