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Aug-2024
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Overview
Market Insights Snapshot
Road Tripper has demonstrated a strong performance in the Flower category in Massachusetts over the summer months of 2024. Starting off in May with a commendable rank of 4th, the brand experienced a slight dip to 6th place in June, and further to 7th in July, before rebounding back to 6th in August. This fluctuation in rankings suggests a competitive market landscape and potential seasonal influences on consumer purchasing behavior. Despite these ranking changes, Road Tripper's sales figures show a resilient upward trend, with August sales reaching an impressive $1,695,156, reflecting a recovery and growth from the mid-summer dip.
While Road Tripper's performance in Massachusetts is notable, it is important to highlight that the brand did not make it into the top 30 rankings in other states and categories. This absence suggests that the brand's market presence and consumer recognition may be more regionally concentrated, with significant room for expansion and improvement in other markets. The consistency in Massachusetts, however, indicates a strong foothold and loyal customer base in that state, which could serve as a strategic foundation for broader market penetration.
Competitive Landscape
In the Massachusetts flower category, Road Tripper experienced notable fluctuations in its ranking over the past few months, moving from 4th in May 2024 to 6th in June, dropping to 7th in July, and then climbing back to 6th in August. This volatility contrasts with more stable competitors like Perpetual Harvest, which maintained a top 5 position consistently, and Find., which showed a steady upward trend, reaching 4th place in August. Despite these shifts, Road Tripper's sales remained robust, peaking in August. However, the brand faces increasing competition from Springtime, which made a significant leap from 17th in May to 8th in August, indicating a potential emerging threat. To maintain and improve its market position, Road Tripper may need to analyze these competitors' strategies and adapt accordingly.
Notable Products
In August 2024, Cake Mintz (3.5g) secured the top spot with impressive sales of 4679 units, a significant increase from its third-place ranking in July. London Pound Cake (3.5g) climbed to the second position with 4650 units sold, up from its previous fourth-place ranking in June. Cake Mintz (7g) entered the rankings for the first time, taking the third spot. Afgoo Smalls (7g) and Lemon Cherry Gelato #1 Smalls (7g) followed in fourth and fifth positions, respectively, both making their debut in the top five. This shift in rankings highlights the growing popularity of larger quantity products among Road Tripper customers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
