.svg){kind=small}
Aug-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Astro Lab has demonstrated a strong performance in the Concentrates category in Alberta, maintaining its position in the top five brands over the past four months. Despite a slight dip from 4th to 5th place in June, the brand quickly rebounded to 3rd place in July and maintained this rank in August. This consistent top-tier ranking indicates a robust presence in the Alberta market. However, their performance in the Pre-Roll category has been less impressive, consistently hovering around the 23rd position without significant improvement. This stagnation suggests a potential area for strategic improvement to boost their market share in the Pre-Roll segment.
In Ontario, Astro Lab's presence in the Concentrates category is notable but less dominant compared to Alberta. The brand has been gradually climbing the ranks, moving from 23rd place in May to 24th place in August. While this upward trend is positive, the fact that Astro Lab remains outside the top 20 indicates that there is considerable room for growth in this region. The incremental sales increase from May to August suggests a growing consumer base, but the brand will need to accelerate its efforts to break into the higher ranks and achieve a stronger foothold in the Ontario market.
Competitive Landscape
In the highly competitive Pre-Roll category in Alberta, Astro Lab has maintained a consistent rank over the past four months, fluctuating slightly between 21st and 23rd place. This stability in rank suggests a steady performance in sales, contrasting with the more volatile rankings of competitors like Sticky Greens and Castle Rock Farms. Notably, Sticky Greens experienced a significant drop from 18th to 24th place before recovering to 21st, indicating potential market challenges. Meanwhile, MTL Cannabis showed a positive trend, climbing from 34th to 25th, which could signal increasing consumer preference. Despite these shifts, Astro Lab's consistent ranking suggests a loyal customer base and stable market presence, though there is room for growth to surpass competitors who are showing upward momentum.
Notable Products
In August 2024, the top-performing product for Astro Lab was the Pineapple Orange Peel Live Rosin Infused Pre-Roll 3-Pack (1.5g) with notable sales of 7726 units, maintaining its number one rank for four consecutive months. The Guavacot Kush Live Rosin Infused Pre-Roll 3-Pack (1.5g) held steady at the second position, although its sales dropped to 4089 units. The Gummy Old School Hash (2g) rose to the third rank, showing a consistent improvement from its fourth position in May and July. The Summer Cherry Punch Live Rosin (1g) slipped to the fourth rank, despite a strong performance in June where it was third. The Guavacot Kush Live Rosin (1g) remained in fifth place throughout the four months, indicating steady but modest sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
