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Dec-2025
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Overview
Market Insights Snapshot
Astro Lab's performance across various categories and regions has shown notable fluctuations over the past few months. In Alberta, the brand's Beverage category has maintained a steady position at 9th place from October to December 2025, indicating a consistent consumer preference in this segment. However, the Concentrates category in the same province experienced significant volatility, dropping from 9th in October to 20th in December, suggesting a potential challenge in maintaining market share. Additionally, their presence in the Edible category disappeared from the top 30 rankings by December, which could signal a need for strategic adjustments. Meanwhile, the Pre-Roll category has seen a downward trend, moving from 39th in September to 78th by December, highlighting a significant decline in this segment.
In British Columbia, Astro Lab's Concentrates category experienced a sharp rise to 9th place in October before falling back to 37th by December, indicating a brief surge in popularity that was not sustained. The Ontario market presents a different picture, with the Beverage category consistently holding the 13th position from September through December, while the Concentrates category slightly fluctuated, ending the year at 27th place. This stability in Ontario's Beverage category suggests a strong foothold in the region, whereas the slight decline in Concentrates might require attention to regain momentum. Overall, the brand's performance across these regions and categories reveals both opportunities for growth and areas needing strategic focus.
Competitive Landscape
In the competitive landscape of the beverage category in Ontario, Astro Lab has maintained a consistent rank at 13th place from September to December 2025. This stability in ranking suggests a steady performance, although it is positioned behind competitors like Green Monke and Sheeesh!, which have fluctuated between 11th and 12th positions, indicating a competitive edge in sales volume. Notably, Green Monke experienced a significant sales surge in December, potentially challenging Astro Lab's market share. Meanwhile, Solei and Señorita consistently trailed behind Astro Lab, suggesting a more favorable position for Astro Lab in terms of sales performance relative to these brands. As the market dynamics continue to evolve, Astro Lab's ability to maintain its rank amidst fluctuating sales figures among competitors highlights its resilience, but also underscores the need for strategic initiatives to climb higher in the rankings.
Notable Products
In December 2025, Astro Lab's top-performing product was Interstellar Live Rosin Cream Soda, maintaining its number one position from October, with notable sales of 9,032 units. The Interstellar Rocket Lime Live Rosin Soda followed closely in second place, consistent with its November ranking, indicating strong demand in the beverage category. Galactic Sour Live Rosin Star Soft Chew held steady in third place, despite a decline in sales figures over the months. Gummy Old School Hash remained in fourth position, showing stable performance within the concentrates category. Summer Cherry Punch Live Rosin Infused Pre-Roll 5-Pack continued to rank fifth, with a noticeable drop in sales, reflecting a potential shift in consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
