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Apr-2025
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Overview
Market Insights Snapshot
Astro Lab's performance in the Alberta market shows a mixed trajectory across various categories. Notably, in the Beverage category, Astro Lab maintained a steady rank of 15th from January to March 2025, before climbing to 13th in April. This upward movement coincides with an increase in sales from March to April, suggesting a positive reception of their beverage products. In the Concentrates category, however, Astro Lab experienced a slight decline, dropping from 3rd in February to 5th in April, despite a rebound in sales from March to April. Meanwhile, the Edible category saw a steady improvement in rankings from January, where the brand was not in the top 30, to 22nd in April, indicating growing consumer interest in their edible offerings. The Pre-Roll category, on the other hand, remained outside the top 30 throughout the period, highlighting a potential area for growth.
In Ontario, Astro Lab's performance in the Beverage category showed a slight decline, with the brand dropping from 13th in February and March to 16th in April. This downward trend is reflected in their sales figures, which decreased over the same period. The Concentrates category also exhibited a downward trend in rankings, moving from 13th in January to 16th in April. This decline in rank is accompanied by a consistent decrease in sales, suggesting challenges in maintaining market share. These patterns in Ontario contrast with the brand's performance in Alberta, highlighting regional variations in consumer preferences and market dynamics. Such insights could guide strategic adjustments to better align with local market demands.
Competitive Landscape
In the highly competitive Pre-Roll category within Alberta, Astro Lab has shown a moderate but consistent performance, maintaining its rank around the mid-30s over the first four months of 2025. Despite not breaking into the top 20, Astro Lab's sales have demonstrated a steady upward trend, particularly notable in April where sales reached 225,672, marking a recovery from a dip in February. Competitors such as FIGR and Fuego Cannabis (Canada) have fluctuated more significantly in their rankings, with FIGR peaking at 19th in March before dropping to 34th in April, and Fuego Cannabis showing a similar pattern of volatility. This suggests that while Astro Lab may not be leading in rank, its stable sales trajectory could be appealing to consumers seeking consistency. Meanwhile, Nugz and DEBUNK have also experienced ranking shifts, with Nugz dropping to 37th in April and DEBUNK to 36th, indicating a competitive landscape where Astro Lab's steadiness might be its key differentiator.
Notable Products
In April 2025, the top-performing product for Astro Lab was the Interstellar Live Rosin Cream Soda (10mg THC, 355ml) in the Beverage category, reclaiming its number one rank with sales of 5453 units. The Galactic Sour Live Rosin Star Soft Chew (10mg) in the Edible category showed significant improvement, climbing to the second position from fourth in March. Interstellar Rocket Lime Live Rosin Soda (10mg THC, 355ml) dropped from first in March to third in April. The Pineapple Orange Peel Live Rosin Infused Pre-Roll 3-Pack (1.5g) remained consistent, holding the fourth position for two consecutive months. Lastly, Gummy Old School Hash (2g) in the Concentrates category maintained its fifth-place ranking throughout the months from January to April.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
