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Jul-2025
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Overview
Market Insights Snapshot
Astro Lab has shown varied performance across different categories and regions, with notable movements in rankings and sales. In Alberta, the brand has maintained a strong presence in the Concentrates category, consistently ranking within the top six brands. However, their performance in the Beverage category has seen some fluctuations, dropping to 16th place in June before climbing back to 14th in July. Interestingly, the Edible category in Alberta showed a significant improvement, moving from 23rd place in April to 14th in July, which could indicate a growing consumer interest in their edible products. In contrast, their Pre-Roll category performance experienced a setback, falling out of the top 30 in July after a peak in June.
In Ontario, Astro Lab's Beverage category has been on a positive trajectory, climbing from 16th place in April to 11th by July, suggesting a strengthening foothold in this market. The Concentrates category, however, has shown some volatility, with a slight dip in rankings over the months, ending July in 20th place. Meanwhile, in British Columbia, Astro Lab's presence in the Concentrates category was minimal, only appearing in the top 30 in May and June, which indicates potential challenges in gaining a competitive edge in this region. This mixed performance across various markets and categories provides a nuanced picture of Astro Lab's market dynamics and strategic positioning.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Alberta, Astro Lab has demonstrated a notable upward trend in rank from April to June 2025, moving from 35th to 23rd, before slightly declining to 37th in July. This fluctuation in rank is indicative of a competitive market environment. Notably, Tweed and Vox have shown varied performance, with Tweed peaking at 19th in June and Vox experiencing a dip in June before stabilizing. Despite Astro Lab's drop in July, its sales trajectory from April to June was positive, suggesting effective market strategies that could be further optimized to regain and sustain higher ranks. Meanwhile, Tasty's (CAN) and Trippy Sips have also been fluctuating, with Tasty's achieving a higher rank than Astro Lab in July. This competitive analysis highlights the dynamic nature of the Alberta Pre-Roll market and underscores the importance of strategic positioning for Astro Lab to enhance its market share.
Notable Products
In July 2025, Astro Lab's top-performing product was Interstellar Live Rosin Cream Soda (10mg THC, 355ml) in the Beverage category, maintaining its first-place rank for four consecutive months with sales reaching 8264 units. Galactic Sour Live Rosin Star Soft Chew (10mg) in the Edible category rose to second place from its consistent third-place position in the previous months, showing a notable increase in sales. Interstellar Rocket Lime Live Rosin Soda (10mg THC, 355ml) dropped to third place after holding the second spot in the preceding months. Gummy Old School Hash (2g) in Concentrates ascended to fourth place, maintaining steady sales growth. Finally, Pineapple Orange Peel Live Rosin Infused Pre-Roll 3-Pack (1.5g) re-entered the rankings in fifth place after not being ranked in June, despite a decrease in sales compared to earlier months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
