Astro Lab

In September 2026, Astro Lab’s mix concentrated in three categories: Concentrates at 39.96% share with a 11.19% MoM lift but a 45.78% YoY decline, Pre-Roll at 32.80% share with a 21.52% MoM increase but a 60.29% YoY drop, and Beverage at 27.25% share with a 6.12% MoM decline and a 38.41% YoY contraction; the overall brand recorded a 52.28% YoY sales decrease while average price slipped 1.54% YoY. Despite Beverage being the top category by prior positioning, September 2026 share skewed toward higher-ticket Concentrates (avg price $31.54) versus Beverage (avg price $7.05), implying a tactical tilt toward fewer, higher-value units even as Pre-Roll regained monthly momentum; the pattern indicates Astro Lab is leaning into categories with larger ticket sizes while Beverage retreats month over month.

These shifts place Astro Lab at rank 14 in Ontario Beverage, while Concentrates and Pre-Roll together account for 72.75% of mix, up versus Beverage’s 27.25% share, suggesting portfolio emphasis has moved away from the rank-tracked category. With Pre-Roll’s 21.52% MoM rise alongside Concentrates’ 11.19% MoM increase, and Beverage’s 6.12% MoM pullback amid a 38.41% YoY decline, the brand’s near-term positioning aligns with depth in non-beverage formats at the expense of Beverage visibility, implying that maintaining or improving category rank will require either restoring Beverage share or fully pivoting brand equity toward Concentrates and Pre-Roll where recent monthly traction is present.