Market Insights Snapshot
In the Flower category, Road Tripper has seen a mix of performance across states. In Arizona, the brand has been making steady strides, climbing from a rank of 73 in August 2023 to 41 in October 2023. This upward trend is a positive sign, indicating that the brand is gaining traction in the market. However, it's worth noting that they are not yet within the top 20 brands in the state. On the other hand, in Massachusetts, Road Tripper has consistently secured a place within the top 10 brands in the Flower category. Despite a slight drop in rank from 5 in September 2023 to 10 in October 2023, their strong position in this competitive market is commendable.
Turning our attention to Nevada, the brand's performance varies across categories. In the Flower category, Road Tripper's ranking has fluctuated over the months, and as of October 2023, they were not in the top 20 brands. However, there has been a noticeable increase in sales from July to September 2023, suggesting a potential rise in popularity. In the Pre-Roll category, the brand's ranking has unfortunately been declining, moving from 67 in July 2023 to 84 in October 2023. This downward trend indicates a need for strategic action to improve the brand's standing in this category.
In the Flower category within Massachusetts, Road Tripper has seen a downward trend in both rank and sales from July to October 2023. Starting as the 4th top brand in July, it slipped to the 10th position by October. This is in contrast to brands like Rythm and Glorious Cannabis Co., which have seen an improvement in their rankings over the same period. Find. also showed a similar pattern to Road Tripper, with a slight drop in rank, but managed to maintain higher sales in October. Meanwhile, Happy Valley experienced a steady decline in both rank and sales. It's worth noting that when a rank for any month is missing, it indicates that the brand was not in the top 20 for the specified category and state that month.
In October 2023, Road Tripper's top-performing product was 'White Sangria (3.5g)', which saw a significant leap from its 5th place ranking in September to 1st place, with sales reaching 3047 units. Following closely behind in second place was 'Red Velvet Cheesecake (3.5g)', which was not among the top five in previous months. The 'Temptation F2 (28g)' product secured the third position, also making its debut in the top five. 'Fresh Squeezed (3.5g)' and 'Gelato Sunrise (28g)' rounded out the top five, both being new entries as well. This indicates a dynamic change in consumer preference within the Flower category for the month of October.