Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Astro Lab is stocked at 26 licensed dispensaries across Vermont, with the deepest coverage in Montpelier, Bennington, Brattleboro, Essex Junction, and Barre. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In July 2026, Astro Lab’s category mix concentrated in Beverage at 35.69% share with year-over-year down 26.19% and month-over-month down 2.14%, while Concentrates held 31.97% share with year-over-year down 65.86% and month-over-month down 9.56%. Pre-Roll accounted for 31.53% share with year-over-year down 69.74% but month-over-month up 28.33%, and Edible remained a small 0.82% share with year-over-year down 93.80% yet month-over-month up 81.91%. With overall brand sales down 61.45% year-over-year and average price down 18.01%, the mix shift toward Beverage stability and a Pre-Roll rebound implies a pivot away from deeper declines in Concentrates and an attempt to regain velocity through lower-priced formats.
These shifts indicate a positioning recalibration: Beverage’s 35.69% share and a modest 2.14% month-over-month dip provide an anchor as Pre-Roll’s 28.33% month-over-month rise counterbalances Concentrates’ 9.56% month-over-month slide. With Astro Lab ranked 14 in Beverage in Ontario and the brand’s 24-month sales down 63.41%, leaning into Beverage price-accessible units (average price $7.20 and 26.19% year-over-year decline) while using Pre-Roll momentum to rebuild basket penetration suggests a tactical shift toward volume-led recovery and away from high-ticket volatility in Concentrates (average price 33.05 and 65.86% year-over-year decline).
Competitive Landscape
Astro Lab sits at #14 in ON Beverage in July 2026, down 2 ranks from #12 year over year, and slipping 1 spot from #13 three months ago, while also sitting 2 positions below its peak of #12 from February 2026; in contrast, Versus climbed from #3 to #1 with +18.1% YoY sales, and XMG fell from #1 to #2 with −37.2% YoY sales, indicating the top tier is volatile even as Astro Lab trends downward by rank. With Ray's Lemonade advancing from #5 to #4 on +28.7% YoY and Mary Jones jumping from #8 to #5 on +56.1% YoY, Astro Lab’s 2-rank YoY decline and 1-rank slide since April 2026 imply it is being outpaced by faster-moving rivals and risks further share erosion if trajectory persists.

Notable Products
Pineapple Orange Peel Live Rosin & Moon Dusted Infused Pre-Roll 5-Pack (2.5g) posted the standout move in July 2026 with a 90.8% month-over-month surge to $46,045 and climbed into rank 3, while Interstellar Rocket Lime Live Rosin Soda (10mg THC, 355ml) slid 12.1% and held at rank 2. Interstellar Live Rosin Cream Soda (10mg THC, 355ml) in rank 1 grew 5.8% as Rocket Lime contracted 12.1%, and four of the top ten are Pre-Roll SKUs anchoring ranks 3, 5, 7, and 9. The 33.9% decline at rank 9 for Guavacot Kush Live Rosin Infused Pre-Roll 3-Pack (1.5g) contrasts with a 33.5% gain at rank 7 for Astro Sampler Live Rosin Infused Pre-Roll 3-Pack (1.5g), indicating intra-segment substitution rather than category weakness. The pattern implies Astro Lab is tilting from Beverage-led volume toward a broader Pre-Roll-led engine, using a few high-velocity infused formats to diversify beyond the two flagship sodas.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.







