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Sep-2025
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Overview
Market Insights Snapshot
Astro Lab has shown varied performance across different categories and provinces in recent months. In Alberta, their presence in the beverage category has been relatively stable, maintaining a consistent ranking around the 12th to 15th positions from June to September 2025. However, their performance in concentrates in Alberta has been more volatile, starting strong at 6th in June but dropping to 12th by September. This decline in the concentrates category could be attributed to a significant reduction in sales, from over 153,000 in June to just above 104,000 in September. Meanwhile, in the pre-roll category, Astro Lab has struggled to maintain a top 30 position, consistently ranking below 30 after June, which suggests challenges in maintaining market share in this competitive category.
In Ontario, Astro Lab's performance in the beverage category has been more promising, with rankings improving from 15th in June to 11th in July and stabilizing around 12th thereafter. This indicates a strong foothold in the beverage market, supported by steady sales figures. Conversely, their presence in the concentrates category in Ontario has been more erratic, with rankings fluctuating between 16th and 23rd over the months. This inconsistency highlights potential challenges in the concentrates segment, possibly due to competitive pressures or shifting consumer preferences. In British Columbia, Astro Lab's visibility in the concentrates category is minimal, with a ranking only appearing in June and September, indicating they are not consistently among the top players in this market.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Alberta, Astro Lab has experienced notable fluctuations in its market position, which could impact its strategic decisions. Starting from June 2025, Astro Lab held a relatively strong rank of 22, but by July, it had slipped to 32, and further declined to 35 by August and September. This downward trend in rank is mirrored by a consistent decrease in sales over the same period. In contrast, brands like Hiway and Freedom Cannabis have maintained more stable rankings, with Freedom Cannabis even improving its rank to 33 in August. Meanwhile, Nugz (Canada) has shown a positive trajectory, climbing from a rank of 44 in June to 36 by September. These shifts suggest that while Astro Lab is facing challenges in maintaining its competitive edge, other brands are either stabilizing or improving their market positions, which could further influence Astro Lab's strategies to regain its standing in the Alberta Pre-Roll market.
Notable Products
In September 2025, Astro Lab's top-performing product was the Interstellar Rocket Lime Live Rosin Soda (10mg THC, 355ml) in the Beverage category, which climbed from its third-place ranking in August to first place, achieving sales of 7216 units. The Galactic Sour Live Rosin Star Soft Chew (10mg) maintained its second-place position in the Edible category, though its sales dipped from August. Previously holding the top spot, the Interstellar Live Rosin Cream Soda (10mg THC, 355ml) dropped to third place in the Beverage category, indicating a decline in sales momentum. Gummy Old School Hash (2g) consistently held its fourth-place ranking in the Concentrates category, albeit with a slight decrease in sales. Lastly, the Summer Cherry Punch Live Rosin Infused Pre-Roll 5-Pack (2.5g) reappeared in the rankings at fifth place in the Pre-Roll category, having been absent from the rankings in July and August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
