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Aug-2025
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Overview
Market Insights Snapshot
Astro Lab's performance in the cannabis market shows varied results across different categories and regions. In Alberta, the brand's presence in the Beverage category remained relatively stable, with rankings hovering around the mid-teens from May to August 2025. However, a notable decline was observed in the Concentrates category, where Astro Lab fell from a rank of 4 in May to 9 by August. This downward trend in Concentrates is contrasted by a positive movement in Edibles, where Astro Lab improved its position from 22 in May to 15 in August, indicating a growing consumer interest in their edible products. The Pre-Roll category presented challenges, as the brand dropped out of the top 30 by July and August, suggesting a need for strategic adjustments or marketing efforts in this segment.
In Ontario, Astro Lab maintained a strong presence in the Beverage category, with a consistent ranking around the top 15 and even reaching the 11th spot in July. This indicates a robust market for their beverages in this province. For Concentrates, the brand showed a slight improvement, moving from a rank of 22 in June to 18 in August, which may reflect successful product innovations or increased market penetration. However, in British Columbia, Astro Lab's presence in the Concentrates category was weaker, with the brand dropping out of the top 30 after June, highlighting potential challenges in maintaining competitiveness in this market. These regional and category-specific performances suggest areas where Astro Lab might focus its efforts to optimize growth and market presence.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Alberta, Astro Lab has experienced fluctuating rankings over the months from May to August 2025, indicating a dynamic market position. In May, Astro Lab held the 28th rank, improving to 23rd in June, but then dropping to 37th and 38th in July and August, respectively. This volatility is mirrored in its sales figures, which peaked in June before declining in the subsequent months. Notably, Tweed consistently outperformed Astro Lab, maintaining a higher rank and demonstrating stronger sales, particularly in May and June. Meanwhile, Lord Jones showed a remarkable upward trend, climbing from 73rd in May to 32nd in July, surpassing Astro Lab during this period. The competitive pressure from brands like Nugz (Canada) and Tasty's (CAN), which maintained relatively stable positions, further highlights the challenges Astro Lab faces in sustaining its market share. These insights suggest that while Astro Lab has the potential to climb the ranks, it must address the competitive threats and leverage market opportunities to stabilize and enhance its position in Alberta's Pre-Roll market.
Notable Products
In August 2025, the top-performing product for Astro Lab was the Interstellar Live Rosin Cream Soda (10mg THC, 355ml) in the Beverage category, maintaining its first-place rank with sales reaching 8,346 units. The Galactic Sour Live Rosin Star Soft Chew (10mg) in the Edible category held steady in second place, reflecting a consistent performance from the previous month. The Interstellar Rocket Lime Live Rosin Soda (10mg THC, 355ml) also remained in third place, showing a slight increase in sales compared to July. The Pineapple Orange Peel Live Rosin Infused Pre-Roll 3-Pack (1.5g) improved to fourth place, rebounding from its fifth-place ranking in July. Meanwhile, the Gummy Old School Hash (2g) in the Concentrates category sustained its position in fifth place, with sales figures remaining relatively stable over the past months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
