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Sep-2025
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Overview
Market Insights Snapshot
In the state of Massachusetts, Kynd Cannabis Company has shown notable performance across various categories. Particularly in the Edible category, the brand has improved its ranking from 28th in June 2025 to 20th by September 2025, indicating a positive trend in consumer preference. However, in the Flower category, there was a significant decline from a strong 3rd place in June to 11th place by September, which might suggest increased competition or shifting consumer demands. Meanwhile, the Pre-Roll category saw a downward trend in rankings, moving from 14th to 28th over the same period, which could be a point of concern for the brand's market strategy in this segment.
In New Jersey, Kynd Cannabis Company has had mixed results. They managed to enter the top 30 in the Edible category by August 2025, securing the 29th position, which is a positive development as they were not ranked in the top 30 prior to that. Conversely, the Flower category saw a decline in performance, dropping from 29th in July to 48th by September, indicating potential challenges in maintaining their market share. In Nevada, their Flower category ranking improved from unranked in July to 24th in August, showing promising growth, while in the Pre-Roll category, they maintained a relatively stable position around the top 20. In Ohio, the Flower category has seen a consistent decline from 23rd to 42nd place, suggesting a need for strategic adjustments to regain consumer interest.
Competitive Landscape
In the Massachusetts flower category, Kynd Cannabis Company has experienced notable fluctuations in its competitive ranking over the past few months. Starting strong in June 2025 with a rank of 3rd, Kynd saw a decline to 5th place in both July and August, and further dropped to 11th in September. This downward trend in rank coincides with a decrease in sales, particularly in September where sales nearly halved compared to June. In contrast, Ozone maintained a relatively stable position, ranking between 6th and 10th, with sales showing resilience even as Kynd's declined. Meanwhile, South Shore Plug improved its rank from 12th to 9th by September, indicating a positive trajectory. Bostica and Strane also showed competitive movements, with Bostica experiencing a slight decline in rank and Strane consistently staying outside the top 10. These shifts suggest that while Kynd Cannabis Company was once a leading brand in this category, it faces increasing competition and may need to strategize to regain its former standing.
Notable Products
In September 2025, Bolo Runtz (3.5g) emerged as the top-performing product for Kynd Cannabis Company, securing the first rank with notable sales of 4092 units. Double Mintz (3.5g) maintained its strong performance, holding steady at the second position with a slight decrease in sales compared to August. Valley Of Fire (3.5g) made a notable entry at the third spot, indicating a positive reception among consumers. Purple Mountain Majesty (3.5g) experienced a slight drop from third to fourth place, while Melon Mimosa (3.5g) rounded out the top five with consistent sales. Compared to previous months, Double Mintz showed remarkable improvement from its fifth-place rank in June, while Purple Mountain Majesty saw a decline from its peak in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
