Market Insights Snapshot
In Alberta, Astro Lab's performance has shown significant improvement, specifically in the Concentrates category. From August to November 2023, the brand climbed from the 21st to the 8th position, reflecting a strong upward trend. However, in the same period, Astro Lab's performance in the Pre-Roll category has been declining, dropping from the 61st to the 73rd position. The Vapor Pens category also saw a slight improvement, moving from the 41st position in August to the 52nd in November, despite a dip in September.
Meanwhile, in Ontario, Astro Lab's performance in the Concentrates category has been relatively stable, maintaining a rank within the top 40 from August to November 2023. The Vapor Pens category, however, saw a notable improvement, jumping from not being in the top 100 in August to the 71st position in November. This indicates a potential growth area for Astro Lab in Ontario's market. However, it's important to note that the brand's sales in the Concentrates category have slightly decreased from October to November, which could be an area of concern.
In the Concentrates category within Alberta, Astro Lab has shown a steady increase in rank from August to November 2023, moving from outside the top 20 to the 8th position. This improvement in rank suggests a significant increase in sales and market share. In comparison, Good Supply has seen a slight drop in rank over the same period, while Dab Bods has maintained a relatively stable position. Interestingly, DEBUNK has also improved its rank, albeit at a slower pace than Astro Lab. The most notable competitor, Adults Only, started strong but has seen a drop in rank from 3rd to 6th position. These shifts in the competitive landscape indicate a dynamic market with Astro Lab showing a promising upward trend.
In November 2023, Astro Lab's top-performing product was the Gummy Old School Hash (2g) from the Concentrates category, selling 2019 units. This product maintained a consistent performance, holding the second rank for the previous three months before taking the lead. The second best-selling product was the Summer Cherry Punch Live Rosin (1g), also from the Concentrates category, with sales of 1984 units, climbing from third place in October. The Pineapple Orange Peel Live Rosin Infused Pre-Roll 3-Pack (1.5g) from the Pre-Roll category, despite being the leading product in the previous months, dropped to the third rank. The Guavacot Kush Live Rosin Infused Blunt (1.5g) from the Pre-Roll category and Pineapple Orange Peel Live Rosin Cartridge (1g) from the Vapor Pens category followed in the fourth and fifth ranks respectively.