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Dec-2025
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Overview
Market Insights Snapshot
Kynd Cannabis Company has shown a varied performance across different categories and states over the last few months of 2025. In Massachusetts, the brand experienced a notable decline in the Edible category, dropping from 20th in September to falling out of the top 30 by December, indicating a significant challenge in maintaining market presence. Similarly, the Flower category saw a steep drop from 11th to being unranked by December, suggesting a competitive market or potential issues in product appeal or distribution. On the other hand, their Pre-Roll category remained just within the top 80, showing a slight consistency despite the overall downward trend. This performance suggests that Kynd Cannabis Company might need to reassess its strategy in Massachusetts to regain its footing.
The brand's performance in New Jersey showed more stability, particularly in the Pre-Roll category, where it improved from 52nd in September to 43rd by December, indicating a positive trend. However, their Edible products did not rank in November, suggesting room for improvement, although they regained a position by December. In Ohio, Kynd Cannabis Company showed a strong presence in the Pre-Roll category, maintaining a top 30 position consistently, which might indicate a growing preference for their products in this segment. Meanwhile, in Nevada, the Flower category saw a decline from 27th in September to unranked by December, pointing to potential challenges in this market. These mixed results across states and categories highlight the dynamic nature of the cannabis market and the need for targeted strategies tailored to each region's consumer preferences and competitive landscape.
Competitive Landscape
In the Massachusetts Pre-Roll category, Kynd Cannabis Company has experienced a notable decline in its ranking over the last few months of 2025, dropping from 28th place in September to 79th by December. This downward trend in rank correlates with a significant decrease in sales, suggesting a potential loss of market share to competitors. For instance, Garcia Hand Picked showed a contrasting upward movement, climbing to 76th place in December, possibly indicating a strategic gain in popularity or distribution. Meanwhile, Sparq Cannabis Company maintained a relatively stable presence, fluctuating slightly but ending the year at 77th, just ahead of Kynd. The absence of Theory Wellness and Bountiful Farms from the top 20 in recent months suggests they are not significant threats in this category, but the overall competitive landscape indicates that Kynd Cannabis Company may need to reassess its strategies to regain its former standing.
Notable Products
In December 2025, the top-performing product from Kynd Cannabis Company was Double Myntz Pre-Roll (1g), securing the number one rank with a notable sales figure of 1694 units. Peanut Butter Pie Pre-Roll (1g) followed closely, rising from the third position in November to second place in December, with an increase in sales to 1676 units. Purple Mountain Majesty Pre-Roll (1g) maintained a steady presence, entering the rankings at third place. Red Velvet Cheesecake Pre-Roll (1g) debuted in fourth place, while Boom Stix - Sativa Blend Infused Pre-Roll (1g) rounded out the top five. This month saw significant movements in rankings as several products appeared for the first time, indicating a shift in consumer preferences towards newer offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
