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Nov-2025
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Overview
Market Insights Snapshot
Astro Lab's performance across various categories and regions reveals a nuanced landscape of successes and challenges. In Alberta, the brand has maintained a consistent presence in the top 10 for both the Beverage and Concentrates categories, with a notable return to the 9th position in Concentrates in October before slipping slightly in November. However, the Edible category shows a downward trend, with the brand dropping from 17th in August to 23rd by November. The Pre-Roll category further illustrates this challenge, as Astro Lab has failed to break into the top 30, indicating potential areas for growth or reevaluation of strategy.
In British Columbia, Astro Lab's journey in the Concentrates category is particularly interesting, with a significant jump from outside the top 30 in August to 11th place by October, though it fell back to 28th in November. This fluctuation suggests a volatile but potentially promising market. Meanwhile, in Ontario, the brand has shown stability in the Beverage category, maintaining a steady 13th rank from September to November. However, the Concentrates category in Ontario mirrors Alberta's pattern of a slight decline, maintaining a consistent rank of 23rd in October and November. These insights point to both regional strengths and opportunities for Astro Lab to refine its market strategies.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Alberta, Astro Lab has experienced notable fluctuations in its market position over recent months. Starting from a rank of 39 in August 2025, Astro Lab maintained this position in September but saw a decline to 52 in October and 53 in November. This downward trend in rank correlates with a significant decrease in sales, suggesting a potential loss of market share. In contrast, competitors like 7 Acres and Ritual Green / Ritual Gold have shown resilience, with Ritual Green / Ritual Gold improving its rank from 50 in August to 46 in October, although it slipped to 54 in November. Meanwhile, XPLOR has maintained a relatively stable position, hovering around the mid-50s in rank. The data suggests that Astro Lab may need to reassess its strategies to regain its competitive edge and address the declining sales trend in the Alberta Pre-Roll market.
Notable Products
For November 2025, the top-performing product from Astro Lab was the Interstellar Rocket Lime Live Rosin Soda, maintaining its number one rank from October, with sales reaching 7130 units. The Interstellar Live Rosin Cream Soda followed in second place, having swapped ranks with the Rocket Lime Soda since September. The Galactic Sour Live Rosin Star Soft Chew held steady in third place throughout the past few months, despite a notable decline in sales. Gummy Old School Hash maintained its fourth-place position, while the Summer Cherry Punch Live Rosin Infused Pre-Roll 5-Pack remained consistently in fifth place since September. Overall, rankings for Astro Lab products showed stability, with minor shifts in the top two positions between the sodas.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
